Audience question

Test
Audience revision
You need to ensure that you understand and can use the following terms
and ideas, including the authors of theories:

TARGET AUDIENCE/ SECONDARY AUDIENCES
DEMOGRAPHICS (use of CAGERR categories); PSYCHOGRAPHICS (Young
and Rubicam categories (5); some advertising lifestyle categories e.g.
NINJAS)
SITUATED CULTURE
ACTIVE AUDIENCE
ACTIVE AUDIENCE IDEAS: Uses & Gratifications theory (incl. the four types
of gratification); Pick n Mix theory; Encoding-Decoding Model; Reception
Theory (incl. the three different response positions); Interactive Audiences
PASSIVE AUDIENCE
PASSIVE AUDIENCE IDEAS: Hypodermic Needle Effect; Copycat Theory;
Cultivation Theory, Two step flow

As well as this, you need to understand what each of
the following means:

How texts define their target audience
How texts construct their audiences
How texts target and appeal to their target
audiences
How texts position their target audiences
How different audiences can respond to the
same text differently

THREE case study texts
You should have THREE case study texts that
you have explored all FIVE of the above
questions for and should be able to use them
as your examples in essays.
Example.????
TEXT 1: DST British Thriller film
TEXT 2: Kidulthood DVD cover
TEXT 3: The Sun Newspaper (give date)
How might different audiences react differently to
this and why?
You would need to define two groups and explore
what you think their response might be.
Answering the WHY bit should involve use of some
theory.

Stuart Hall/ Reception theory/ Polysemy
With reference to your own detailed
examples, explore why audiences
respond differently to the same media
text. (15) How many Mins?

DIFFERING RESPONSES: texts target an audience and
seek to position them as if they were passive.
However, maybe we are more active and can resist
the positioning if we want or at least, if we accept it,
it is because we have chosen to do so and not
because the media has made us. Link to some theory
and offer examples drawn from your case studies.

Writing
Explain in the introduction what the terms in
the question mean e.g. why an audiences may
respond differently
Use specific examples from your case study
materials
Use/ refer to terminology, theory and media
ideas about audience in your answer

With reference to your own detailed
examples, explore why audiences
respond differently to the same media
text. (15)
Start 20 mins