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Change the world,

one brief at a
time.
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presentations on Youtube
Nicolas Jayr, Team Manager
FUNDRAISING
FUNDRAISING
M Live Showcase
BBH & W+K party
FUNDRAISING
FUNDRAISING
30 BBHers offered their talents
142 BBHers contributed money
250 individual contributors in total
_11,120 fundraised
HELLO RECIFE!
THE BRAZILIAN SLUM CHILDREN WHO ARE LITERALLY SWIMMING IN
GARBAGE
Guardian UK, October 2013
THE NGO: GRUPO RUAS E PRAAS
FOUNDED: 1987
PURPOSE: Using art, music and cultural projects as an educational
methodology to help street children and adolescents to create a better
future for themselves, out of the streets.
THE TASK: Help GR+P raise its profile and show the world the realities of street kids in
Recife
30 days on the ground, 11,120 fundraised.
THE CREW. One local agency. NGO street educators.
Klaus Thymann to help make it happen.
FIRST IMPRESSIONS.
Street kids are a reality. And lifes indeed tough in
the streets.
BUT. Not all is lost. Theres hope in the streets.
OUR INSIGHT. We wanted to challenge the outside perception.
Street kids always reduced to drugs, poverty and violence.
#TEMVIDANASRUAS
Show that there is life, dreams and hopes in
the streets and for street kids despite what
their conditions.
THE WORK
CLICK HERE TO WATCH THE VIDEO
Out June. Photo-reportage on street football in Recife.
Out TBC. Photo-reportage on Brazil youth culture
MORE TO
COME
Thank you, Obrigado!
Tim Lindsey, CEO
D&AD
TIE
Monday 19th May, 2014
https://www.youtube.com/watch?v=mkHfVt6fAk
A
Wayne Hemmingway
Presidents lectures
D&AD
Who are we?
D&AD promote, stimulate and award creative excellence in business
communication ; we aim to generate funds to provide support, stimulation
and inspiration to creative people around the world.
Wayne Hemmingway
Presidents lectures
D&AD
What do we do?
We generate profit from our commercial operations - Awards, Membership,
Professional Development, Events and Partnership. These profits help fund our
programmes of activity for new creatives - so we can support creative education
and the transition for graduates into the workplace.
D&AD
D&AD
2014 JUDGING
D&AD
20,000 entries
12,000 pieces of work
24 categories
200 jurors
5 days
D&AD
Judging Criteria

1. Is the idea original and inspiring?
2. Is it exceptionally well executed?
3. Is it relevant to its context?
Eligibility Criteria

Is it for a real product/client?
Is it a real brief?
Did it run/get made?
Did the client pay for it?
D&AD
The outcome
D&AD
Black Pencil
D&AD
Last Year
D&AD
Where does the money go?
D&AD
Where does the money go?
D&AD White Pencil
The D&AD White Pencil is a message and a
movement. It symbolises the power of creativity
to make the world a better place and provides a
platform for a growing creative community to
drive the sustainability agenda forward.
Wayne Hemmingway
Presidents lectures
D&AD
Advertising has always put itself to work for causes
But the game has now changed, irrevocably and forever...
Corporate, social responsibility is part of
the mainstream marketing agenda.

People, increasingly, shun companies
that do evil.

There is a growing realisation that we are
close to using up our planet.

As an industry we need to develop new
understanding, language and capabilities.
Wayne Hemmingway
Presidents lectures
D&AD
At its most basic, he argues, consumer-facing businesses need to rip up
their business models and start again working in partnership with local
producers, NGOs and governments in ways that are sustainable. Growth
and environmental degradation need to be "de-coupled", he says,
explaining that Unilever wants to double its turnover at the same time as
reducing its environmental impact. He admits that such targets, launched
as part of Unilever's Sustainable Living Plan, have been described as
"courageous". "Scary" is how he would put it. Paul Polman, 2011
Wayne Hemmingway
Presidents lectures
D&AD
Breaking the silence - what were doing to join in
We asked...

What does climate change mean to you?
Is it something youre talking about at work?
Are you concerned by the lack of action?
Do you ever think about the role the creative industries could play in the climate
change story?
The journey so far....http://breakthesilence.swarm.gd
New Blood Festival.
Creative industries manifesto
Wayne Hemmingway
Presidents lectures
Where its going....
Wayne Hemmingway
Presidents lectures
Sweetie
CLICK HERE TO WATCH THE VIDEO
Wayne Hemmingway
Presidents lectures
Help!
CLICK HERE TO WATCH THE VIDEO
In summary...
Behaviour change is key to the survival of the species

The advertising business is really good at that.

Sustainability is part of the mainstream client agenda

Fantastic opportunity for the business

.... which were not really taking

Need to get ahead of the curve; new tools, culture, process

Thank you for listening....
Alice Hooper, Client Services Director
CLICK HERE TO WATCH THE VIDEO
Sarah Walker, Global Neuroscience Practice
Director
Thank you for coming!
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