Massachusetts Statewide Poll of 340 Likely Voters

in September 2014 Democratic Primary

Field Dates: August 24-31, 2014
WBUR Tracking Poll
OVERAL
L
Overall
Democra
t
Unenroll
ed /
Other Male Female 18 to 29 30 to 44 45 to 59 60+
UNWEIGHTED COUNT Unweighted count 340 213 127 156 184 50 89 95 106
Favorable 65% 64% 65% 61% 67% 80% 77% 62% 61%
Unfavorable 17% 18% 14% 23% 11% 4% 15% 14% 19%
Heard of / undecided 17% 15% 21% 16% 19% 13% 8% 23% 17%
Never heard of 2% 2% % % 3% 3% 0% 1% 2%
Refused 0% 0% 0% 0% 0% 0% 0% 0% 0%
Total 340 207 133 151 189 17 46 94 183
Favorable 42% 45% 38% 47% 38% 30% 34% 31% 51%
Unfavorable 8% 8% 8% 8% 8% 4% 3% 13% 7%
Heard of / undecided 32% 27% 40% 31% 33% 31% 37% 39% 28%
Never heard of 18% 20% 15% 14% 21% 35% 26% 17% 14%
Refused % % 0% % 0% 1% 0% 0% 0%
Total 340 207 133 151 189 17 46 94 183
Favorable 19% 21% 16% 16% 22% 16% 16% 15% 22%
Unfavorable 6% 5% 9% 3% 9% 7% 6% 3% 8%
Heard of / undecided 25% 23% 28% 35% 17% 14% 20% 33% 24%
Never heard of 49% 51% 47% 46% 53% 63% 58% 48% 46%
Refused 0% 0% 0% 0% 0% 0% 0% 0% 0%
Total 340 207 133 151 189 17 46 94 183
Democrat 100% 100% 100% 100% 100% 100% 100% 100% 100%
Republican 0% 0% 0% 0% 0% 0% 0% 0% 0%
Neither 0% 0% 0% 0% 0% 0% 0% 0% 0%
Don't Know / Refused 0% 0% 0% 0% 0% 0% 0% 0% 0%
Total 340 207 133 151 189 17 46 94 183
...Would you be more likely to vote in a
Democratic primary election, Republican
primary election, or neither?
Favorables - Martha Coakley
Favorables - Steve Grossman
Favorables - Don Berwick
PARTY
REGISTRATION GENDER AGE CATEGORIES
Conducted for WBUR by
More information, including full question wording, available at WBUR.org Page 1 of 25
Massachusetts Statewide Poll of 340 Likely Voters
in September 2014 Democratic Primary
Field Dates: August 24-31, 2014
WBUR Tracking Poll
OVERAL
L
Overall
UNWEIGHTED COUNT Unweighted count 340
Favorable 65%
Unfavorable 17%
Heard of / undecided 17%
Never heard of 2%
Refused 0%
Total 340
Favorable 42%
Unfavorable 8%
Heard of / undecided 32%
Never heard of 18%
Refused %
Total 340
Favorable 19%
Unfavorable 6%
Heard of / undecided 25%
Never heard of 49%
Refused 0%
Total 340
Democrat 100%
Republican 0%
Neither 0%
Don't Know / Refused 0%
Total 340
...Would you be more likely to vote in a
Democratic primary election, Republican
primary election, or neither?
Favorables - Martha Coakley
Favorables - Steve Grossman
Favorables - Don Berwick
Men age
18-49
Women
age 18-
49
Men age
50+
Women
age 50+
White /
Caucasia
n All others
85 79 71 105 290 45
67% 82% 59% 62% 65% 62%
11% 9% 27% 12% 17% 16%
22% 9% 14% 23% 18% 11%
1% % 0% 3% % 11%
0% 0% 0% 0% 0% 0%
36 53 115 136 299 36
44% 31% 47% 41% 44% 21%
4% 6% 10% 8% 9% 2%
35% 38% 30% 31% 33% 24%
17% 25% 13% 19% 13% 52%
% 0% 0% 0% % 0%
36 53 115 136 299 36
16% 17% 16% 23% 19% 18%
2% 8% 4% 9% 7% 2%
36% 19% 35% 17% 26% 14%
46% 56% 45% 51% 48% 66%
0% 0% 0% 0% 0% 0%
36 53 115 136 299 36
100% 100% 100% 100% 100% 100%
0% 0% 0% 0% 0% 0%
0% 0% 0% 0% 0% 0%
0% 0% 0% 0% 0% 0%
36 53 115 136 299 36
AGE AND GENDER RACE
Conducted for WBUR by
More information, including full question wording, available at WBUR.org Page 2 of 25
Massachusetts Statewide Poll of 340 Likely Voters
in September 2014 Democratic Primary
Field Dates: August 24-31, 2014
WBUR Tracking Poll
OVERAL
L
Overall
UNWEIGHTED COUNT Unweighted count 340
Favorable 65%
Unfavorable 17%
Heard of / undecided 17%
Never heard of 2%
Refused 0%
Total 340
Favorable 42%
Unfavorable 8%
Heard of / undecided 32%
Never heard of 18%
Refused %
Total 340
Favorable 19%
Unfavorable 6%
Heard of / undecided 25%
Never heard of 49%
Refused 0%
Total 340
Democrat 100%
Republican 0%
Neither 0%
Don't Know / Refused 0%
Total 340
...Would you be more likely to vote in a
Democratic primary election, Republican
primary election, or neither?
Favorables - Martha Coakley
Favorables - Steve Grossman
Favorables - Don Berwick
Less
than
$25k $25-$75k
$75-
$150k
More
than
$150k
High
School or
less
Some
college,
no
degree
College
graduate
(BA/BS)
Advance
d degree
23 93 98 48 58 76 116 87
63% 50% 71% 67% 62% 68% 64% 65%
7% 25% 11% 24% 14% 8% 17% 25%
16% 25% 18% 9% 18% 24% 18% 10%
14% 1% 0% 0% 7% 1% 1% 0%
0% 0% 0% 0% 0% 0% 0% 0%
24 107 82 48 59 67 123 88
19% 56% 34% 45% 31% 32% 49% 48%
5% 4% 11% 7% 10% 9% 8% 6%
47% 26% 35% 33% 29% 38% 31% 32%
28% 14% 20% 15% 30% 21% 13% 15%
0% 0% % 0% 0% % 0% 0%
24 107 82 48 59 67 123 88
24% 20% 15% 20% 8% 13% 21% 27%
5% 10% 6% 7% 4% 4% 8% 7%
10% 24% 37% 29% 14% 22% 33% 25%
61% 46% 41% 44% 74% 61% 37% 42%
0% 0% 0% 0% 0% 0% 0% 0%
24 107 82 48 59 67 123 88
100% 100% 100% 100% 100% 100% 100% 100%
0% 0% 0% 0% 0% 0% 0% 0%
0% 0% 0% 0% 0% 0% 0% 0%
0% 0% 0% 0% 0% 0% 0% 0%
24 107 82 48 59 67 123 88
INCOME RANGES EDUCATION LEVEL
Conducted for WBUR by
More information, including full question wording, available at WBUR.org Page 3 of 25
Massachusetts Statewide Poll of 340 Likely Voters
in September 2014 Democratic Primary
Field Dates: August 24-31, 2014
WBUR Tracking Poll
OVERAL
L
Overall
UNWEIGHTED COUNT Unweighted count 340
Favorable 65%
Unfavorable 17%
Heard of / undecided 17%
Never heard of 2%
Refused 0%
Total 340
Favorable 42%
Unfavorable 8%
Heard of / undecided 32%
Never heard of 18%
Refused %
Total 340
Favorable 19%
Unfavorable 6%
Heard of / undecided 25%
Never heard of 49%
Refused 0%
Total 340
Democrat 100%
Republican 0%
Neither 0%
Don't Know / Refused 0%
Total 340
...Would you be more likely to vote in a
Democratic primary election, Republican
primary election, or neither?
Favorables - Martha Coakley
Favorables - Steve Grossman
Favorables - Don Berwick
Western
/ Central
MA
Southeas
t MA
Outer
Boston
Suburbs
Boston /
Inner
Suburbs
Don
Berwick
Martha
Coakley
Steve
Grossma
n
Undecide
d / other
101 35 110 94 23 177 60 80
68% 75% 67% 55% 48% 92% 26% 51%
18% 8% 15% 20% 25% 3% 48% 11%
13% 17% 17% 21% 24% 4% 26% 34%
1% 0% 1% 3% 3% 1% 0% 4%
0% 0% 0% 0% 0% 0% 0% 0%
78 38 118 106 21 161 77 81
28% 28% 43% 56% 42% 31% 78% 30%
9% 8% 8% 7% 21% 12% 3% %
40% 37% 34% 22% 32% 32% 16% 48%
23% 27% 14% 15% 5% 25% 2% 21%
0% 0% % 0% 0% % 0% 0%
78 38 118 106 21 161 77 81
24% 2% 16% 25% 70% 13% 21% 17%
6% 0% 8% 6% 10% 3% 18% %
16% 36% 30% 23% 15% 24% 34% 22%
54% 61% 46% 45% 5% 60% 27% 60%
0% 0% 0% 0% 0% 0% 0% 0%
78 38 118 106 21 161 77 81
100% 100% 100% 100% 100% 100% 100% 100%
0% 0% 0% 0% 0% 0% 0% 0%
0% 0% 0% 0% 0% 0% 0% 0%
0% 0% 0% 0% 0% 0% 0% 0%
78 38 118 106 21 161 77 81
DEM PRIMARY HORSERACE REGIONS
Conducted for WBUR by
More information, including full question wording, available at WBUR.org Page 4 of 25
Massachusetts Statewide Poll of 340 Likely Voters
in September 2014 Democratic Primary
Field Dates: August 24-31, 2014
WBUR Tracking Poll
OVERAL
L
Overall
UNWEIGHTED COUNT Unweighted count 340
Favorable 65%
Unfavorable 17%
Heard of / undecided 17%
Never heard of 2%
Refused 0%
Total 340
Favorable 42%
Unfavorable 8%
Heard of / undecided 32%
Never heard of 18%
Refused %
Total 340
Favorable 19%
Unfavorable 6%
Heard of / undecided 25%
Never heard of 49%
Refused 0%
Total 340
Democrat 100%
Republican 0%
Neither 0%
Don't Know / Refused 0%
Total 340
...Would you be more likely to vote in a
Democratic primary election, Republican
primary election, or neither?
Favorables - Martha Coakley
Favorables - Steve Grossman
Favorables - Don Berwick
FAV -
COAKLE
Y
FAV -
GROSS
MAN
FAV -
BERWIC
K
STAND
UP FOR
PEOPLE
LIKE
YOU
AGREES
ON
CASINO
S
LIKEABL
E
PERSON
MOST
LIBERAL
/
PROGR
ESSIVE
CAN
MANAG
E STATE
GOV
Total
favorable
Total
favorable
Total
favorable
D PRIM
V
IMPORT
ANT
D PRIM
V
IMPORT
ANT
D PRIM
V
IMPORT
ANT
D PRIM
V
IMPORT
ANT
D PRIM
V
IMPORT
ANT
232 122 58 230 55 64 110 275
100% 64% 62% 66% 62% 50% 60% 65%
0% 20% 23% 18% 20% 22% 13% 18%
0% 16% 14% 15% 13% 24% 24% 16%
0% 0% 0% 2% 5% 4% 3% 1%
0% 0% 0% 0% 0% 0% 0% 0%
219 143 65 237 59 70 107 277
42% 100% 59% 43% 40% 48% 40% 44%
9% 0% 9% 8% 0% 1% 8% 8%
32% 0% 26% 31% 29% 25% 27% 30%
18% 0% 7% 18% 30% 25% 25% 17%
% 0% 0% 0% 0% 0% 0% %
219 143 65 237 59 70 107 277
18% 27% 100% 20% 31% 23% 28% 19%
4% 10% 0% 8% 1% 12% 11% 7%
22% 26% 0% 22% 32% 16% 19% 25%
55% 37% 0% 50% 36% 49% 42% 49%
0% 0% 0% 0% 0% 0% 0% 0%
219 143 65 237 59 70 107 277
100% 100% 100% 100% 100% 100% 100% 100%
0% 0% 0% 0% 0% 0% 0% 0%
0% 0% 0% 0% 0% 0% 0% 0%
0% 0% 0% 0% 0% 0% 0% 0%
219 143 65 237 59 70 107 277
Conducted for WBUR by
More information, including full question wording, available at WBUR.org Page 5 of 25
Massachusetts Statewide Poll of 340 Likely Voters
in September 2014 Democratic Primary
Field Dates: August 24-31, 2014
WBUR Tracking Poll
OVERAL
L
Overall
Democra
t
Unenroll
ed /
Other Male Female 18 to 29 30 to 44 45 to 59 60+
UNWEIGHTED COUNT Unweighted count 340 213 127 156 184 50 89 95 106
PARTY
REGISTRATION GENDER AGE CATEGORIES
Don Berwick 6% 8% 3% 4% 8% 5% 4% 6% 7%
Martha Coakley 47% 46% 49% 50% 45% 63% 51% 54% 41%
Steve Grossman 23% 21% 26% 29% 18% 7% 19% 17% 28%
Some other candidate (not read) % % 1% % 1% 0% 1% 1% 0%
Would not vote (not read) 1% % 1% 0% 1% 0% 2% 0% 1%
Don't Know / Refused 23% 24% 21% 17% 27% 25% 24% 22% 23%
Total 340 207 133 151 189 17 46 94 183
Very important 70% 68% 73% 68% 72% 56% 61% 69% 73%
Somewhat important 20% 23% 16% 24% 17% 33% 30% 19% 17%
Not too important 4% 4% 4% 4% 4% 7% 3% 6% 2%
Not at all important 3% 3% 2% 2% 3% 0% 1% 5% 2%
Don't Know / Refused 4% 2% 6% 2% 5% 4% 5% 1% 5%
Total 340 207 133 151 189 17 46 94 183
Very important 17% 15% 21% 21% 14% 13% 12% 15% 20%
Somewhat important 31% 30% 32% 32% 30% 7% 39% 39% 27%
Not too important 31% 33% 29% 31% 31% 42% 22% 28% 34%
Not at all important 14% 15% 13% 10% 18% 37% 23% 13% 11%
Don't Know / Refused 6% 6% 6% 6% 7% 1% 5% 5% 7%
Total 340 207 133 151 189 17 46 94 183
Very important 21% 22% 18% 15% 25% 20% 14% 16% 24%
Somewhat important 41% 38% 45% 42% 40% 31% 37% 36% 45%
Not too important 19% 20% 18% 15% 23% 33% 33% 27% 11%
Not at all important 15% 16% 14% 25% 8% 12% 12% 18% 15%
Don't Know / Refused 4% 4% 5% 4% 4% 5% 4% 2% 6%
Total 340 207 133 151 189 17 46 94 183
If the candidates in the Democratic primary
were READ AND ROTATE ORDER, for
whom would you vote?
IMPORTANCE IN D PRIMARY - Which
candidate will stand up for people like you
IMPORTANCE IN D PRIMARY - Which
candidate agrees with you on allowing
casino gambling in Massachusetts
IMPORTANCE IN D PRIMARY - Which
candidate seems more like a more likeable
person
Conducted for WBUR by
More information, including full question wording, available at WBUR.org Page 6 of 25
Massachusetts Statewide Poll of 340 Likely Voters
in September 2014 Democratic Primary
Field Dates: August 24-31, 2014
WBUR Tracking Poll
OVERAL
L
Overall
UNWEIGHTED COUNT Unweighted count 340
Don Berwick 6%
Martha Coakley 47%
Steve Grossman 23%
Some other candidate (not read) %
Would not vote (not read) 1%
Don't Know / Refused 23%
Total 340
Very important 70%
Somewhat important 20%
Not too important 4%
Not at all important 3%
Don't Know / Refused 4%
Total 340
Very important 17%
Somewhat important 31%
Not too important 31%
Not at all important 14%
Don't Know / Refused 6%
Total 340
Very important 21%
Somewhat important 41%
Not too important 19%
Not at all important 15%
Don't Know / Refused 4%
Total 340
If the candidates in the Democratic primary
were READ AND ROTATE ORDER, for
whom would you vote?
IMPORTANCE IN D PRIMARY - Which
candidate will stand up for people like you
IMPORTANCE IN D PRIMARY - Which
candidate agrees with you on allowing
casino gambling in Massachusetts
IMPORTANCE IN D PRIMARY - Which
candidate seems more like a more likeable
person
Men age
18-49
Women
age 18-
49
Men age
50+
Women
age 50+
White /
Caucasia
n All others
85 79 71 105 290 45
AGE AND GENDER RACE
4% 4% 4% 9% 6% 3%
51% 55% 50% 41% 45% 64%
28% 11% 29% 21% 25% 5%
1% % 0% 1% 1% 0%
0% 1% 0% 1% 1% 0%
16% 28% 18% 27% 23% 28%
36 53 115 136 299 36
48% 69% 74% 73% 71% 65%
41% 24% 19% 14% 20% 21%
7% 3% 3% 4% 3% 8%
1% 0% 2% 5% 3% 2%
2% 4% 2% 5% 4% 5%
36 53 115 136 299 36
17% 11% 22% 16% 16% 30%
36% 32% 31% 30% 33% 18%
22% 29% 35% 32% 32% 28%
24% 25% 6% 15% 13% 23%
1% 3% 7% 8% 6% 0%
36 53 115 136 299 36
10% 17% 16% 28% 20% 26%
40% 37% 43% 40% 42% 31%
31% 33% 10% 19% 20% 17%
17% 9% 27% 7% 15% 14%
2% 4% 5% 5% 4% 11%
36 53 115 136 299 36
Conducted for WBUR by
More information, including full question wording, available at WBUR.org Page 7 of 25
Massachusetts Statewide Poll of 340 Likely Voters
in September 2014 Democratic Primary
Field Dates: August 24-31, 2014
WBUR Tracking Poll
OVERAL
L
Overall
UNWEIGHTED COUNT Unweighted count 340
Don Berwick 6%
Martha Coakley 47%
Steve Grossman 23%
Some other candidate (not read) %
Would not vote (not read) 1%
Don't Know / Refused 23%
Total 340
Very important 70%
Somewhat important 20%
Not too important 4%
Not at all important 3%
Don't Know / Refused 4%
Total 340
Very important 17%
Somewhat important 31%
Not too important 31%
Not at all important 14%
Don't Know / Refused 6%
Total 340
Very important 21%
Somewhat important 41%
Not too important 19%
Not at all important 15%
Don't Know / Refused 4%
Total 340
If the candidates in the Democratic primary
were READ AND ROTATE ORDER, for
whom would you vote?
IMPORTANCE IN D PRIMARY - Which
candidate will stand up for people like you
IMPORTANCE IN D PRIMARY - Which
candidate agrees with you on allowing
casino gambling in Massachusetts
IMPORTANCE IN D PRIMARY - Which
candidate seems more like a more likeable
person
Less
than
$25k $25-$75k
$75-
$150k
More
than
$150k
High
School or
less
Some
college,
no
degree
College
graduate
(BA/BS)
Advance
d degree
23 93 98 48 58 76 116 87
INCOME RANGES EDUCATION LEVEL
14% 4% 4% 9% 4% 2% 5% 11%
34% 40% 54% 40% 52% 53% 44% 44%
6% 37% 10% 32% 17% 14% 28% 26%
0% % 2% 0% 2% % 0% %
4% 0% 1% 0% 2% 0% 0% 1%
41% 19% 30% 19% 24% 31% 23% 18%
24 107 82 48 59 67 123 88
72% 73% 62% 57% 85% 70% 71% 57%
14% 22% 25% 27% 12% 20% 18% 29%
0% 2% 6% 5% 0% 1% 6% 6%
0% 2% 4% 6% 2% 6% 0% 4%
14% 1% 2% 4% 1% 3% 5% 4%
24 107 82 48 59 67 123 88
14% 22% 12% 20% 28% 15% 16% 15%
17% 27% 39% 43% 15% 27% 39% 34%
42% 29% 36% 25% 26% 30% 28% 39%
15% 16% 12% 9% 24% 22% 11% 6%
12% 6% 1% 3% 7% 6% 6% 6%
24 107 82 48 59 67 123 88
27% 25% 11% 15% 40% 11% 14% 22%
34% 47% 35% 42% 29% 50% 48% 32%
18% 17% 26% 22% 13% 17% 18% 28%
3% 9% 25% 22% 10% 21% 14% 16%
18% 2% 3% 0% 9% 2% 5% 2%
24 107 82 48 59 67 123 88
Conducted for WBUR by
More information, including full question wording, available at WBUR.org Page 8 of 25
Massachusetts Statewide Poll of 340 Likely Voters
in September 2014 Democratic Primary
Field Dates: August 24-31, 2014
WBUR Tracking Poll
OVERAL
L
Overall
UNWEIGHTED COUNT Unweighted count 340
Don Berwick 6%
Martha Coakley 47%
Steve Grossman 23%
Some other candidate (not read) %
Would not vote (not read) 1%
Don't Know / Refused 23%
Total 340
Very important 70%
Somewhat important 20%
Not too important 4%
Not at all important 3%
Don't Know / Refused 4%
Total 340
Very important 17%
Somewhat important 31%
Not too important 31%
Not at all important 14%
Don't Know / Refused 6%
Total 340
Very important 21%
Somewhat important 41%
Not too important 19%
Not at all important 15%
Don't Know / Refused 4%
Total 340
If the candidates in the Democratic primary
were READ AND ROTATE ORDER, for
whom would you vote?
IMPORTANCE IN D PRIMARY - Which
candidate will stand up for people like you
IMPORTANCE IN D PRIMARY - Which
candidate agrees with you on allowing
casino gambling in Massachusetts
IMPORTANCE IN D PRIMARY - Which
candidate seems more like a more likeable
person
Western
/ Central
MA
Southeas
t MA
Outer
Boston
Suburbs
Boston /
Inner
Suburbs
Don
Berwick
Martha
Coakley
Steve
Grossma
n
Undecide
d / other
101 35 110 94 23 177 60 80
DEM PRIMARY HORSERACE REGIONS
10% 9% 5% 4% 100% 0% 0% 0%
39% 54% 56% 41% 0% 100% 0% 0%
19% 10% 28% 24% 0% 0% 100% 0%
% 0% % 1% 0% 0% 0% 2%
0% 0% 1% 1% 0% 0% 0% 2%
32% 26% 10% 29% 0% 0% 0% 96%
78 38 118 106 21 161 77 81
72% 85% 70% 63% 63% 76% 76% 54%
18% 8% 21% 26% 25% 21% 17% 19%
3% 2% 5% 4% 5% 2% 5% 6%
1% 4% 2% 3% 8% 0% 1% 8%
6% 0% 3% 5% 0% 1% 1% 12%
78 38 118 106 21 161 77 81
21% 21% 16% 15% 27% 17% 19% 13%
22% 26% 36% 34% 25% 26% 45% 30%
36% 33% 35% 23% 32% 34% 28% 30%
16% 20% 7% 19% 7% 15% 9% 20%
6% 0% 6% 9% 8% 8% 0% 7%
78 38 118 106 21 161 77 81
13% 26% 22% 22% 19% 17% 34% 15%
41% 33% 48% 35% 26% 41% 49% 35%
16% 11% 22% 22% 46% 19% 7% 24%
17% 29% 7% 18% 9% 19% 9% 16%
12% 2% 2% 3% 0% 4% 0% 10%
78 38 118 106 21 161 77 81
Conducted for WBUR by
More information, including full question wording, available at WBUR.org Page 9 of 25
Massachusetts Statewide Poll of 340 Likely Voters
in September 2014 Democratic Primary
Field Dates: August 24-31, 2014
WBUR Tracking Poll
OVERAL
L
Overall
UNWEIGHTED COUNT Unweighted count 340
Don Berwick 6%
Martha Coakley 47%
Steve Grossman 23%
Some other candidate (not read) %
Would not vote (not read) 1%
Don't Know / Refused 23%
Total 340
Very important 70%
Somewhat important 20%
Not too important 4%
Not at all important 3%
Don't Know / Refused 4%
Total 340
Very important 17%
Somewhat important 31%
Not too important 31%
Not at all important 14%
Don't Know / Refused 6%
Total 340
Very important 21%
Somewhat important 41%
Not too important 19%
Not at all important 15%
Don't Know / Refused 4%
Total 340
If the candidates in the Democratic primary
were READ AND ROTATE ORDER, for
whom would you vote?
IMPORTANCE IN D PRIMARY - Which
candidate will stand up for people like you
IMPORTANCE IN D PRIMARY - Which
candidate agrees with you on allowing
casino gambling in Massachusetts
IMPORTANCE IN D PRIMARY - Which
candidate seems more like a more likeable
person
FAV -
COAKLE
Y
FAV -
GROSS
MAN
FAV -
BERWIC
K
STAND
UP FOR
PEOPLE
LIKE
YOU
AGREES
ON
CASINO
S
LIKEABL
E
PERSON
MOST
LIBERAL
/
PROGR
ESSIVE
CAN
MANAG
E STATE
GOV
Total
favorable
Total
favorable
Total
favorable
D PRIM
V
IMPORT
ANT
D PRIM
V
IMPORT
ANT
D PRIM
V
IMPORT
ANT
D PRIM
V
IMPORT
ANT
D PRIM
V
IMPORT
ANT
232 122 58 230 55 64 110 275
4% 6% 22% 5% 10% 6% 10% 5%
68% 35% 31% 51% 47% 39% 40% 49%
9% 42% 25% 25% 25% 38% 22% 23%
1% % 0% % 0% 0% 0% %
0% 0% 0% 1% 0% 0% 2% %
18% 17% 21% 18% 19% 18% 26% 22%
219 143 65 237 59 70 107 277
71% 72% 74% 100% 80% 80% 75% 74%
20% 22% 11% 0% 15% 17% 17% 17%
4% 4% 6% 0% 3% 1% 3% 4%
1% 0% 2% 0% 1% 2% 3% 3%
4% 2% 6% 0% 0% 0% 3% 2%
219 143 65 237 59 70 107 277
17% 17% 28% 20% 100% 26% 20% 17%
25% 35% 28% 35% 0% 26% 29% 33%
35% 31% 28% 31% 0% 25% 27% 33%
16% 11% 8% 10% 0% 17% 17% 13%
6% 7% 8% 4% 0% 5% 6% 5%
219 143 65 237 59 70 107 277
16% 23% 24% 23% 31% 100% 24% 22%
40% 46% 37% 44% 43% 0% 42% 40%
23% 17% 30% 18% 9% 0% 16% 18%
15% 13% 8% 12% 11% 0% 10% 16%
6% 1% 2% 3% 6% 0% 8% 4%
219 143 65 237 59 70 107 277
Conducted for WBUR by
More information, including full question wording, available at WBUR.org Page 10 of 25
Massachusetts Statewide Poll of 340 Likely Voters
in September 2014 Democratic Primary
Field Dates: August 24-31, 2014
WBUR Tracking Poll
OVERAL
L
Overall
Democra
t
Unenroll
ed /
Other Male Female 18 to 29 30 to 44 45 to 59 60+
UNWEIGHTED COUNT Unweighted count 340 213 127 156 184 50 89 95 106
PARTY
REGISTRATION GENDER AGE CATEGORIES
Very important 31% 35% 27% 25% 37% 42% 24% 29% 34%
Somewhat important 39% 36% 42% 44% 34% 45% 44% 36% 38%
Not too important 17% 18% 15% 14% 19% 5% 15% 21% 16%
Not at all important 9% 7% 12% 15% 4% 8% 12% 10% 7%
Don't Know / Refused 4% 5% 4% 2% 6% 1% 5% 3% 5%
Total 340 207 133 151 189 17 46 94 183
Very important 81% 83% 80% 78% 84% 75% 70% 82% 84%
Somewhat important 12% 13% 10% 13% 11% 20% 26% 9% 10%
Not too important 2% 1% 4% 4% % 2% 0% 3% 2%
Not at all important 2% 1% 4% 3% 2% 2% 4% 4% 1%
Don't Know / Refused 2% 2% 2% 2% 3% 1% 0% 2% 3%
Total 340 207 133 151 189 17 46 94 183
Very / somewhat important 90% 91% 88% 92% 88% 89% 91% 88% 90%
Not too / Not at all important 6% 7% 6% 6% 7% 7% 4% 11% 5%
Don't Know / Refused 4% 2% 6% 2% 5% 4% 5% 1% 5%
Total 340 207 133 151 189 17 46 94 183
Very / somewhat important 48% 45% 53% 53% 45% 19% 50% 54% 48%
Not too / Not at all important 46% 48% 41% 41% 49% 80% 45% 41% 45%
Don't Know / Refused 6% 6% 6% 6% 7% 1% 5% 5% 7%
Total 340 207 133 151 189 17 46 94 183
Very / somewhat important 61% 60% 63% 56% 65% 51% 51% 52% 69%
Not too / Not at all important 35% 36% 32% 39% 31% 45% 45% 46% 25%
Don't Know / Refused 4% 4% 5% 4% 4% 5% 4% 2% 6%
Total 340 207 133 151 189 17 46 94 183
Very / somewhat important 70% 71% 69% 69% 71% 86% 68% 65% 71%
Not too / Not at all important 26% 24% 28% 29% 23% 12% 27% 31% 23%
Don't Know / Refused 4% 5% 4% 2% 6% 1% 5% 3% 5%
Total 340 207 133 151 189 17 46 94 183
IMPORTANCE IN D PRIMARY - Which
candidate is the most liberal or progressive
IMPORTANCE IN D PRIMARY - Which
candidate can manage state government
most effectively
IMPORTANCE IN D PRIMARY - WHICH
CANDIDATE WILL STAND UP FOR
PEOPLE LIKE YOU
IMPORTANCE IN D PRIMARY - WHICH
CANDIDATE AGREES WITH YOU ON
ALLOWING CASINO GAMBLING IN
MASSACHUSETTS
IMPORTANCE IN D PRIMARY - WHICH
CANDIDATE SEEMS MORE LIKE A
MORE LIKEABLE PERSON
IMPORTANCE IN D PRIMARY - WHICH
CANDIDATE IS THE MOST LIBERAL OR
PROGRESSIVE
Conducted for WBUR by
More information, including full question wording, available at WBUR.org Page 11 of 25
Massachusetts Statewide Poll of 340 Likely Voters
in September 2014 Democratic Primary
Field Dates: August 24-31, 2014
WBUR Tracking Poll
OVERAL
L
Overall
UNWEIGHTED COUNT Unweighted count 340
Very important 31%
Somewhat important 39%
Not too important 17%
Not at all important 9%
Don't Know / Refused 4%
Total 340
Very important 81%
Somewhat important 12%
Not too important 2%
Not at all important 2%
Don't Know / Refused 2%
Total 340
Very / somewhat important 90%
Not too / Not at all important 6%
Don't Know / Refused 4%
Total 340
Very / somewhat important 48%
Not too / Not at all important 46%
Don't Know / Refused 6%
Total 340
Very / somewhat important 61%
Not too / Not at all important 35%
Don't Know / Refused 4%
Total 340
Very / somewhat important 70%
Not too / Not at all important 26%
Don't Know / Refused 4%
Total 340
IMPORTANCE IN D PRIMARY - Which
candidate is the most liberal or progressive
IMPORTANCE IN D PRIMARY - Which
candidate can manage state government
most effectively
IMPORTANCE IN D PRIMARY - WHICH
CANDIDATE WILL STAND UP FOR
PEOPLE LIKE YOU
IMPORTANCE IN D PRIMARY - WHICH
CANDIDATE AGREES WITH YOU ON
ALLOWING CASINO GAMBLING IN
MASSACHUSETTS
IMPORTANCE IN D PRIMARY - WHICH
CANDIDATE SEEMS MORE LIKE A
MORE LIKEABLE PERSON
IMPORTANCE IN D PRIMARY - WHICH
CANDIDATE IS THE MOST LIBERAL OR
PROGRESSIVE
Men age
18-49
Women
age 18-
49
Men age
50+
Women
age 50+
White /
Caucasia
n All others
85 79 71 105 290 45
AGE AND GENDER RACE
26% 29% 25% 39% 30% 45%
45% 43% 44% 31% 40% 23%
18% 16% 13% 20% 17% 16%
10% 8% 16% 3% 9% 7%
1% 4% 2% 7% 4% 8%
36 53 115 136 299 36
70% 76% 81% 87% 81% 85%
21% 18% 11% 9% 12% 12%
0% 1% 5% 0% 2% 1%
8% 4% 1% 1% 3% 0%
1% 2% 2% 3% 2% 2%
36 53 115 136 299 36
90% 93% 93% 86% 90% 85%
8% 3% 5% 8% 6% 9%
2% 4% 2% 5% 4% 5%
36 53 115 136 299 36
53% 43% 53% 45% 48% 49%
45% 54% 40% 47% 46% 51%
1% 3% 7% 8% 6% 0%
36 53 115 136 299 36
50% 54% 58% 69% 61% 58%
48% 42% 37% 26% 35% 31%
2% 4% 5% 5% 4% 11%
36 53 115 136 299 36
71% 72% 69% 70% 70% 68%
29% 24% 29% 23% 26% 24%
1% 4% 2% 7% 4% 8%
36 53 115 136 299 36
Conducted for WBUR by
More information, including full question wording, available at WBUR.org Page 12 of 25
Massachusetts Statewide Poll of 340 Likely Voters
in September 2014 Democratic Primary
Field Dates: August 24-31, 2014
WBUR Tracking Poll
OVERAL
L
Overall
UNWEIGHTED COUNT Unweighted count 340
Very important 31%
Somewhat important 39%
Not too important 17%
Not at all important 9%
Don't Know / Refused 4%
Total 340
Very important 81%
Somewhat important 12%
Not too important 2%
Not at all important 2%
Don't Know / Refused 2%
Total 340
Very / somewhat important 90%
Not too / Not at all important 6%
Don't Know / Refused 4%
Total 340
Very / somewhat important 48%
Not too / Not at all important 46%
Don't Know / Refused 6%
Total 340
Very / somewhat important 61%
Not too / Not at all important 35%
Don't Know / Refused 4%
Total 340
Very / somewhat important 70%
Not too / Not at all important 26%
Don't Know / Refused 4%
Total 340
IMPORTANCE IN D PRIMARY - Which
candidate is the most liberal or progressive
IMPORTANCE IN D PRIMARY - Which
candidate can manage state government
most effectively
IMPORTANCE IN D PRIMARY - WHICH
CANDIDATE WILL STAND UP FOR
PEOPLE LIKE YOU
IMPORTANCE IN D PRIMARY - WHICH
CANDIDATE AGREES WITH YOU ON
ALLOWING CASINO GAMBLING IN
MASSACHUSETTS
IMPORTANCE IN D PRIMARY - WHICH
CANDIDATE SEEMS MORE LIKE A
MORE LIKEABLE PERSON
IMPORTANCE IN D PRIMARY - WHICH
CANDIDATE IS THE MOST LIBERAL OR
PROGRESSIVE
Less
than
$25k $25-$75k
$75-
$150k
More
than
$150k
High
School or
less
Some
college,
no
degree
College
graduate
(BA/BS)
Advance
d degree
23 93 98 48 58 76 116 87
INCOME RANGES EDUCATION LEVEL
71% 34% 32% 12% 33% 37% 31% 26%
9% 37% 41% 50% 35% 29% 44% 41%
11% 16% 16% 28% 10% 15% 14% 27%
4% 10% 9% 3% 17% 9% 9% 3%
5% 3% 2% 7% 5% 10% 2% 3%
24 107 82 48 59 67 123 88
74% 80% 81% 92% 90% 75% 76% 87%
21% 13% 15% 4% 7% 8% 17% 12%
0% % 4% 0% % 7% 1% 0%
5% 5% 0% 0% 2% 6% 2% 0%
0% 1% 0% 4% 0% 4% 3% 1%
24 107 82 48 59 67 123 88
86% 95% 88% 84% 97% 90% 89% 86%
0% 4% 10% 12% 2% 7% 6% 10%
14% 1% 2% 4% 1% 3% 5% 4%
24 107 82 48 59 67 123 88
31% 49% 51% 63% 43% 42% 54% 49%
57% 46% 48% 34% 50% 52% 39% 45%
12% 6% 1% 3% 7% 6% 6% 6%
24 107 82 48 59 67 123 88
61% 72% 46% 57% 69% 60% 62% 54%
21% 26% 52% 43% 22% 38% 32% 44%
18% 2% 3% 0% 9% 2% 5% 2%
24 107 82 48 59 67 123 88
81% 71% 73% 62% 68% 67% 75% 67%
15% 26% 25% 31% 27% 24% 23% 30%
5% 3% 2% 7% 5% 10% 2% 3%
24 107 82 48 59 67 123 88
Conducted for WBUR by
More information, including full question wording, available at WBUR.org Page 13 of 25
Massachusetts Statewide Poll of 340 Likely Voters
in September 2014 Democratic Primary
Field Dates: August 24-31, 2014
WBUR Tracking Poll
OVERAL
L
Overall
UNWEIGHTED COUNT Unweighted count 340
Very important 31%
Somewhat important 39%
Not too important 17%
Not at all important 9%
Don't Know / Refused 4%
Total 340
Very important 81%
Somewhat important 12%
Not too important 2%
Not at all important 2%
Don't Know / Refused 2%
Total 340
Very / somewhat important 90%
Not too / Not at all important 6%
Don't Know / Refused 4%
Total 340
Very / somewhat important 48%
Not too / Not at all important 46%
Don't Know / Refused 6%
Total 340
Very / somewhat important 61%
Not too / Not at all important 35%
Don't Know / Refused 4%
Total 340
Very / somewhat important 70%
Not too / Not at all important 26%
Don't Know / Refused 4%
Total 340
IMPORTANCE IN D PRIMARY - Which
candidate is the most liberal or progressive
IMPORTANCE IN D PRIMARY - Which
candidate can manage state government
most effectively
IMPORTANCE IN D PRIMARY - WHICH
CANDIDATE WILL STAND UP FOR
PEOPLE LIKE YOU
IMPORTANCE IN D PRIMARY - WHICH
CANDIDATE AGREES WITH YOU ON
ALLOWING CASINO GAMBLING IN
MASSACHUSETTS
IMPORTANCE IN D PRIMARY - WHICH
CANDIDATE SEEMS MORE LIKE A
MORE LIKEABLE PERSON
IMPORTANCE IN D PRIMARY - WHICH
CANDIDATE IS THE MOST LIBERAL OR
PROGRESSIVE
Western
/ Central
MA
Southeas
t MA
Outer
Boston
Suburbs
Boston /
Inner
Suburbs
Don
Berwick
Martha
Coakley
Steve
Grossma
n
Undecide
d / other
101 35 110 94 23 177 60 80
DEM PRIMARY HORSERACE REGIONS
47% 26% 26% 28% 52% 27% 31% 37%
28% 40% 44% 41% 38% 45% 33% 32%
16% 14% 21% 14% 5% 16% 21% 17%
7% 19% 5% 10% 6% 10% 12% 5%
3% 1% 3% 8% 0% 3% 3% 9%
78 38 118 106 21 161 77 81
77% 71% 85% 84% 66% 84% 83% 78%
19% 13% 7% 12% 34% 9% 8% 17%
0% 5% 4% % 0% 3% 2% 0%
3% 4% 0% 3% 0% 2% 6% 0%
% 7% 4% 1% 0% 2% 1% 5%
78 38 118 106 21 161 77 81
89% 93% 90% 88% 88% 97% 94% 73%
5% 7% 7% 7% 12% 2% 5% 15%
6% 0% 3% 5% 0% 1% 1% 12%
78 38 118 106 21 161 77 81
43% 47% 52% 49% 53% 43% 64% 43%
52% 53% 42% 42% 39% 49% 36% 50%
6% 0% 6% 9% 8% 8% 0% 7%
78 38 118 106 21 161 77 81
54% 59% 70% 57% 45% 58% 84% 50%
34% 40% 29% 40% 55% 38% 16% 40%
12% 2% 2% 3% 0% 4% 0% 10%
78 38 118 106 21 161 77 81
74% 66% 70% 68% 90% 71% 64% 69%
23% 32% 26% 24% 10% 26% 33% 22%
3% 1% 3% 8% 0% 3% 3% 9%
78 38 118 106 21 161 77 81
Conducted for WBUR by
More information, including full question wording, available at WBUR.org Page 14 of 25
Massachusetts Statewide Poll of 340 Likely Voters
in September 2014 Democratic Primary
Field Dates: August 24-31, 2014
WBUR Tracking Poll
OVERAL
L
Overall
UNWEIGHTED COUNT Unweighted count 340
Very important 31%
Somewhat important 39%
Not too important 17%
Not at all important 9%
Don't Know / Refused 4%
Total 340
Very important 81%
Somewhat important 12%
Not too important 2%
Not at all important 2%
Don't Know / Refused 2%
Total 340
Very / somewhat important 90%
Not too / Not at all important 6%
Don't Know / Refused 4%
Total 340
Very / somewhat important 48%
Not too / Not at all important 46%
Don't Know / Refused 6%
Total 340
Very / somewhat important 61%
Not too / Not at all important 35%
Don't Know / Refused 4%
Total 340
Very / somewhat important 70%
Not too / Not at all important 26%
Don't Know / Refused 4%
Total 340
IMPORTANCE IN D PRIMARY - Which
candidate is the most liberal or progressive
IMPORTANCE IN D PRIMARY - Which
candidate can manage state government
most effectively
IMPORTANCE IN D PRIMARY - WHICH
CANDIDATE WILL STAND UP FOR
PEOPLE LIKE YOU
IMPORTANCE IN D PRIMARY - WHICH
CANDIDATE AGREES WITH YOU ON
ALLOWING CASINO GAMBLING IN
MASSACHUSETTS
IMPORTANCE IN D PRIMARY - WHICH
CANDIDATE SEEMS MORE LIKE A
MORE LIKEABLE PERSON
IMPORTANCE IN D PRIMARY - WHICH
CANDIDATE IS THE MOST LIBERAL OR
PROGRESSIVE
FAV -
COAKLE
Y
FAV -
GROSS
MAN
FAV -
BERWIC
K
STAND
UP FOR
PEOPLE
LIKE
YOU
AGREES
ON
CASINO
S
LIKEABL
E
PERSON
MOST
LIBERAL
/
PROGR
ESSIVE
CAN
MANAG
E STATE
GOV
Total
favorable
Total
favorable
Total
favorable
D PRIM
V
IMPORT
ANT
D PRIM
V
IMPORT
ANT
D PRIM
V
IMPORT
ANT
D PRIM
V
IMPORT
ANT
D PRIM
V
IMPORT
ANT
232 122 58 230 55 64 110 275
29% 30% 46% 34% 36% 37% 100% 31%
42% 44% 36% 37% 43% 40% 0% 38%
16% 17% 15% 17% 13% 12% 0% 19%
9% 6% 3% 9% 5% 7% 0% 8%
4% 2% 0% 3% 2% 3% 0% 4%
219 143 65 237 59 70 107 277
82% 86% 81% 86% 78% 88% 80% 100%
12% 8% 12% 8% 12% 8% 10% 0%
2% 1% 5% 3% 8% 0% 5% 0%
2% 3% 1% 1% 1% 3% 2% 0%
3% 2% 2% 2% 1% 0% 2% 0%
219 143 65 237 59 70 107 277
92% 94% 85% 100% 96% 96% 92% 91%
5% 4% 9% 0% 4% 4% 5% 7%
4% 2% 6% 0% 0% 0% 3% 2%
219 143 65 237 59 70 107 277
42% 51% 56% 55% 100% 52% 49% 49%
52% 42% 37% 41% 0% 43% 44% 46%
6% 7% 8% 4% 0% 5% 6% 5%
219 143 65 237 59 70 107 277
56% 69% 61% 67% 74% 100% 66% 62%
38% 30% 38% 30% 20% 0% 26% 34%
6% 1% 2% 3% 6% 0% 8% 4%
219 143 65 237 59 70 107 277
71% 74% 82% 71% 79% 77% 100% 69%
25% 24% 18% 26% 19% 20% 0% 27%
4% 2% 0% 3% 2% 3% 0% 4%
219 143 65 237 59 70 107 277
Conducted for WBUR by
More information, including full question wording, available at WBUR.org Page 15 of 25
Massachusetts Statewide Poll of 340 Likely Voters
in September 2014 Democratic Primary
Field Dates: August 24-31, 2014
WBUR Tracking Poll
OVERAL
L
Overall
Democra
t
Unenroll
ed /
Other Male Female 18 to 29 30 to 44 45 to 59 60+
UNWEIGHTED COUNT Unweighted count 340 213 127 156 184 50 89 95 106
PARTY
REGISTRATION GENDER AGE CATEGORIES
Very / somewhat important 94% 96% 90% 91% 95% 95% 96% 91% 94%
Not too / Not at all important 4% 2% 8% 7% 2% 4% 4% 7% 3%
Don't Know / Refused 2% 2% 2% 2% 3% 1% 0% 2% 3%
Total 340 207 133 151 189 17 46 94 183
Martha Coakley 65% 66% 64% 58% 71% 84% 70% 61% 65%
Charlie Baker 13% 10% 18% 21% 7% 2% 12% 12% 15%
Evan Falchuk 1% 1% 1% 1% 1% 1% 0% 3% 0%
Jeff McCormick 2% 1% 2% 2% 2% 3% 1% 3% 1%
Scott Lively % % 0% % 0% 1% 0% 0% 0%
Another candidate 2% 3% 0% 2% 1% 2% 2% 1% 2%
Wouldn't vote 1% 2% 0% 1% 1% 0% 0% 0% 2%
Don't Know / Refused 16% 18% 14% 16% 17% 8% 16% 20% 15%
Total 340 207 133 151 189 17 46 94 183
Steve Grossman 50% 57% 39% 48% 51% 48% 57% 47% 50%
Charlie Baker 15% 10% 23% 19% 12% 3% 15% 17% 15%
Evan Falchuk 2% 2% 1% 3% 1% 1% 0% 3% 2%
Jeff McCormick % % 1% 1% % 3% 1% 1% 0%
Scott Lively 1% 1% 0% % 1% 1% 1% 1% 0%
Another candidate 4% 3% 4% 2% 4% 14% 3% 2% 3%
Wouldn't vote 4% 3% 5% 4% 3% 10% 3% 2% 4%
Don't Know / Refused 25% 23% 27% 22% 27% 20% 19% 27% 25%
Total 340 207 133 151 189 17 46 94 183
IMPORTANCE IN D PRIMARY - WHICH
CANDIDATE CAN MANAGE STATE
GOVERNMENT MOST EFFECTIVELY
Democrat Martha Coakley, Republican
Charlie Baker, independent Evan Falchuk
and independent Jeff McCormick, for
whom would you vote?
Democrat Steve Grossman, Republican
Charlie Baker, independent Evan Falchuk
and independent Jeff McCormick, for
whom would you vote?
Conducted for WBUR by
More information, including full question wording, available at WBUR.org Page 16 of 25
Massachusetts Statewide Poll of 340 Likely Voters
in September 2014 Democratic Primary
Field Dates: August 24-31, 2014
WBUR Tracking Poll
OVERAL
L
Overall
UNWEIGHTED COUNT Unweighted count 340
Very / somewhat important 94%
Not too / Not at all important 4%
Don't Know / Refused 2%
Total 340
Martha Coakley 65%
Charlie Baker 13%
Evan Falchuk 1%
Jeff McCormick 2%
Scott Lively %
Another candidate 2%
Wouldn't vote 1%
Don't Know / Refused 16%
Total 340
Steve Grossman 50%
Charlie Baker 15%
Evan Falchuk 2%
Jeff McCormick %
Scott Lively 1%
Another candidate 4%
Wouldn't vote 4%
Don't Know / Refused 25%
Total 340
IMPORTANCE IN D PRIMARY - WHICH
CANDIDATE CAN MANAGE STATE
GOVERNMENT MOST EFFECTIVELY
Democrat Martha Coakley, Republican
Charlie Baker, independent Evan Falchuk
and independent Jeff McCormick, for
whom would you vote?
Democrat Steve Grossman, Republican
Charlie Baker, independent Evan Falchuk
and independent Jeff McCormick, for
whom would you vote?
Men age
18-49
Women
age 18-
49
Men age
50+
Women
age 50+
White /
Caucasia
n All others
85 79 71 105 290 45
AGE AND GENDER RACE
92% 94% 91% 96% 93% 98%
8% 4% 7% 1% 5% 1%
1% 2% 2% 3% 2% 2%
36 53 115 136 299 36
68% 72% 55% 71% 63% 82%
18% 7% 22% 8% 15% 3%
% 0% 1% 1% 1% 0%
2% 2% 1% 2% 1% 6%
% 0% 0% 0% % 0%
3% 2% 1% 1% 2% 0%
0% 0% 2% 1% 1% 0%
8% 17% 18% 16% 17% 9%
36 53 115 136 299 36
62% 53% 43% 51% 49% 59%
11% 13% 21% 12% 16% 6%
% 0% 4% 1% 2% 0%
3% 0% 0% % % 1%
% 3% 0% 0% % 2%
2% 6% 3% 4% 2% 15%
5% 4% 4% 3% 4% 0%
16% 19% 24% 30% 25% 17%
36 53 115 136 299 36
Conducted for WBUR by
More information, including full question wording, available at WBUR.org Page 17 of 25
Massachusetts Statewide Poll of 340 Likely Voters
in September 2014 Democratic Primary
Field Dates: August 24-31, 2014
WBUR Tracking Poll
OVERAL
L
Overall
UNWEIGHTED COUNT Unweighted count 340
Very / somewhat important 94%
Not too / Not at all important 4%
Don't Know / Refused 2%
Total 340
Martha Coakley 65%
Charlie Baker 13%
Evan Falchuk 1%
Jeff McCormick 2%
Scott Lively %
Another candidate 2%
Wouldn't vote 1%
Don't Know / Refused 16%
Total 340
Steve Grossman 50%
Charlie Baker 15%
Evan Falchuk 2%
Jeff McCormick %
Scott Lively 1%
Another candidate 4%
Wouldn't vote 4%
Don't Know / Refused 25%
Total 340
IMPORTANCE IN D PRIMARY - WHICH
CANDIDATE CAN MANAGE STATE
GOVERNMENT MOST EFFECTIVELY
Democrat Martha Coakley, Republican
Charlie Baker, independent Evan Falchuk
and independent Jeff McCormick, for
whom would you vote?
Democrat Steve Grossman, Republican
Charlie Baker, independent Evan Falchuk
and independent Jeff McCormick, for
whom would you vote?
Less
than
$25k $25-$75k
$75-
$150k
More
than
$150k
High
School or
less
Some
college,
no
degree
College
graduate
(BA/BS)
Advance
d degree
23 93 98 48 58 76 116 87
INCOME RANGES EDUCATION LEVEL
95% 94% 96% 96% 97% 82% 94% 99%
5% 6% 4% 0% 3% 13% 3% 0%
0% 1% 0% 4% 0% 4% 3% 1%
24 107 82 48 59 67 123 88
65% 63% 70% 56% 66% 58% 67% 69%
2% 17% 10% 26% 7% 13% 17% 12%
0% 0% 2% 0% % 0% 0% 2%
3% 1% 3% 3% 2% 2% 1% 2%
0% 0% 0% 0% 0% 0% % 0%
7% % 1% 2% 3% 1% 1% 2%
0% 3% 0% 0% 4% 0% 1% 0%
24% 16% 15% 12% 18% 26% 12% 13%
24 107 82 48 59 67 123 88
43% 61% 49% 54% 54% 37% 52% 55%
0% 14% 19% 22% 11% 18% 17% 13%
0% 2% 2% 0% % 3% 1% 2%
0% 1% 1% 0% 1% % 0% 1%
0% 1% 1% 0% 1% 1% % 1%
7% 2% 4% % 3% 5% 4% 3%
8% 2% 3% 4% 5% % 5% 4%
42% 18% 21% 19% 24% 36% 21% 22%
24 107 82 48 59 67 123 88
Conducted for WBUR by
More information, including full question wording, available at WBUR.org Page 18 of 25
Massachusetts Statewide Poll of 340 Likely Voters
in September 2014 Democratic Primary
Field Dates: August 24-31, 2014
WBUR Tracking Poll
OVERAL
L
Overall
UNWEIGHTED COUNT Unweighted count 340
Very / somewhat important 94%
Not too / Not at all important 4%
Don't Know / Refused 2%
Total 340
Martha Coakley 65%
Charlie Baker 13%
Evan Falchuk 1%
Jeff McCormick 2%
Scott Lively %
Another candidate 2%
Wouldn't vote 1%
Don't Know / Refused 16%
Total 340
Steve Grossman 50%
Charlie Baker 15%
Evan Falchuk 2%
Jeff McCormick %
Scott Lively 1%
Another candidate 4%
Wouldn't vote 4%
Don't Know / Refused 25%
Total 340
IMPORTANCE IN D PRIMARY - WHICH
CANDIDATE CAN MANAGE STATE
GOVERNMENT MOST EFFECTIVELY
Democrat Martha Coakley, Republican
Charlie Baker, independent Evan Falchuk
and independent Jeff McCormick, for
whom would you vote?
Democrat Steve Grossman, Republican
Charlie Baker, independent Evan Falchuk
and independent Jeff McCormick, for
whom would you vote?
Western
/ Central
MA
Southeas
t MA
Outer
Boston
Suburbs
Boston /
Inner
Suburbs
Don
Berwick
Martha
Coakley
Steve
Grossma
n
Undecide
d / other
101 35 110 94 23 177 60 80
DEM PRIMARY HORSERACE REGIONS
97% 84% 93% 96% 100% 93% 91% 95%
3% 9% 4% 4% 0% 5% 8% 0%
% 7% 4% 1% 0% 2% 1% 5%
78 38 118 106 21 161 77 81
63% 83% 70% 55% 64% 90% 42% 40%
15% 3% 12% 17% 2% 4% 42% 6%
% 0% 2% 0% 0% 1% % 2%
3% 3% 1% 1% 3% % 3% 3%
% 0% 0% 0% 0% 0% 0% %
% 0% 4% 1% 9% 0% 3% 1%
2% 0% 0% 2% 0% 0% 3% 2%
16% 11% 11% 25% 22% 4% 7% 48%
78 38 118 106 21 161 77 81
47% 46% 50% 53% 52% 43% 74% 40%
17% 19% 16% 11% 2% 14% 26% 10%
3% 5% 2% 0% 9% 2% % 2%
0% 3% 0% 1% 0% 1% 0% 1%
1% 1% 0% 1% 0% 1% 0% %
1% 3% 5% 4% 12% 5% 0% 1%
3% 0% 5% 5% 0% 7% 0% 1%
28% 23% 23% 25% 25% 27% 0% 44%
78 38 118 106 21 161 77 81
Conducted for WBUR by
More information, including full question wording, available at WBUR.org Page 19 of 25
Massachusetts Statewide Poll of 340 Likely Voters
in September 2014 Democratic Primary
Field Dates: August 24-31, 2014
WBUR Tracking Poll
OVERAL
L
Overall
UNWEIGHTED COUNT Unweighted count 340
Very / somewhat important 94%
Not too / Not at all important 4%
Don't Know / Refused 2%
Total 340
Martha Coakley 65%
Charlie Baker 13%
Evan Falchuk 1%
Jeff McCormick 2%
Scott Lively %
Another candidate 2%
Wouldn't vote 1%
Don't Know / Refused 16%
Total 340
Steve Grossman 50%
Charlie Baker 15%
Evan Falchuk 2%
Jeff McCormick %
Scott Lively 1%
Another candidate 4%
Wouldn't vote 4%
Don't Know / Refused 25%
Total 340
IMPORTANCE IN D PRIMARY - WHICH
CANDIDATE CAN MANAGE STATE
GOVERNMENT MOST EFFECTIVELY
Democrat Martha Coakley, Republican
Charlie Baker, independent Evan Falchuk
and independent Jeff McCormick, for
whom would you vote?
Democrat Steve Grossman, Republican
Charlie Baker, independent Evan Falchuk
and independent Jeff McCormick, for
whom would you vote?
FAV -
COAKLE
Y
FAV -
GROSS
MAN
FAV -
BERWIC
K
STAND
UP FOR
PEOPLE
LIKE
YOU
AGREES
ON
CASINO
S
LIKEABL
E
PERSON
MOST
LIBERAL
/
PROGR
ESSIVE
CAN
MANAG
E STATE
GOV
Total
favorable
Total
favorable
Total
favorable
D PRIM
V
IMPORT
ANT
D PRIM
V
IMPORT
ANT
D PRIM
V
IMPORT
ANT
D PRIM
V
IMPORT
ANT
D PRIM
V
IMPORT
ANT
232 122 58 230 55 64 110 275
93% 94% 93% 94% 90% 97% 91% 100%
4% 3% 5% 4% 9% 3% 7% 0%
3% 2% 2% 2% 1% 0% 2% 0%
219 143 65 237 59 70 107 277
84% 64% 69% 69% 65% 72% 69% 66%
6% 17% 8% 14% 18% 12% 8% 14%
1% 1% 0% 1% 0% 2% 0% 1%
1% 1% 0% 1% 3% 0% 2% 2%
0% 0% 0% 0% 0% 0% 0% %
1% 2% 3% 2% % 4% 3% 2%
0% 2% 2% 1% 6% 0% 1% 1%
8% 13% 19% 12% 8% 10% 17% 15%
219 143 65 237 59 70 107 277
48% 68% 63% 51% 57% 68% 63% 52%
14% 14% 6% 17% 14% 6% 5% 16%
2% 2% 0% 2% 3% 2% 0% 2%
% % 0% % 1% 0% % %
1% 0% 0% % 0% 1% 1% %
3% 2% 8% 5% 0% 4% 4% 4%
6% 1% 5% 3% 4% 0% 4% 4%
27% 14% 18% 22% 21% 20% 22% 23%
219 143 65 237 59 70 107 277
Conducted for WBUR by
More information, including full question wording, available at WBUR.org Page 20 of 25
Massachusetts Statewide Poll of 340 Likely Voters
in September 2014 Democratic Primary
Field Dates: August 24-31, 2014
WBUR Tracking Poll
OVERAL
L
Overall
Democra
t
Unenroll
ed /
Other Male Female 18 to 29 30 to 44 45 to 59 60+
UNWEIGHTED COUNT Unweighted count 340 213 127 156 184 50 89 95 106
PARTY
REGISTRATION GENDER AGE CATEGORIES
Don Berwick 36% 45% 22% 31% 40% 37% 41% 30% 38%
Charlie Baker 19% 14% 26% 27% 12% 6% 16% 26% 17%
Evan Falchuk 2% 2% 2% 3% 1% 5% 0% 3% 1%
Jeff McCormick 1% 1% 2% 1% 1% 1% 2% 3% %
Scott Lively 1% 1% 3% % 3% 9% 5% % %
Another candidate 4% 4% 4% 5% 3% 18% 4% 1% 4%
Wouldn't vote 7% 4% 10% 5% 7% 4% 4% 2% 10%
Don't Know / Refused 30% 29% 31% 27% 33% 20% 27% 34% 30%
Total 340 207 133 151 189 17 46 94 183
Selected 1+ independent
candidate in horserace questions
6% 5% 8% 7% 6% 16% 8% 9% 4%
Did not select any independent
candidates
94% 95% 92% 93% 94% 84% 92% 91% 96%
Total 340 207 133 151 189 17 46 94 183
Yes 41% 44% 36% 42% 39% 38% 27% 43% 43%
No 51% 48% 55% 51% 50% 42% 62% 52% 48%
Don't Know / Undecided 9% 8% 9% 7% 10% 20% 10% 5% 9%
Refused 0% 0% 0% 0% 0% 0% 0% 0% 0%
Total 340 207 133 151 189 17 46 94 183
Democrat Don Berwick, Republican
Charlie Baker, independent Evan Falchuk
and independent Jeff McCormick, for
whom would you vote?
VOTES FOR AN INDEPENDENT IN ANY
MATCHUP
If the election for this [casino repeal]
measure were held today, would you vote
yes or no? How are you leaning as of
today?
Conducted for WBUR by
More information, including full question wording, available at WBUR.org Page 21 of 25
Massachusetts Statewide Poll of 340 Likely Voters
in September 2014 Democratic Primary
Field Dates: August 24-31, 2014
WBUR Tracking Poll
OVERAL
L
Overall
UNWEIGHTED COUNT Unweighted count 340
Don Berwick 36%
Charlie Baker 19%
Evan Falchuk 2%
Jeff McCormick 1%
Scott Lively 1%
Another candidate 4%
Wouldn't vote 7%
Don't Know / Refused 30%
Total 340
Selected 1+ independent
candidate in horserace questions
6%
Did not select any independent
candidates
94%
Total 340
Yes 41%
No 51%
Don't Know / Undecided 9%
Refused 0%
Total 340
Democrat Don Berwick, Republican
Charlie Baker, independent Evan Falchuk
and independent Jeff McCormick, for
whom would you vote?
VOTES FOR AN INDEPENDENT IN ANY
MATCHUP
If the election for this [casino repeal]
measure were held today, would you vote
yes or no? How are you leaning as of
today?
Men age
18-49
Women
age 18-
49
Men age
50+
Women
age 50+
White /
Caucasia
n All others
85 79 71 105 290 45
AGE AND GENDER RACE
32% 41% 31% 39% 35% 51%
28% 14% 27% 12% 19% 18%
3% 0% 3% 1% 2% 1%
6% 1% 0% 1% 1% 6%
% 8% 0% % 2% 0%
5% 6% 5% 2% 3% 11%
5% 2% 6% 9% 7% 0%
21% 28% 29% 34% 32% 14%
36 53 115 136 299 36
9% 11% 6% 4% 6% 13%
91% 89% 94% 96% 94% 87%
36 53 115 136 299 36
36% 37% 44% 40% 41% 32%
56% 49% 50% 51% 51% 53%
8% 14% 6% 9% 8% 15%
0% 0% 0% 0% 0% 0%
36 53 115 136 299 36
Conducted for WBUR by
More information, including full question wording, available at WBUR.org Page 22 of 25
Massachusetts Statewide Poll of 340 Likely Voters
in September 2014 Democratic Primary
Field Dates: August 24-31, 2014
WBUR Tracking Poll
OVERAL
L
Overall
UNWEIGHTED COUNT Unweighted count 340
Don Berwick 36%
Charlie Baker 19%
Evan Falchuk 2%
Jeff McCormick 1%
Scott Lively 1%
Another candidate 4%
Wouldn't vote 7%
Don't Know / Refused 30%
Total 340
Selected 1+ independent
candidate in horserace questions
6%
Did not select any independent
candidates
94%
Total 340
Yes 41%
No 51%
Don't Know / Undecided 9%
Refused 0%
Total 340
Democrat Don Berwick, Republican
Charlie Baker, independent Evan Falchuk
and independent Jeff McCormick, for
whom would you vote?
VOTES FOR AN INDEPENDENT IN ANY
MATCHUP
If the election for this [casino repeal]
measure were held today, would you vote
yes or no? How are you leaning as of
today?
Less
than
$25k $25-$75k
$75-
$150k
More
than
$150k
High
School or
less
Some
college,
no
degree
College
graduate
(BA/BS)
Advance
d degree
23 93 98 48 58 76 116 87
INCOME RANGES EDUCATION LEVEL
49% 36% 37% 39% 41% 17% 38% 43%
5% 22% 20% 32% 13% 19% 21% 21%
0% 2% 2% 0% 1% 3% % 2%
3% % 3% 0% 3% 3% % 1%
2% 2% 2% 0% 2% 1% 2% 2%
0% 6% 2% % % 8% 5% 2%
0% 11% 1% 4% 7% % 12% 4%
41% 21% 33% 25% 33% 49% 22% 25%
24 107 82 48 59 67 123 88
5% 5% 9% 3% 7% 6% 5% 7%
95% 95% 91% 97% 93% 94% 95% 93%
24 107 82 48 59 67 123 88
28% 40% 38% 50% 36% 27% 49% 41%
44% 54% 55% 42% 57% 62% 42% 51%
28% 7% 7% 8% 7% 10% 10% 8%
0% 0% 0% 0% 0% 0% 0% 0%
24 107 82 48 59 67 123 88
Conducted for WBUR by
More information, including full question wording, available at WBUR.org Page 23 of 25
Massachusetts Statewide Poll of 340 Likely Voters
in September 2014 Democratic Primary
Field Dates: August 24-31, 2014
WBUR Tracking Poll
OVERAL
L
Overall
UNWEIGHTED COUNT Unweighted count 340
Don Berwick 36%
Charlie Baker 19%
Evan Falchuk 2%
Jeff McCormick 1%
Scott Lively 1%
Another candidate 4%
Wouldn't vote 7%
Don't Know / Refused 30%
Total 340
Selected 1+ independent
candidate in horserace questions
6%
Did not select any independent
candidates
94%
Total 340
Yes 41%
No 51%
Don't Know / Undecided 9%
Refused 0%
Total 340
Democrat Don Berwick, Republican
Charlie Baker, independent Evan Falchuk
and independent Jeff McCormick, for
whom would you vote?
VOTES FOR AN INDEPENDENT IN ANY
MATCHUP
If the election for this [casino repeal]
measure were held today, would you vote
yes or no? How are you leaning as of
today?
Western
/ Central
MA
Southeas
t MA
Outer
Boston
Suburbs
Boston /
Inner
Suburbs
Don
Berwick
Martha
Coakley
Steve
Grossma
n
Undecide
d / other
101 35 110 94 23 177 60 80
DEM PRIMARY HORSERACE REGIONS
39% 42% 28% 40% 91% 35% 31% 29%
18% 16% 22% 18% 2% 17% 38% 7%
3% 1% 2% 1% 0% 2% % 3%
1% 5% % 2% 3% 2% 1% %
2% 1% 0% 3% 0% 2% 3% %
4% 3% 6% 3% 0% 7% 2% 1%
3% 6% 9% 6% 0% 6% 15% 1%
31% 27% 32% 28% 4% 29% 9% 58%
78 38 118 106 21 161 77 81
7% 11% 4% 6% 12% 6% 6% 5%
93% 89% 96% 94% 88% 94% 94% 95%
78 38 118 106 21 161 77 81
46% 39% 38% 41% 73% 34% 49% 37%
46% 57% 53% 49% 18% 60% 49% 42%
8% 5% 10% 10% 9% 5% 2% 21%
0% 0% 0% 0% 0% 0% 0% 0%
78 38 118 106 21 161 77 81
Conducted for WBUR by
More information, including full question wording, available at WBUR.org Page 24 of 25
Massachusetts Statewide Poll of 340 Likely Voters
in September 2014 Democratic Primary
Field Dates: August 24-31, 2014
WBUR Tracking Poll
OVERAL
L
Overall
UNWEIGHTED COUNT Unweighted count 340
Don Berwick 36%
Charlie Baker 19%
Evan Falchuk 2%
Jeff McCormick 1%
Scott Lively 1%
Another candidate 4%
Wouldn't vote 7%
Don't Know / Refused 30%
Total 340
Selected 1+ independent
candidate in horserace questions
6%
Did not select any independent
candidates
94%
Total 340
Yes 41%
No 51%
Don't Know / Undecided 9%
Refused 0%
Total 340
Democrat Don Berwick, Republican
Charlie Baker, independent Evan Falchuk
and independent Jeff McCormick, for
whom would you vote?
VOTES FOR AN INDEPENDENT IN ANY
MATCHUP
If the election for this [casino repeal]
measure were held today, would you vote
yes or no? How are you leaning as of
today?
FAV -
COAKLE
Y
FAV -
GROSS
MAN
FAV -
BERWIC
K
STAND
UP FOR
PEOPLE
LIKE
YOU
AGREES
ON
CASINO
S
LIKEABL
E
PERSON
MOST
LIBERAL
/
PROGR
ESSIVE
CAN
MANAG
E STATE
GOV
Total
favorable
Total
favorable
Total
favorable
D PRIM
V
IMPORT
ANT
D PRIM
V
IMPORT
ANT
D PRIM
V
IMPORT
ANT
D PRIM
V
IMPORT
ANT
D PRIM
V
IMPORT
ANT
232 122 58 230 55 64 110 275
38% 38% 78% 38% 55% 48% 50% 38%
17% 21% 7% 19% 15% 12% 11% 20%
1% 1% 0% 1% 0% 2% % 2%
1% 2% 2% 2% 2% 1% 1% 1%
2% 2% 0% 1% 1% 5% 2% 1%
4% 4% 1% 5% % 4% 4% 4%
5% 9% 2% 7% 6% 10% 7% 7%
31% 23% 9% 26% 22% 19% 26% 27%
219 143 65 237 59 70 107 277
7% 6% 2% 6% 8% 8% 5% 5%
93% 94% 98% 94% 92% 92% 95% 95%
219 143 65 237 59 70 107 277
38% 47% 54% 41% 55% 53% 43% 41%
55% 48% 38% 52% 45% 44% 47% 50%
7% 5% 7% 7% 1% 4% 11% 9%
0% 0% 0% 0% 0% 0% 0% 0%
219 143 65 237 59 70 107 277
Conducted for WBUR by
More information, including full question wording, available at WBUR.org Page 25 of 25