Question 4 & 5;

Who would be the audience for your media

product?
And how we attracted and addressed the audience?
 http://www.youtube.com/watch?v=2oNhcNxnhJ0

After looking at other similar media products that are based

around the same genre as our film, we were able to get an insight
and depth of understanding on how they appeal to the target
audience. After looking at the ‘Saw’ which is aimed at the same
target audience as our product, we could gain a better insight and
understanding on what to produce. In the opening of the saw film
there are two male characters that are shown to be weak, however
later in the film females are brought into the equation just like our
film.
 Existing films
This photo is the woman talking about the events
that have happened to her within the film saw,
whereas the top photo is what happened to her
within the horror film. Showing a clip of her looking
normal with her hair tied back denotes her
innocence and normality within the character,
however the other clip represented from the photo
above, is a low angle of the female character trapped
inside a head chain being forced to watch a
television. This also connotes her innocence and
explains the storyline. By showing the character in
two different states the audience can feel empathy
for the character as well as understand from her
point of view. When filming the pub scene where the
killer and victim Fuschia meet we incorporated the
180 degree rule. Using this shot allowed the
audience feel and think what the character was, as
the audience was put in their position. This attracts
the audience as it makes them feel included in the
action and the plot of the storyline.
 Age rating
After planning our target audience for our product commercially, I felt that this film should have a aged 15
rating. This decision was mainly made as my group all felt that some scenes within our film may be
unsuitable for a younger audience. I also feel that this is the best age mainly because we have developed
our film to suit an age group of 15 and above so anyone younger may not understand our film, or find it as
enjoyable as it has not been aimed for their age group. We are aware that if our film was commercially
exposed then we would have to be aware that some people under the age of 15 may be exposed to the
film therefore we would have to make sure that it is advertised properly such as after 9pm on the television
and only advertised in appropriate places such as DVD shops in the over 15 areas etc.
My group decided to choose our film for the ages of 15 years olds rather than for over 18’s mainly because
this is a reasonable age rating as the older generation are more unlikely to find it as interesting and
believable compared to people of the age 15. Our film does not involve any literally gore, or swearing. We
felt that 15 was mainly reasonable compared to other films such as ‘saw’ that demonstrate torture and
literal pain.

This is the DVD CD for the third film

of Saw. As you can see on the right
hand side there is two circle age rating
for 18+. This is because the film has
been targeted at people over the age of
18 and above, this is mainly down to
the contents of the film, including a
large amount of torture, gore and
death. Like our film we are going to
have this but with 15. This is because
unlike Saw our film does now have
torture or as much death or gore.
 Target Audience

We will need to take our target audience into account when promoting our film.
Because we are aiming our film to the ages of 15 to 25, we would look at advertising
methods which are the most successful and which methods this age group are aware of
to promote our film, such as magazines, newspapers and certain Television programmes
etc. After doing a bit of research on our target audience we found out that the internet
and certain television programmes are the best for promoting our film, such as music
channels. We will need to later on do some more secondary research to develop or
advertising methods to promote the premier of our film.
I feel that using the internet to promote our film would be the best choice, such as
MySpace or face book. This is because in today’s society these are the most used sites
for people around the age of 15 to 18, and from 18 to 25. The internet would be
extremely relevant as the internet takes up a lot of young people’s lives in today’s
 Attracting the Audience
We attracted mainly males towards our film, but overall we wanted to attract both genders. Due to the fact that our main character
is the antagonist within our film, played by a masculine male figure we felt that males would be potentially take the lead over
females for viewing our film as they could relate to the antagonist within the film. However we included two males so that both
genders were equal within our film and so that both genders could watch our film. We combined the horror with secrecy so that
both genders could relate to this genre.

After my group viewed the film we decided that we wanted our film to be left on a cliff hanger leaving the audience wondering they
killer’s next plans. As with most gory horror films we hope to leave a huge impact on the audience leaving a feeling of thrill and
excitement after watching our film. We have also raised issues of a mental state from our killer, showing things from his point of
view, which may potentially lead the audience wondering what is running through the killers mind and how it may work within parts
of the storyline. We have also used a young cast between the ages of 16 to 17. This is mainly so that we can attract the audience
towards our film from recognising the actors within the play that are also of the similar age group. As our film is based around a
school we also felt that by attracting the 15 year old age of people that still attend school it would be more interesting to them, as
they would be able to relate to it more. We also felt that the storyline of our film would be more interesting for the younger
generation to enjoy, mainly because it involves the yearbook which makes it more realistic as it is based around a school and the
young cast that we used; both combined make it more believable. The extra diegetic sounds also make it more interesting to the
younger generation, due to the lower jumpy tones of the audio sounds.
 

This is a poster for the film ‘ The Strangers’ this is a

good example to show a method that has been
used to entice their audience. By making enticing
interesting posters like this the audience are
intrigued by the images. The three people in masks
leaves the audience feeling suspicious to the
behind of two people, all being ‘strangers’