Product Management

Kellogg’s
GRBS College – Vapi, Gujarat, India

Presented By :
Bhumika Raval
Harendra Rajpurohit
Mohammad Iqbal Khan
Kiran Thakur
 INDEX
1. Introduction
2. Porters 5 Force - Industry
3. Product Portfolio
4. KFS
5. Product Life Cycle (Nutri Grain)
6. Supply Chain and Its Effectiveness
7. Competitive Strategies
8. Product Market strategies
9. SWOT
10. Conclusion
 Introduction
• Company began in 1906
• Between 1938 Kellogg’s opened
manufacturing plants in the UK, Canada,
Australia, Latin America and Asia.
• Mfg. in 19 & Sold More than 160 countries
• Cereal products like Kellogg’s Corn Flakes,
Rice Krispies etc.
 Introduction
• Focus on reducing energy and
emissions in manufacturing.

• Org. growth through better serving the

needs of our consumers

• Responsibility in all sections of the

supply chain.
Porter’s 5 Force
Product Portfolio
 KFS
• Healthy image
• Convenience
• Healthy options
• Brand awareness
• Something for everyone
• Innovation
• Value for money
• Quality
PLC of Nutri Grain
Product Life Cycle
 Supply Chain

Primary Sector
Secondary Sector Tertiary Sector
Raw Material
Manufacturer Wholesalers /
Suppliers
and Producers
Natural Products
Eg : Cornflakes,
Retailers Consumers
Eg : Wood, Oil, Eg : Super
Card and Boxes,
Food Stock & Glass & Pottery Markets
minerals

Transport & Transport &

Transport
Warehousing Warehousing
 Effective Supply Chain
• Proper Marketing Mix
• Distribution Channels
• Cost Effective Price
• Work with Retailer for
Promotion
• Reduce Ware Housing Cost
 Competitive Strategies

• Supporting improved food

labeling
• Sponsoring swimming
programs
• Promoting exercise
 Product Market Strategies
Product development
Constant innovation. Introduction of new
product to present customers.

Diversification
Introduction of new products to fit new
customers needs
 SWOT
STRENGTHS WEAKNESSES
Hold Global Market
Have not aggressively
Strongest brand recognition
developed many new cereal
Advertising recollection of
lines
all the cereal

OPPORTUNITIES
International expansion THREATS
slowly diversify New Entrant
Lower prices will increasing Price Competition
their market share.
 Major Competitors
Company Comparison

International
Net Revenue Gross Margin
Company Rev as % of
(in millions) %
sales

Kellogg $10,906 32.6% 44.2%

General
$12,442 17% 36%
Mills

Kraft $34,356 32.4% 36.1%

 Conclusion

• Ensure Quality Goods or Services

• Efficient delivery

• Effective collaboration with all partners

• Partnering with other industry
Thank You