Conducted for WBUR by

WBUR Tracking Poll

Massachusetts 2014 Democratic Primary
Field Dates September 2-7, 2014

Some results held for later release.

I'm going to read you the names of several people who are active in public affairs. After I read each
one please tell me if you have a generally favorable or generally unfavorable view of the person. If
you have never heard of the person or if you are undecided, please just say so. READ FIRST NAME.
How about READ NEXT NAME?

REPEAT QUESTION TEXT ONLY IF NECESSARY, PROBE IF RESPONDENT SAYS DONT KNOW.
Have you heard of READ NAME and are undecided about (him/her)? Or PAUSE have you never
heard of (him/her)?

Order rotated.

Favorable Unfavorable
Heard of /
Undecided
Never heard
of Refused
Martha Coakley
Sept. 2-7 61% 21% 13% 4% <1%
Aug. 24-31 65% 17% 17% 2% 0%
Steve Grossman
Sept. 2-7 45% 8% 30% 17% 0%
Aug. 24-31 42% 8% 32% 18% <1%
Don Berwick
Sept. 2-7 32% 7% 23% 39% 0%
Aug. 24-31 19% 6% 25% 49% 0%


In the election for Governor of Massachusetts later this year, would you be more likely to vote in a
_________ primary election, a __________ primary election, or neither? Order rotated.

Democratic 100%
Republican 0%
Neither 0%
Dont Know / Refused 0%

This question asked only to voters who said they would vote in a Democratic primary.

If the candidates in the Democratic primary were READ LIST for whom would you vote? Order
rotated.


Sept.
2-7
Aug.
24-31
Don Berwick 12% 6%
Martha Coakley 41% 47%
Steve Grossman 20% 23%
Some other candidate (not read) 1% <1%
Would not vote (not read) <1% 1%
Dont Know / Refused 26% 23%





WBUR Poll 2
Conducted by The MassINC Polling Group

Demographics

Race
White / Caucasian 85%
All others 11%
Dont Know / Refused 3%


Age

18 to 29 5%
30 to 44 12%
45 to 59 29%
60+ 54%


Gender

Male 44%
Female 56%


Party Registration

Democrat 61%
Independent / Unenrolled 39%


















About the Poll
These results are based on a survey of 234 likely voters in the September 2014 Massachusetts
Democratic primary election. These questions were asked from September 2-7, 2014 as a part of the
WBUR Tracking Poll. Live telephone interviews were conducted via both landline and cell phone
using conventional registration based sampling procedures. The margin of sampling error for the full
sample is +/- 6.4 percent with a 95 percent level of confidence. The poll was sponsored by WBUR, a
National Public Radio station in the Boston area.