Here we can see
Friday, 3rd September 2010.
Emmerdale is on at the earlier
time at 7pm and on a different
TV channel, ITV, which
includes the adverts BBC1
doesn’t.
From Radio times.
Eastenders is on at 8’oclock
on BB1. 8pm is a time
where everyone in a
household is relaxed for
the evening; this means
the soap will get wider
viewing rates and can
therefore include all the
different characters for the
audience to identify with.
You can see from the different times they both contain different
content that sometimes is unsuitable for children, such as a murder or
rape, but anything of extreme content is scheduled after 9pm. BBC1
doesn’t include any adverts as it is funded by the Government,
therefore meaning they have to cater for all types of audience. As ITV
isn’t, it has a looser rein of what they can include in their soaps.