The world’s largest democracy is set to choose its next government, and maybe even a whole new evolutionary path.
The choice seems to be between the centrist-left Congress-led coalition that has been in power for the past decade and the one led by the right-wing saffron-fronted alliance.
The election, scheduled in April-May, is easily the most intense of the last 40 years and the run-up to it has already had several interesting twists.
Businesses and multinational corporations are watching keenly. Dependent on the results of the election are the economic path India treads – whether decidedly capitalist or a middle path with a strong social focus – and the evolutionary path the economy follows.
By June, we will have the answers.
This primer is an attempt by MSLGROUP to help our audience – from clients to the industry – understand all that’s at stake in this election. It has been conceived as a one-glance ‘ready reckoner’ of sorts and is part of the ‘Voice of India 2014’ election insights initiative that we launched last year.
Original Title
People's Choice - A Primer on India's General Election by MSLGROUP in India
The world’s largest democracy is set to choose its next government, and maybe even a whole new evolutionary path.
The choice seems to be between the centrist-left Congress-led coalition that has been in power for the past decade and the one led by the right-wing saffron-fronted alliance.
The election, scheduled in April-May, is easily the most intense of the last 40 years and the run-up to it has already had several interesting twists.
Businesses and multinational corporations are watching keenly. Dependent on the results of the election are the economic path India treads – whether decidedly capitalist or a middle path with a strong social focus – and the evolutionary path the economy follows.
By June, we will have the answers.
This primer is an attempt by MSLGROUP to help our audience – from clients to the industry – understand all that’s at stake in this election. It has been conceived as a one-glance ‘ready reckoner’ of sorts and is part of the ‘Voice of India 2014’ election insights initiative that we launched last year.
The world’s largest democracy is set to choose its next government, and maybe even a whole new evolutionary path.
The choice seems to be between the centrist-left Congress-led coalition that has been in power for the past decade and the one led by the right-wing saffron-fronted alliance.
The election, scheduled in April-May, is easily the most intense of the last 40 years and the run-up to it has already had several interesting twists.
Businesses and multinational corporations are watching keenly. Dependent on the results of the election are the economic path India treads – whether decidedly capitalist or a middle path with a strong social focus – and the evolutionary path the economy follows.
By June, we will have the answers.
This primer is an attempt by MSLGROUP to help our audience – from clients to the industry – understand all that’s at stake in this election. It has been conceived as a one-glance ‘ready reckoner’ of sorts and is part of the ‘Voice of India 2014’ election insights initiative that we launched last year.