Target Audience Questionnaire Feedback

We asked 20 different people if they would have the time to look at

our ‘Target Audience Questionnaire’. Then, I turned all the primary
data in bar graphs so it would be easier to see.

Question 1
What is your gender?
From this bar chart, you
12 can see that when asked,
10 the majority of people that
8 stopped and answered our
6 Series1
questionnaire were female.
4
2
0 Question 2
M ale
This was an open question
Female

where the public didn’t

have to highlight a specific answer. Although we tried to ask a
majority of different people, the most popular age was between 17-
25 therefore we need to make sure that our film is advertised
towards a younger age group.

Question 3
As you can see from this bar chart,
Do you like a typical horror film?
19 people out of the 20 asked all
20
agreed that they liked a typical
horror film. This is good because
15
our film is going to be different,
10 Series1
but include the generic
5
conventions of a regular horror
0 film.
Yes No

Question 4

As only one-person answer no, there was no need to create a chart.

They don’t like all the blood and gore in a typical horror film,
therefore this is why their answer to question 3 was no.

Question 5
As you can see from this chart, the
What type of genre do you prefer in a horror
Series1
most popular genre people like is
m ovie?
‘violence’ therefore when making
our horror movie opening, we will
8
6 need to include a lot of violence to
4
2
0
Death

Thriller
Phsyicologi

Blood&Gor
Violence
cal

e
 attract people into coming and watching it. The least popular genre
is blood and gore therefore we shall try and avoid this.

Question 6
If you w ent to the cinem a to see a horror film,
This bar graph shows that most
w hat w ould you expect the age certificate to
be?
people asked would expect the
audience certificate to be an 18. The
20 least popular was the rating U and
15 PG, therefore people would not
10 Series1 expect a horror film to be available to
5 anyone under the age of 18.
0
age U age P G age 12 age 15 age 18
Question 7

Again this question was open to their public opinion however the
horror movie Saw came up a few times. So did The Exorcism of
Emily Rose and The Strangers. This is good information when trying
to develop initial ideas on horror movies because we are now able
to watch the openings for them, and develop my ideas.

Question 8

From this bar graph, you can

Would you go and see a horror film, just based on the
trailer?
see that all of the people
asked, answered this
25 question as yes therefore we
20
will need to make sure we
have a trailer for my film to
15
Series1 show at different cinemas to
10
entice people to come and
5
watch our horror movie. We
0 have to also make the
Yes No
opening 2 minutes really
good, so the audience are
hook instantly.