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Global Perspective.
Innovative Research.
Superior Results.
MEMORANDUM
TO: INTERESTED PARTIES
FROM: WILSON PERKINS ALLEN OPINION RESEARCH
SUBJECT: NORTH CAROLINA CONGRESSIONAL DISTRICT 6 SURVEY RESULTS
DATE: SEPTEMBER 8, 2014
A recent WPA Research survey of 306 likely voters in North Carolina Congressional District 6
shows that Mark Walker is in a strong position to win the general election in November.

State of Race

Mark Walker has a more positive image among likely voters than his opponent Laura
Fjeld, and has much higher name recognition.
o Walker has a strong image with likely voters 39 favorable/14 unfavorable,
o Compared to Laura Fjelds 13 favorable/9 unfavorable.
o Almost three fourths of likely voters have never heard of Laura Fjeld.


Mark Walker Laura Fjeld
Total Favorable 39% 13%
Total Unfavorable 14% 9%
Name ID 61% 27%


Walker has a majority of support on the ballot and has a significant lead over Fjeld.


Overall
Mark Walker 54%
Laura Fjeld 31%
Undecided 15%


Walker is leading among key subgroups:


Independents
(22%)
Women
(52%)
Voters 65+
(31%)
Mark Walker 50% 50% 60%
Laura Fjeld 29% 36% 28%
Undecided 21% 14% 12%

2014 WPA Opinion Research
Do not copy or distribute without permission
Confidential Page 2 of 2 9/8/2014
Methodology
On behalf of Mark Walker for Congress, Wilson Perkins Allen Opinion Research conducted a
study of likely voters in North Carolina Congressional District 6. Respondents were screened
to ensure that they were neither a member of the news media nor a public relations
company. WPA selected a random sample of likely voters from the North Carolina voter file
using Registration Based Sampling (RBS).The sample for this survey was stratified based on
gender, age, party registration, ethnicity and geography. This methodology allows us to
minimize post-survey weighting which can reduce the reliability of survey results.

Respondents were contacted by phone via a live telephone operator interview September 03-
04, 2014. The study has a sample size of 306 likely voters in North Carolina Congressional
District 6 with a margin of error of 5.7% in 95 out of 100 cases.

About Wilson Perkins Allen Opinion Research
Since 1998, WPA Opinion Research has been a leading provider of political polling for
campaigns from Mayor and City Council to Governor and U.S. Senate in 47 states and
several foreign countries. In 2009-2010 alone, WPA conducted polling in nearly 200 races
for campaigns, caucuses and independent expenditures efforts.

In addition to our political and policy research, WPA Opinion Research provides donor
research to Christian and other not-for-profits and alumni research to colleges and
universities. More than 200 Christian and other not-for-profit organizations around the
country and dozens of large and small colleges and universities have relied on WPAs data
and analysis.

WPAs corporate research arm has provided market research to more than 100 of the
Fortune 500 and to hundreds of small and medium businesses nationwide.