Swoop Magazine Media Kit 08

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WORK HARD, PLAY OFTEN

MAGAZINE
T hank you for allowing us the opportunity to introduce you to SWOOP Magazine and our Advertising
and Marketing “Triple Threat” – which includes Print, Web, and Event Sponsorship. SWOOP started
publishing online nearly five years ago, establishing a strong presence and brand recognition in the
greater Los Angles area. Our efforts to consistently brand our events and magazine have made SWOOP
a household name in the South Bay area of Los Angeles.

We have accumulated our extremely targeted database list through event sponsorship with the AVP (Association of Vol-
leyball Professionals), Surf competitions, and Events throughout the greater Los Angeles area, including Manhattan Beach,
Hermosa Beach, Redondo Beach, Santa Monica, Venice and Hollywood.

As our list of business partners grew over the years, so did our sphere of influence. Today our print magazine is distributed
from San Diego to Central California – with target markets in Oahu, Hawaii and Mammoth Mountain, CA.

We would like to help your business reach your marketing and advertising goals. Let us show you what we can do for you!

Events:

Our monthly events draw 800-1500 people per event. Our telephone list consists of thousands of personal numbers who
receive messages from our voice messaging system information them of upcoming events. SWOOP is the biggest and most
well known promoter of monthly events in the Los Angeles South Bay area.

Sponsorship Package:

Two “shout-outs” per microphone on each event, up to five vinyl banners,


four email blast “tags” to our entire database, two voice message promo
tags, giveaway distribution of all materials donated by the sponsor.

Pricing:

$1800 for one event


$3240 for two events
$4320 for three events
Speak to your sponsorship representative for pricing on four
or more events

Ad Rates:

Full Page 1x - $3120


½ Page 1x - $1920 – can be either horizontal or vertical
1/3 Page 1x - $1440
¼ Page 1x - $960
Two Page Spread - $5400

Discounts apply at 3x or 6x – speak to your advertising representative for pricing.


Circulation:

SWOOP Magazine’s circulation reaches 55,000 people per issue. We distribute from San Diego, Ca to Central
California – with the bulk of our distribution in the Los Angeles South Bay area (Manhattan, Hermosa, & Redondo
Beaches). We also distribute to the North Shore of Oahu, Hawaii and Mammoth Mountain, CA.

Database:

SWOOP Magazine’s database reaches over 100,000 potential views from San Diego to Central California. Our
subscribers are opt-in and have requested to receive information on bar specials, club promotions, concerts and
special events. Our website receives over 1.25 million impressions per month.

Demographics:

21-24 …..35%
25-33…..37%
34+…..28%

Sex
Male…..51%
Female…..49%

Average Household Income…..$75,000-$127,000


Access online services…..93%
Own personal computers…..89%
Use Internet to purchase products…..92%
Own video games systems…..67%

SWOOP Magazine’s Reach:


58% of our readers say that magazine advertisements
influence their purchasing decisions.

Contacts:

Publisher/Founder
Scott Bailey
310-938-7366
b@swoopmagazine.com

Advertising Director
Susie Polmar
310-578-5746
susie@swoopmagazine.com

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