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Buy-ology

Conclusion

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Group 6 Adarsh Sharma Click to edit Master subtitle style Ankit Gupta Arul Azhakan Prakash Shaw Sameer Soni Pawan Kumar Tapan Kathekar

What is it all about

How to collaborate Science and Marketing? Currently Advertising & Marketing success is all luck based 90% of customers buying behaviour is unconscious! Human Beings poor reporters to own mind
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Brain Mapping giving results opposite

Brain Mapping in use


Christian Diors Jadore Latin Singers return to Spanish Microsoft plans to use EEGs to record human emotions while using computers

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Some more observations


Luxury Brand Pricing & Discounts Ford & Nationwides waste of $2.4 mn

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A lesson in Branding

Humans enjoy more when the spend more e.g.Seki-Saba Fish

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What the future holds

Persons as Brands-David Beckham, Sachin Tendulkar Marketing & Advertisements will keep playing with our minds

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Thank s

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