Target Audience

You might also like

Download as pptx, pdf, or txt
Download as pptx, pdf, or txt
You are on page 1of 4

Target Audience: The Strangers

Ratings

Target Audience
The diagram here shows our estimation for target audience. Weve kept it gender oblivious and decided it was for older teens and younger adults.

The target audience for Evito is deliberately unspecific. Its not focused towards a certain demographic, just fans of horror or thrillers. Generally, the age range of viewers (whereas its not focused) is probably most popular with those aged 18-29. IMDb ratings for Strangers which is a film weve been heavily influenced by gave Strangers an average of 6.1 (an undeservedly low score)

We decided that our audiences would be the same, due to their similar story nature. However, many do enjoy the thriller atmosphere in a cinema and often go to the cinema just to get frightened. Therefore, as unlikely as it is to appeal to the mainstream market of cinema go-ers, it will still draw some of them to come see the film. Its a mainstream theme with a few indie film influences as in the way its filmed. We certainly enjoyed the neck clicking scene a moment somewhat influenced by Leon, with Gary Oldman but the thriller element returns, when K the masked character, disappears.

You might also like