MEDIA PRESENTATION

The Evaluation

By Katie Dent
 Foundation Portfolio Evaluation
• Forms and conventions

• Institutions and potential distribution

• Audience

• Technologies

• Progression
 Preliminary Production –
Student Magazine Front Cover

• Using DTP – create a front cover for a Student Magazine

• Featuring a photo of a student in medium close up

• Appropriately laid-out text & masthead

 Rough sketches of Student Magazine Front
Cover

Chosen
design idea

• Student – facing away from

• Student – facing forward the camera, to the side
• Title – each letter in different font
•Title – in clear block capitals
• Sell-lines – positioned at different
angles •Sell lines – positioned
horizontally
 Possible images for Student magazine
front cover

Chosen
Quite image
dark

Too
informal/casual
 Student Magazine Front Cover -
Development

• Main image of student • Adding text/sell-lines/title around

• Editing the photo on Photoshop –
Adjusting the size to A4 (21 by
29.7cm)
• Adjusting the contrast and lighting of
the photo
the image of the student
•Adjusting the angles of the text
•Adding a barcode & smaller images
Student Magazine Front Cover – Audience
Feedback
Criticism
• Couldn't see the relevance to the
smaller images on the page
• Photo was a bit too dark
• The font of the sell-lines was quite
difficult to read
Other comments
• Good use of colours (bright/vibrant)
• Nice photo of student
• Liked the positioning/angles of the
sell-lines
• Good use of varied fonts in the title –
positive aesthetics

Finished product can be seen on my blog…

http://sheldonschoolkatiedent.blogspot.com/
 Research…
•Researched other existing
magazine front covers in order to
get some ideas/inspiration to use
for my own magazine front cover.
 Music Magazine – Pitch of Ideas…
• Genre of magazine – Pop music.. Music which is
currently in the charts.
• Possible names for the title of my magazine –
‘Tempo’ ‘Dynamic’ ‘Beats’ ‘Volume’
• My magazine – contain info about music in the
charts.. Who has made it to number one each week.
• Target audience – 12-22 years.. Teenage girls,
people who are interested specifically in chart
music.
• Brand identity – use of bright/vibrant colours,
images of people who are currently in the charts,
large/bold fonts
Magazine photo shoot…
 Chosen photo for Music Magazine
front cover…
Good use of I like the pose &
lighting – Photo position the
isn’t too dark model is in – Her
and is in focus. body is facing
away from the
camera but her
gaze towards the
front.

There is enough
space for the sell- Holding a guitar –
lines, title and Helps to represent
other text to go the genre of the
without magazine which is
overlapping to music.
much of the main
image.
 Front Cover process…
•Photoshopping my chosen front cover photo.
•Using the lasso tool in Photoshop to select the background & the image of the
model separately.
•I desaturated the image of the model and used the ‘curves’ tool on Photoshop to
make the background colourful.
 Front Cover process..
•After photoshopping front cover photo… I then downloaded a font for the
title of my magazine from the ‘dafont’ website.
•Changing the colour of the text/sell lines/title to compliment the colours in
the background
•Adding smaller images and a barcode onto the page.
 Forms and Conventions
This image is the front cover of my
music magazine.

• My photo of ‘Emily Mcilwain’ is

situated to the right hand side and
bleeds to the edges of the page.
• I photoshopped the image by using
the ‘lasso tool’ on Photoshop around
the figure of Emily. I then changed
the background by using the ‘curves
feature’ which adjusts the RGB (the
colour).
• I also desaturated the image of Emily
(black & white), which makes her
stand out from the rest of the bright
vibrant colours on the page connoting
her importance.
 Forms and Conventions
• I have used bright •The text on the
vibrant colours page is also
which reflect my brightly coloured
target audience to match the
(teenage girls) and colour scheme on
will help to attract the rest of the
their gaze.
page.
• I have positioned
the smaller images • Main words –
on the page at use of different
different angles to colours to make
try and avoid the them stand out
‘vertical/horizontal’ from the rest of
lines on the page.
the text

• Use of coloured • Barcode – gives

bubble – helps the whole page a
break up the sell- professional
lines from each approach
other - effective
Audience Feedback
Criticism
• Too over-crowded
• Title doesn't stand out from the
rest of the text on the front page

Comments
• Good use of bright/vibrant
colours
• Nice main image photo
• Effective use of colours in the
main image (image of Emily
Mcilwain in black & white -
background in colour.
 Research –
Professional Contents Pages

• I used both these contents pages as a guide for my own contents page
• They are both directed to a similar target audience (teenage girls)
• Neat/organised layout of page
 My contents page –
Forms and Conventions Large main
image – main
Title & editors
focus on
comment situated in
contents page.
the left hand
column.
Page is split up
into 3 sections –
Bright, bold colours
makes it easier to
used for the
read/follow.
background – makes
the page stand out. Bottom sections of
Connotes a happy page contain
representation of the information about the
magazine. features inside the
magazine.

Smaller images – Some of the smaller

tilted at different images have the
angles – overlapping page number
the different sections relevant to it by the
side.
Audience feedback…
Criticism
• Title of magazine – doesn’t stand
out from contents page
• Doesn’t include a smaller image of
the front page

Comments
• Effective use of contrasting colours
– making images and text stand out
from the background
• Some of the images have relevant
page numbers beside them –
helpful/informative
 Double page spread research…

• Both these articles are taken from the magazine ‘Bliss’ which has a
similar target audience to me (teenage girls).
• Both have one main image of artist on the left hand page & rest of
text situated on the right hand page also accompanied with smaller
images.
My finished double page spread…
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 What I have learnt…
• I have learnt how to use new technologies such
as the programme In-Design as I had to use it in
order to produce my double page spread article.
• I have also become more familiar with the
different tools on Photoshop for example.
“magnetic lasso tool” and the “curves tool”.
• I feel that my media skills have developed and
progressed since I first did my Preliminary task
up until the full product.