CH1 Intro

I N T R O D U C T I O N , B A C K G R O U N D
A N D P L A N N I N G P R O C E S S
3
Chapter One
- Jane Jacobs,
Te Death and Life of Great American Cities, (Te Modern Library), 20
Cities are fantastically dynamic places, and this is
strikingly true of their successful parts, which ofer a
fertile ground of the plans of thousands of people.
3
W E S T F L O R I S S A N T A V E N U E G R E A T S T R E E T S M A S T E R P L A N
A FULL GRASP OF THE BACKGROUND, PURPOSE, PROCESS, AND CONTEXT
IS ESSENTIAL in guiding the planning and design eforts for a complex project
like the West Florissant Avenue Great Streets Demonstration Project. From the
start, to help maintain focus on the most important needs and principles, the
project embraced as its guide and sought to achieve in full the eight principles of
the St. Louis Great Streets Initiative, which include:
1. Great Streets are great places
2. Great Streets integrate land use and transportation planning
3. Great Streets accommodate all users and all modes
4. Great Streets are economically vibrant
5. Great Streets are environmentally responsible
6. Great Streets rely on current thinking
7. Great Streets are measurable
8. Great Streets develop collaboratively
C H A P T E R O N E
introduction, background
and planning process
I N T H I S C H A P T E R
p r o j e c t b a c k g r o u n d a n d p u r p o s e
p l a n n i n g p r o c e s s a n d c o n t e x t
ma s t e r p l a n d o c u me n t o v e r v i e w
C H A P T E R O N E I N T R O D U C T I O N , B A C K G R O U N D A N D P L A N N I N G P R O C E S S
4
1.1 PROJECT BACKGROUND AND
PURPOSE
1.1.1 WEST FLORISSANT AVENUE GREAT
STREETS DEMONSTRATION PROJECT
West Florissant Avenue, in North St. Louis
County, has long been a street that serves
motorized vehicles well. In recent years there has
been increasing need to do more than that local
communities along this corridor need also to be
able to walk, bus, and bike, and many see the
corridor as their only central place for shopping,
meeting neighbors, and economic development.
Support for the West Florissant Avenue Great
Streets Project (the Project) evolved out of
joint eforts by Ferguson, Dellwood, and St.
Louis County, who then applied to the East-West
Gateway Great Streets Initiative.
Te Master Plan builds on the West Florissant
Avenue Corridor Plan, developed in 2011-2012
and produced in cooperation with fve cities
along the corridor providing more detailed
analysis, design concepts, policy language, and
implementation strategies.
The four sponsors of the project
1.1.2 ST. LOUIS GREAT STREETS INITIATIVE
Te East-West Gateway Council of Governments
(EWGCOG) launched the St. Louis Great
Streets Initiative (Initiative) in 2006 to encourage
communities to reconsider the roles of streets
and provide planning assistance. Te Initiatives
projects show that not only can streets move cars
and trucks, they have the potential to strengthen
communities through enhanced connectivity,
multi-modal access, bolstered economic
development, and increased aesthetic appeal. Te
Initiative is supporting several demonstration
projects in the St. Louis area, which are in various
stages of planning, design, and construction. It
embraces eight principles for re-imagining our
streets, and the West Florissant Avenue project
strives to address them all:
1. Great Streets are great places: Public
streets are public spaces and in revitalizing
neighborhoods the quality of the public space
is paramount. An improved sense of place
improves the viability of any community.
2. Great Streets integrate land use and
transportation planning: Defning desired
land use is a frst priority, followed by the
design and engineering of a transportation
system that supports this vision.
5
3. Great Streets accommodate all users
and all modes: Te plans vision for West
Florissant provides signifcant new facilities
for pedestrians, cyclists, and transit riders, and
those who are traveling to the neighborhood
as well as through and within.
4. Great Streets are economically vibrant: Te
plans economic and land use strategies are
rooted in economic market analysis and refect
what can realistically happen in the next 25
years, with leadership and regulation.
5. Great Streets are environmentally
responsible: Strategies for environmental
responsibility are incorporated in almost every
element of the conceptual design.
6. Great Streets rely on current thinking:
Great streets from around the world have
informed this plan, and we have incorporated
a Toolkit that introduces the reader to these
best practices.
7. Great Streets are measurable: Performance
measures are used to evaluate options and
designs as well as to measure the performance
of what has been implemented over time.
8. Great Streets develop collaboratively: Tis
plan has combined local vision with technical
expertise, founded on Great Streets principles.
1.1.3 PROJECT AREA
Te West Florissant Avenue Great Streets Project
area is located in North St. Louis County, within
the cities of Ferguson and Dellwood (Map
1.1). Te Project area extends for approximately
2.6 miles, beginning at I-270 in the north and
continuing to the East-West rail line at Emerson
Electric headquarters and Buzz Westfall Plaza in
the south (Maps 1.2 and 1.3; note change in map
orientation). Te Project area includes parcels
that front the corridor, plus additional parcels
along the key intersecting streets of Pershall Road
and Chambers Road. Te street corridor itself is
owned and maintained by St. Louis County.
Te Project area parcels are about evenly divided
between the cities of Ferguson and Dellwood; a
few parcels also fall within Jennings city limits
at the southeast end of the corridor. Several key
landmarks and retail centers are located within or
near the Project area. Dellwood City Hall is near
the intersection of West Florissant Avenue and
Chambers Road. Te Project area also includes
Dellwood Park and Dellwood Recreation Center.
St. Louis Community College Florissant Valley
Campus is just outside the northwest end. In
addition to these landmarks, there are 160 acres of
open space or park within one mile of the Project
area, including open space associated with Maline
Creek. A major shopping center is at the northern
end of the corridor, with access to I-270. Just
outside the southern end of the Project area, Buzz
Westfall Plaza is another major retail center.
Te West Florissant Avenue corridor has been
designed primarily to serve motorized vehicles,
which is reinforced by the direct access to and
from I-270 the road provides. Te corridor is
served by Metro Transit bus route #74, one of the
most heavily-used lines in the system, and a future
transit center is planned for Pershall Road in the
northeast part of the Project area; its estimated
completion date is in 2015. While sidewalks are
present, many other pedestrian amenities are not,
and the corridor is not pedestrian-friendly. Te
corridor currently does not have designated bicycle
facilities, and is little used by bicyclists.
As communities take an increasingly holistic view
of streets and incorporate more of these Great
Streets principles, our streets will serve multiple
functions and become better places.
6
Chestereld
Hazelwood
Ladue
Bridgeton
Maryland Heights
Florissant
Creve Coeur
Town & Country
Ferguson
Berkeley
St. Ann
Overland
Jennings
University City
Olivette
Clayton
St. John
Frontenac
Black Jack
Normandy
Bellefontaine
Neighbors
BRENTWOOD
CLARKSON VALLEY
MAPLEWOOD
Pagedale
Richmond Heights
Champ
ROCK HILL
Dellwood
EIGH
Wellston
St Louis
Kinloch
Riverview
Bel-Ridge
Bel-Nor
Vinita
Park
Pine
Lawn
Westwood
Northwoods
Moline
Acres
Woodson
Terrace
Breckinridge
Hills
Cool
Valley
WARSON WOODS
Hillsdale
Bellerive
Hanley
Hills
Charlack
Calverton
Park
Edmondson
Greendale
Velda
City
Pasadena
Hills
Country
Club Hills
Sycamore Hills
Flordell
Hills
COUNTRY LIFE ACRES
CRYSTAL LAKE PARK
Vinita Terrace
OLIVE BLVD.
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Regional Context
Map 1.1
Great Streets Initiative
West Florissant Avenue Demonstration Project
Project Sponsors:
East West Gateway I Cities of Ferguson and Dellwood I St. Louis County
11.26.2013
Data Source:
St. Louis County GIS
0 10,000 20,000 ft 5,000 N
St Louis County Cities
Unincorporated St Louis County
City of Ferguson
City of Dellwood
Park
River
Creek
MA P 1 . 1 . R E GI ONA L CONT E X T MA P
Corridor
Project
Area
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St. Louis
Community
College
YMCA
Grifth
Elementary
Dellwood
City Hall
Lemasters
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Buzz
Westfall
Plaza
Emerson
Corporate
Headquarters
Ferguson
Community
Center
Dellwood
Recreation
Center
Planned
Transit
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Planning Area
Map 1.2
Project Sponsors:
500 1,000 0 2,000 250 ft N 11.26.2013
Data Source:
City Limit
Planning Area
Park
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Community Assets
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MA P 1 . 2 . WE S T F L OR I S S A NT AV E NUE P L A NNI NG A R E A
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Planning Area Aerial
Map 1.3
Project Sponsors:
500 1,000 0 2,000 250 ft N 11.26.2013
Data Source:
City Limit
Planning Area
MA P 1 . 3 . WE S T F L OR I S S A NT COR R I DOR A E R I A L V I E W
9
1.2 PLANNING PROCESS AND
CONTEXT
1.2.1 PROCESS AND OUTREACH
Tis Master Plan comes from a phased planning
process based on strong community and
stakeholder engagement (Figure 1.1). Te frst
phase of work focused on background analysis,
drawing from studies and information already
available, and supplementing this work with
interviews, additional feld observations, research,
and analysis to fully understand the existing
conditions in the Project area. Te second
phase of work explored alternative scenarios
for land use and transportation, and led to a
preferred alternative to be developed further.
Te fnal phase involved refning the preferred
alternative and preparing the draft and fnal
Master Plan documents. Te Project benefted
from multi-faceted outreach eforts through all
planning phases. Te full Stakeholder and Public
Involvement Plan is included as Appendix One.
To help guide the process, a Technical Advisory
Committee (TAC) was consulted in meetings
throughout the Project, and a Community
Advisory Committee (CAC) served an advisory
role and was convened in four facilitated meetings.
Te general public was invited to participate in
four community workshops to help identify a
vision, provide input on improvement concepts,
and review Master Plan contents. Two capacity-
building workshops were held with agency
personnel who would be involved in designing,
approving, operating, or maintaining the roadway,
as well as partners. Finally, the planning process
was informed by two rounds of interviews with
institutional, civic, and business stakeholders;
additional interviews were helped throughout the
project as needed. Tis direct engagement was
supplemented with a dedicated project website
that provided meeting information, a document
library, and opportunities to participate in a survey
and provide comments on a map.
Community outreach included facilitated discussions (top),
hands-on workshops (center), and a website (bottom)
10
Figure 1.1 Process schedule for plan development and community engagement
NOVEMBER DECEMBER
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PROCESS SCHEDULE
PHASE I: Background & Existing Conditions
P
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PHASE II: Concepts & Alternatives Analysis PHASE III: Draft & Final Master Plan
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JANUARY FEBRUARY MARCH APRIL MAY JUNE
PHASE IV: Approval
Weekly Call, Bi-weekly Meetings and Monthly Project Status Memos
CAC Meeting 1
TAC Meeting 2
Task 4.1 & 4.3
Initial Data Collection and
Background Document Review
Task 1.2
Base
Mapping
Task 3.1
Community Vision and
Opportunities Framework
Task 4.5
Rene Preferred
Alternative:
Plan level graphics
Sections/Sketches
Illustrative
Visual Simulations
Admin Draft
Master Plan
Task 5.1
Final
Master Plan
Task 5.6
Preferred
Conceptual
Plan
Task 4.10
Rene Alternative
Existing Conditions Analysis:
Land Use and Urban Design
Codes & Regulations
Transportation
Infrastructure, Environment
Market Conditions
Task 3.2
Public
Engagement Plan
Task 2.2
west orissant avenue corridor demonstration project
E AS T- WE S T GAT E WAY COUNCI L OF GOVE R NME NT S
great streets initiative
Cities of Ferguson and Dellwood, St. Louis County
Draft Existing Conditions
Presentation & Report
Task 3.3
Final Existing
Conditions Report
Task 3.4

Development of Concept
Alternatives
Land Use
Transportation
Infrastructure, Environment
Task 4.6.4
Draft Alternatives
Analysis Report
Task 4.6
Final
Alternatives
Analysis
Report
Task 4.9
Combined CAC Meeting 2 /
TAC Meeting 3
Task 4.7
Community
Workshop #3
Review Alternatives
Task 4.8
Draft Master
Plan &
Implementation
Strategies
Task 5.2 - 5.3
TAC Meeting 4
Task 5.4
Community Workshop #4
Capacity-Building Workshop #2:
Master Plan Brieng
Task 5.5 & 5.7
Community Workshops 1 & 2
(1 each in Dellwood & Ferguson)
Stakeholder Interviews II
Capacity-Building Workshop
Task 4.3 - 4.5
Kick-off Meeting & Tour
TAC Meeting 1
Stakeholder Interviews I
Task 1.1, 1.3, 1.4
Development of
Performance Measures
Development of
Screening Criteria
Market Opportunities
Study
Task 4.6.1 - 4.6.3
Kick-off Meeting & Tour
TAC Meeting 1
Stakeholder Interviews I
Task 1.1, 1.3, 1.4
Meeting Window 1 Meeting Window 2 Meeting Window 3 Meeting Window 4
CAC Meeting 1
TAC Meeting 2
Task 4.1 & 4.3
Community Workshops 1 & 2
(1 each in Dellwood & Ferguson)
Stakeholder Interviews II
Capacity-Building Workshop
Task 4.3 - 4.5
Meeting Window 2
TAC Meeting 3
Task 4.7
Community
Workshop #3
Review Alternatives
Task 4.8
Meeting Window 3 3 d i M
TAC Meeting 4
Task 5.4
Community Workshop #4
Capacity-Building Workshop #2: #
Master Plan Brieng
Task 5.5 & 5.7
Meeting Window 4 d W M
11
1.2.2 PLANNING CONTEXT
Several recent planning studies that are relevant to
the Project were examined during the frst phase
of work. Details about each study can be found
in the Final Existing Conditions Report (see
Appendices). Tese studies include the following:
1. Te West Florissant Avenue Corridor Plan
(Draft August 2012; Cities of Country Club
Hills, Dellwood, Ferguson, Flordell Hills,
and Jennings) was a frst step in planning for
revitalization of West Florissant Avenue.
2. Te I-270 North Corridor Study (Final
Report October 2012; MoDOT) evaluates
the problems, needs, and opportunities along
the I-270 mainline, Dunn Road and Pershall
Road, and connecting arterials. It includes the
interchange with West Florissant Avenue. An
environmental study is now underway and
due to be completed in the fall of 2014.
3. Te Draft Bicycle & Pedestrian Plan
(October 2011; City of Ferguson) focuses
on improving pedestrian- and bicycle-
oriented commercial and residential areas and
connecting neighborhoods to downtown.
4. Te Maline Greenway Concept Plan (Fall
2011; Great Rivers Greenway) envisions
the Maline Greenway as the east-west link
between the Confuence Greenway and the St.
Vincent Greenway in north St. Louis County.
5. Te Gateway Bike Plan: Regional Routes
to Sustainability (August 2011; Great Rivers
Greenway) is a framework for the Regional
Bicycle Network over the next 20 years.
6. Te City of Ferguson Vision 2015
Plan Update (August 1998) serves as the
comprehensive plan for the City of Ferguson.
7. Te Northside Study Final Report:
Planning Transit Improvements for St.
Louis City (October 2008; EWG, St. Louis
Metro, and MoDOT) will result in light-rail
transit (LRT) options to be advanced through
the regional project development process.
8. Building a Regional Plan for Sustainable
Development: Ferguson and Environs
Round 3 - Community Meeting Summary
(November 2012; St. Louis Regional
Sustainable Communities) integrates land use,
transportation, housing, environmental assets,
and economic development
9. Te West Florissant Avenue Great Streets
Master Plan acknowledges this precedent
work and has been developed for consistency
with applicable goals and recommendations of
these recent studies.
Proposed Maline Greenway Central Section (Great Rivers
Greenway Maline Greenway Concept)
Proposed Bicycle Improvements for West Florissant Corridor
(Draft Bicycle & Pedestrian Plan, City of Ferguson)
12
1.3 MASTER PLAN DOCUMENT
OVERVIEW
Tis Master Plan briefy summarizes the plans
development process, background information,
and existing conditions; it emphasizes the
recommended planning principles, design
concepts, and implementation. Tis document is
organized into the following chapters:
Chapter 1: Introduction, Background
and Planning Process explains the Plans
background and purpose, identifes the
regional and local context, and outlines the
organization of the Master Plan document.
Chapter 2: Existing Conditions
summarizes the existing conditions analysis,
and identifes the corridors major assets,
challenges, and opportunities.
Chapter 3: Summary of Alternatives
Analysis reviews the alternative concepts
considered in the project and the rationale by
which a preferred concept was selected.
Master Plan stakeholders at work creating the plan
Chapter 4: Vision Framework articulates
a vision for the corridor and outlines
principles that guide corridor design concepts.
Chapter 5: Concept Plan describes
the concept plan for the corridor by
identifying districts, nodes, and development
opportunities, and outlining critical design
parameters that will guide the character of the
corridors public realm.
Chapter 6: Design Toolbox presents
a suite of urban design best practices and
guidelines to guide future development and
implementation
Chapter 7: Implementation Plan
presents recommendations for Master Plan
implementation, including a list of high
priority improvements, prospective fnancing
tools, and funding strategies to best move the
project forward.
Appendix includes detailed studies, data,
and content as appropriate
The West Florissant Ave Demonstration Project follows
in the footsteps of other Great Streets projects like South
Grand Blvd.

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