The clear blue sky in the background connotes how
happy the street is. Also, the green trees and the clean
The sign post states how it’s
the ‘same Ramsey Street, New
Home’ so its almost like they
are re-launching the old
neighbours but introducing
new characters into the soap.
By doing this, it attracts the
target audience because they
want to find out if new
characters move in, or if new
houses are built etc.
The group picture of the entire
cast could be an image used to
invite the selected target
audience for this programme.
The way they are all cheery
and happy could connote
happiness and light humour to
the programme, therefore
enticing more people to watch
it. Also, by showing all of the
characters together let the
audience know what sort of
characters appear in the soap.
pavements could connote how friendly and looked after
the street is. This could attract people because of the
bright colours, and the way the streets are.
Stereotypically, people are always attracted to places
that look clean and sunny, therefore by having this as a
poster; the directors obviously want to give out a good
impression of this soap.
Having the showing
information in the corner is a
good idea because it attracts
people to the main part of the
poster which is the characters
first, rather than having you
look at the information first.
Also, the way the poster is
reflects on when the
programmes shown. For
example, the characters all
The different characters could all potentially tell a look happy and the
different story. All of the people that either live programmes shown at 5. If
together, or have some connection are standing or the programme was shown at
posing together. This helps the target audience five and the people were all
identify the characters and any knew characters if dressed in underwear, it
there are any. Also, they are all holding things that would be inappropriate for
would typically be in a house so that could again,
tell a story.