Link Magnets:

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The New Paradigm of Link Acquisition

Rand Fishkin – March 2010

 Defining a Link Magnet:
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Content that Incentivizes Link Creation
 Why / How is This Different from Linkbait?

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 Linkbait = Content Built to Attract Links
(not necessarily reward their creation)

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 Link Magnets Emotionally or Physically
Reward the Linker; Creating an Incentive

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 Why Link Magnets
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 The Web Has Become Jaded

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 The “Linkerati” are Suspicious of Linkbait
& Link-Focused Content

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 But…
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 People Still Link When it Benefits Them

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 Thus, Savvy Marketers are Rewarding
Linkers in Non-Financial Ways

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 And Earning Tons of Links in Return

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 Ingredients in Link Magnet Soup
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 Great Content vs.

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 Content that Rewards

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 An Emotional & Obvious Hook

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 Playing to the Linker’s Psychology

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 Making Content Easy-to-Share

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 Targeted Links & Anchor Text

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 Strategy for Promotion & Spread

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 Examples of Great Link Magnets
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 Vimeo

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 Techmeme Leaderboard

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 SimplyHired

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 Blog: www.seomoz.org/blog
Email: rand@seomoz.org
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Twitter: @randfish
(Shameless) Plug: www.opensiteexplorer.org

Rand Fishkin – March 2010