Professional Documents
Culture Documents
Foursquare's Plan To Woo Advertisers
Foursquare's Plan To Woo Advertisers
Foursquare's Plan To Woo Advertisers
Available May
DSP PARTNER
Finding Foursquare users outside of the Foursquare app experience.
DIGITAL INVENTORY
Check-In Retargeting drives better digital ad performance (Display, Video, FBX)
30MM USERS
Category
Food
Great Outdoors
Nightlife Spots
Residences
Travel Spots
Clothing Stores Food & Drink Shops Drugstores or Pharmacies Airports General Travel Hotels
Snack Places Dumpling Restaurants BBQ Joints Surf Sports Apres Ski Bars Karaoke Bars Rock Clubs
Meetings Rooms
BUSINESS TRAVELER
Mobility Is The Key to Their Professional & Personal Life
DEMOGRAPHICS: Male & Female, 25+ CHECK-IN MARKERS: Checked-in at airport, rental car location, or hotel twice in the last 90 days
LUXURY AFFINITY
They Like The Finer Things & Have The Money to Spend on Fun
DEMOGRAPHICS: Male & Female, 25-54 CHECK-IN MARKERS: Checked-in at high end retail or boutique shopping twice in the last month Checked-in at a resort once in the last year
IAB STANDARD FORMATS (NO EXTRA WORK) THIRD PARTY PIXEL TRACKING VERIFIED BRAND SAFE PLACEMENT FULL PERFORMANCE REPORTING & ANALYTICS
1) Current Client With Identifiable Planning Target 2) Existing Creative & Brand Objective Goals Established 3) Budget of $50-75K 4) Mutually Share Campaign Learnings