THE BUILDING BLOCKS of

NEW ECONOMY WEEK

A Supplement to

GREEN COMMERCE:

Neither Business nor Politics as Usual

Glenn D. Pinder, Research Director

The Center for Small Business and the Environment

January 2005
 SUPPLEMENTS: THE BUILDING BLOCKS of
NEW ECONOMY WEEK

INTRODUCTORY NOTE

This document is an addendum to Byron Kennard’s paper, “Green Commerce: Neither

Business nor Politics as Usual,” in which he lays out the basis for reframing the “economic
versus environment” debate. Kennard proposes a nationwide celebration of green businesses and
industries through a project tentatively called New Economy Week (NEW). The project is
intended to call green commerce to the attention of the public, the press, and the nation’s political
leadership.

The information presented here further documents the extent and variety of (a) green commerce,
and of (b) green commerce’s advocates, a network that extends throughout many diverse non-
profit organizations. It was not possible to include so much information in Kennard’s proposal
and still keep it reasonably brief.

We’re operating without that constraint here but, even so, what we present is still only a sketch of
green commerce, which is a vast new universe of economic, social, and environmental endeavor
full of glittering examples. Green commerce is hard to capture or to boil down. But that’s good.
This extraordinary pervasiveness and variety proves the claims that Kennard makes in his
proposal.

The organizations described here are ones with an evident self-interest, as we see it, in
participating in NEW – the building blocks, so to speak. But this is very much a work in progress,
so a disclaimer of sorts is necessary.

Entries in this document have been selected at “face-value” from information provided on
Websites and from other sources. They do not represent any attempt to cover the universe or to
obtain a scientific sample, nor were they selected based on any specifically stated values or
criteria. None of these groups have been contacted regarding this project, since we are in the
seminal stage of development. We do not mean to suggest that those listed are the only suitable
organizations (or events) in any of the categories. There will be others -- probably numerous
others. We have repeated some of the examples from the main text of Kennard’s proposal with
added data.

These supplements are not meant to serve as a directory. However, with contributions of further
information from many sources likely to come over the months ahead, a directory may evolve.
The Center for Small Business and the Environment is simply acting as a catalyst for building a
network for the development of NEW.

In many of the Websites listed, you will find links that make a quest for resources practically
infinite!

Glenn D. Pinder
Research Director
Center for Small Business and the Environment

2
 Table of Contents

Supplement A: Green Industry Advocates ………………………………………… 3

Supplement B: Regional organizations that are potential participants in

New Economy Week (NEW) ………………………………………. 10

Supplement C: State-level organizations that are potential participants in

New Economy Week (NEW) …………………………………….. 15

Supplement D: Local organizations that are potential participants in

New Economy Week (NEW) ……………………………………… 18

Supplement E: Events and awards that may be incorporated into

New Economy Week (NEW) ……………………………………… 20

Supplement F: Green Lifestyle Businesses:

From Cradle to Grave, Literally …………………………………. 23

Supplement G: Small Business participation in

New Economy Week (NEW) …………………………………...... 26

Supplement H: Additional resources of potential interest in planning

New Economy Week (NEW) ……………………………………… 35
Green Investing
Business-related Resources
Professional Organizations
Religious Organizations

3
 Supplement A: Green Industry Advocates

Numerous trade and non-profit organizations provide various types of advocacy for green
industries. Here’s a selection, which is barely a beginning of what’s out there:

Recycling Industry Advocates

• National Recycling Coalition, Inc. (NRC), a nonprofit organization, operates programs

that encourage recycling markets and economic development. NRC has 4,500 members
that include many large and small businesses. The Coalition has state-wide affiliates in
Arizona, California, Colorado, Connecticut, Illinois, Indiana, Michigan, Minnesota,
Missouri, Nebraska, New Mexico, New York, Ohio, Oklahoma, Pennsylvania, Puerto
Rico, Tennessee, Texas, Utah, and Wisconsin.
http://www.nrc-recycle.org/

NRC’s Buy Recycled Business Alliance is a special partnership with businesses of all
sizes across the United States.
http://www.nrc-recycle.org/brba/index.htm

• Grassroots Recycling Network has a mission to eliminate the waste of natural and
human resources -- to achieve Zero Waste. We utilize classic activist strategies to achieve
corporate accountability for waste and public policies to eliminate waste, and to build
sustainable communities
http://www.grrn.org/

Environmental Clean-up Industry Advocates

This industry is represented by numerous regional associations and business councils, among
them are:

• Northwest Environmental Business Council (NEBC) is the regional trade association

representing environmental technology and service firms in Alaska, Idaho, Montana,
Oregon and Washington. The organization sponsors the Northwest Environmental
Conference, the largest, most comprehensive environmental tradeshow in the Pacific
Northwest.
www.nebc.org
• Environmental Business Council of New England, Inc. (EBEE) works to enhance
business and job growth of both established and emerging environmental and energy
businesses. Each year, The EBEE Awards Program recognizes companies, organizations
and individuals for outstanding accomplishments in the promotion of a sustainable, clean
environment.
www.ebc-ne.org

• Environmental Business Association of New York (EBA/NYS) works to implement

cutting edge technologies that are good for the environment and good for our economy.
For example, EBA/NYS Alternative Fuel Vehicles Task Force promotes new business
opportunities and emerging technologies for the production, manufacturing and
distributing of alternative fuels and alternative fuel vehicles. The Task Force encourages
legislation to foster the economic growth of the alternative fuels and vehicles
transportation sector.
www.eba-nys.org

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 • Virginia Environmental Business Council (VEBC), which represents approximately
3,200 companies, promotes the business and job growth of both established and emerging
environmental companies in the Commonwealth. VEBC is a partner, along with Public
Technology, Inc. and the Global Environment and Technology Foundation, in
implementing Electronic Commerce for Environmental Technologies, a project enables
public purchasers of environmental products and services to easily identify and locate the
Virginia companies they need to meet their needs,
www.vebc.org

• Environmental & Energy Technology Council of Maine (E2Tech) is an association of

companies, entrepreneurs and non-profit organizations committed to advancing
sustainable job growth, research and development, and new product commercialization.
Environmental technologies have been designated as growth areas for the economy by
the state of Maine. E2 Tech members such as the Center for Environmental Enterprise,
the state’s oldest business incubator, helps entrepreneurs and small businesses participate
in the state’s innovation-driven economic development strategy.
http://www.e2tech.org/

Ecotourism Industry Advocates

• The International Ecotourism Society (TIES) is the largest and oldest ecotourism
organization in the world dedicated to generating and disseminating information about
ecotourism. Members number about 350 in 70 countries, including 240 businesses plus a
list of individual travelers. 131 worldwide events are listed on Website in 2004.
http://www.ecotourism.org/

• GREEN GLOBE 21, developed by The World Travel & Tourism Council, was launched
in 1994 as a membership program. As of 2004, there were participants in all continents
and approximately 50 countries.
http://www.greenglobe21.com/AboutUs.aspx

• “Green” Hotels Association is committed to encouraging, promoting, and supporting

ecological consciousness in the hospitality industry.
http://www.greenhotels.com/

Energy Efficiency Industry Advocates

• Alliance to Save Energy promotes energy efficiency worldwide to achieve a healthier

economy, a cleaner environment, and greater energy security.
http://www.ase.org/

• American Council for an Energy-Efficient Economy (ACEEE), a nonprofit

organization dedicated to advancing energy efficiency as a means of promoting both
economic prosperity and environmental protection.
http://www.aceee.org/

• Consortium for Energy Efficiency (CEE) is a national, nonprofit organization that

promotes energy-efficient products and services.
http://www.cee1.org/

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Renewable Energy Advocates

• Solar Energy Industries Association (SEIA) is the national trade association of solar
energy manufacturers, dealers, distributors, contractors, installers, architects, consultants,
and marketers. SEIA works to expand the use of solar technologies in the global
marketplace.
http://www.seia.org/
• American Solar Energy Society (ASES) is a national organization dedicated to
advancing the use of solar energy for the benefit of U.S. citizens and the global
environment. ASES promotes the widespread near- and long-term use of solar energy.
http://www.ases.org/

• US Fuel Cell Council (USFCC) is an industry association dedicated to fostering the

commercialization of fuel cells in the United States. UCFCC members include the
world's leading fuel cell developers, manufacturers, suppliers and customers.
http://www.usfcc.com/

• Geothermal Resources Council is a tax-exempt, non-profit, educational association

(501(c)(3) formed in 1970. With members in more than 20 countries, the Council serves
as a focal point for continuing professional development for its members through its
many outreach, information transfer, and education services.
http://www.geothermal.org/

• American Wind Energy Association (AWEA) promotes wind energy as a clean source
of electricity for consumers around the world. AWEA is a national trade association that
represents wind power plant developers, wind turbine manufacturers, utilities,
consultants, insurers, financiers, researchers, and others involved in the wind industry --
one of the world's fastest growing energy industries.
http://www.awea.org/

• National Biodiesel Board (NBB) is the national trade association representing the
biodiesel industry as the coordinating body for research and development in the US. It
was founded in 1992 by state soybean commodity groups, who were funding biodiesel
research and development programs. NBB has developed into a comprehensive industry
association, which coordinates and interacts with a broad range of cooperators including
industry, government, and academia. NBB's membership is comprised of state, national,
and international feedstock and feedstock processor organizations, biodiesel suppliers,
fuel marketers and distributors, and technology providers.
http://www.biodiesel.org/

• Clean Edge, Inc. is a leading research and strategic marketing firm that helps companies,
investors, policymakers, and non-profits understand and profit from clean-energy
technologies. Founded in 2000 by environmental and high-tech business pioneers Joel
Makower and Ron Pernick, the company is devoted to tracking and analyzing clean-
energy market trends and opportunities. The company's offerings include customized
research and reports; industry databases; distributed generation intelligence services; co-
sponsored conferences and events; and strategic marketing services.
http://www.cleanedge.com/

6
Advanced Transportation Advocates

• WestStart is a non-profit organization that works with the public and private sectors to
develop advanced transportation technologies and foster companies that will help clean
the air, lessen our dependence on foreign oil, reduce global warming, and create jobs. The
organization sponsors The Blue Sky Awards.
www.weststart.org

• AltWheels hosts an annual New England alternative transportation festival whose goal is
to make consumers aware of available choices, to track fleet, government and passenger
decisions in New England, and to create a sustainable transportation vision for New
England.
http://altwheels.org/

• Center for Appropriate Transport is a non-profit organization committed to

community involvement in manufacturing, using, and advocating sustainable modes of
transportation. The first organization of its kind, the Center was founded in Eugene,
Oregon in the fall of 1992. Since then it has established a number of projects under one
roof designed to further this mission.
http://www.efn.org/~cat/

Organic Food Industry Advocates

• The Organic Trade Association is the leading business association representing the
organic industry in the United States, Canada, and Mexico. Its more than 1200 members
include growers, processors, shippers, retailers, certification organizations and others
involved in the business of producing and selling certified organic products.
http://www.ota.com/index.html

• Organic Consumers Association is a grassroots nonprofit organization concerned with

food safety, organic farming, sustainable agricultural, fair trade and genetic engineering.
http://organicconsumers.org/

Outdoor Recreation Industry Advocates

• Outdoor Industry Association (OIA) was founded in 1989 and provides trade services
for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in
the Outdoor Industry. Members include such recognized brands such as JanSport,
Patagonia, Timberland, The North Face, Swiss Army Brands, W.L. Gore, Yakima, and
numerous others.
http://www.outdoorindustry.org/

• Business for Wilderness (B4W) is an outreach program of OIA’s non-profit foundation,

Outdoor Industry Foundation (OIF). OIF was established by OIA in 2001 to support
programs and events that increase participation in human powered outdoor recreation
activities, and to educate the public about the economic and recreational benefits of
wildland protection. B4W was established to engage businesses in actions that will help
protect wild places and to demonstrate that conservation of public lands is good for the
environment and the economy.
http://www.outdoorindustry.org/found.wild.over.html

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Many other nonprofit organizations throughout the country are involved in a broad range of
activities promoting the broad outdoor industry. Just a sample:

• American Canoe Association (ACA) is to promote the health, social and personal
benefits of canoeing, kayaking and rafting and to serve the needs of all paddlers for safe,
enjoyable and quality paddling opportunities.
http://www.acanet.org/

• Leave No Trace Center for Outdoor Ethics is a national non-profit organization

dedicated to promoting and inspiring responsible outdoor recreation through education,
research and partnerships. Leave No Trace builds awareness, appreciation and respect for
our wildlands.
http://www.LNT.org

• Student Conservation Association (SCA) is the leader in national resource

conservation, providing service opportunities, outdoor skills and leadership training to
thousands of young women and men each year. In all 50 states, high school , college,
graduate students and others join together through SCA to care for our national parks and
forests, historic and cultural resources, and urban green spaces -- the benefits of which
extend far beyond our environment
http://www.thesca.org

Public Transit Industry Advocates

• American Public Transportation Association is an association of more than 1,500

member organizations including public transportation systems; planning, design,
construction and finance firms; product and service providers; academic institutions, and
state associations and departments of transportation.
http://www.apta.com/

• Advanced Transit Association (ATRA) is a nonprofit 501(c)3 association that promotes

investigation and development of advanced transit technologies and strategies. Our
Mission: to help communities, agencies, and planners implement transit systems that
serve the mobility needs of their citizens in a cost-effective, service-oriented fashion.
http://www.advancedtransit.org/

• National Alliance of Public Transportation Advocates (NAPTA) is a national

organization representing local transit coalitions who support increasing federal
investment in public transportation.
http://www.napta.net/

• Center for Transportation Excellence, a non-partisan policy research center created to

serve the needs of communities and transportation organizations nationwide. The purpose
of the center is to provide research materials, strategies and other forms of support on the
benefits of public transportation.
http://www.cfte.org/

• Community Transportation Association of America, an organization dedicated to

expanding the traditional role of public transportation and to view its role as essential to
the fabric of our country.
http://www.ctaa.org/

8
Green Building Industry Advocates

• U.S. Green Building Council promotes buildings that are environmentally responsible,
profitable and healthy places to live and work. Council membership has grown to over
4000 leading organizations representing Building Product Manufacturers, Contractors
and Builders, Building Owners, Managers, Users and Brokers, Professional Societies,
and Design, Architectural, Engineering and Professional Firms
http://www.usgbc.org/

• NAHB Research Center is a wholly-owned subsidiary of the National Association of

Home Builders, is the research and development leader in the home building industry.
Their Green Building Program is helping the home building industry to understand the
rapidly expanding green building phenomenon.
http://www.toolbase.org/secondaryT.asp?TrackID=&CategoryID=1

• American Institute of Architects, Committee on the Environment (COTE) works to

sustain and improve the environment by advancing and disseminating environmental
knowledge and values, and advocating the best design practices to integrate built and
natural systems to the profession, industry, and public. The mission of COTE is to lead
and coordinate the profession's involvement in environmental and energy-related issues
and to promote the role of the architect in preserving and protecting our planet from
environmental damage.
http://www.aia.org/cote_default

Historic Preservation Advocates

• National Trust for Historic Preservation, a privately funded non-profit organization

that provides leadership, education and advocacy to save America's diverse historic
places and revitalize our communities.
http://www.nationaltrust.org/

Reforestation and Land Conservation Advocates

• The National Network of Forest Practitioners is an alliance of rural people working on

the ground to build a forest economy that is ecologically sound and socially just. As one
of the leading community forestry organizations in the United States, we help people
solve problems, experiment with new approaches, work with unconventional partners,
and compete in the marketplace. The NNFP is also the US liaison to the Global Caucus
on Community-Based Forestry, which it co-founded.
http://www.nnfp.org/

• Rural Action Sustainable Forestry Program

Rural Action takes a comprehensive, integrated approach to rural community
development that creates economic opportunities, conserves and restores the
environment, and strengthens communities. Since 1997, the Forestry Program has been
working with private landowners, government agencies, and other non-profit
organizations, to implement sustainable forestry projects through innovative strategies
that provide a transition toward sustainable utilization and marketing of forest resources.
http://www.ruralaction.org/forestry.html

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• The Gifford Pinchot Task Force has been working hard since 1984 to protect the
forests of Southwest Washington, beginning with the campaign for the Mount Saint
Helen's National Volcanic Monument
http://www.gptaskforce.org/

• Community-Based Forestry Demonstration Program is a Ford Foundation supported

program that is investing about $15 million in support of demonstration projects.
http://www.inform-online.com/aspen2/

• Renewing the Countryside strengthens rural areas by championing and supporting rural
communities, farmers, artists, entrepreneurs, educators, activists and other people who
are renewing the countryside through sustainable and innovative initiatives, businesses,
and projects. We do this by sharing stories of rural renewal, building awareness and
support for sustainable endeavors, connecting people interested in sustainable rural
development to each other, providing practical assistance and networking opportunities
for those working to improve rural America, and fostering connections between urban
and rural people.
http://www.renewingthecountryside.org/

• Rural Renaissance Network, a program within the nonprofit organization Renewing the
Countryside Inc., the Rural Renaissance Network aims to empower the rural renaissance
movement by providing educational resources and how-to information to individuals,
families and communities wishing to support “right livelihood” and creative, healthy,
ecologically mindful and socially responsible living in rural and small town communities
across North America. Among the network initiatives are demonstration homes and
businesses with how-to resources, a mentorship program, and educational workshops.
www.ruralrenaissance.org

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Supplement B: Regional organizations that are potential participants in
New Economy Week (NEW)

This is a list of just a few non-profit organizations working at the regional level that might be
appropriate for involvement in NEW. Also included are established regional events that may be
incorporated in the NEW celebration.

New England / Northeast / Mid-Atlantic

Clean Air - Cool Planet

www.cleanair-coolplanet.org
A New England based organization working to engage corporations, campuses, and communities
on the issue of climate change. One of their programs is called Small and Cool, operated in
partnering with the Northeast States for Coordinated Air Use Management. The goal is to assist
small businesses to make energy savings.

Sustainable Step New England

http://www.ssne.org/index.htm
a non-profit organization, partners with business, government, higher education and NGO's to
help New England maintain a foundation of healthy businesses and communities in a strong, local
living economy. The organization sponsors special events to design, jumpstart, sustain and/or re-
invigorate key projects.

Northeast Sustainable Energy Association (NESEA)

www.nesea.org
A regional membership organization focused on promoting the understanding, development, and
adoption of energy conservation and non-polluting, renewable energy technologies. For more
than thirty years, NESEA has facilitated and enhanced a network of professionals, practitioners,
and other citizens in pursuit of responsible energy use. Our programs and activities focus on the
northeastern United States, from Washington, DC to Maine

Mid-Atlantic Sustainability Conference

Sept. 29-Oct. 1, 2004
Trenton, N.J.
nesea@nesea.org
Sponsored by the Northeast Sustainable Energy Association (NESEA) the 30-year-old regional
membership organization focused on promoting the understanding, development, and adoption of
energy conservation and non-polluting, renewable energy technologies. The event will feature
provocative and informative keynote speakers; 20 break-out sessions led by the region's best
experts in green building, clean energy, smart growth, and more; numerous networking
opportunities; a full trade show; and a buildings tour.

EnviroExpo & Conference 2005 (17th Annual)

May 3-4, 2005
Boston, Massachusetts
http://www.enviroexpo.com/
Presented in partnership with the Massachusetts Licensed Site Professional Association and
EnviroNews, New Englands’s Environment Magazine

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Appalachian Region

Appalachian Mountain Club

http://www.outdoors.org/
Founded in 1876, the Appalachian Mountain Club is America's oldest conservation and recreation
organization. We promote the protection, enjoyment, and wise use of the mountains, rivers, and
trails of the Appalachian region. We believe that the mountains and rivers have an intrinsic worth
and also provide recreational opportunity, spiritual renewal, and ecological and economic health
for the region.

Southern Appalachian Man and the Biosphere (SAMAB) Program

http://samab.org/
A public/private partnership that focuses its attention on the Southern Appalachian Biosphere
Reserve. The program encourages the utilization of ecosystem and adaptive management
principles. SAMAB's vision is to foster a harmonious relationship between people and the
Southern Appalachian environment. Its mission is to promote the environmental health and
stewardship of natural, economic, and cultural resources in the Southern Appalachians. Sponsors
an annual conference.

Appalachian Voices
http://www.appvoices.org/
Dedicated to protecting and restoring the ecological integrity, economic vitality, and cultural
heritage of the central and southern Appalachian Mountains. It has over one thousand members,
including hundreds of small, locally-owned businesses from across Appalachia.

Midwest / Great Lakes

Delta Institute
http://www.delta-institute.org/
A nonprofit organization that engages in the policy and practice of improving environmental
quality and promoting community and economic development.

Great Lakes Information Network (GLIN)

http://glin.net/
A partnership that provides one place online for people to find information relating to the
binational Great Lakes-St. Lawrence region of North America. GLIN offers a wealth of data and
information about the region's environment, tourism, education and more. Thanks to its strong
network of state, provincial, federal and regional partner agencies and organizations, GLIN has
become a necessary component of informed decision making, and a trusted and reliable source of
information for those who live, work or have an interest in the Great Lakes region.

Great Lakes Sport Fishing Council

http://www.great-lakes.org/
a confederation of organizations and individuals who share a concern for the present and future of
sport fishing, our natural and stocked resources and the ecosystem in which we live.

The Land Institute

http://www.landinstitute.org/
Has worked for over 20 years on the problem of agriculture. Our purpose is to develop an
agricultural system with the ecological stability of the prairie and a grain yield comparable to that
from annual crops. We have researched, published in refereed scientific journals, given hundreds
of public presentations here and abroad, and hosted countless intellectuals and scientists.

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Northwest

Northwest EcoBuilding Guild

http://www.ecobuilding.org/
An association of builders, designers, homeowners, tradespeople, manufacturers, suppliers and
others interested in ecologically sustainable building.

Northwest SEED (Sustainable Energy for Economic Development)

http://www.awish.net/NorthAmerica/northwest_seed.htm
Building partnerships to mobilize consumers and maximize local benefits from harvesting "home
grown" energy resources – wind, solar, biomass, geothermal, low-impact hydro, conservation,
and bio-based products – while maintaining reliable electric service and creating new revenue
streams and high quality jobs throughout the Pacific Northwest.

Sustainable Northwest
http://www.sustainablenorthwest.org/
Promoting environmentally sound economic development

5th Annual Northwest Renewable Energy Festival

Sept 24-25, 2004
Walla Walla, Washington
http://www.nwrefest.org/
Our Mission: to inform and educate the public about the benefits of energy conservation, energy
efficiency, and using renewable energy to help us become energy independent.

Southeast and Sunbelt

Dogwood Alliance
http://www.dogwoodalliance.org/
A regional network that’s comprised of 70 grassroots organizations in 17 states. Dogwood
Alliance works to end unsustainable industrial forest practices in the South. The Alliance works
to create financial incentives for positive change by creating market demand for environmentally
sound paper products. They do this by convincing the corporate customers of the South's largest
paper companies to set environmental standards for their paper products.

Clean Gulf 2004

Nov. 17-18, 2004
Tampa, Florida
http://www.cleangulf.org/
Hosted by 5 states, the US Coast Guard; 19 corporate/industry sponsors; and supported by Marine
Spill Response Corp., National Response Corp., and US EPA. The 14th annual conference and
exhibition on oil and haz-mat spill prevention, preparedness, onsite response, and the newest
technologies and strategies.

EEBA Building Solutions Conference and Exposition & Sunbelt Builders Show
Oct. 20-23, 2004
Dallas, Texas
http://eeba.org/
The 22nd annual Conference & Expo of the Energy & Environmental Building Association, co-
hosted with the Sunbelt Builders Show, promotes environmentally responsible, durable, healthy,
and energy-saving methods for residential and light construction in all climate regions.

13
West

The Sonoran Institute

http://www.sonoran.org/
Works with communities to conserve and restore important natural landscapes in Western North
America, including the wildlife and cultural values of these lands. Has assisted more than 40
communities to conserve or restore over 220,000 acres of public and private lands, secured more
than $207 million in public funds and private grants for local conservation, and established more
than a dozen diverse organizations dedicated to local conservation efforts.

Sierra Business Council (SBC)

http://www.sbcouncil.org/
A nonprofit association of more than five hundred businesses, agencies, and individuals working
to secure the social, environmental and financial health of the Sierra Nevada region for this and
future generations.

WestStart-CALSTART
http://www.weststart.org/
A non-profit organization that works with the public and private sectors to develop advanced
transportation technologies and foster companies that will help clean the air, lessen our
dependence on foreign oil, reduce global warming, and create jobs. It was founded in 1992 as
CALSTART, but rapidly expanded to address national and broader Western needs. It now
operates as WestStart with CALSTART as its California operating division. Sponsors The Blue
Sky Awards.

6th Annual Recycled Product Trade Show

Apr. 6-7, 2005
Ontario, California, USA
http://www.ciwmb.ca.gov/buyrecycled/Events/TradeShow/
Presented by the California Integrated Waste Management Board.

Cross-regions Organizations

Northeast-Midwest Institute
http://www.nemw.org/
A Washington-based, private, non-profit, and non-partisan research organization dedicated to
economic vitality, environmental quality, and regional equity for Northeast and Midwest states

Partnership for Environmental Technology Education (PETE)

http://www.ateec.org/pete/index.htm
A non-profit organization established to facilitate, augment and broker academic, industrial and
governmental partnerships to:
• meet the education and environmental training needs of the nation,
• promote environmental technology transfer,
• foster the participation of underrepresented minorities and women in environmental
fields, and
• enhance U.S. economic development and international competitiveness.

The PETE network consists of six regional public-private partnerships serving all fifty states,
Puerto Rico and the U.S. territories. Its partners include over 700 community and technical
colleges - which represent almost two-thirds of the two-year institutions in the United States, and
multiple business, industry and governmental agencies.
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Northwest region: http://www.nwpete.org/
Northeast region: http://www.ateec.org/pete/nepete/nepete.htm
North Central region: http://www.ateec.org/pete/ncpete/ncpete.htm
Northeast/Southeast region: http://www.ateec.org/pete/sepete/sepete.htm
South Central region: http://www.ateec.org/pete/scpete/scpete.htm
Western region: http://www.ateec.org/pete/westpete/westpete.htm

15
Supplement C: State-level organizations that are potential participants in
New Economy Week (NEW)

This is a small sample (from just 12 states) of non-profit organizations working at the state level
that might be appropriate for involvement in NEW.

Alabama

Alabama Sustainable Agriculture Network (ASAN)

http://www.asanonline.org/index.html
ASAN is a network of farmers, consumers, and agriculture-related organizations, all committed
to promoting sustainable agriculture in Alabama. ASAN's mission is to support conservation
practices, families who grow and consume natural food and fiber, and the communities where
they live.

Alaska

Green Star, Inc.

http://greenstarinc.org/
A non-profit organization that encourages businesses to practice waste reduction, energy
conservation and pollution prevention. After meeting at least twelve of the eighteen standards,
organizations are eligible for the Green Star Award, for general waste reduction, or the Air
Quality Award, for reduced air pollution.

Florida

Council for Sustainable Florida

http://www.sustainableflorida.org/
A collaboration of business, government, and citizen leaders who are committed to conserving
Florida’s vast natural and economic resources. As an independent, non-profit 501(c) 3
organization, we recognize that we must work together to be effective. For more than a decade,
the Council has exhibited a firm commitment to defining excellence for Florida’s economic and
social future.

Kansas

Kansas Rural Center, Inc. (KRC)

http://www.kansasruralcenter.org/
A non-profit organization that promotes the long-term health of the land and its people through
research, education, and advocacy. KRC cultivates grassroots support for public policies that
encourage family farming and stewardship of soil and water. KRC is committed to economically
viable, environmentally sound, and socially sustainable rural culture. Its Heartland Sustainable
Agriculture Project empowers rural communities to develop production and food systems that
effectively balance profitability, quality of life, and land stewardship. The Network seeks to build
leadership and working partnerships that integrate farms, food systems, and institutions into a
sustainable future

Louisiana

Louisiana Environmental Action Network (LEAN)

http://www.leanweb.org/contact.html

16
Founded to foster cooperation and communication between individual citizens and corporate and
government organizations in an effort to assess and mend the environmental problems in
Louisiana. LEAN's goal is the creation and maintenance of a cleaner and healthier environment
for all of the inhabitants of this state. LEAN is a statewide network of 106 member groups and
1700+ individual members. LEAN works to improve the environment for the benefit of all of the
citizens of Louisiana.

Maine

Environmental & Energy Technology Council of Maine (E2Tech)

http://www.e2tech.org/
An association of companies, entrepreneurs and non-profit organizations who are committed to
advancing sustainable job growth, research and development, and new product
commercialization.

Mississippi

Mississippi 2020 Network Inc.

http://www.mississippi2020.org/
A17-year-old non-profit organization dedicated to making Mississippi the first sustainable state in
the South. Model projects, valued contacts, presentations, and print and audio-visual resources
are geared to support the regeneration of civic engagement.

Missouri

Heartland Renewable Energy Society

http://www.heartland-res.org/index.htm
Mission is to promote the use of environmentally safe, renewable energy and energy ficiency in
buildings, industry and transportation for a sustainable future. We will do this through public
education, professional development and advocacy..

Montana

Northern Plains Resource Council

http://www.nprcmt.org/
Organizes Montana citizens to protect our water quality, family farms and ranches, and unique
quality of life. We are a grassroots conservation and family agriculture group that gets the job
done - protecting the Northern Plains and the people who make their home here.

Pennsylvania

PennFuture: Citizens for Pennsylvania's Future

http://www.pennfuture.org/
Works to create a just future where nature, communities, and the economy thrive. We enforce
environmental laws and advocate for the transformation of public policy, public opinion and the
marketplace to restore and protect the environment and safeguard public health. According to the
Philadelphia Inquirer, PennFuture is Pennsylvania's leading environmental organization.

Texas

Texas Solar Energy Society

http://www.txses.org/
17
Mission is to increase the awareness of the potential of solar and other renewable energy
applications and to promote the wise use of these sustainable and non-polluting resources. A
sponsor of the Annual Renewable Energy Roundup and Green Living Fair.

Vermont

Vermont Businesses for Social Responsibility (VBSR)

http://www.vbsr.org/index.htm
Ten years ago, a group of Vermont business leaders got together and decided to form an
association to help its member businesses foster an ethic that protects the natural, human and
economic environment of our employees and communities. VBSR was born. We're committed to
the idea that profitability and corporate responsibility can co-exist. VBSR currently has 300
members, which represent 16,000 employees and over $1 billion in annual sales.

Cross-state /State and Local Activities

Business Alliance for Local Living Economies (BALLE)

http://www.livingeconomies.org/balle/viewPage.cfm?pageId=1042
BALLE is an international alliance of independently operated local business networks
dedicated to building Local Living Economies. Its mission is to catalyze, strengthen and connect
local business networks dedicated to building strong Local Living Economies. BALLE envisions
a sustainable global economy as a network of Local Living Economies. Local Living Economies
build long-term economic empowerment and prosperity in communities through local business
ownership, economic justice, cultural diversity, and a healthy natural environment.
Affiliates in:
California San Francisco. Napa Valley, and Mendocino
Illinois: Chicago
Maine (Statewide)
Massachusetts: Greater Boston Area and Pioneer Valley (W. Mass)
Michigan: Grand Rapids and Western Michigan; and Ann Arbor
Minnesota (Statewide)
Oregon: Greater Portland Area and Southern Oregon
Pennsylvania: Philadelphia
Utah: Salt Lake City
Vermont (Statewide)
Washington: Seattle and Northwest Washington
British Columbia: Vancouver; and Victoria and Vancouver

18
Supplement D: Local organizations that are potential participants in New
Economy Week (NEW)

San Francisco, California

San Francisco Bay Area Council

http://www.bayareacouncil.org/
Represents more than 275 major employers in the region, is explicitly dedicated to encouraging
the supply chains of its members to make their workplaces more energy efficient. The Council is
now surveying its members to establish what has been done so far and to plan how more can be
done.

Atlanta, Georgia

Southface Energy Institute

http://southface.org/
Southface promotes sustainable homes, workplaces and communities through education, research,
advocacy and technical assistance. A sponsor of Sustainable Atlanta Roundtable, A dialogue
between Metro Atlanta professionals, policy makers & concerned citizens interested in
sustainable development issues affecting the region.

Cleveland, Ohio

Entrepreneurs for Sustainability

http://www.e4sustainability.org/index.htm
Holly Harlan formed the group in December 2000 to create a better quality of life for people in
Cleveland. More than 150 members offer support and experience to facilitate the creation of new
businesses and jobs within a socially conscious environment.

Tacoma, Washington

Puget Creek Restoration Society

http://www.pugetcreek.org/
Dedicated to protecting, enhancing and restoring the Puget Creek Watershed and similar streams,
wetlands, and green spaces around Commencement Bay and Puget Sound. Through hands-on
restoration and research, educational outreach, advocacy--and by increasing environmental
awareness--we seek to preserve this important habitat so it will continue to be an example of what
people can do to protect and restore the environment in an urban setting.

Baltimore, Maryland

Baltimore Green Week (BGW)

http://www.baltimoregreenweek.org/
The primary mission of BGW is to provide public forums for the dissemination of ideas and
solutions ensuring smart and environmentally sound growth in and around the greater Baltimore
region. In March 2004, the first annual Green Week event was held to educate and create
awareness of local professionals in the design/construction community, government agencies
including city planners, and homeowners of options for sustainable living.

19
Kansas City, Missouri

Bridging The Gap

http://www.bridgingthegap.org/
Working to unite business, government and individuals in a way that benefits us all and preserves
our natural resources for generations to come. Seeking simple - and some not so simple - ways to
protect our environment, while balancing economic impact and bettering community.

20
Supplement E: Events and awards that may be incorporated into New
Economy Week (NEW)

Two sources of information about all kinds of events with an environmental focus:

Environmental Expert - Events listings

http://www.environmental-expert.com/events.asp
132 events listed for US from Sept 2004 through Oct. 2005

GreenBiz.com – Event Website

http://www.greenbiz.com/reference/events.cfm?CFID=15865157&CFTOKEN=36779373
34 events listed for the US from Sept. 2004 through Aug. 2005 (with overlap from listings above)

Following is just a small sample of events from all over the United States, some with local focus
and some broader, aimed at diverse audiences ranging from the general public to professional and
business people of all kinds, and sponsored by a variety of agencies and organizations.

Fifth Annual Renewable Energy Roundup and Green Living Fair

September 24-26, 2004
Fredericksburg, Texas
http://www.renewableenergyroundup.com/
Organized by:
Texas Renewable Energy Industries Association
Texas Solar Energy Society
In cooperation with Texas Organic Farmers and Gardeners Association
Major funding provided by: Texas State Energy Conservation Office

Profitable Sustainability: The Future of Business

September 26-29, 2004
Seattle, Washington
http://www.nbis.org/conference/
Presented by: Profitable Sustainability Executive Planning Committee, NBIS/NW, The Future
500, and Collins Family Foundation
Sponsored and supported by 47 private companies, government, and non-profit organizations

Building for Greener Communities/National Conference

October 4 - 6, 2004
Nebraska City, Nebraska
http://www.arborday.org/programs/conferences/greenercommunities/
Presented by: National Arbor Day Foundation, Firewise Communities, and NAHB
In cooperation with: American Society of Landscape Architects, American Public Works
Association, and American Planning Association

2004 Empire Energy and Environmental Exposition (E4™)

October 12 & 13, 2004
Saratoga Springs, New York
http://www.eba-nys.org/
Sponsored by: The Environmental Business Association of New York State, Inc.

Green Festivals
Washington, D.C. Green Festival
Sept. 18-19, 2004

21
San Francisco Green Festival
November 6 & 7, 2004
http://www.greenfestivals.com/
A joint project of Global Exchange and Co-Op America. A movement building event to diffuse
an economic model based on life affirming values, an economy built on human rights, equity, art
and an understanding that all life is interconnected and interdependent.

Sustainable Atlanta Roundtable (SART)

A Monthly Forum
Atlanta, Georgia
http://www.southface.org/web/programs&events/SART/sart-menu.htm
A dialogue between Metro Atlanta professionals, policy makers & concerned citizens interested
in sustainable development issues affecting the region. Sponsored by 10 nonprofit groups and
professional associations:

7th Annual Congressional Renewable Energy and Energy Efficiency EXPO

September 7, 2004
Washington, DC
Co-sponsored by the members of the House and Senate Renewable Energy and Energy Efficiency
Caucuses and the Sustainable Energy Coalition
More than 50 exhibitors from all 50 states

15th Annual Bioneers Conference

October 15-17, 2004
San Rafael, California
http://www.bioneers.org/conference/program.htm
Bioneers is a nonprofit organization that promotes practical environmental solutions and
innovative social strategies for restoring the Earth and communities.

2004 Partners for Sustainable Development

Oct. 19-21, 2004
Aurora, Ohio
http://www.aor-omex.org/
Sponsored by the Association of Ohio Recyclers, a 501(c) (6) trade association, founded in 1989,
promoting waste reduction, reuse, and recycling. This 2nd annual conference is designed to bring
together colleagues from all aspects of the solid waste and recycling field, providing them time to
network together and learn from one another.

Social Venture Institutes 2004

Business Alliance for Local Living Economies
Nov. 17-18, 2004
Philadelphia, Penn.
http://www.investorscircle.net/about.html
Now in its third year, SVI is an interactive conference designed to connect socially minded
entrepreneurs in the region to nationally renowned New Profiteers, local business resources, and
each other.

Greenbuild International Conference and Exposition

Nov. 10-12, 2004
Portland, Ore.

22
The U.S. Green Building Council presents this conference and trade show in partnership with the
AIA Committee on the Environment, the Construction Specifications Institute, Urban Land
Institute, and others.

Venture Capital for a Sustainable Future

Investor's Circle
Oct. 24-26, 2004
Cambridge, Mass.
http://www.investorscircle.net/about.html
The Investors’ Circle National Conference and Venture Fair is a meeting place for angel
investors, professional venture capitalists, philanthropic investors and entrepreneurs who are
using private capital to promote the transition to a sustainable future.

3rd Annual Greening Rooftops for Sustainable Communities Conference, Awards & Trade
Show
May, 4-6, 2005
Washington, DC
http://www.greenroofs.org/
The conference will raise awareness of the many benefits of green roofs, share new research
findings and provide information on the latest designs, implementation techniques and products.

16th Annual Tour de Sol

May 21-25, 2004
Multi-city event
http://www.nesea.org/transportation/tour/
Showcases vehicles that can cut gas prices today and competitors leading the way to a sustainable
energy and transportation future

The Greenbiz.com Awards Directory is a comprehensive directory of local and national award
and recognition programs (currently listing 177) that honor companies for being environmental
leaders.
http://www.greenbiz.com/reference/awards.cfm?CFID=15865157&CFTOKEN=36779373

And here are two more not listed … and there may be more:

Green Chemistry Awards (National)

One of the goals of the Green Chemistry Institute is to recognize outstanding contributions in
green chemistry in an effort to increase implementation of green chemistry technologies. Awards
programs are highly visible mechanisms for informing chemists and society at large about the
benefits of green chemistry.
http://www.chemistry.org/portal/a/c/s/1/acsdisplay.html?DOC=greenchemistryinstitute\awards.ht
ml
Sponsored by: The American Chemical Society

Built Green Awards (Colorado)

http://www.builtgreen.org/about/awards/
Sponsored by: Built Green Colorado, the largest green building program in the nation, with
currently over 100 builder members across the state, 45 sponsor members, and 8 members of our
Built Green Industry Leaders group.

23
Supplement F: Green Lifestyle Businesses: From Cradle to Grave,
Literally

Green lifestyle businesses (virtually all of them small) enable an individual to go through an
entire lifetime in an environmentally beneficial way.

• Say, you are a young person looking for a green date. (http://www.greensingles.com/);
• To impress your date by looking good, you can dress green.
http://www.vivavi.com/index.php
• If you fall in love and wish to marry, you can wed green. (http://www.greenkarat.com/).
• You can honeymoon in a green hotel. http://www.greenhotels.com/
• You and your loving spouse can settle down in a green home.
http://www.greenhomebuilding.com/
• You can furnish your new home with green furniture.
http://www.ecobusinesslinks.com/links/recycled_green_furniture_manufacturers.htm
• To pay for all this you can get a green job. http://www.sustainablebusiness.com/jobs/
• Work hard and you can build an entire green career.
http://www.environmentalcareer.com/
• Now, you can afford to start a family. When you have a child you can provide it a green
nursery. http://www.earthbaby.com/
• Naturally, you’ll want your child to have a green education.
http://www.naage.org/
• Education costs a lot of money so it’s a good thing you’ve been saving money in a green
bank. http://www.eco-bank.com/
• By this time, you need a break from work. You can take a green vacation.
http://www.betterworldclub.com/
• When you can retire you join green seniors doing volunteer work.
http://www.landofsky.org/wrp/
• If you become ill you can go to a green hospital.
http://www.themha.org/hhe/greenhospitals.htm
• And when you die you can be buried in a green cemetery
(http://www.memorialecosystems.com/)

As noted earlier, all this adds up to a $226.8 billion U.S. marketplace for goods and services that
incorporate economic sustainability, healthy living (for example, consuming organic products);
alternative healthcare (for example, acupuncture); personal development (for example, yoga,
fitness, weight loss); ecological lifestyles (for example, using ecological home and office
products; vacationing as eco-tourists).

Some organizations representing the Green Lifestyle:

LOHAS Journal Online

http://www.lohasjournal.com/
LOHAS is an acronym that stands for Lifestyles of Health and Sustainability and describes a
$226.8 billion U.S. marketplace for goods and services that appeal to consumers who value
health, the environment, social justice, personal development and sustainable living. These
consumers are variously referred to as Cultural Creatives or LOHAS Consumers and represent a
sizable group in this country: approximately 30 percent of adults, or 63 million consumers.
Website is a source for executive-level news and information about this rapidly growing
marketplace. You can also find information about LOHAS Journal's FactBook; LOHAS Journal

24
Weekly; the LOHAS 8 Forum: The Business of Conscious Commerce; and market research on
the LOHAS market and the LOHAS consumer.

GreenPeople™
http://www.greenpeople.com/
Directory of eco-friendly products, has over 4000 listings, over 3000 visitors daily. Organic food,
pet supplies, baby products, beauty products, home improvement, hemp, organic cotton, health
products, recycled products.

Green Products Alliance

http://www.greenproductsalliance.com/
A consortium of approximately 120 manufacturers and marketers who make and sell natural
personal care products. Member companies work together to lower raw material, marketing,
advertising and public relations costs through co-operative projects and group buying power. All
products are subjected to a rigorous set of standards as to what is considered natural.

Green Seal
http://www.greenseal.org/
An independent, non-profit organization that strives to achieve a healthier and cleaner
environment by identifying and promoting products and services that cause less toxic pollution
and waste, conserve resources and habitats, and minimize global warming and ozone depletion.
Green Seal has no financial interest in the products that it certifies or recommends nor in any
manufacturer or company.

Chefs Collaborative
http://www.chefscollaborative.org/
A national network of more than 1,000 members of the food community who promote sustainable
cuisine by celebrating the joys of local, seasonal, and artisanal cooking.

There are many small businesses that have a local customer base and others that focus on local
production for local use. Here are a few to illustrate this growing phenomenon

Sunnyside Farms
P.O.Box 478
Washington, VA 22747-0478
http://www.sunnysidefarms.com/
Sunnyside Farms is a pioneer in the field of regional agro-entrepreneurism, the practice of
blending retailing with the agricultural arts. The core of Sunnyside is a 450 acre certified organic
farm that has achieved wide recognition for it's innovative methods in food production, farming
and community development

Bioshelters, Inc. and Waterfield Farms

500 Sunderland Road
Amherst, MA 01002
413 549-3558 – Fax 413 549-9945
http://www.bioshelters.com/
Growers of the freshest hydroponic sweet basil and tilapia. New England grown and distributed
no more than two hours door to door.

25
LocalHarvest
Santa Cruz, California
831 475-8150
http://www.localharvest.org/
Founded in 1998, and is now the number one informational resource for the Buy Local movement
and the top place on the Internet where people find information on direct marketing family farms.
We now have about 7000 members, and are growing by about 10 new members every day.
Through our servers, our website and those of our partners serve about one million page views
per month to the public interested in buying food from family farms.

The Great Lakes Brewing Company

2516 Market Ave.
Cleveland, Ohio 44113
216.771.4404 - Fax 216.771.2799
http://www.greatlakesbrewing.com/
Great Lakes Brewing Company's strategy of placing taste and quality above all else has paid off.
Today, the company's sales rank among the top ten percent of U.S. craft brewers. Because the
company's products require refrigeration to ensure freshness, focus will continue to remain on
regional growth where more control can be retained over the distribution process.

In Harmony
Organic-Based Landscape Services
23622 Bothell/Everett Highway
Bothell, WA 98021
425.486.2180 - 888.472.7748
www.inharmony.com
Offers a range of organic-based landscaping services, including lawn, tree and shrub
health care, landscape design and installation. We use environmentally friendly methods
to unlock your landscape's natural vigor and vitality. An annual survey of King County
residents asks how likely people are to hire a company that offers “environmentally friendly
landscape maintenance” rather than one with a standard chemical approach. In 1998, only 9
percent said they were “very likely” or “likely” to do so. By 2003, this had grown to 44 percent.

Conservation Technologies
4804 Oneota Street
Duluth, MN 55807 USA
(218) 722-9003 - Fax: (218) 628-3646
www.conservtech.com
Mike LeBeau was a private contractor in Duluth and Lake Superior’s North Shore area,
specializing in energy efficient building, who was running into a big problem: he could not find
the products he needed for his projects in the North Shore area. Mike figured that if he was
having trouble finding these products, everyone else must be as well. So he stopped renovating,
and in 1994 established Conservation Technologies to start selling the best energy efficient
products he could find.

26
Supplement G: Small Business participation in New Economy Week (NEW)

Businesses will participate in New Economy Week in the hope of increasing their market share
through the free promotion that the event will provide, and in order to gain allies who will help
them in efforts to reduce barriers to their growth. Here’s an example.

NaturaLawn of America, a small business located in Frederick, Maryland, is the nation’s first
organic-based lawn care franchise service. NaturaLawn’s system consists of an exclusive organic-
based fertilization program used in conjunction with a specially designed Integrated Pest
Management program.

• In 2002, NaturaLawn reduced the use of petroleum derivative fertilizers by over 2.5
million pounds, and reduced petroleum based pesticides from entering into the
environment by over 1,000,000 gallons when compared to traditional chemical lawn care.

• Since its founding in 1987, NaturaLawn has grown to be the fourth largest lawn care
company in the United States. It now has over 73 independently owned franchise
locations servicing over 45,000 customers in 27 states and generating over $24 million in
annual revenues. The company now employs 350 people. NaturaLawn is growing at the
rate of 11 percent a year, which makes it a Green Gazelle.

These impressive statistics, however, must be viewed in perspective. The lawn care market in
America is in excess of $5 billion. NaturaLawn’s share of that market is $24 million, less than
one percent. Imagine the benefits to the green economy if the company were to vastly expand its
market share! Imagine the benefits to the environment!

But there’s an obstacle to NaturaLawn’s expansion. To survive, NaturaLawn of America must

overcome intense opposition by the multi-billion dollar chemical lawn care industry which wants
no part of a green competitor. The company is facing this opposition alone.

"Small businesses that are radical innovators in mature industries are often treated as outsiders
within their own trade associations,” states Philip E. Catron, NaturaLawn’s founder & President.
“We're in an industry that is overwhelmingly chemical-based and we feel isolated.”
New Economy Week (NEW) is designed to end NaturaLawn’s isolation by linking the company
to a vast web of business allies and civic advocates.
http://www.nl-amer.com/

There are literally thousands of newer green businesses (mostly small) that would be potential
candidates for involvement in NEW. Following is a list of just a few that represent a cross-
section of green commerce in the U.S.

Pantheon Chemical
22601 N. 19th Avenue, Ste.139
Phoenix, Arizona 85027-1325
888-608-7888 - 623-780-2296 - Fax: 623-516-0414
http://www.pantheonchemical.com/index.htm
Mission is to revolutionize the industrial chemical industryby replacing widely-used hazardous
products / processes with technologies that are 1) high-performance, 2) safe, and 3) a significant
improvement to our customers' bottom line.

27
ReCellular, Inc.
2555 Bishop Circle West
Dexter, MI 48130
(734) 205-2134 - (734) 205-2312 Fax
www.recellular.com
Buys, sells and recycles used cell phones, pagers, printer cartridges and other handheld
electronics. The company provides cell phone retailers with high quality refurbished, graded, and
used wireless product at an affordable price. ReCellular reconditions, resells, and/or recycles
millions of wireless products annually. So far the company has kept over 10 million of such
products out of America’s landfills.

PowerLight Corporation
2954 San Pablo Ave.
Berkeley, CA 94702
510-540-0550 - Fax: 510-540-0552
http://www.powerlight.com
The firm provides grid-connected solar energy systems for large commercial, industrial, and
government customers looking to offset high energy costs. It provides consulting, financing,
development, installation, and maintenance services for its patented products, which use silicon
semiconductors to produce electricity from the sun's rays.

Salvage Direct
PO Box 306
Titusville, PA 16354
(814) 827-0300 - (814) 827-9724 Fax
www.salvagedirect.com
Facilitates the efficient sale of salvage vehicles from auto insurers to licensed vehicle dismantlers
via on-line auction. The company also provides supporting salvage management services to the
auto insurance industry.

Sun & Earth, Inc.

125 Noble Street
Norristown, PA 19401
1-800-298-7861 - FAX (610) 239-9688
www.sunandearth.com
The company produces all-natural, orange-based cleaning products including laundry detergent,
dish detergent and all-purpose cleaner. Cleaning products can be found in grocery store chains in
the Northeast and natural products stores nationwide. The company is located in a former textile
mill in a low-income neighborhood outside of Philadelphia and provides a comprehensive benefit
and equity ownership program for its employees. It has created a whole new class of natural
cleaning products. Products that don’t make you choose between cleaning performance, the
health of your family, and environmental responsibility.

Trex Co. Inc.

Winchester, Va.
1-800-BUY-TREX.
www.trex.com
Trex lumber combines waste-wood fibers and reclaimed polyethylene (e.g., plastic grocery bags
and stretch film) to create commercial and residential decking that looks and performs like
regular lumber, but does not require ongoing maintenance. The 395-employee company has
increased revenue growth by nearly 213% and profit growth 583% over the last three years.

28
World Water and Power Corp.
Corp. Headquarters
Pennington Bus. Park
55 Route 31 South
Pennington, NJ 08534
609.818.0700- Fax: 609.818.0720
http://www.worldwater.com/
This corporation harnesses the power of the sun to pump water and produce electricity. We
believe in simple, clean solutions to the planet’s power needs. In many spots around the globe,
conventional energy sources are unavailable, too expensive or too polluting. WorldWater’s
answer is to power up with the sun – the environmentally sound,
cost-effective choice.

Zipcar
Boston/Corporate Headquarters
25 First Street, 4th Floor
Cambridge, MA 02141
617.995.4222 - fax 617.995.
http://www.zipcar.com/
Serves 20,000 members who rely on Zipcar to get them where public transportation won't, and
encourages people in urban areas to reconsider the need to own a car vs. having access to one.

DAY & NITE Solar Lite™

5384 Evergreen Parkway
Sheffield OH 44054
440-934-5483
http://www.cooldaylights.com/main.htm
A pioneer and leader in the GREEN Building revolution by bringing in diffused, glare free,
natural light into commercial, industrial and institutional buildings.

Hangers Cleaners
3505 County Road 42 West
Burnsville, MN 55306-3803
952-882-5000 - 866-262-9274
http://www.hangersdrycleaners.com
Perhaps the most important development in the dry cleaning industry has been the increased
scrutiny on the type of solvents being used. Environmentally friendly technologies must replace
them, potentially forcing a consolidation in the industry. Hangers is changing an entire industry
with a patented, environmentally safe CO2 cleaning technology.

Coenco, Inc.
3476 N. Hughmont Rd.
Fayetteville, AR 72704
1-800-752-5088 - Fax: 1-479-575-0243
www.coenco.com
Coordinated Environmental Control Inc. (Coenco) began as a poultry farm experiment he started
19 years ago. Today, it’s a growing climate control business aimed at improving circulation and
energy efficiency in large buildings. Coenco supplies its trade-marked Positive Air System
mainly to industrial warehouses, food-processing plants, chicken houses and mechanical depots.

29
International Foam Solutions, Inc.
P.O. Box 218
Delray Beach, FL 33447-0218
(800) 856-3626 or (561) 272-6900 FAX: (561) 276-5280
email: info@internationalfoamsolutions.com
http://www.internationalfoamsolutions.com/
A Florida corporation since 1993, has developed a patented innovative method for recycling
polystyrene known as the Styro Solve System.

Syndesis Inc.
2908 Colorado Ave.
Santa Monica, CA 90403-3616
310 829 9932 - fax: 310 829 5641
www.syndesisinc.com
Syndesis produces products with a recycled-content concrete that includes fly-ash,
recycled glass, and wood chips.

MaryJanesFarm
1000 Wild Iris Lane
Moscow, ID 83843
888 750-6004
http://www.maryjanesfarm.com/
MaryJane Butters is the founder and chief executive officer of Paradise Farm Organics, Inc.— an
operation she started in 1986 on 5 acres. She grows herbs, flowers, vegetables, chickens and eggs
and markets these and several food products through farmers’ markets and local grocery stores. In
1996, she launched a line of dried organic food products — EcoCuisine backpacking foods. The
ingredients are grown on her farm or purchased from a network of organic farmers and processed
in her recently completed on-farm production facility. Last year, MaryJane launched a
magazine, MaryJanesFarm, which recently published its third issue and is sold nationwide in
Barnes & Nobles and Borders Bookstores. She has a syndicated newspaper column called
“Simply MJ” and next year will launch a series of books on Farm Life.

Dr. Bronner's Magic Soaps

P.O. Box 28
Escondido, CA 92033
(760) 743-2211 - Fax: (760) 745-6675
http://www.drbronner.com/
To support sustainable agriculture, farm worker health and ecological processing methods, Dr.
Bronner's bar, 8 and 32 oz. soaps are now all made with organic oils certified under the USDA's
organic food regulations

Sun Dog
P.O. Box 64
Westby, WI 54667
608 634.2988 – 877 786-3649 - Fax 608.634.2998
http://www.sundoghemp.com/
Inspired by a Native American teacher, Sue Kastensen turned her devotion to flora into a
flourishing business. Earlier she developed a product called Sue's Amazing Lip Stuff. In 1996,
she started a new company, Sun Dog Hemp, that focused on the use of hemp oil. Since starting
that company, Kastensen has expanded her line of hair and body care products at the rate of about
one item a year.

30
Calypso Farm and Ecology Center
PO Box 106
Ester AK 99725
Phone: (907) 451 0691
http://www.calypsofarm.org
A non-profit, educational farm based in Ester, Alaska. We provide hands-on science education to
Fairbanks school children through our education programs, and our diversified farm feeds a
number of local families as well as residents of the local women's shelter.
Our mission is to promote local agriculture and environmental awareness through hands-on
education in natural and farming ecosystems.

Clear Springs Foods

PO Box 712, Buhl, ID 83316
1-800-635-8211
http://www.tommytrout.com/company/company.htm
Clear Springs Foods is committed to resource stewardship for the future. We support efforts to
safeguard the water quality of the Snake River Plain Aquifer and the Snake River. All of our
facilities meet or exceed standards set forth by the EPA.

GreenShape LLC
616 4th Street NE
Washington, DC 20002
202-544-1400
http://www.greenshape.com/homegs.html
A small woman-owned consulting firm providing guidance in utilization of the LEED Green
Building Rating System for building owners, architects, engineers, and other project stakeholders
seeking to maximize return on investment, improve occupant comfort, and conserve natural
resources.

EMEGA Technologies, Inc.

5724 Old Logan Road
Lancaster, OH 43130
614-419-4563 - 740-746-9573
http://www.emegabuild.com
EMEGA Technologies, Inc. is a scientific research, development and marketing company whose
emphasis is to develop and/or promote alternative construction and energy-related products that
are environmentally sustainable, ecologically responsible and economical. The keystone products
in our research and development are soy-based polyurethane foams, panels, a small scale ICF
(Insulated Concrete Form) manufacturing system

Healthy Home Designs

180 Harbor Drive, Suite 231
Sausalito, CA 94965
1-888 388-5735 - 415 331-3383 – Fax 415 331-3422
www.healthyhomedesigns.com
Healthy Home Designs was founded in 1994 by Linda Mason Hunter, author of The Healthy
Home: An Attic To Basement Guide To Toxin Free Living. The success of her groundbreaking
book identified the need for readily available home plans that included healthy construction
specifications.

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Eco-Wares
7634-B Progress Circle
West Melbourne, FL
866-874-8070
http://www.eco-wares.com
Specializes in providing environmentally safe residential, commercial and industrial building and
maintenance supplies. Each product line offered is subject to extensive review to ensure that the
materials used greatly exceed all U.S. State and Federal EPA guidelines.

Deltec Homes
69 Bingham Rd.
Asheville, NC 28806
1-800-642-2508 - 828-253-0483 - Fax 828-254-1880
www.deltechomes.com
For more than 35 years, Deltec Homes has been reshaping the way we live. We’ve taken one of
the most unique – yet time-proven – design concepts in history, the circular dwelling, and added
our own touch to create custom-designed, quality homes that are beautiful, adaptable and
economical. An Energy Star Partner.

Baltix Furniture
2160 Daniels St.
Long Lake, MN 55356
952-476-2708 - fax: 952-473-9319
http://www.metaformstudio.com/
We use industrial and recycled materials to produce modern design items. We feel strongly that
recycling is imperative to maintain natural resources, and we find the beauty in old, used
materials.

Natural Tree Furniture ™

by Smith Industries
436 Avenue H
Wilson, KS 67490
(785) 658-2618
http://www.smithindustries.com/EnvironmentalMessage.html
Uses sustainably harvested timbers and a hand waxed non-toxic finish, which provides customers
full knowledge they are investing in Earth Friendly, Green Furniture.

Better World Club

2235-A NW Savier Street
Portland OR 97210
503.546.1137 - 503.546.1117 fax
www.betterworldclub.com
The nation's only environmentally friendly auto club, provides nationwide roadside assistance.
Membership includes eco-travel services, discounts on hybrid car rentals, insurance services, free
maps, auto maintenance discounts and bicycle roadside assistance. Donates 1% of annual
revenues toward environmental cleanup and advocacy.

Alaska Interstate Construction LLC

6751 South Airpark Place
Anchorage AK 99502
Tel: 907-562-2792 - Fax: 907-562-4179
http://www.aicllc.com/environment.html

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Provides labor and equipment for construction and mechanical maintenance, gravel or ice road
and pad development, and bridge construction for the Greater Prudhoe Bay Area. AIC has
facilities in Anchorage and on the North Slope and has implemented the Green Star standards in
both locations.

OctaFlex Environmental Systems

408 S. Main Street
P.O. Box 404
Timber Lake, SD 57656
605.865.6400
http://www.octaflex.com/index.htm
Founded in early 1995, OctaFlex is an environmental containment firm that began with research
and development projects conducted for the USDA and the United States Department of Defense.
The Innovations that were developed during this initial phase provided the company with the
necessary tools to shape its foundation: To develop environmental washdown and containment
support equipment, in order to help business entities meet compliance of government regulatory
requirements of the Clean Water Act.

Technology Applications Group

4957 10th Avenue South
Grand Forks, ND 58201
701 746-1818 Fax 701 746-1910
http://www.tagnite.com/
Since the early 1940’s, magnesium has been coated with chromate based conversion or anodize
coatings. The rationale was that chromate based coatings would provide superior protection
against corrosion. The Tagnite Coating System was developed in the 1990’s with the Clean Water
and Clean Air Act in mind. The Tagnite coating system does not utilize chromates and provides
significantly more corrosion and abrasion resistance than any chromate based coating.

CSA Engineering, Inc.

2565 Leghorn Street
Mountain View, CA 94043-1613
650 210-9000 - Fax 650 210-9001
www.csaengineering.com
Provides products and services based on the technologies of vibration suppression, precision
motion and noise control. CSA applies established methods, adapts the most recent
developments, and creates new ways of solving problems for a diverse set of customers, who
have interests that include space, aircraft, semiconductors, life sciences, and industrial automation

Pacific Fuel Cell Corp.

131 N. Tustin Ave., Ste.100
Tustin, CA 92780
714-564-1693 - Fax: 714-558-9301
http://www.internet-education.com/
Pacific Fuel Cell owns a license for a proprietary fuel cell technology that uses a carbon nanotube
base -- rather than platinum -- as a catalyst. The company is developing its technology for use in
low-cost fuel cells for small electronic device applications.

Living Machines
125 La Posta
Taos, NM 87571
505-758-5090

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http://www.livingmachines.com/index.php
Living Machines (LM), a division of Dharma Living Systems, Inc., designs ecologically
engineered natural wastewater treatment and reclamation systems for a broad spectrum of uses.

Aquacraft, Inc.
Water Engineering and Management
2709 Pine St.
Boulder, CO 80302
303-786-9691 - 303-786-8337
http://www.aquacraft.com/index.htm
Water management, planning, water conservation, water rights, and computer applications for
water systems.

AFuels Technologies, LLC

1101 Lakeview, Suite E
Columbia, MO 65201
573 256-2110 – Fax 573 442-6990
www.afuelsllc.com
Acetylene- based fuel alternatives

Southwest Windpower Inc.

2131 N. First Street
Flagstaff, Arizona 86004 USA
(928) 779-9463 - Fax: (928) 779-1485
http://www.windenergy.com/
A producer of small battery-charging wind generators, committed to lowering the cost and
improving the quality of wind turbines as a means to help the world's population enjoy the
benefits of electricity without further risk to the planet.

Verdant Power, LLC

4640 13th Street, North
Arlington, VA 22207
(703) 528-6445 - Fax: (703) 812-8157
http://www.verdantpower.com/
Developers and manufacturers of Instream Energy Generation Technology (IEGT) - also called
free-flow hydropower technology or kinetic hydro energy systems – which generate electricity
from the kinetic energy present in flowing water. The systems may operate in rivers, manmade
channels, tidal waters, or ocean currents.

Walla Walla Sprinkler Co.

848 Airport Rd.
Walla Walla, WA 99362
509.525.7660
and
Nelson Irrigation Corporation
848 Airport Road
Walla Walla, WA 99362-2271 USA
509.525.7660 - Fax: 509.525.7907
http://www.nelsonirrigation.com
Designs, develops, manufactures, and sells proprietary products for the agricultural irrigation
equipment market. Water conservation is at the core of Walla Walla Sprinkler Company’s
overall strategy. As demands for water continue to outstrip supplies in areas all over the world, it

34
is imperative that governments, corporations, and individuals find ways to save this precious
natural resource.

Power Project Financing

70A Longview Avenue
San Anselmo, California 94960
415 457-3251 - Fax 415 449-3417 - Cel: 415.328-.5634
http://www.powerprojectfinancing.com/
A consulting practice specializing in renewable energy, independent power, project financing,
and power sector privatization. The company provides financial advice, financial structuring, and
equity and debt capital for governments and developers of power projects around the world.

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Supplement H: Additional resources of potential interest in planning New
Economy Week (NEW)

Green Investing:

Investors’ Circle is a social venture capital intermediary whose mission is to support early-stage,
private companies that drive the transition to a sustainable economy. Founded in 1992, IC has
become one of the nation’s oldest and largest investor networks, and the only one devoted
specifically to sustainability.
http://www.investorscircle.net/

Cleantech Venture Network – a market facilitation service supported by private investors. We

believe “clean technologies” – from solar energy to water purification - are the next wave of
venture investing. Cleantech currently hosts two North American venture forums annually. Our
forums are intended and designed to be the premiere showcase for venture-grade, emerging clean
technology investment opportunities.
http://www.cleantechventure.com/index.cfm

Shepherd Advisors is a business development advisory firm focused on the Midwest, whose
team of professionals accelerates the commercialization and deployment of clean technologies. In
addition, Shepherd Advisors refers select opportunities to Shepherd Capital Ventures for
investment-finding work.
http://www.shepherdadvisors.biz/

Investeco Capital - Hundreds of North American companies are making money by providing
solutions to the world’s environmental problems. These companies fill a fast growing market—as
well as a public desire—for cleaner goods, services and technologies. We invest in and partner
with companies that are providing effective solutions, with clearly defined businesses in strong
commercial sectors.
www.investeco.com

Asia West LLC is a venture capital fund with the strategic objective of transferring
environmentally beneficial, financially-driven technology to the developing world while earning
triple bottom line returns for investors.
www.asiawestfunds.com

SJF Ventures is a venture capital fund that finances and assists expansion stage companies in the
clean technologies, business services and consumer products sectors. These companies achieve
rapid growth and a competitive advantage through proprietary business models, quality
management, high performing entry-level workforces and environmental efficiencies.
http://www.sjfund.com/cms/

Ethical Marketplace LLC, a media company that reports on the growth of responsible business
in the global marketplace, has announced the national premiere of "Ethical Marketplace," a new
half-hour weekly television show airing on PBS stations nationwide, debuting March 15th, 2005.
Ethical Marketplace is television's first national show dedicated to reporting the news, trends, and
stories of the companies, governments, and people worldwide who are redefining success with
socially and environmentally responsible practices, investments, and lifestyles.
http://www.ethicalmarketplace.com/tvshow.htm

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Business-related Resources:

Business for Social Responsibility (BSR) is a global organization that helps member companies
achieve success in ways that respect ethical values, people, communities and the environment.
BSR provides information, tools, training and advisory services to make corporate social
responsibility an integral part of business operations and strategies. A nonprofit organization,
BSR promotes cross sector collaboration and contributes to global efforts to advance the field of
corporate social responsibility.
http://www.bsr.org/

Environmental Business Council Resources This Website lists summarizes the activities of 32
organizations (called here environmental business councils) that are involved in supporting the
development and transfer of innovative environmental technology through such activities as
barrier reduction, economic development, and marketing.
http://www.clu-in.org/products/ebc/Ebcrpt.htm#Economic

Small Business Development Centers Website has a listing of small business development
centers nationwide.
http://www.websiteestates.com/smallbusinessdevelopmentcenters.html

Energy & Environment Twenty-One, Inc. [E221] is a public policy and government relations
issues management firm which provides business leaders with strategic and tactical advice in
legislative and regulatory matters principally, but not exclusively, in the fields of energy and
environmental protection.
http://www.esquared21.com/

J.Ottman Consulting, Inc. helps companies find competitive advantage by developing next
generation products designed with minimal
environmental impact.
http://www.greenmarketing.com/

Power Project Financing is a consulting practice specializing in renewable energy, independent

power, project financing, and power sector privatization. The company provides financial advice,
financial structuring, and equity and debt capital for governments and developers of power
projects around the world.
www.powerprojectfinancing.com

Henry S. Cole & Associates, Incorporated is an environmental consulting firm that provides
scientific support, communications and lobbying for corporate, non-profit and community
organizations.
http://www.hcole-environmental.com/

GreenBiz.com The nonprofit, nonpartisan organization works to harness the power of

technology to bring environmental information, resources, and tools to the mainstream business
community. Its principal mission is: To provide clear, concise, accurate, and balanced
information, resources, and learning opportunities to help companies of all sizes and sectors
integrate environmental responsibility into their operations in a manner that combines ecological
sustainability with profitable business practices.
http://greenbiz.com/

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Environmental Business Journal is the leading business publication for companies operating in
the environmental industry. EBJ provides a strategic overview and an independent perspective on
market trends and business strategies that affect this changing industry.
http://environmental-industry.com/ebj/ebj.html

EnviroLink Network
P.O. Box 8102
Pittsburgh, PA 15217
http://www.envirolink.org/
A non-profit organization which has been providing access to thousands of online environmental
resources since 1991. EnviroLink maintains a database of thousands of environmental resources
and provides internet services to non-profit organizations.

Earth Share
7735 Old Georgetown Road, Suite 900
Bethesda, MD 20814
1.800.875.3863 - 240.333.030
http://www.earthshare.org/index.html
Earth Share, a nationwide network of the most respected environmental and conservation
organizations, offers a simple way to care for our health, water, air, land and wildlife. Earth Share
partners with employees and employers across the country to support hundreds of environmental
groups through efficient and effective payroll deduction giving.

Professional Organizations:

American Bar Association, Section of Environment, Energy, and Resources. The mission is
to be the premier forum for lawyers working in areas related to the environment, natural
resources, and energy. The Section is committed to providing members with opportunities to
enhance professional skills, stay on top of developments and to participate in dialogue in these
substantive areas. It represents more than 10,000 members with a wide range of professional
interests.
http://www.abanet.org/environ/home.html

American Bar Association, Standing Committee on Environmental Law is devoted to

examination and analysis of emerging environmental law and policy issues; development of ABA
policies in the field; and communication about the myriad environmental law activities taking
place throughout the Association.
http://www.abanet.org/publicserv/environmental/home.html

National Environmental Health Association (NEHA). The mission of the National

Environmental Health Association is "to advance the environmental health and protection
professional for the purpose of providing a healthful environment for all." Different affiliations
within the organization help to promote the diversity and strength of NEHA. For example, the
purpose of NEHA's Industry Affiliate is to encourage more involvement and leadership from
industry ranks; provide a setting for more open communication between industries, academia and
regulatory agencies; and broaden NEHA's technical base.
http://www.neha.org/

University Leaders for a Sustainable Future (ULSF) assists colleges and universities in
making sustainability an integral part of curriculum, research, operations and outreach. ULSF is
also the secretariat for signatories of the Talloires Declaration. The Talloires Declaration was
composed in 1990 at an international conference in Talloires, France, this is the first official

38
statement made by university administrators of a commitment to environmental sustainability in
higher education. The Talloires Declaration (TD) is a ten-point action plan for incorporating
sustainability and environmental literacy in teaching, research, operations and outreach at
colleges and universities. It has been signed by over 300 university presidents and chancellors in
over 40 countries.
http://www.ulsf.org/

Society of Environmental Journalists (SEJ). The mission of SEJ is to advance public

understanding of environmental issues by improving the quality, accuracy, and visibility of
environmental reporting. Towards that end, SEJ provides critical support to journalists of all
media in their efforts to cover complex issues of the environment responsibly. SEJ also acts to
raise awareness among editors, news managers, publishers, and other key decision-makers in the
media on the value and importance of environmental news reporting.
http://www.sej.org/

Religious Organizations:

National Council of Churches

Eco-Justice Working Group
Created in 1983, the Eco-Justice Working Group of the National Council of Churches provides an
opportunity for the national bodies of member Protestant and Orthodox denominations to work
together to protect and restore God's Creation. 'Environmental Justice' is an holistic term that
includes all ministries designed to heal and defend creation. Eco-Justice is an even broader term
that includes efforts to assure justice for all of creation and the human beings who live in it.
http://www.webofcreation.org/ncc/index.html#contactus

National Religious Partnership for the Environment. A formal alliance of major faith groups
and denominations across the spectrum of Jewish and Christian communities and organizations in
the United States. Its four founding partners include: The U.S. Catholic Conference, the National
Council of Churches of Christ, the Coalition on the Environment and Jewish Life, and the
Evangelical Environmental Network. The Partnership is integrating care for God's creation
throughout religious life: theology, worship, social teaching, education, congregational life, and
public policy initiative
http://www.nrpe.org/

Coalition on the Environment and Jewish Life (COELJ). Founded in 1993 to promote
environmental education, scholarship, advocacy, and action in the American Jewish community,
COEJL is sponsored by a broad coalition of national Jewish organizations and has organized
regional affiliates in communities across North America.
http://www.coejl.org/

Evangelical Environmental Network (EEN). Formed as part of “a growing movement among

evangelical Christians to develop a biblical response to the disregard of God's creation, because
we recognize many ‘environmental’ problems are fundamentally spiritual problems.”
http://www.creationcare.org/

Native Americans and the Environment. This non-profit project has three goals:
to educate the public on environmental problems in Native American communities;
to explore the values and historical experiences that Native Americans bring to bear on
environmental issues; and to promote conservation measures that respect Native American land
and resource rights.
http://www.cnie.org/NAE/

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California Interfaith Power and Light (CIPL). California's religious leaders have undertaken a
new initiative to combat global warming. The organization developed from Episcopal Power and
Light, a group that encouraged churches to purchase green energy. The goal of CIPL is to
activate California's 50,000 congregations to respond to global warming by promoting energy
conservation, energy efficiency, and renewable energy. The Regeneration Project continues to be
the coalition leader in the national Interfaith Power and Light movement with 15 other state
campaigns now in existence. California continues to be the model in this national movement.
http://www.interfaithpower.org/

Network for Environmental and Economic Responsibility (NEER). A grassroots, volunteer

movement of the United Church of Christ. Commitment is to mobilize networks and resources
for a wholistic ministry cognizant of the earth and its creatures. Network members believe that all
living things on our planet are interdependent in a vast web of life. Therefore, God's promise of
Shalom, just peace, must be envisioned in ecological terms.
http://www.center1.com/NEER/NEER1.html

Quaker Earthcare Witness. A spiritually-centered movement of Quakers and like-minded

people seeking ways to integrate concern for the environment with Friends' long-standing
testimonies for simplicity, peace, and equality
http://www.quakerearthcare.org/

Friends Energy Project. A California-based project of some members of the Religious Society
of Friends. A possible fair solution to the energy needs of the world requires that the population
of rich and poor nations alike adopt energy policies and responsible lifestyles consistent with the
needs of the present and the future population of this planet
http://www.quaker.org/fep/#members

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