Despite Growth, Still Room For Improvement

FOR IMMEDIATE RELEASE- London, MAY 27, 2014

The market ana!"#" re$#e% o& &o'rth ('arter o& 201) a**ord#n+ to
,'ant'm--e. Tee*om" Market Mon#tor#n+ Ser$#*e "ho%" "tat#"t#*" &or
.road.and '"a+e thro'+ho't the %ord mea"'red #n market "hare .!
'"er"/ -h#e #t #" o&ten a""'med that the 0orth and Lat#n Amer#*a
1road.and "tat#"t#*" %# .e the h#+he"t, at a "hare o& 122,470,000
the! a*t'a! *ome #n "e*ond and &ar .eh#nd the A"#a-3a*#&#*
1road.and "tat#"t#*", %#th a market "hare o& 245,660,000/ 7F#+'re18/
F#+'re1- -ord 1road.and 9onne*t#on, ,4 201)/
-h#e *erta#n area" o& the A"#a-3a*#&#* .road.and market, "'*h a"
Ind#a and 1an+ade"h ma! .e &ar .eh#nd the#r ne#+h.or" #n
*onne*t#$#t! and ":eed, *o'ntr#e" #n the market "'*h a" ;a:an, So'th
<orea and =on+ <on+ more than *o'nter-a*t tho"e that a+/ Th#" #" an
#ntere"t#n+ "tat#"t#* +#$en that a ar+e :art o& the Ind#an >D3 #"
te*hnoo+#*a! .a"ed and a"o %hen *om:ared %#th the h#+h "tat#"t#*
o& #nternet atta*k" h#"tor#*a! *entered a" *om#n+ &rom the market
area/
The E? 27 1road.and "tat#"t#*" :'t" the#r market "hare a"
161,6)0,000 and "#+ht! .eh#nd the 0orth and Lat#n Amer#*a 1road.and
market, ho%e$er, *o'ntr! market" "'*h a" the ?< are de$eo:#n+ at a
h#+h rate, mak#n+ th#" market one to %at*h &or +ro%th/
The E'ro:e and 9entra A"#a 1road.and "tat#"t#*" :'t th#" market
"hare at 62,760,000/ E$en tho'+h the! #n*'de e"" de$eo:ed 9entra
A"#an *o'ntr#e", the "tat#"t#*" #n th#" market #nd#*ate .road.and '"e
and ado:t#on #" m'*h h#+her and more read#! re*e#$ed than the
5,760,000 market "hare o& the M#dde Ea"t market/ 3art o& the #""'e
%#th ado:t#on #n the M#dde Ea"t market ha" to do %#th the *'rrent
a*k o& an #n&ra"tr'*t're *a:a.e o& hand#n+ the de#$er!
re('#rement" o& the market o$er the :re-*on*e#$ed #dea o& non-
ado:t#on .a"ed on :o$ert! and :o#t#*a 'nre"t/ In :art#*'ar,
;ordan "tand" o't a" a *o'ntr! on the *'tt#n+ ed+e o& tee*om and
.road.and '"a+e and ado:t#on, &o*'"#n+ on the &'t're and !o'th, a"
are T'rke! and I"rae/
3ea"e $#"#t o'r %e."#te &or more #n&ormat#on@
htt:@AA('ant'm-%e./*omA