Edward de Bono

Presented by
RAJASV MEHTA
 INTRODUCTION
Born in may 19,1933 in Malta

Isa physician, author, inventor and

consultant

Best known as the originator of the term

lateral thinking
Biography

In 1969 he founded cognitive research

trust which continue to produce and
promote material based on his ideas

Written 82 books in 41 languages

Spend the last 30 years teaching thinking

Lateral thinking
Invented the word in 1967 in his book
called” the use of lateral thinking”
Defining lateral thinking-
 “you can dig a hole in a different place
by digging the same hole deeper”
 “lateral thinking is for changing
concepts and perceptions”
 Work
Lateral Thinking

The most comprehensive exposition of de Bono's

techniques for generating creative ideas was published in his
1992 book, Serious Creativity.

 His work "The Mechanism of Mind" is the basis for his

theories
 Games
Edward de Bono invented a simple game as a challenge, called
the L Game, that requires strategy to win.

 'Concept Snap', which requires participants to think of ways in

which different objects can be used to perform similar functions.

 He does contend that what is learned from games tends not to

be transferred to thinking in real life.
 AWARDS

1992:-
Edward-De-Bono was awarded as a
“key pioneer” in the direct teaching of
thinking in schools.

1994:-
“Pioneer prize in the field of thinking” at
the international conference on
thinking at MIT in Boston.
 AWARDS contd….

1995:-
“Order of Merit” by Malta govrnment.
This is the highest level award which is
limited to only 20 living persons.

1998:-
“First Capire prize” in Madrid for a
significant contribution to humankind.
 BOOKS

“The use of Lateral Thinking” – 1967.

“The Five- Day course in Thinking”-

1968.

“The Mechanism of Mind” - 1969.

“The Dog-Excercising Machine” – 1970.

 BOOKS contd….

“Technology Today” – 1971.

“Practical Thinking” – 1971.

“Lateral Thinking for Management” –

1971.

“Opportunities A Handbook of
Business” – 1978.
 BOOKS contd….

“De Bono’s course in thinking” – 1982.

“How to have a beautiful mind” – 2008.

 CONTRIBUTION

 He worked with many organizations

like IBM, British Airways, AT & T,
Ericsson (Sweden), Prudential etc.
and the largest corporation was
Siemens (Europe).

 He has made two TV series De

Bono’s course in thinking (BBC) and
the greatest thinkers (WDR, Germany)
 CONTRIBUTION contd….
Unique thing about De-Bono is that his
work spans from teaching 7yr old to
senior executives in the world largest
corporations.

His name has became a symbol of

creativity and new thinking.
 MESSAGE BY De-BONO

“Thinking can and should be taught if we

are to meet the needs of todays fast –
paced changing world.”