Proper Bait

Brief
Re-Brand and re-design angling times fishing magazine to give it a sharp, high-class feel to help them stand out from competition.

Deliverables

A new identity for company Promotional material Complete magazine re-design

The majority of fishing magazines retain a consistent un-design aesthetic, transform this aesthetic to re-think the idea of what a fishing magazine is and how it can become a more collectable, high-class item.

Logo Development
A series of logo ideas/developments to demonstrate the aesthetic style we are aiming for.