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Target gets slammed by Missoni sales; customers not happy

Tuesday, Sep. 13 by Laura Peters | 40 comments | Email this story

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Colleen Kim looks somewhat disappointed at the empty shelves in the Leesburg Target. She specifically came to Target for the release of the Missoni collection that came out Sept. 13. Times-Mirror Staff Photo/Laura Peters

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Missoni came and went this morning in much of the countrys Target stores, even in Leesburg. The first transaction this morning for the much anticipated name-brand was more than $1,100 on Missoni products alone, according to a Leesburg Target manager. Missoni, which has partnered with Target for a new fall collection that includes mens and womens clothing, housewares, decorations, school supplies and even bikes, hit stores on Sept. 13, but by morning most stores in the area were selling out. Online sales forced the Target website to crash repetitively throughout the day. The Missoni for Target brand has housewares ranging from $6 to $20 and clothing for up to $80. We are suddenly extremely popular. You may not be able to access our site momentarily due to unusually high traffic. Please stay here and well try to get you in as soon as we can, read the Target website throughout much of the day in a greeting from Bullseye the Target dog It was an epic fail, Colleen Kim, a resident of Leesburg said of Targets efforts to keep shelves stocked. Apparently theres nothing left. I thought, well its Leesburg no ones going to be there. Kim went through most of the store in Leesburg figuring she could leave with at least some Missoni products even though she had been told by a friend that the entire store in Arlington had sold out by morning. Kim didnt have much luck though in her journey through the Leesburg Target during the mid-afternoon Sept. 13. According to a Leesburg Target manager, the Missoni collection will be trickling in for the set that will be sold throughout the fall season. But, she also said that theyre not sure when or what products they will be receiving, but they should be expected within the next couple of days. We didnt expect it to go this quickly, a manager said. We expected it to go like the last collections. Were going to do the best we can to keep up with demand. Missoni is an Italian fashion house based in Varese founded by Ottavio and Rosita Missoni in 1953. Its headquarters are in Milan, Italy, and serve the entire world. Theres nothing left, Julie Barmack, of Leesburg, who was shopping with her daughter said. It looks like itd be good if there were anything left.
The empty shelves that held Missoni products earlier in the day are scattered throughout the store in women's clothing, housewares and decorations.Times-Mirror Staff Photo/Laura Peters

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Comments
Fri, Sep 16 at 11:33 AM by whatever | Report this comment

All items that flew off the shelves are now on Craigslist or Ebay! Glo is right, many stores are not sold out because the items are very garish and ugly. The only people that went crazy are the ones trying to make a buck off it. It might be nice to have a scarf or shirt to say you own one, but other than that.UGLY!
Fri, Sep 16 at 09:56 AM by Amelio | Report this comment

Ottavio Missoni, detto Tai, nasce a Ragusa (Dalmazia) da Teresa de Vidovich, contessa di Capocesto e di Ragosniza e dal capitano de mar Vittorio, figlio a sua volta di un magistrato friulano trasferitosi in Dalmazia quando era territorio austriaco. Nellinfanzia si trasferisce a Zara, quindi studia a Trieste e a Milano.

austriaco. Nellinfanzia si trasferisce a Zara, quindi studia a Trieste e a Milano. Per la verit studia pochissimo e si dedica allo sport.
Fri, Sep 16 at 07:40 AM by Glo | Report this comment

Its not sold out at the Columbus, Ga Target. I went there yesterday and they have it all. The reason why is that it is so ugly no one in there right mind would purchase it down here. It looks like it came from Mexico. These items are so ugly I was in shock when I found out the web site crashed.
Thu, Sep 15 at 05:52 PM by Informed Customer | Report this comment

Missoni knitwear is known for its multitude of patterns such as stripes, geometrics, and abstract florals, in a kaleidoscope of colours. They are also known for the liberal use of many different fabrics such as wool, cotton, linen, rayon and silk.
Thu, Sep 15 at 05:48 PM by Interested Customer | Report this comment

Missoni sounds very cool. Please tell me more about them!

Thu, Sep 15 at 01:55 PM by Target Coroporation | Report this comment

Stike a chord with you, Dan? LOL

Thu, Sep 15 at 01:01 PM by Dan | Report this comment

Anti-snobbery, Youre an idiot!! It happened all over the country. Arlington Va, Harlem and Brooklyn NY etc. Shows how shallow Loudouners are. You can slap a name brand on anything and people will flock to it BMWs, iPhones, Toll Brothers, Princeton University, etc. etc. etc
Thu, Sep 15 at 09:48 AM by Anti-snobbery | Report this comment

Shows how shallow Loudouners are. You can slap a name brand on anything and people will flock to it BMWs, iPhones, Toll Brothers, Princeton University, etc. etc. etc.
Wed, Sep 14 at 08:07 PM by Yuk! | Report this comment

People grabbed the stuff up to hawk on EBay. You cant blame people for trying to make some money in this economy, but Target certainly knew this was going to happen. BTY the stuff is b*TT ugly. I dont care what it costs retail I wouldnt be caught dead wearing it. Trust me, you wouldnt either. If you slept in you did the right thing.
Wed, Sep 14 at 06:11 PM by waya | Report this comment

I dont care how trendy it is, its UGLY junk! No thanks!

Wed, Sep 14 at 05:12 PM by Shrimptale101 | Report this comment

Cats our awesome..you do realize that right? GO CATS. Spread the word.
Wed, Sep 14 at 05:05 PM by jellybellymeowmeow | Report this comment

LOL! you people are so jealous of other people! it makes me laugh so hard TEHEHEHEHEHEHEHEHEHEHEHE.
Wed, Sep 14 at 04:58 PM by Grow up | Report this comment

They dont show her face, but by virtue of the fact that Ms. Kim isnt at work on

They dont show her face, but by virtue of the fact that Ms. Kim isnt at work on work day and pregnant, maybe she is some trophy wife who acts like a valley girl despite being 30 with her epic fail comments.
Wed, Sep 14 at 04:37 PM by Alby | Report this comment

ZigZag is the new hot style? Lord help us all.

Wed, Sep 14 at 02:45 PM by HH | Report this comment

Please refrain from using the overly-used term epic fail. What is so epic about this ? Who gives a crap ? An epic fail to me, would be something along the lines of a nuclear plant meltdown, or a building collapse. Not because some garbage was scarfed-up by a bunch of fashiion lemmings.
Wed, Sep 14 at 12:46 PM by Loudoun Resident | Report this comment

I agree with you Appanage. that poster has way too much time on their hands to comment about a story where they claim not live.
Wed, Sep 14 at 12:38 PM by Not worth it | Report this comment

Glad to see the economy is doing well. Were the unemployed doing all the shopping? Looks like the same Target junk, just slapped Missoni brand on it to get if off the shelves quicker.
Wed, Sep 14 at 12:23 PM by Amused | Report this comment

Not happy.because you cant buy useless crap that you dont need?? What a total tragedy. Wah..wahwah..Missoni you complete me!
Wed, Sep 14 at 12:16 PM by Stupid people | Report this comment

Ive watched the ads on TV and was thinking the stuff was awful. I coulnt beleive that people were rushing to Target to buy such ugly items.
Wed, Sep 14 at 11:49 AM by Jim Logan | Report this comment

Of course its news worthy. Whenever something happens that disappoints a bunch of soccer moms and their spoiled brat kids, we must stop the presses.
Wed, Sep 14 at 10:42 AM by F'd up priorities | Report this comment

If this is really news worthy, then we must all be brain dead in LC.
Wed, Sep 14 at 10:38 AM by Appanage | Report this comment

Stories like this remind me why I would never live in Loudoun. Never again. So did you live in Loudoun or not? Aside from that, you do realize that this crap is being sold (and is sold out) across the country. Ironically, Loudoun County isnt the center of some big box Italian fashion movement. But thanks again for trolling on our boards on telling us how you wouldnt live where we live, even though we know youre here reading Loudon Times articles and comments in the first place because you care a lot about where we live.
Wed, Sep 14 at 09:52 AM by Rick Astley | Report this comment

At least no ones buttocks were slashed.

Wed, Sep 14 at 09:19 AM by Laugh | Report this comment

Tom The Hot Accountant Dunn and Ken You Can Race My Way Anytime Reid need to go. Theyre promise breakers. Build the access road for Linden Hill and get those two cuties off the council!

and get those two cuties off the council!

Wed, Sep 14 at 08:22 AM by Alby | Report this comment

How much of this junk was Made in China? I believe the Real McCoy is Made in Italy, but if its for sale in Target at a serious discount, Im pretty sure the label says Made in China.
Wed, Sep 14 at 08:17 AM by | Report this comment

Stories like this remind me why I would never live in Loudoun. Never again. Freak Show. People wonder why we are in a recession. Priorities are not where they need to be. Of course, why should people want to save their money? The government is always there to bail everyone out. Its all a ripple effect. Better learn to speak Chinese.
Wed, Sep 14 at 07:28 AM by KYM | " class="blue2">Report this comment

Jennifer, Dont feel bad, I have no idea what Missoni is either

Wed, Sep 14 at 04:01 AM by bigph | Report this comment

The stuff is ugly and besides, the southwest looking pattern doesnt fit for this part of the country. I agree- Epic FAIL!
Wed, Sep 14 at 01:31 AM by sensationalized | Report this comment

This just in Guys.. Target Out of Stock on Popular brand!!! Run for the Hills!!!
Tue, Sep 13 at 09:56 PM by Elaine Jean | Report this comment

What recession?
Tue, Sep 13 at 09:54 PM by Laugh | Report this comment

Good point! A Press Release: Tom The Accountant Dunn and Ken I feel the need for speed Reid, resigns from the Leesburg Town Council. Oh, if it were only true!
Tue, Sep 13 at 09:53 PM by Future | Report this comment

Target must have sent a press release

Tue, Sep 13 at 09:27 PM by Tom Murphy | Report this comment

So glad I have a life.

Tue, Sep 13 at 09:09 PM by @ Anon | Report this comment

I am a woman and I couldnt tell you what Missoni is. Then again I dont buy ugly housing accessories just because of the name. The poor man who had to pay for the $1,100 worth of ugly sh*t his wife bought.
Tue, Sep 13 at 06:59 PM by Lucy | Report this comment

This stuff is so seriously ugly. Whats all the hype?

Tue, Sep 13 at 05:15 PM by Dave | Report this comment

Epic Fail? Not by Target, maybe by the poor little shopper who couldnt get her fix. Isnt the idea of retail to sell? Wait why is this news???

Tue, Sep 13 at 05:03 PM by Laugh | Report this comment

Getting slammed? What happened? Ken Reid run into the building while speeding and driving recklessly?
Tue, Sep 13 at 04:58 PM by jennifer | Report this comment

no idea what Missoni is- guess i am not missing anything !

Tue, Sep 13 at 04:43 PM by Anon | Report this comment

What is Missoni? Do I need to ask a woman?

Tue, Sep 13 at 04:30 PM by Alby | Report this comment

Dont fear, because some enterprising young entrepreneurs have decided to put Missoni For Target up for sale on eBay. lol God Bless America.

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