c





  
 

The results to this question shows that the majority of the audiences would be female so we would
have to include characters and storylines females can relate to easily. However, we would still have
to include items males can relate to as there is still a male audience.

The results to this question shows that the range of ages interested in soaps is quite varied so we
would have to make our trailer suited to all age ranges. The main age range is 41 ʹ 50 which could
include housewives, or the employed. To appeal to this age range we would have to show our trailer
at a time of day when this group is likely to see it. By showing trailers at different times throughout
the day we can a wider range of audiences can be spoken to and potentially widen the audience for
the soap its self. For example to get the attention of a 45 year old the best time to show a trailer
would be around 7PM, as it is likely that this age group will be working during the day and coming
home to watch TV to relax. Whereas if we were trying to appeal to a 16 year old the best time is
likely to be around 4.30PM as this is the time most people of this age will be home from school and
watching TV to unwind.

Here is the list of occupations of the participants in my questionnaire:

Student
Bank Clerk
Graphics Installation
Retired x 2
Sales
Insurance Junior
Car Sales
Accountant
Sales Assistant

The variety of jobs is quite widely spread so it is important to make a soap opera episode suit a
variety of different people, but still relating to each of them. The majority of the occupations are
sales based which fits into the C1 socio economic group. The retired participants fit into the E socio
economic group, along with the students. This means we will have to make our soap appealing most
to the people who fit into the demographic groups D and E. To do this it is important we include
storylines that will appeal to these people. For example to appeal to students we could show school
life.

This shows that the most popular soap currently is Eastenders. This soap is widely advertised
throughout means such as trailers, magazines and posters. This is evident from the BARB TV viewing
ratings were Eastenders has taken the top 4 places. It also has the highest viewer ratings out of
shows on ITV, Channel 4 and BBC2.
This is a list of the participants main attractions to soap operas:
Good storylines and interesting characters
Relaxing to watch and follow
Good link to reality
Interesting characters
Storylines keep you watching

This shows that the audiences of our soap trailer would like to see a variety of elements to the
episode being advertised. By using interesting storylines and characters in our trailer we will be able
to draw in a large audience by being captivating and gaining attention of potential audiences.

This shows that the majority of participants are influenced by soap opera trailers. This confirms that
making a trailer for a new soap opera will be a good way to capture an audience and gain interest.
This shows that the majority of people first became interested in soaps due to the use of TV trailers.
Followed by word of mouth, magazines, and TV times. This shows that making a TV trailer for a new
soap would be a
good way to gain
interest in it and
gain a potential
audience.

The participants who are watching soaps in the morning, midday and afternoon are likely to be
housewives or unemployed (demographic group E). If the trailer we are making was to advertise a
soap that would be showed during these times we would have to appeal to these audiences by
having storylines that relate to these people, for example showing a character going job hunting. The
most popular time to watch a soap is in the evening which could include wide audiences such as
families, couples, the employed and students. As this is the most popular time for people to watch
soaps it would also be a good time to show a trailer for a new soap as the target audience will be
watching.

This shows that the storylines with the most interest are neighbourhood life and relationships, as
well as interest shown in all the other storylines. This means we should focus our trailer on the most
popular storylines so we are appealing to what the audience want.

The results to this question show that people are interested in soaps that contain similar storylines
to current soaps. This is most likely because of how popular the current conventions of soaps are as
they work well and appeal to the audience. It also shows that interesting characters are popular so
we will have to consider creating these characters when it comes to creating our trailer.