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Community

Investing Guide
INSIDE:
How your banking and investing can:
• strengthen local communities
• support good green businesses
• lift families out of poverty
and how you can get started today!

1 Green America’s Community Investing Guide GREENAMERICA.ORG


table of
contents

Green America’s
Community Investing Guide Green America's mission is to harness economic power for a just and sus-
tainable society. We work for a world where all people have enough,
The global economic crisis has focused public scrutiny on the predatory where all communities are healthy and safe, and where the abundance of
practices, gross mismanagement, and outright greed of some of the the Earth is preserved for all the generations to come. Our programs
biggest conventional banks and financial institutions. The housing crisis grow the green economy, stop corporate abuse, tackle climate change,
build fair trading systems, support local communities, and help families and
has clearly shown what happens when lenders treat borrowers as a businesses go green. We define “green” to mean social and economic
means for leveraging greater corporate profits, providing deceptive and justice, community and environmental health—people and the planet.
unsound terms and inappropriate products and services. A publication of Green America (formerly Co-op America)
Add in unemployment, plus diminishing services from state and local COMMUNITY INVESTING GUIDE EXECUTIVE TEAM
EDITOR Andrew Korfhage EXECUTIVE DIRECTOR Alisa Gravitz
governments caught in budget crises, and it becomes clear: the work EDITORIAL ADVISORS Alisa Gravitz, EXECUTIVE ASSISTANT Elizabeth O’Connell
of community development financial institutions (CDFIs) is Todd Larsen, Fran Teplitz
COMMUNITY INVESTING DIRECTOR CORPORATE RESPONSIBILITY
more important now than ever before. Fran Teplitz PROGRAMS
GRAPHIC DESIGN Andrew Korfhage DIVISION & CLIMATE SOLUTIONS DIRECTOR
While not a substitute for a sound governmental economic development PUBLISHER Denise Hamler Todd Larsen
policy, CDFIs provide all of us with a much better choice for banking CLIMATE INTERN Joe Edwards
PUBLICATIONS BETTER PAPER PROJECT DIRECTOR
and investing. They’re also uniquely positioned to help commmunities in DIVISION DIRECTOR Dennis Greenia Frank Locantore
EDITOR Tracy Fernandez Rysavy
need, because it’s been their mission for years. Even better, CDFIs on ASSOCIATE EDITOR Victoria Kreha
BETTER PAPER PROJECT
CAMPAIGN ORGANIZER Sophie Glass
the whole are weathering the economic crisis well. We hope this SENIOR WRITERS Joshua Marks, FAIR TRADE COORDINATOR

guide helps you find CDFIs that can serve your banking and investment Sarah Tarver-Wahlquist Elizabeth O’Connell
SPECIAL PROJECTS & ADVERTISING MANAGER RESPONSIBLE SHOPPER COORDINATOR
needs while putting your money to good use in the world. Rob Hanson Victoria Kreha
GREEN BUSINESS SALES & DEVELOPMENT DIRECTOR, SOCIAL INVESTING &
COORDINATOR Sandy Burke STRATEGIC OUTREACH Fran Teplitz
IN THIS GUIDE: ADDITIONAL ADVERTISING Dennis Greenia
ONLINE & SPECIAL PROJECTS EDITOR GREEN CONSUMER MOBILIZATION &
Andrew Korfhage TECHNOLOGY
Investing in Communities...............................................................................3 DIRECTOR Mouhamad Alem
GREEN BUSINESS NETWORK™ SENIOR INFORMATION SYSTEMS ANALYST
Community Banks vs. Community Development Banks..................................................4 DIRECTOR Denise Hamler Bernadette Morales Gaskin
Break Up With Your Bank!.................................................................................................................7 GREEN BUSINESS DIVISION ASSISTANT IT/SYSTEMS ADMINISTRATOR Pat Keyes
Misha Deborah Clive SENIOR WEB DEVELOPER
BUSINESS SCREENING DIRECTOR Shireen Karimi
Investing for Good...............................................................................................8 Rebecca Shaloff TECHNOLOGY CONSULTANT
SCREENING INTERN Hans Bauman
Success Stories of Community Investing Sara-Katherine Coxon
SENIOR RESEARCHER Tish Kashani ORGANIZATIONAL SYSTEMS
FAQs: What You Need to Know.................................................................12 SR. MANAGER, MARKETING & MEMBERSHIP CHIEF BUSINESS OFFICER Russ Gaskin
Desireé Wolford DIRECTOR OF FINANCE &
GREEN AMERICA EXCHANGE MANAGER ASSISTANT DIRECTOR OF ADMINISTRATION
A Primer on Community Investment Vehicles..................................14 Keaty Gross Nora Marsh
How Darilyn Kotzenberg Broke Up With Her Bank.......................................................15 GREEN FESTIVAL REGIONAL DIRECTORS SENIOR ACCOUNTANT &
CHICAGO & DC: Alix Davidson BENEFITS MANAGER Linda Carpenter
What About Online Microfinance?............................................................................................19 SAN FRANCISCO: June Brashares ACCOUNTS RECEIVABLE SPECIALIST &
SEATTLE: Jenny Heins DATA ENTRY Deanna Tilden
Resources.................................................................................................................20 DIRECTOR OF COMMUNITY &
DEVELOPMENT PROGRAMS DONOR SERVICES Becky LaBounty Keyes
DIRECTOR OF DEVELOPMENT COMMUNITY & DONOR SERVICES
Richard Kim-Solloway COORDINATOR Jesse DiLaura
Ryan Taylor for University Bank

MAJOR GIFTS OFFICERS RESEARCHER Joshua Marks


Amy Genevieve Kozak, Christy Schwengel ATTORNEY Lara Pearson
MEMBERSHIP MARKETING MANAGER
Dana Christianson FOUNDER/PRESIDENT EMERITUS
MEMBERSHIP MARKETING COORDINATOR Paul Freundlich
Molly Rubin

BOARD OF DIRECTORS Mouhamad Alem, Melissa Bradley, Bernard Brennan,


Dana Christianson, Nikki Daruwala, Paul Freundlich, Russ Gaskin, Alisa Gravitz,
Priya Haji, Kathy Harget, Eric Henry, Andrew Korfhage, Todd Larsen

Green America
1612 K St. NW, #600, Washington, DC 20006
800/58-GREEN fax 202/331-8166
On the cover: Danny Schwartzman (in stripes) started his green business, GREENAMERICA.ORG
the Common Roots Café, thanks to a loan from University Bank, a community Copyright 2011. Printed on 100% de-inked recycled fiber, elemental chlorine-free.
development bank in Minneapolis. His café sources locally, from this urban garden
he created, as well as from other organic farmers in Minnesota and from Fair Trade This Guide was made possible in part through
suppliers around the world. His University Bank loan created 30 green jobs. generous support from the Underdog Foundation.

2 Green America’s Community Investing Guide GREENAMERICA.ORG


PV Squared
Investing
in Communities A line of credit from The Cooperative Fund of New England
keeps Pioneer Valley Photovoltaics in business, providing good
green jobs, and installing solar throughout the community,

F
or 30 years, a vacant lot stood at after the system has been installed a local community, and each needed an
the corner of Wood and 58th St. and is working. The worker-owners influx of capital to survive.
on the South Side of Chicago. of Pioneer Valley (also known as PV- Fortunately, all three have something
Within three miles of this street corner, Squared) realized they’d need a line else in common. Each of them found
there was no place for local residents of credit to keep them afloat between the solution to their financial challenge
to buy a fresh tomato. To help change payments. through support from a community
that, the Chicago nonprofit organiza- And when Danny Schwartzman grad- development bank, credit union, or
tion Growing Home was looking to ex- uated from college, he knew he wanted loan fund — groups collectively known
pand its urban agriculture projects, but to become a green entrepreneur, giving as “community development financial
to complete its newest project at Wood back to his community in Minneapolis institutions” or “CDFIs” for short. Un-
and 58th, and remain a stable organiza- by opening a café serving local, organic, like conventional financial institutions,
tion while expanding, Growing Home and Fair Trade food, and paying work- CDFIs include social impact as part of
would need to take out a loan. ers a living wage. But Schwartzman their mission and as a measure of their
Across the country, in New England, found that few banks were interested success — making the three projects
a worker-owned cooperative known as in financing a start-up green restaurant described above natural fits for funding.
Pioneer Valley Photovoltaics was con- with a young prospective owner. In the case of the urban garden project
fronting a cash flow problem because As a non-profit organization, a work- in Chicago, for example, Growing Home
of the nature of their solar installation er-owned business, and an individual had already approached traditional
business. Most of their clients use just starting a career, Growing Home, lenders, and found that to conventional
state-sponsored solar rebates to pay for PV-Squared, and Danny Schwartzman banks, the project’s social benefits
a chunk of their installation, but these had something in common — each was couldn’t outweigh what they foresaw
rebates don’t become available until working on a project that would benefit as a low return on investment. But

Green America’s Community Investing Guide 3


when the group turned to the Chicago
Community Loan Fund (CCLF) m , this
CDFI saw things differently.
Assessing the community benefits of
the project, as well as the strong com-
mitment of local community leaders
who were determined to see the urban
garden succeed, CCLF stepped in with
some crucial financing.
The impact on the community has
been impressive. More than 150 home-
less and formerly incarcerated indi-
viduals have received job training from
the project, a former eyesore has been
transformed into a beautiful garden,
and countless Chicago families have
benefited from the newly available
fresh, organic local produce.
Kim Pinkham, a worker-owner at
PV-Squared, agrees that her business’s
line of credit from the community loan
fund the Cooperative Fund of New
Diane Davis
England m has likewise had a wide
Brenda and Silvio Granados in the dining room of their house in the Peachtree Hills
impact, helping them convert more
neighborhood in Charlotte, NC. Hit hard by the foreclosure crisis, Peachtree Hills is
bouncing back thanks to responsible housing loans from Self-Help Credit Union.
homes and businesses in Connecticut
and Massachusetts to solar energy,
and preserving good, green jobs.
“The line of credit from the Coop-

WHAT’S THE DIFFERENCE?


erative Fund helped create three jobs,
and retained 12,” says Pinkham. “We
use the line of credit to cover pay-
“COMMUNITY BANKS” AND roll during installations and to make
“COMMUNITY DEVELOPMENT BANKS” up any expenses that aren’t covered
by our clients’ payments. It gives us
Over the past several years, more and more people have been paying attention breathing room we wouldn’t other-
to the egregious behavior of some of the worst corporate mega-banks. This wise have.”
heightened awareness has led to several campaigns to switch to smaller, less Likewise, Danny Schwartzman’s
impersonal banks, such as the Huffington Post’s great high-profile “Move Your financing from University Bank m , a
Money” campaign. But be aware: Not every “community bank” is also a CDFI in Minneapolis, both created
“community development bank.” local jobs and brought new services
to the community. At last count,
A community bank can be a very good thing, lending money within your local area, or
Schwartzman had added 30 jobs to
perhaps more responsive to you as a local customer than a mega-bank would be. But
the local economy via his café, and
only community development banks pursue the mission of directing their lending to
furthermore supports the Minne-
the people who have been overlooked by traditional lenders. A “community bank”
sota economy by purchasing organic
might still not match your values in its lending practices.
ingredients from local farmers and
When you bank with a community development bank, you know for sure producers. The social benefits ripple
that your support is helping to create jobs, build housing (including low-income out from there, all the way back to the
housing), and provide services that have a positive impact on a community Fair Trade producers at the beginning
in need. This Community Investing Guide is designed to point you toward of Schwartzman’s supply chain for
community development banks. ingredients he can’t source locally.
These are just a few examples of
Find a community development bank or credit union by consulting the resources CDFI-supported projects. CDFIs also
in this guide (p. 20), by visiting the Community Development Bankers’ Association lend to initiatives supporting local
at www.cdbanks.org, or by visiting the Federation of Community Development health-care; child-care; education;
Credit Unions at www.cdcu.coop. green buildings; and programs em-
powering groups like Native commu-

4 Green America’s Community Investing Guide GREENAMERICA.ORG


nities, the disabled, or victims of do-
mestic abuse. (For more CDFI “social
impact” stories, please see p. 8.)

CDFIs AND
THE HOUSING MARKET
One issue with a long history
in the CDFI community is the issue
of affordable housing. Many com-
munity development lenders, banks,
and credit unions have cultivated
an expertise in helping low-income
individuals, or others underserved
by conventional lenders, to become
home-owners.
“Community development lend-
ers are unique in the current banking
environment,” says Deborah Momsen-
Hudson, vice president of Self-Help
Credit Union m in Durham, North Car- ECD/Hope
olina. “We are able to take the time Local residents participate in a houseraising financed by ECD/Hope Community
to get to know our borrowers and do Credit Union in Mississippi after Hurricane Katrina. The local credit union was
old-fashioned underwriting, not using instrumental in helping storm victims recover from the disaster.
computer models, to determine what
homeowners and small business own-
ers can afford. The relationships built and increasing job losses left many And in May of 2010, Self-Help used
during the lending process and the of Peachtree Hills’ families unable to grant funding to purchase playground
large amount of information we gather hold on to their homes. equipment and worked with commu-
on the borrowers make a difference By the end of 2008, a neighborhood nity volunteers to install a playground
so that if a borrower does temporarily that was only a few years old had for Peachtree neighborhood children.
lose their job or become underem- become a ghost town. One third of the “It’s become just a charming little
ployed, we can work to modify their community’s 178 homes were for sale, neighborhood,” says Brenda Granados,
loan to make it truly affordable in in foreclosure, or owned by the bank, who with her husband Silvio purchased a
their new situation.” and crime increased as the neighbor- Peachtree property through Self-Help. “It
It’s that type of personal touch that hood declined. just needed some tender loving care.”
differentiates CDFIs from less respon- Remaining residents who were Because of their deep experience
sible banks and lenders. Their goals determined not to see their community helping individuals in need on a daily
are primarily community-focused, fall apart reached out to several partner basis, CDFIs find themselves uniquely
focusing on reasonable — not exces- organizations willing to collaborate on positioned to step in during a crisis,
sive — rates of return. They work with
their borrowers toward a common
goal of stable communities of hom-
Community development lenders get to know their borrowers.
eowners with secure loans set at terms They focus on reasonable rates of return, and they work to
each borrower can afford. establish loans at terms their borrowers can afford.
For example, one current project in
Self-Help’s portfolio is the rescue of
the Peachtree Hills neighborhood in saving Peachtree Hills. That’s when whether a global economic crisis like
Charlotte, North Carolina. Peachtree Self-Help Credit Union got involved. that which devastated Peachtree Hills,
Hills sprang up during the housing Since 2008, Self-Help has purchased or a local crisis like Hurricanes Katrina
boom in the early 2000s as a lower- 30 of the vacant properties in Peachtree and Rita in the Gulf Coast in 2005.
middle class subdivision of modest Hills and has sold 17 of them, each Many individuals who had never
starter homes. time working closely with borrowers before found themselves in such a des-
Unfortunately, with the collapse to provide loan terms they can afford. perate financial situation were left with
of the subprime lending market, For two families not yet able to literally nothing after the hurricanes.
communities like Peachtree Hills purchase a Peachtree home, Self-Help More than 3,500 of them turned to the
— with its higher concentration of has worked out leasing arrangements, expertise of local CDFIs for assistance
lower-income households — got hit with the goal of moving them toward getting back on their feet.
disproportionately hard. Exploding home-ownership as their financial “Every client who came to us re-
interest rates on abusive home loans situations improve. ceived a highly individualized recovery
m Designates an approved member of Green America’s Green Business Network™ Green America’s Community Investing Guide 5
gency funding from the American Red
Cross, and already connected by their
pre-existing relationship, Fonkoze
was able to respond immediately
to Mednard’s situation. The group
distributed one-time emergency pay-
ments to about 18,000 Fonkoze clients
including Mednard, and arranged for
new loans to help those who lost their
businesses get started all over again.
“The money from Fonkoze
brought my family hope,” Mednard
told the American Red Cross. “My
husband has been unable to work
for the past six months. I’m
supporting my family now.”
International CDFIs aren’t only of
benefit in a crisis. They have a strong
Talia Frenkel/American Red Cross anti-poverty mission in developing
Odette Mednard in her store in Port-Au-Prince, Haiti. Mednard is a participant in a countries at all times. Often known as
microloan program created by Fonkoze in conjunction with the American Red Cross “micro-lenders,” these groups empow-
that has helped many in Haiti to recover in the aftermath of the earthquake. er aspiring entrepreurs like Mednard
to provide the services needed by their
communities.
plan,” says Laura Howe, counseling a long history of working with low-in- As implied by the term “micro-
manager for the Enterprise Corpora- come borrowers in Haiti — a country lender,” the sums lent out to busi-
tion of the Delta m , a CDFI based in where 80 percent of the population ness owners are often very small by
Jackson, Mississippi. “We guided falls below the poverty line. When the US standards, but they make all the
them through every step, from receiv- disaster hit, Fonkoze was alredy there, difference for someone in Haiti, or
ing grant money to selecting a contrac- with existing relationships already Nicaragua, or Bangladesh.
tor, to credit repair, to fraud preven- in place to help those affected by the The model was the brainchild of
tion. And we celebrated with them earthquake get back on their feet. economist Muhammad Yunus, who
when they finally moved back into For example, Odette Mednard has won the Nobel Peace Prize in 2006
their completed homes.” been a client of Fonkoze since 2005, for his anti-poverty work. It was in
the 1970s that Yunus realized that for
The economic downturn blocked access to essential lines someone earning only pennies a day,
a small loan of as little as two dollars
of credit for many small businesses. CDFIs remain an important could change their life.
source of capital to keep vital community businesses afloat. Conventional banks balked, how-
ever, at his idea that those living
under the poverty line, with no access
INTERNATIONAL when a Fonkoze loan helped her start to collateral, could still be consid-
COMMUNITY INVESTING her own dress-making business and ered credit-worthy. So in 1983, Yunus
Of course, terrible community di- open a small food shop attached to her founded his own bank (the Grameen
sasters aren’t confined to the United home. Mednard’s relationship with Bank) to further his mission of extend-
States, and fortunately, community Fonkoze has only deepened over time, ing credit to those not reached by
development lenders aren’t either. as she has repaid loans and taken out conventional lenders.
Several lenders have years of experi- others. She has also become a Fonkoze Not only has Grameen Bank stood
ence working in various countries group leader, hosting regular client as a huge success on its own, but also
around the world, and stand ready meetings in her home to counsel other for nearly thirty years it has inspired
to step in with aid, with counseling, small-business entrepreneurs on how consecutive generations of micro-lend-
and with loans for recovery, when to manage their loans. ers to take Yunus’s idea and extend it
disaster strikes. Mednard was hit hard by the from his native Bangladesh into coun-
This was the case in Haiti, when the earthquake, losing most of her store’s tries all around the world.
devastating earthquake struck in Janu- inventory in the wreckage and sustain- What’s more, Yunus was right.
ary of 2010. The international commu- ing significant damage to her home as Grameen Bank and other micro-lend-
nity development lender Fonkoze m has well. Bolstered by $8 million in emer- ers have found that on average their
6 Green America’s Community Investing Guide GREENAMERICA.ORG
clients from below the poverty line pay lenders, our economy wouldn’t be in
back their loans at a rate of about 97 the shape it’s in today,” says Larsen.
percent, better than the rates recorded Directing more of your banking and
by many conventional banks. Access to investing toward CDFIs, you can help
collateral, it turns out, is not a prereq- keep them strong, and help a proven
uisite for credit-worthiness. system support communities in need.
“While not a replacement for gov-
NOW MORE THAN EVER... ernment action to address the needs
Like Grameen, US-based CDFIs see of struggling communities, commu-
similar (or better) returns on their nity investing plays a crucial role in
loans to low-income individuals, and grassroots economic development,”
unfortunately, in the US, the need for says Fran Teplitz, Green America’s
CDFIs has never been greater. A June Social Investing Director. “People
2010 study by the Center on Budget who place their accounts and invest-
and Policy Priorities confirms a dis- ments in CDFIs are taking a step that
heartening truth about income inequal- has enormous positive repurcussions,
ity in this country: the gap between the strengthening communities in their
richest and the poorest is widening. own backyard, across the US, and
Between 1979 and 2007, the report around the world.”
found, the income gap separating the
richest one percent of Americans from
the poorest 20 percent more than
tripled. And those at the top saw their BREAK UP WITH YOUR MEGA-BANK!
incomes rise an astonishing 281 percent
JOIN GREEN AMERICA’S CAMPAIGN
over this period, even adjusting for
inflation. Green America’s “Break-Up With Your Bank” campaign is inspiring people across
The global economic downturn that the country to leave their mega-banks. You too can say good-bye to grossly
began in 2008 briefly slowed the widen- over-compensated CEOs, abusive or deceptive lending and marketing practices,
ing gap, but in its aftermath, the study and the use of your dollars to support projects like sweatshop factories and
finds, it is the rich who are recovering fossil-fuel development. You won’t be alone in telling your mega-bank that you
first and fastest. CDFIs, however, have can have the same services (or better!) with a community development bank or
been there to help those with less access credit union while ensuring that your deposits will support projects that improve
to wealth find the investment capital people’s lives. Here’s what others are saying:
they need to get ahead.
“While the downturn led to many When I closed my account, I was asked to state a reason. I said
financial institutions pulling back on “philosophical differences” and the teller replied with a slight smile:“That’s
their lending, CDFIs have actually not one of the choices I have to choose from.” I walked down the street to
increased their lending and invest- my local credit union and felt a new freedom.
ments in underserved communities,” —Jim G., Bainbridge Island, WA
says Todd Larsen, Green America’s
Corporate Responsibility Director. “For Over the past year, I have moved my accounts from Bank of America to
many small businesses that have lost One PacificCoast Bank and a local credit union. I am now in the process
access to essential lines of credit from of phasing out my Bank of America credit card, and have begun using the
conventional sources, CDFIs remain Green America credit card instead. It feels really good to have made these
an important source of capital to keep changes!
vital community businesses afloat.” —Lynette B., Fresno, CA
That’s just part of why now is an Thanks for the nudge, Green America. I’ve been meaning to do this for
excellent time to support CDFIs with years. I think it’s the bonuses the banks gave themselves after the bailouts
your banking and investing dollars. that finally pushed me over the edge. There’s just so much they do that I
Unlike the conventional banks that lent can’t support, and now I don’t have to. I switched to a community bank
out billions in unsound and preda- that has a commitment to green values.
tory subprime mortgages that that —Valerie K., Minneapolis, MN
their borrowers couldn’t repay, CDFIs
didn’t engage in the reckless financial
For the story of how one Green American broke up with not just one but two
games that brought about the crisis.
mega-banks and found a community development bank she could trust, see p. 15.
What’s more, CDFIs are an active part
And if you choose to “break up with your bank” after reading this Guide, we’d
of the solution for those hardest hit by
love to hear your story. Let us know at breakup@greenamerica.org.
the downturn. “If all lenders took the
approach of community development
m Designates an approved member of Green America’s Green Business Network™ Green America’s Community Investing Guide 7
INVESTING FOR GOOD
SUCCESS STORIES SHOW THE POWER OF COMMUNITY INVESTING

You can find community investment opportunities that help you put your money to work for positive change in every issue area
covered by Green America. The stories below represent just a small sampling of the ways your banking and investing dollars can
create great green jobs, build affordable housing, install green energy systems, support the Fair Trade marketplace, and much more.

ket was able to incorporate numerous

Creating Good Jobs and green features for its new space, in-
cluding an energy-efficient refrigeration

Improving Local Food Security system that reduces energy use up to


40 percent over conventional systems.
The project caught the attention of
none other than First Lady Michelle
Obama who traveled to Philadelphia to
tour the store in connection with her
initiative to combat childhood obesity.
“For ten years in this community,
there were kids who couldn’t get the
nutritious food that they needed during
some of the most formative years of
their lives,” said Mrs. Obama, during
her February 2010 visit. “Today, just a
few months after it opened, the Fresh
Grocer is doing a thriving business. It’s
a beautiful store, attracting folks from
neighboring communities and provid-
ing jobs for folks in the area.”
The Fresh Grocer’s success is just one
of the most recent of TRF’s many suc-
The Reinvestment Fund
cesses with the FFFI partnership. Since
Working together with partners in the Fresh Food Financing Initiative (FFFI), 2004, TRF has provided more than $85
community lender The Reinvestment Fund has saved jobs, improved supermarket million in grant and loan financing to su-
energy efficiency, and brought fresh, nutritious food to underser ved communities. permarkets and grocery stores designed
to bring greater access to nutritious food
at affordable prices to underserved areas

W hen the Fresh Grocer opened in


North Philadelphia’s Progress
Plaza on December 10, 2009, its grand
Reinvestment Fund (TRF) m comes in.
Since 2004, TRF has participated in a
public-private partnership called the
— bringing more than 5,000 jobs to
Pennsylvania communities.
For example, in 2008, FFFI helped a
opening marked a new era of access to Fresh Food Financing Initiative (FFFI). family-owned and -operated supermar-
fresh and healthy food in a previously Working together with The Food Trust ket chain expand in rural central and
underserved area of the City of Broth- (an organization devoted to providing northeastern Pennsylvania, providing
erly Love. nutritious food to underserved com- employment for nearly 1,000 people,
Built in 1968 by civil rights leader munities) and the Greater Philadelphia and updating the stores with energy-
Rev. Leon Sullivan, Progress Plaza Urban Affairs Coalition (which works to efficient equipment. That same year,
stands as the nation’s oldest African- create jobs for minority workers), TRF FFFI provided funds to support the
American owned and operated shop- provides financing for supermarkets that expansion of Weaver’s Way, one of the
ping center — but it had seen its last plan to operate in underserved commu- oldest continuously operated food co-
supermarket tenant move out nearly a nities across the state. ops in Philadelphia. And in 2009, FFFI
decade ago. Since the late 1990s, Prog- With the opening of the Fresh provided financing for Right by Na-
ress Plaza’s owners had struggled to Grocer, the FFFI celebrated the ture, a full-service natural foods store
find a supermarket operator prepared creation of nearly 300 jobs for North in Pittsburgh that specializes in fresh
to open a grocery store in the urban Philadelphia, plus more than 45,000 and affordable organic produce, and
environment of North Philadelphia. square feet of new fresh-food retail maintains a commitment to purchasing
That’s where the Philadelphia-based space in an area that had previously produce directly from organic farmers
community development loan fund The had none. What’s more, the supermar- in its “Field to Store” program.
8 Green America’s Community Investing Guide GREENAMERICA.ORG
“We’re very proud of our Pennsyl-
vania food-security program, and it’s
just the beginning,” says Patricia Smith,
director of special initiatives for The
Reinvestment Fund. “We’re managing
a program built on this model in New
Jersey, and we’re a consultant on similar
programs in New York. It’s our hope
that we can expand this to other states
as well, and that we can be a guide for
community development loan funds
that want to take up the issue of food
security in other geographic regions
around the country. These loans are a
powerful tool for helping communities
take control of their health, build more
liveable neighborhoods, and keep good
local jobs close to home.”

Leanne Nunley and her children found access to affordable housing Richard Lord for the Calvert Foundation

Providing Access to through the Federation of Appalachian Housing Enterprises, supported by

Affordable Housing investments in the Calvert Foundation’s Community Investment Notes.

palachian Housing Enterprises (FAHE), during turbulent economic times.


In the fall of 2008, when the father of her HOPE is one of many of FAHE’s housing For example, FAHE president and
children was incarcerated, Leanne Nun- partners who work together to make CEO Jim King reports that while Wall
ley of Wytheville, Virginia found herself affordable housing available to low- Street and conventional lenders went into
in a bad situation. As a single mother income residents throughout central financial meltdown triggered by high fore-
and now the sole bread-winner, Nunley Appalachia. When Nunley had her fi- closures on their irresponsible mortgage
worked hard to make ends meet, but she nancial house in order, HOPE then con- lending, FAHE’s foreclosure rate for 2009
and her children couldn’t find permanent nected her with FAHE for the loan that held steady at a low one percent.
housing. They bounced from one tempo- would make home-ownership — and “This is a great program,” says Nun-
rary living situation to another. stability — a reality for her family. ley. “I know that the economic times are
Nunley believed this wasn’t a suit- With the FAHE loan, Nunley was tough right now and that a lot of organi-
able life for her children, Ariana, Alijeh, able to buy a home built by HOPE zations are losing their funding, but this
and Acelon (then 3, 4, and 6), so she was in the new Deerfield subdivision in program really helps people. I would
determined to establish a stable house- Wytheville. Designed following a have never been able to get a loan with
hold for her family. She approached Low-Impact Development model, the that low of an interest rate and afford a
a local nonprofit organization called Deerfield neighborhood is unique for house of my own [without FAHE].”
HOPE (Helping Overcome Poverty’s an affordable housing development. FAHE is just one of many housing-
Existence) to see if she could find a Developments built on this model focused partners who provide loans to
program that would help her pay her use soil- and plant-based filtration individuals like Nunley with funding
rent. The counselors at HOPE gave her a techniques to remove pollutants and generated by the Calvert Foundation’s m
shock. They looked at her bills and told protect the community’s ground-water. Community Investment Notes. Individ-
her they thought she could buy a house FAHE partners also pursue energy-ef- uals can invest in a Community Invest-
for the same or even less money than she ficient housing developments, to help ment Note through Calvert Foundation,
had been paying on rent. minimize future energy bills for their which then lends to several community
“I didn’t think it was possible,” lower-income borrowers. development institutions, like FAHE,
says Nunley, who first had to work In addition, Nunley receives regular all at once. As the loans are repaid, the
with HOPE on improving her credit. tips and resources from HOPE, such capital is lent out again, multiplying the
“My credit took the longest time to get as home-maintenance tips for protect- social impact of your investment.
cleaned up — about a year — because I ing her investment, and financial tips “We make it possible for everyday
had to pay a little here and a little there, on how to balance a household budget people to place investment dollars
and then had to wait for my taxes to and stay on top of mortgage payments where they’re needed most – creating
come in and pay the rest of it off.” to avoid foreclosure. The personal, jobs and homes for families in low-
But HOPE continued working with high-touch methods employed by com- income communities,” says Lisa Hall,
Leanne as she made progress toward munity development lenders have been Calvert Foundation’s President and
greater financial security. Financed by key in keeping individuals like Nunley CEO. “While we have been bringing
the Kentucky-based Federation of Ap- and organizations like FAHE steady this type of investment opportunity to
m Designates an approved member of Green America’s Green Business Network™ Green America’s Community Investing Guide 9
investors for more than 15 years now, able bags for pet waste and eco-friendly change, but using today’s electricity
this is particularly relevant now, as the methods for getting rid of fleas. rates, it will take about twelve years or
economic downturn has taken its toll However, there was one green step so for the savings to pay for the panels
on so many people.” for his business that always seemed themselves, and to close out the loan.”
cost-prohibitive and out of reach: going Meanwhile, the city of Santa Cruz
solar at work. can breathe easier with one more busi-
That was before Dr. Shuman dis- ness choosing cleaner, greener power,
Helping Local Businesses covered his local community credit
union’s solar-power loan program. The
over dirty fossil fuels. What’s more, the
SCCCU loan helped direct more busi-
Go Solar Santa Cruz Community Credit Union ness to local solar installation company
(SCCCU) m offers 100-percent financ- Independent Energy Systems m , sup-
Dr. David Shuman, veterinarian and pet- porting good, local, green jobs.
ing for the installation of solar energy
care specialist, has always had a com- “Joel Kaufman and his team at Inde-
for commercial property over a term of
mitment to green principles at his Santa penedent solar were A+ to work with,”
15 years. When Dr. Shuman balanced
Cruz, California animal hospital. says Dr. Shuman. “My customers have
the financing terms offered by SCCCU
Inside his facility, all light fixtures and noticed the installation, of course, and I
against the energy savings on his elec-
screw-in lightbulbs are fluorescent, the was very surprised at how many clients
tricity bill that the solar panels would
toilets are low-flow (with flow restric- have said something. I’ve even had pe-
bring, taking out a loan with SCCCU
tors on sinks and showerheads), and his destrians walking by the hospital stop in
just made good business sense.
staff maintains a commitment to recy- to ask about them. I actively refer anyone
“My hospital’s electric bills have
cling and minimizing waste. Visitors to interested to Independent Energy.”
dropped from about $440 a month to
the animal hospital’s blog can find access In addition to the solar power loans,
about $65 a month,” says Dr. Shuman.
to such green resources as biodegrad- SCCCU also offers energy-efficiency
“It can only be a guess because prices
loans, up to $10,000 for business to
purchase energy-efficient appliances and
lighting, window replacements, water-
saving or low-flow sprinkler systems,
and drought-resistant or ecological
landscaping, or for waste-reduction,
recycling, and composting.
It’s all a part of SCCCU’s commitment
to “develop new loan products that
promote energy efficiency and a clean
environment for our members and our
community,” says Frank Nuciforo, direc-
tor of lending for SCCCU. In 2010, the
credit union loaned more than $200,000
to local residents and businesses for go-
ing solar, for investing in enegy efficien-
cy, or for electric or hybrid cars.

Bringing Fair Trade to


a War-Torn Country
Destabilized by a decade-long civil war
in which tens of thousands were killed,
and more than a third of the population
was displaced, the West African nation
of Sierra Leone is a country in need of
new hope and new opportunity.
In February of 2010, a group of
farmers based in Kenema, the third-
largest city in Sierra Leone, celebrated
Funding from from the solar loan program of his local community credit Joop Rubens the beginning of a new partnership that
union helped Dr. David Shuman instal solar panels on his animal hospital. will help raise the standard of living for
10 Green America’s Community Investing Guide GREENAMERICA.ORG
hundreds of that country’s cocoa pro- to be community investors themselves.
ducers. That’s when the first shipment Members of Kuapa Kokoo have access
of Fair Trade Certified™ cocoa from the to the community credit union, which
Sierra Leone cooperative Kpeya Agricul- they’re very proud of, because a problem
tural Enterprise (KAE), was purchased for many small-scale farmers is that they
by Divine Chocolate m , for inclusion in have no access to credit.”
its chocolate bars and other Fair Trade Gorman explains that small-scale
chocolate products. borrowing in West Africa can have a
First founded in 1996, during the civil disproportionately positive effect on
war, the KAE cooperative has grown local communities, telling the story of
to more than 1200 members. The new one Kuapa Kokoo farmer who was able
partnership with Divine Chocolate to set up a side business for his wife
(co-owned by the Kuapa Kokoo coopera- and sister-in-law with a loan of only
tive in nearby Ghana) represents KAE’s $75. Investors in Oikocredit can know
first entrance into the global Fair Trade that their dollars are being directed into
marketplace, and marks a new era of re- such a system, improving the lives of
gional cooperation, with exchange visits farmers at the beginning of the supply-
between Kuapa Kokoo and KAE used chain, while making high-quality Fair SIGN UP FOR
to share expertise on things like tips for Trade chocolate more available in the GREEN AMERICA’S
running the cooperative and for raising United States.
the quality of the cocoa. E-NEWSLETTER
“Divine’s mission has always been to
If Kuapa Kokoo’s experience is any improve the livelihoods of West African Get more community-investing
guide, then KAE can expect big things farmers,” says Gorman. “With this cocoa success stories delivered to your
from the new partnership. The Fair from Sierra Leone, we are extending our inbox — along with “Break Up With
Trade system provides farmers with a reach beyond Ghana and increasing our Your Bank” updates, and actions,
fair price for their products, offering a impact. Our partners at Oikocredit are news, and resources from across
social premium over conventional market doing more than just investing; they’re the green economy. Sign up at:
prices. Kuapa Kokoo’s work within the helping grow the market for the farmers greenamerica.org/signup.
Fair Trade system has resulted in numer- and helping build a better way of life.”
ous community development projects,
including new schools, water wells,
bridges, and a community-based credit
union available to cooperative members
for new entrepreneurial projects, such as
small-scale manufacturing efforts (soaps
or batiks, for example), or for the diversi-
fication of crops.
On the larger financial scale, none of
this would have been possible without
up-front investments from a community
development financial institution with a
commitment to the Fair Trade system.
An initial investment from internation-
al lending pioneer Oikocredit m helped
Divine Chocolate launch its successful
entry into the US market in 2006, and
continuing investments from Oikocredit
have enabled the company’s current
successes — including the expansion to
welcome cocoa from the sister coopera-
tive in Sierra Leone.
“As Divine grows, as a result of invest-
ments like those from Oikocredit, it al-
lows us to work with more farmers, work
with more Fair Trade commodities, and
extend the benefits of Fair Trade,” Divine
CEO Erin Gorman told Green America. Members of the Kuapa Kokoo cooperative opening cocoa pods in Ghana. Divine Chocolate
“Being part of a Fair Trade organiza- Lending from international community investment pioneer Oikocredit has helped
tion has also meant that the farmers get cooperatives in Ghana and Sierra Leone get access to the Fair Trade market.

m Designates an approved member of Green America’s Green Business Network™ Green America’s Community Investing Guide 11
frequently
asked questions

Q. How safe are community


investments?
A. All personal holdings in banks
and credit unions (including com-
munity investment banks and credit
unions) are insured up to $250,000
$ Billions

per financial institution by the federal


government. You don’t have to worry
about losing any money up to that
cap. Shifting your checking or savings
accounts to a community develop-
ment bank or credit union should be
a largely seamless shift that can make
a real difference in how you use your
Community investing has grown significantly over the last 15 years. As of 2010,
CDFIs held assets of $41.7 billion, more than ten times their holdings in 1995.
money to support your social and
The rapid growth seen starting in 2007 has been attributed in part to consumer environmental goals. (See our profile
dissatisfaction with conventional banks as the US recession unfolded.* of one Green American who “broke up
with her bank” on p. 15.)
Community development loan funds

FAQs: What You — like conventional loan funds — are


not insured by the FDIC. Still, of the
508 community development finan-
Need to Know cial institutions surveyed through the
CDFI Data Project through 2007 (the
latest date for which data is available),
Below, we answer some commonly asked questions about none have reported that they have ever
community investing. We hope you will feel inspired to: lost any investor principal.

1. Break up with your mega-bank and choose a CDFI for


your day-to-day banking,
Q. How have community
investing banks fared during
the global economic crisis?
2. Shift at least one percent of your saving and investment
dollars into vehicles that build a green future,
A. The recession has certainly taken
its toll on all sectors of the economy,
3. Share this information with others. (Order or download but in the banking world, those most
copies of this guide at www.greeenamerica.org/go/CI.) harmed by the housing collapse were
those involved in predatory, abusive,
and profiteering lending practices —
Q. What are “CDFIs” and what is help further these goals, you are partici- sourcing toxic assets like sub-prime
community investing? pating in community investing. loans, for example. These practices,
A. Community development finan- Community investors help finance which caused so much turmoil for the
cial institutions (or CDFIs), are banks, projects that lift communities economi- economy, sit squarely at odds with
credit unions, and other financial-ser- cally. In rural and urban areas (and inter- the standard operating practice of
vices organizations, such as commu- nationally), community investors provide community development banks and
nity development loan funds, that capital that supports job creation, finan- credit unions.
measure their returns both in terms cial services to low-income individuals, According to the FDIC, in 2009 a
of financial profitability and social start-up funds for small businesses, loans total of 140 US banks failed, up from
impact. They operate with the express for affordable housing, and more. 28 in 2008, and the highest overall
goal of creating resources and oppor- In other words, community invest- total since 1992. Of these, the National
tunities for groups, businesses, and ing helps you to maximize the social Community Investment Fund (NCIF)
individuals who are underserved by change created by your banking and reports that only one was a communi-
traditional financial institutions. investment dollars. (For stories of how ty development bank. Exact numbers
When you choose to place your bank- community investing makes a differ- for 2010 were not available at the time
ing or investment dollars with CDFIs to ence, see pp. 8 – 11.) of this guide’s publication, though

* Chart created by the Social Investment Forum Foundation for the 2010 Report on Socially Responsible Investing Trends in the United States, using data from the Aspen Institute,
Calvert Foundation, CDFI Data Project, CDVCA, National Community Investment Fund, National Federation of Community Development Credit Unions, and Opportunity Finance Netwok.

12 Green America’s Community Investing Guide GREENAMERICA.ORG


published estimates from the FDIC and
NCIF indicate a year similar to 2009.
Meanwhile, the National Federation Charitable Community
of Community Development Credit
Unions reports that deposits in its Giving vs. Investing
sector have actually outpaced the
When you make a $20 When you invest $1,000 in a
growth of conventional credit unions donation: community investment at 3%:
during the recession. Its 2009 financial
trends report found that community You give $20... Your interest earnings may be reduced
by $20, compared to a higher-
development credit unions (CDCUs)
performing investment...
experienced significant increases in
membership, deposits, and size of their ... and $20 goes to help people and ...and the entire $1,000 goes to work
loan portfolios in 2009. communities. helping people help themselves.
What’s more, the American Recovery
and Reinvestment Act of February 2009
appropriated an extra $100 million to
CDFIs certified as such by the govern-
ment, enhancing their lending capacities. venture capital funds provide loans to tween zero and four percent. In a roar-
In testimony before the House Finan- businesses creating jobs for low-in- ing market, your returns might be more
cial Services Committee, CDFI Fund di- come communities, and some socially modest than other investment vehicles.
rector Donna Gambrell said, “The new responsible mutual funds devote up to In a faltering market, when many stocks
economic environment has offered very ten percent of their assets to community begin paying negative returns, returns
real opportunities for CDFIs to expand investing. You can even find credit cards on community investments may turn
their impact in the communities they through community development banks. out comparatively better.
serve. ... We are uniquely positioned See our in-depth list of investment ve- Either way, the social returns are
to serve low-income and economically hicles on p. 14. Remember that it’s only greater with community investments,
distressed communities.” accounts at community development and no matter what type of market
And in a July 2010 article comparing banks and credit unions that are feder- we’re in, experts agree that investors
CDFI performance with conventional ally insured up to $250,000. Loan funds, should diversify their portfolios to mini-
banks’ performance during the recession, venture capital funds, and other vehicles mize risk. Community investing can be a
analyst Bob Adkins of Community Bank are not insured, so the risk is higher. healthy part of a diversified portfolio.
Ventures showed that while CDFIs’ re- As with all investment options, you or
turn on assets (ROA) have lagged behind your financial adviser should investigate Q. Why not just give the money
their conventional counterparts, they them thoroughly to ensure they meet to charity?
also continued strong growth through- your social and financial goals. A. Take a look at the chart above.
out 2008, while the rest of the economy As you can see, a potential $20 reduc-
contracted. Explains Adkins: “There has Q. Do I need large sums of money tion in the return on an investment
been a pent-up need for products and to invest in communities? vastly exceeds the social-change capa-
services offered by CDFI banks in the A. You do not need large sums of bilities of a $20 gift to charity.
communities they serve, as many of these money to invest in communities. Many What’s more, community invest-
communities have been underserved by options have low or no minimum ing can be much more empowering
traditional banks.” amounts. for low-income individuals looking
(For more on the economic crisis and to use their own skills and talents to
CDFIs, see www.greenamerica.org/go/ Q. What impact will community lift themselves economically. Your
economiccrisis.) investing have on my money’s power to change a community
investment returns? ripples out from the initial borrower
Q. Besides banking, what other A. If you choose to shift your checking who then embarks on a venture that
community investing options or savings account to a CDFI, or dump will provide education, jobs, clean
are available? your mega-bank credit card in favor of a energy, child care, or any number of
A. Lots! Community development loan CDFI-sponsored credit card, you should other critical business and infrastruc-
funds provide financing for cooperatives, find that interest rates and other terms ture needs for their local community.
green businesses, nonprofit organiza- will be comparable to those at tradi- Continue to be generous in giv-
tions, and economic development proj- tional banks and credit unions. ing to charity, and then also consider
ects. Microenterprise loan funds provide With community development loan breaking up with your mega-bank, and
small loans to entrepreneurs in the US funds and microenterprise funds, the moving at least one percent of your
and overseas. Community development return on investment will usually run be- portfolio into community investing.

Green America’s Community Investing Guide 13


tools you
can use
You can be much more confident
about how your money is put to use

A Primer on Community when you save or invest in commu-


nity development financial institu-

Investment Vehicles tions (CDFIs). CDFIs operate with an


investment mission that aims to help
build and develop local communities
What’s available, how to get involved, in a way that’s more likely to be con-
sistent with your values (see examples
expected returns, and potential risks of CDFI successes on page 8).
Whether you need a bank for de-
positing your paycheck week-to-week,
or an investment opportunity for a
larger sum, or anything in between,
there’s a CDFI option for you. Below,
we walk you through the available
vehicles, and beginning on page 20,
we have a list of resources to help you
find options that are right for you.

CHECKING ACCOUNTS, SAVINGS


ACCOUNTS, AND CREDIT CARDS
Kat Hand (with daughter Michelle and granddaughter Kloe Mae) brought stability to her ROSE CDC

extended family when she was able to purchase a home in Portland, OR via a program Community development banks and
funded in part by the CDFI One PacificCoast Bank (formerly ShoreBank Pacific). credit unions operate on the theory
that ownership allows people to take

U
nless you keep all of your “Your money’s not here,” George responsibility for improving their
money in cash in a shoebox, tells them. “It’s in the Kennedy house, economic situation, and that the end
or under your mattress, or in a and the MacLaren house, and a hun- result is good for individuals and com-
buried sack in the backyard, your dol- dred others. You all put your savings munities alike.
lars are constantly having an effect on in here and then we make loans to These banks and credit unions in-
the world — one way or another. people to buy homes and cars and tentionally support projects that build
When you spend your money, other things.” healthy communities, oftentimes chan-
you’re often choosing businesses to Alas, when you save or invest in neling funds to those without ready
support because of the effects you conventional banking products in the access to more conventional forms of
know your choices have immediately, 21st century, the bank isn’t likely to be credit. They help low- and moderate-
in the real world. You know the dif- able to talk to you face-to-face, George- income people buy homes, start small
ference between buying organic and Bailey-style, and explain exactly what businesses, continue their education,
local vegetables vs. conventional and you’re helping other people to buy or or create much needed community
packaged snack food, or between build, by giving access to your money. services like child care.
electricity from a wind farm vs. elec- Do you wonder what it might be like if When you open a checking or sav-
tricity from a coal plant. you could get a straight answer to that ings account with one of these banks
Deciding where and how to save sort of question? or credit unions, you know that your
or invest your money presents you “Your money’s not here,” the bank money is helping to support an insti-
with the same sort of choice, because might say, “It’s financing an oil-and- tution that is working hard for social
where you choose to place your money gas exploration project in the Gulf of change. Your accounts are federally
affects how your money will be used. Mexico, and helping a mega-corpo- insured up to $250,000, and many
When you put your money in the ration expand into new sweatshop banks and credit unions also offer
bank, it doesn’t just sit there. It’s like factories in Southeast Asia. It’s in the online banking, so even if there isn’t
in the movie “It’s a Wonderful Life,” CEO bonus, and the CFO bonus, and one near you, you can still use your
when the Jimmy Stewart character, a hundred others.” everyday banking to create healthy
George Bailey, reminds the townspeo- But nobody asked you if this is the communities.
ple that their money isn’t physically effect you want your money to have on What’s more, you can find most any
sitting in the bank. the world. What can you do, instead? other conventional banking product
14 Green America’s Community Investing Guide GREENAMERICA.ORG continued on p.16
Kotzenberg
How Darilyn Kotzenberg Broke Up With Her Bank
“I just wanted a bank that isn’t mean.”

I t’s been almost five years since Green


America member Darilyn Kotzenberg’s
big break-up, and she’s never looked back.
So, Kotzenberg went looking for a
smaller bank — a local community bank
that would match her values better. When
other recent green steps she’s taken: to
stop purchasing items packaged in plastic
(“It’s led to more cooking, which is fun”),
Asked if there have been any negatives or she found San Francisco’s New Resource and to take all trips shorter than 40 miles
draw-backs to packing up and moving on, Bank m , she says she not only found a bank by bicycle or on foot.
she answers simply: “Nope.” She’s happy that matches her green values, but a bank So, if Kotzenberg can go the extra mile
with her new relationship, and the truth that treats her with respect. to be green at home, she wants a bank
is, at the point of the break-up, she was “I think I pushed 0-0-0-0-0 right in the that won’t take her green-earned dollars
completely fed up. woman’s ear the first time I called the bank, and use them to finance projects she can’t
The year was 2006 and Kotzenberg was because I automatically assumed I was in a countenance. By contrast, New Resource
sincerely disappointed with Citibank, as phone maze,” says Kotzenberg. “They actually Bank lends only to businesses committed
she’d been in the past with other “mega- answer their phone! They remember me, to sustainability, and offers loans dedicated
banks,” like when she’d switched to Citi they e-mail me, and they help me.” to solar and energy-efficiency projects.
from Wells Fargo a few years before. Facing Even still, Kotzenberg says the friendly, What’s more, New Resource carbon-
irreconcilable differences over everything personal service was actually her secondary offsets all employee commuting and travel;
from big-picture philosophy to just common reason for making the switch. The first recycles, reuses, or composts about 95
courtesy, Kotzenberg found the only reason was because New Resource Bank percent of its waste; and the offices are
solution was to part ways, so she canceled pursues green projects in its lending, LEED Gold-certified.
her Citibank checking and savings accounts. something Kotzenberg wanted to support, Finally, Kotzenberg points out that
“Plain and simple it was the lack of as a next step in the overall journey of while she no longer lives in the Bay
respect,” she says about the motivation for greening her own life. Area, New Resource Bank’s hometown,
the break-up. “They really only care about As the creative director of her own she still finds banking with them to be
people who have large sums of money graphic design studio, Kotzenberg produces convenient and easy, via online banking,
in their accounts … The tiny print in the graphic design projects for organic-food and direct deposits, mailing checks to the bank,
contracts, the charges if you’re overdrawn; green-building companies. At home, she says and communicating via e-mail. So, even if
it’s unbelievable. They’ll let you take money she’s slowly turning her space into a “green you don’t live in an area with a community
out if you don’t have it, and then hit you Mecca,” currently working on installing a banking option just around the corner, you
with the monstrous fees. That kind of greenhouse that will use worm composting can still “break up” with a mega-bank that’s
stuff. I just wanted a bank that isn’t mean. I and aquaponics to help her grow her own all wrong for you, and find a community
wanted to be treated fairly.” food. This latest green step builds upon bank that matches your values.

New Resource Bank’s financing gave Jason Tanko, owner of Tanko Streetlighting Ser vices, the capital he needed to New Resource Bank

start his business providing energy-efficient lighting retrofits to cities around the countr y.

m Designates an approved member of Green America’s Green Business Network™ Green America’s Community Investing Guide 15
Florida Community Loan Fund

— such as CDs, money market ac-


counts, and more — at a community
development bank or credit union,
and their products pay a competitive
rate of return. Some even offer credit
cards, so you can cut up those mega-
bank credit cards in your wallet, and
start letting your credit purchases go
to work for healthy communities.
Who can get involved?: Anyone!
If you have a checking or savings
acount already, you can shift to a
community development bank or
credit union for those services. If
there’s not a brick-and-mortar bank
or credit union in your area, you can
look at that as a positive. It means
you can shop among those that of-
fer online banking to see which one
Chicago Community Loan Fund

impresses you the most with its local


successes and community-building
accomplishments.

COMMUNITY DEVELOPMENT
LOAN FUNDS
Community development loan
funds (CDLFs) provide low-cost
financing to individuals, coopera-
tives, and nonprofit organizations in
developing urban and rural areas in
the US and around the world.
Choosing to invest money in a
CDLF means you might be helping
a local developer build affordable
housing or helping a first-time entre-
Vermont Community Loan Fund

preneur start a Fair Trade business.


You might be helping finance a com-
munity garden, or a green roof, or a
wind farm, or a supermarket in an
underserved area. In short, CDLFs
lend to many various types of en-
deavors, and all of them use investor
capital to create critical infrastruc-
ture and services in communities that
need them most.
A subset of community develop-
ment loan funds exclusively support
the development of small-scale, local
businesses in the developing world,
often owned and run by women or
low-income individuals who have
been underserved by conventional
financial institutions. In countries

16 Green America’s Community Investing Guide GREENAMERICA.ORG


where self-employed individuals can investment’s size and term. In some
Photos, facing page, top to bottom:
make up as much as half the labor cases, investors can choose between
• Funding from the Florida Community
force, these microenterprise lend- different rates, knowing that accepting
Loan Fund helped establish a day
ers can help small businesses thrive, a lower one allows their investments
care center and charter school for the
which builds strong local economies. to do the most good. children of farm-worker families at
For a low-income entrepreneur in the Investors generally receive inter- the Beth-el Farm-worker Mission in
developing world, a loan of as little est payments quarterly or annually, Wimauma, FL.
as $25 can make the difference in depending on the specifics of the loan • Produce from this organic community
whether a business survives. fund. At the end of your investment garden, funded through the Chicago
Whether domestic or international, period, the CDLF will repay your prin- Community Loan Fund, feeds families
under the CDLF system, lenders and cipal. You’ll also have the option of in underser ved areas of the south side
borrowers know each other. The renewing (also sometimes referred to of Chicago. The garden also provides
lenders are familiar with the com- as “recycling”) your loan or donating job training for homeless and formerly
it to the CDLF. If you choose to donate incarcerated individuals.
munity endeavors they’re funding,
any portion of your investment back • The development of this seed-
and the borrowers have an ongoing
separating machine was financed by
relationship with their lender, some- to the CDFI (either your principal or
the Vermont Community Loan Fund
times including training and techni- your interest), that donation may be
for the High Mowing Organic Seed
cal assistance along with the loan, if tax-deductible. Company, which has created 23 green
applicable. These are basic principles What are the risks?: CDLFs are not jobs in Hardwick, VT.
for CDLFs that help to keep them insured, so your risk of losing your
strong. Along with the reasonable continued on p.18
and realistic (rather than speculative)
rates of return on CDLF investments,
CDLF principles have helped the loan
funds weather the most recent
economic storms.
Who can get involved?: Individu-
als of all income levels can invest in
community development loan funds.
Ask for a prospectus or information
packet before you invest in a given
CDLF to check whether you meet
their requirements and to ensure that
the fund meets with your social and
financial goals.
How much money must I invest?:
Most CDLFs have minimum invest-
ment amounts, generally $1,000 or
more, although some international
microloans may require a signifi-
cantly smaller investment, as little
as $25 or so. Note that the success of
microcredit in the community devel-
opment world has led some conven-
tional banks to move into this arena.
However, their interest rates can be
exploitative, contrary to the spirit of
true community development lending.
Stick to the lenders in the resources
section of this guide, or be sure to ex-
amine the terms closely on any vehicle
you might choose.
What kind of returns can I expect?:
CDLF investments are most appropri-
ate for money you can afford to have
tied up for at least one to three years.
Interest rates are generally market or In Limpopo, South Africa, a client repays her loan from the Small Enterprise Foundation Shared Interest

below-market, falling between zero which is backed by the US-based micro-lender Shared Interest. These entrepreneurs use
and four percent, depending on the their micro-loans to launch and run small businesses vital to their local community.

Green America’s Community Investing Guide 17


MUTUAL FUNDS
Most socially responsible mutual
funds use either positive or negative
screens (or both) to direct your invest-
ment dollars toward companies whose
values you support and away from
those you don’t. Some also engage
in shareholder advocacy, using their
position as part-owners of a major cor-
poration to push for stronger social or
environmental commitments, or more
responsible corporate governance.
In addition, some mutual funds have
a community investing component to
their fund. Like a pooled fund, with a
mutual fund your investment is diversi-
fied, but unlike a pooled fund, not all
of your investment is targeted toward
Nepalese children from a previously unelectrified village stand outside their schoolhouse, E + Co. underserved communities. The level
which now receives clean hydroelectric power from the community-based Lamjung Electricity and type of community investing may
Development Company, made possible by the US-based community investors E + Co. vary over time, so be sure to contact
the fund for up-to-date information.
Who can get involved?: Individuals
principal is greater than putting your which supports several community at all income levels can invest in mutual
money into an insured bank account. development institutions at once, across funds. Check to see if the fund you
However, CDLFs use grant money and many geographical and issue areas. choose requires a minimum investment.
loss reserves to help protect individual When you invest in Calvert Foun- How much money must I invest?:
investors. Of the 508 community devel- dation’s Community Investment Note, Your investment strategy can vary
opment financial institutions surveyed the full value of your principal is lent based on how much money you have.
through the CDFI Data Project through out to help underserved communities. Even small, regular investments, like
2007, none have reported that they As loans are repaid, the capital is lent $25 a month can earn you significant
have ever lost any investor principal. out again, multiplying the social im- returns with compound interest.
Do I need a financial planner to pact that your investment has created. What kind of returns can I expect?:
invest?: You do not need a financial At maturity, your capital is returned to The longest-running SRI index of
planner to invest in a CDLF, though you with interest. socially responsible mutual funds, the
you may choose to consult one. If you Who can get involved?: Individu- FTSE KLD 400, was started in 1990.
decide to donate your investment, you als of all income levels can invest in According to the Social Investment Fo-
may want to check with a tax planner pooled funds. rum (SIF), since its inception through
to help you figure out whether any of What kind of returns can I expect?: December 31, 2009, the FTSE KLD 400
your donation is tax deductible. Much like standard loan fund invest- showed returns of 9.51 compared with
ments, the expected return would be 8.66 percent for the S&P 500 over the
slightly below market interest rates, same period. Numerous studies show-
up to around four percent. The Calvert ing socially responsible mutual funds
COMMUNITY DEVELOPMENT Foundation estimates an approximate
two percent return rate in a calcula-
to be competitive with conventional
mutual funds can be found on the SIF m
POOLED FUNDS tion on its Web site. Web site, www.socialinvest.org, or at
What are the risks?: In general, www.sristudies.org.
the risks are similar to investing in a What are the risks?: Socially
To diversify your community invest- single CDLF, though the active moni-
ments, you can consider investing in an responsible mutual funds are sub-
toring and diversity of a pooled fund ject to market fluctuations similar
intermediary that invests in a large pool can mitigate those risks.
of community investing institutions to conventional mutual funds. To
Do I need a financial planner to investigate the progress of a specific
targeting a range of issues. At present, invest?: You do not need a financial
only the Calvert Foundation’s m Commu- socially responsible fund, you can
planner, though you may choose to visit the mutual fund performance
nity Investment Note offers this option, consult one. chart on Green America’s Web site at
18 Green America’s Community Investing Guide GREENAMERICA.ORG
www.greenamerica.org/socialinvesting/ How much money must I invest?:
mfpc/index.cfm. Like all mutual fund Minimum investments for community
products, SRI mutual funds do not development venture capital can range
provide any insurance against risk, from $50,000 to $1 million. Investment
including loss of investments. commitments tend to be long-term—
Do I need a financial planner to typically ten years or more.
invest?: You do not need a financial What kind of returns can I expect?:
planner to invest in mutual funds, The return on a community develop-
though you may choose to consult one ment venture capital (CDVC) invest-
to find the best funds for you. Green ment varies depending on the success
America’s National Green Pages™ lists of the companies in which it invests.
social responsible financial planners In 2007, the Community Development
across the country at www.greenpages. Venture Capital Alliance published a
org, or you can receive a print copy free study of the three oldest CDVC funds
with Green America membership. (Sign and found a 15.5% gross internal rate
up at www.greenamerica.org.) of return.
What are the risks?: Venture capi-
tal investments are higher risk than
most investments, but the potential
VENTURE CAPITAL for higher returns is greater, as is the
social impact. Venture capitalists enjoy
Community development venture financial highs when the companies in
capital funds operate much like tradi- which they invest do well, but they also
tional venture capital funds, in seeking share in the lows when the companies
strong returns on investment, but with do poorly. They are not insured.
a mission to create good jobs in under- Do I need a financial planner to
served communities. These investments invest?: Investors in venture capital
are vital for small businesses, which funds need to be well-versed in the risks
often hold as their primary sources of and potential rewards of their invest-
risk capital only the personal savings ments, so a venture-capital savvy finan-
and loans from friends and family. cial planner is highly recommended.
Instead of offering standard funds
that are open to multiple investors,
most venture-capital investing com- WHAT ABOUT ONLINE MICROFINANCE SITES?
panies design individual investment So, what if you’ve already moved your day-to-day bank account to a community
opportunities for each client. Investors development bank, and you want to get even more involved in community investing,
with high risk tolerance and substantial but you don’t have the $1,000 or more that is often required to take the next step and
sums to invest can become community invest in a community development loan fund? Thanks to a new generation of online
venture capitalists, providing equity microfinance sites, individuals wishing to invest as little as $20 - $25 can make
investments in new community- a difference for communities around the world — where what might seem like
focused businesses. a small amount to you can make all the difference for a struggling entrepreneur. Two
Along with financing, venture capital popular online sites that offer this service are Microplace.com m and Kiva.org.
funds provide extensive entrepre-
neurial and managerial assistance to MICROPLACE.COM (which was purchased by eBay in 2006) enables you to
portfolio companies. They may sit on invest $20 or more in microfinance institutions in Africa, Asia, Latin America,
a company’s board of directors, help North America, the Middle East, and Samoa. You can choose a modest interest
with contracts, assist in designing rate — between one and six percent — and how long you’ll give your recipient to
budgets, and help set up additional repay the loan — less than a year, between one and three years, or more than three
financing. years. Although you do not invest in a specific person’s business, you read borrower
Who can get involved?: These are profiles on the Microplace Web site to see the types of projects you’re funding.
higher-risk ventures involving larger
KIVA.ORG partners with 126 microlending institutions in the US, South America,
sums of capital, so most investors
Central America, Asia, eastern Europe, Africa, and the Middle East. With Kiva, you
here are higher-net-worth individu-
can make a specific person-to-person connection with an entrepreneur you wish
als. Investors in venture capital funds
to assist, in any amount larger than $25. Note that Kiva does not provide interest
may also need to be accredited, which
payments to lenders. Any interest charges attached to the loan by Kiva’s partners
means they must be designated as
in the field are used to cover their costs associated with the administration of your
meeting specific criteria of the US Secu-
loan. Your loan will be paid back in increments, within six months to one year.
rities and Exchange Commission.

m Designates an approved member of Green America’s Green Business Network™ Green America’s Community Investing Guide 19
RESOURCES
F IN D TH E R IG H T C O MMU NI T Y B A NK I NG A ND I NVE S T I NG VE H I C L E S F O R Y O U.

Use the following sample resources to direct more of your banking dollars – checking, saving, investments, etc. – into community development.
Institutions marked with the symbol m are approved members of Green America’s Green Business Network™ and our colleague organization,
the Social Investment Forum (SIF). Banks marked with an asterisk (*) are members of the Community Development Bankers’ Association
(www.cdbanks.org), and the notation “cc” indicates that the bank or credit union also has a credit card available (see the sidebar, facing page).

Community Development Community Bank of the Bay *


Oakland, CA; 510/433-5400
Mission Community Bank *
San Luis Obispo, CA; 805/782-5000
Banks and Credit Unions www.communitybankbay.com www.missioncommunitybank.com

These institutions operate much like Community Capital Bank of Virginia * Mission Valley Bank *
traditional banks and credit unions, but Christianburg,VA; 540/260-3126 Sun Valley, CA; 818/394-2300
with a special focus on providing capital to www.vacommunitycapital.org www.missionvalleybank.com
rebuild low-income communities. First American International Bank * Native American Bank *
New York, NY; 718/871-8338; www.faib.com Denver, CO; 800/368-8894: www.nabna.com
Albina Community Bank cc *
Portland, OR; 503/287-7537 Franklin National Bank m Neighborhood National Bank *
www.albinabank.com Minneapolis, MN; 651/259-2221 National City, CA; 619/789-4400
www.franklinbankmpls.com www.mynnb.com
Alternatives Federal Credit Union cc
Ithaca, NY; 607/273-4611 Guaranty Bank and Trust * New Resource Bank m
www.alternatives.org Belzoni, MS; 800/859-9825 San Francisco, CA; 415/995-8100
www.gbtonline.com www.newresourcebank.com
Broadway Federal Bank *
Los Angeles, CA; 323/634-1700 Hope Community Credit Union m One PacificCoast Bank cc (formerly
www.broadwayfederalbank.com Jackson, MS; 601/944-1100; www.hopecu.org ShoreBank Pacific): Ilwaco, WA;
888/326-2265; www.eco-bank.com
Carver Federal Savings Bank * International Bank of Chicago *
New York, NY; 718/230-2900 Stone Park, IL; 773/769-2899 One United Bank * Boston, MA;
www.carverbank.com www.inbk.com Los Angeles, CA; Miami, FL; 323/290-4848
www.oneunited.com
Central Bank of Kansas City * Legacy Bank *
Kansas City, MO; 816/483-1210 Milwaukee, WI; 414/343-6900 Pan American Bank m *
www.centralbankkc.com www.legacybancorp.com Chicago, IL; 773/254-9700
www.panamerbank.com
City First Bank of DC * Louisville Community
Washington, DC; 202/243-7100 Development Bank m * Park Midway Bank m *
www.cityfirstbank.com Louisville, KY; 502/775-2521 St. Paul, MN; 651/259-2221
www.morethanabank.com www.parkmidwaybank.com
City National Bank of New Jersey *
Newark, NJ; 800/966-8262 Lower East Side People’s Credit Union Permaculture Credit Union m cc
www.citynatbank.com New York, NY; 212/529-8197 Santa Fe, NM; 866/954-3479
www.lespeoples.org www.pcuonline.org
Santa Cruz Community Credit Union m
Santa Cruz, CA; 831/460-2342
GET YOUR COMMUNITIES INVOLVED www.scruzccu.org

It’s not just individuals who can invest in communities. If you have influence over Self-Help Credit Union m
Durham, NC; 919/956-4400
how your workplace, faith community, or other community group does its banking,
www.self-help.org
you can encourage these groups to “break up with their bank” and move to a CDFI.
Our allies provide the following resources for encouraging other groups to use their Southern Bancorp *
investment dollars to help build communities. Arkadelphia, AR; 870/246-3945
www.southernbancorp.com
• Community Investing Toolkit for the Faith Community — University National Bank m *
Published by the Social Investment Forum, this toolkit can be downloaded at St. Paul, MN; 651/259-2221
www.socialinvest.org/resources/pubs (scroll down). www.universitybank.com
• Responsible Endowment Coalition’s “Move Our Money” Campaign — Urban Partnership Bank * (formerly
This campaign provides resources and a handbook for shifting your college or ShoreBank); Chicago, IL; Cleveland, OH;
Detroit, MI; 800/669-7725; www.sbk.com
university toward community investing.
www.endowmentethics.org/community-investment-campaign Wainwright Bank and Trust m * cc
www.endowmentethics.org/handbook Boston, MA; 617/478-4000
www.wainwrightbank.com
(merging with Eastern Bank in spring 2011)
20 Green America’s Community Investing Guide GREENAMERICA.ORG
Community Development CREDIT CARDS THAT BUILD COMMUNITIES
Loan Funds Each of the following credit cards is issued by one of the banks or credit unions on the
Community development loan funds operate previous page. Cut up your mega-bank credit cards, and use a card that gives back to
in specific geographic areas and pool communities. The Green America card also directs a portion of your charges back to
investments and loans provided by individuals Green America, to support our corporate-responsibility and green-economy programs.
and institutions, often at below-market rates,
to further community development.
Alternatives Federal Credit Union Visa
Available to residents of Ithaca, NY,Tompkins
Boston Community Capital m
County, and contiguous counties.
Boston, MA; 617/427-3640
www.bostoncommunitycapital.org www.alternatives.org

Bridgeway Capital, Inc. m The Loop Visa


Pittsburgh, PA; 412/201-2450 One percent of every purchase from this
www.bridgewaycapital.org Albina Community Bank Visa supports
development projects in Portland, OR. Salmon Nation Visa
Calvert Social Investment Foundation m www.albinabank.com One more from One PacificCoast Bank,
Bethesda, MD; 800/248-0337 the Salmon Nation Visa directs a percentage
www.calvertfoundation.org Green America Visa of the proceeds toward protecting the
Proceeds from this card, issued by One PacificCoast bioregion of the “Salmon Nation” of the
Capital District Community Loan Fund Bank, support Green America’s corporate-
Albany, NY; 518/436-8586 Pacific Northwest.
responsibility and green-economy programs. www.salmonnation.com
www.cdclf.org www.eco-bank.com/cards/GreenAmerica.php
Chicago Community Loan Fund m Self-Help Credit Union cards
Chicago, IL; 312/252-0440 Permaculture Credit Union Visa These cards help support Self-Help, which
www.cclfchicago.org A portion of the proceeds from this card are provides financial services in traditionally
re-invested in local permaculture projects and underserved communities in North Carolina.
Coastal Enterprises, Inc. m investments in and around Santa Fe, NM. www.self-help.org
Wiscasset, ME; 207/882-7552 www.pcuonline.org
www.ceimaine.org Wainwright Bank Visa cards
ReDirect Visa Offered through Elan Financial Services
Colorado Enterprise Fund m Also issued by One PacificCoast Bank, half of
Denver, CO; 303/860-0242 Company,Wainwright offers six different Visa
this card’s proceeds support carbon offsets credit cards with different rates and terms.
www.coloradoenterprisefund.org through Sustainable Travel International’s “My
www.wainwrightbank.com/html/
Community Reinvestment Fund Climate” program.
m personal/cards.html
Minneapolis, MN; 800/475-3050 www.redirectguide.com/visa
www.crfusa.com
Cooperative Fund of New England m NH Community Loan Fund m Self Help Ventures Fund m
Amherst, MA; 800/818-7833 Concord, NH; 603/224-6669 Durham, NC; 919/956-4400
www.coopfund.coop www.communityloanfund.org www.self-help.org

Enterprise Corporation of the Delta m New Jersey Community Capital m Vermont Community Loan Fund m

Jackson, MS; 601/944-1100; Trenton, NJ; 609/989-7766 Montpelier,VT; 802/223-1448


www.ecd.org www.newjerseycommunitycapital.com www.vclf.org

Finance Fund m Columbus, OH; Nonprofit Finance Fund m Washington Area Community
800/959-2333; www.financefund.org New York, NY; 212/868-6710 Investment Fund m
www.nonprofitfinancefund.org Washington, DC; 202/529-5505
First Nations Oweesta Corp. m www.wacif.org
Rapid City, SD; 605/342-3770 Northcountry Cooperative
Development Fund m
International Funds
www.oweesta.org
Minneapolis, MN; 612/331-9103
Florida Community Loan Fund m www.ncdf.org
Orlando, FL; 407/246-0846; www.fclf.org These institutions offer community
N. California Community Loan Fund m
development loan funds that focus on
Leviticus 25:23 Alternative Fund, Inc. m San Francisco, CA; 415/392-8215 providing capital to low-income individuals in
Elmsford, NY; 914/606-9003 www.ncclf.org countries around the world.
www.leviticusfund.org
Opportunity Finance Network m
Mercy Loan Fund Philadelphia, PA; 215/923-4754 Calvert Social Investment Foundation m

Denver, CO; 303/830-3386 www.opportunityfinance.org Bethesda, MD; 800/248-0337


www.mercyhousing.org www.calvertfoundation.org
The Reinvestment Fund m (Note: Calvert Community Investment Notes are not loan
Michigan Interfaith Trust Fund m Philadelphia, PA; 215/574-5800 funds, but “pooled funds,” which allow individuals to invest
Lansing, MI; 517/372-6001 www.TRFund.com in small community lenders that may lack the resources to
www.interfaithtrust.org provide individual investment options.)
RSF Social Finance m
New Generation Energy, Inc. m San Francisco, CA; 415/561-3900 Fonkoze m
Boston, MA; 617/624-3688 www.rsfsocialfinance.org Washington, DC; 202/628-9033
www.newgenerationenergy.org www.fonkoze.org
m Designates an approved member of Green America’s Green Business Network™ Green America’s Community Investing Guide 21
Grameen Foundation
Washington, DC; 202/628-3560
Praxis Mutual Funds m
Goshen, IN; 800/977-2947
Financial Planners
www.gfusa.org www.mmapraxis.com Find a financial planner who understands
how community investing can fit into your
Oikocredit m New Alternatives Fund m portfolio by consulting Green America’s
Washington, DC; 202/265-0607 Melville, NY; 800/423-8383 greenpages.org, or the following networks:
www.oikocredit.org www.newalternativesfund.com
Shared Interest m Pax World Mutual Funds m First Affirmative Financial Network m

New York, NY; 646/442-0182 Portsmouth, NH; 800/767-1729 Colorado Springs, CO; 800/422-7284
www.sharedinterest.org www.paxworld.com www.firstaffirmative.com

SosteNica m Progressive Asset Management m

West Chester, PA; 610/399-5228


www.sostenica.org
Venture Capital Oakland, CA; 800/350-1776
www.progressive-asset.com
These institutions provide financing for
Working Capital for socially responsible ventures and investing
Community Needs m opportunities for high-net-worth individuals. FIND MORE
Madison, WI; 888/224-6422
www.capitalforcommunities.org
OPTIONS ONLINE
Community Development Venture
Capital Alliance m • www.cdbanks.org, the Community
Mutual Funds New York, NY; 212/594-6747
www.cdvca.org
Development Bankers’ Associaition

Socially responsible mutual funds can also • www.cdcu.coop, the Federation of


play a role in community investing. Each E+Co. m Community Development Credit Unions
of the following mutual funds is a leader in Bloomfield, NJ; 973/680-9100
investing in community development. www.eandco.net • www.cdfifund.gov, CDFIs certified by
the federal government (click on “what we
SJF Ventures m do” >> “programs” >> “CDFI certification”)
Community Capital Management m
Durham, NC; 919/530-1177
Weston, FL; 954/217-7999 • www.ncif.org, a searchable database
www.sjfund.com
www.ccmfixedincome.com
of community development banks with a
Underdog Ventures m
Domini Social Bond Fund m housing focus
Island Pond,VT; 802/723-9909
New York, NY; 800/762-6814
www.domini.com/domini-funds
www.underdogventures.com • www.opportunityfinance.net, click
on “CDFI locator” to find listings

JOIN GREEN AMERICA FOR EVEN MORE RESOURCES


Get more responsible investing and green living resources when you join Green America at www.greenamerica.org, by calling
800/58-GREEN, or by mailing in the membership card next to page 13. All Green America members receive a free subscription
to our bi-monthly magazine, the Green American, with its regular “Real Green Investing” column, as well as free copies of the
National Green Pages™ and Guide to Socially Responsible Investing (each of which includes directories for socially responsible
investing institutions and professionals). For regular news, resources, and action campaigns from Green America, sign up for our
e-newsletter at www.greenamerica.org/signup, or follow us on Facebook at www.facebook.com/greenamerica.

22 Green America’s Community Investing Guide GREENAMERICA.ORG


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The Community Investing Guide is published by
Green America. For more of Green America’s
publications, including our Guide to Socially
Responsible Investing, our bi-monthly magazine
the Green American, and our annual National Green
Pages™, join Green America. Call 800/58-GREEN,
visit www.greenamerica.org, or mail in the
membership card located inside this guide.

The global economic crisis has focused public scrutiny on the predatory practices, gross mismanagement,
and outright greed of some of the biggest conventional banks and financial institutions. The housing
crisis has clearly shown what happens when lenders treat borrowers as a means for leveraging greater
corporate profits, providing deceptive and unsound terms and inappropriate products and services.
Add in unemployment, plus diminishing services from state and local governments caught in budget
crises, and it becomes clear: the work of community development financial institutions
(CDFIs) is more important now than ever before.
While not a substitute for a sound governmental economic development policy, CDFIs do provide all of us
with a much better choice for banking and investing. They’re also uniquely positioned to help commmunities
in need, because it’s been their mission for years. Even better, CDFIs on the whole are weathering the
economic crisis well. We hope this guide helps you to find CDFIs that can serve your banking and
investment needs while putting your money to good use in the world. Take action with us today.

1 Break Up With Your Mega-Bank


Find community development banks and credit unions (and even credit cards!) that offer you the
same services, or better, as a conventional bank, but without the unfair terms, predatory lending,
insane CEO bonuses, and lending to causes you can’t support. Break up with your bank, and find a
community development bank or credit union that supports your values.

2 Commit to at Least 1% in Community


Beyond everyday banking, find ways to support communities in need by investing in community
development loan funds, pooled funds, venture capital, or mutual funds with a commitment to com-
munities. Help provide access to affordable housing and other vital community services, and support
small businesses (including start-up green businesses) that need access to a line of credit to survive.

3 Spread the Word


Share this guide with others. Tell your friends, family, colleagues, and others about community
investing. If you have influence over banking and investing with your faith community, workplace, or
other group, consider moving your accounts to a CDFI. And if you use a financial planner, talk to your
planner about community investing, and encourage your planner to include CDFIs as options for all
clients. (Order or download more copies of this guide at www.greenamerica.org/go/CI.)

24 Green America’s Community Investing Guide GREENAMERICA.ORG

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