Male or Female?

Question one shows

5
us that males and
4 females equally
watch soaps, even
3 though soaps are
stereotypically
2
female based.
1

0
Male Female
4.5

3.5
Age?
3
4 2.5

3 2

1.5
3
1
2
0.5
2 0
10+ 15-17 18-21 21-30 30-34 35-40 41-50 50+
1

1 Question 2 shows us
that the 41-50 age
0 group watches soaps
Eastenders Coronation St Emmerdale Doctors Hollyoaks Neighbours
more than 18-21 year
olds. I think
this is due to lifestyles, and this is reflected in question 7 where most people watch soaps with
family or on their own.

Favourite Soap?
Question 3 shows us that Eastenders and Coronation Street are the more popular soaps and
also the ones which are on in the evenings.

7 Do soap trailers
encourage you to
6
watch a new soap?
5
From this we can see
4 that 6/10 people
don’t think a soap
3 trailer would
2
encourage them to
watch a new soap.
1

0
Yes No

5
What attracts you to
a soap opera?
4
We can see here that
routine plays the
3
biggest part in why
2 people watch a soap,
such as Eastenders
1 that has been running
for over 20 years.
0
Routine Storylines Characters
 12

10
As soap operas tend
8
to use everyday
issues and ones that
6
affect society
4
currently, do you feel
you can relate the
2 characters more?

These results show

0
Yes No that people relate to
the characters more
and this is shown in the soap where they have a wide range of characters of all types from the
old couple to the feisty female.

4.5

3.5
Who do you watch
3
soaps with?
2.5

1.5

91
80.5
70
6 Family Own Partner

5
4
3
2
1
0
Routine Topical Issues To talk about it with others
Why do you watch a soap opera?