Definitions

Institution- the business side of media. Independent media- Different forms of media such as radio, tv, magazines. Mainstream- what is considered normal. Multiplatform- where a brand exploits the different delivery systems for the media, including print, broadcasting and e-media Cross promotion- a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. Niche Market- A smaller group within a broad media audience. Diversity- a variety/range of things.