Target Audience Research

1. Which gender are you?

Male Female

2. Which age category do you fall into?

Under 12 12-15 15-18 18-25 25-50 50+

3. Which genre of film would you be most likely to watch?

Horror Comedy Sci-Fi Action War Romantic
Comedy Animated

4. The majority of films you watch are rated…?

U 12 15 18

5. Apart from cinema, which other forms of media do you

regularly use/observe?
TV Magazines/newspapers Websites

6. How often do you watch horror films?

Never Rarely Often Don’t watch any other genres

7. How aware of the psychological horror sub-genre are you?

Never watched one Watched a few Watched many

8. Which age group do you feel horror films are primarily

aimed at?
Under 12 12-15 15-18 18-25 25-50 50+

9. What do you expect from a horror film?

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10. Please name any horror films you have watched

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