BASIC CABLE NETWORK RANKINGS FOR 1st QUARTER 2011: 12/27/10-03/27/11

SOURCE: NIELSEN MEDIA RESEARCH (NHI)

TOP 30 NETWORKS RANKED ON PERSONS 2+

PRIMETIME (M-SU 8PM-11PM)* TOTAL PROGRAMMING DAY *

HHLD HHLD P2+ HHLD HHLD P2+

Live+SD CVG Live+SD AA Live+SD AA Live+SD CVG Live+SD AA Live+SD AA
RANK NET DUR AA% (000) (000) RANK NET DUR AA% (000) (000)
1 USA 16380 2.2 2,199 2,942 1 NICK 74880 1.7 1,704 2,339
2 ESPN 16380 1.8 1,758 2,429 2 NAN 55980 1.2 1,246 1,525
3 TNT 16380 1.5 1,515 2,047 3 USA 130860 1.1 1,113 1,383
4 FOXNC 16380 1.5 1,503 1,921 4 TNT 130860 1 1,051 1,297
5 HIST 16380 1.4 1,365 1,875 5 ADSM 48960 1 1,014 1,245
6 TBSC 16380 1.2 1,179 1,611 6 FOXNC 130860 0.9 938 1,123
7 NAN 14040 1.2 1,205 1,588 7 ESPN 130860 0.9 855 1,077
8 AEN 16380 1.2 1,174 1,574 8 TOON 81900 0.8 749 977
9 FX 16380 1.2 1,130 1,565 9 HIST 110700 0.7 726 927
10 MTV 16380 1.1 1,075 1,367 10 AEN 110700 0.7 708 889
11 FAM 16380 0.9 922 1,360 11 TBSC 130860 0.7 707 884
12 DISC 16380 0.9 911 1,250 12 FX 103740 0.7 668 874
13 HGTV 16380 1 997 1,250 13 HGTV 116550 0.6 614 724
14 SYFY 16380 0.9 874 1,221 14 TRU 78000 0.6 551 714
15 ADSM 10920 0.9 925 1,204 15 FAM 98280 0.5 518 702
16 TRU 16380 0.9 858 1,178 16 DISC 98280 0.5 532 687
17 AMC 16380 0.9 841 1,117 17 FOOD 108750 0.6 556 684
18 FOOD 16380 0.8 820 1,109 18 MTV 112140 0.6 554 655
19 TLC 16380 0.8 834 1,069 19 AMC 116820 0.5 520 651
20 LIF 16380 0.8 817 1,041 20 LIF 96330 0.5 499 603
21 CMDY 16380 0.7 726 962 21 TVL 123060 0.5 505 601
22 BET 16380 0.7 673 925 22 NKJR 130860 0.6 441 585
23 TVL 16380 0.8 743 922 23 SPIKE 103680 0.4 445 563
24 SPIKE 16380 0.7 670 902 24 CNN 130860 0.5 463 547
25 BRVO 16380 0.7 709 882 25 CMDY 110640 0.4 439 543
26 NKJR 16380 0.9 628 871 26 TLC 109980 0.4 439 537
27 MSNBC 16380 0.7 687 841 27 SYFY 130860 0.4 415 533
28 CNN 16380 0.6 646 795 28 BET 130860 0.4 360 469
29 HALL 16380 0.7 607 765 29 MSNBC 130860 0.4 391 454
30 ENT 16380 0.5 531 633 30 LMN 130860 0.5 365 431
31 LMN 16380 0.6 509 632 31 HALL 130860 0.4 367 430
32 APL 16380 0.4 427 584 32 ENT 114600 0.4 362 418
33 ID 16380 0.6 456 559 33 BRVO 120060 0.4 354 414
34 TRAV 16380 0.4 361 499 34 ID 130860 0.5 350 412
35 VH1 16380 0.4 390 497 35 APL 130860 0.3 286 362
36 ESPN2 16380 0.4 380 495 36 WGNA 117600 0.4 270 327
37 NGC 16380 0.5 352 469 37 ESPN2 130860 0.3 260 312
38 OXYG 16380 0.5 354 456 38 TRAV 106800 0.2 234 304
39 CMT 16380 0.3 279 380 39 TWC 130860 0.2 247 288
40 GSN 16380 0.4 275 362 40 VH1 130860 0.2 236 281

*Excludes networks not programming in majority of daypart (51%+)

Total Programming Day = M - Sun 6AM - 6AM or Individual Network's Total Programming Day and 6AM - 3AM for Most Current Day.
Coverage area ratings are within each cable network's universe.

As some networks program different portions of the day, the DUR column indicates each network's duration in minutes for the measurement period and the daypart.
This report includes only those cable networks who supply program names to the industry.