Sept/Oct 2009

Colorado®
REALTOR www.ColoradoREALTORS.com

INSIDE: Business Plan: 5 | Short Sales/Bankruptcy: Pg 9 | Email Marketing: 17

High Expectations

pages 14

For Economic Growth in the

Second Half of the Year.
page 12-13
U.S. POSTAGEPAID
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DENVER, CO
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Englewood, CO 80112

A publication of the
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Please Support our Sponsors with your Business

Experience your REALTOR® World in three

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October 18-20, 2009

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[page 2]
Table of Contents
Thanks for a Great Year!.......................................................................................4
The Practical Business Plan to Make 2010 an Extraordinary Success.....................5
Top 10 Reasons to Attend REALTOR® World............................................................6
Landlords, Tenants and the Recession.................................................................8
Legal Digest.........................................................................................................9
Help CARHOF– Participate in its Online Silent Auction....................................10
Make Faxing an Out-of-Office Experience...........................................................11
Expectations High..............................................................................................12
PSF – Your Best Defense!..................................................................................15
Reciprocity/License Recognition: Where Are We?............................................16
Turn Dysfunctional E-mail Marketing to Effective Target Marketing................17
News Bytes.........................................................................................................18
Upcoming Education.........................................................................................20
Discount Partners For REALTORS®.....................................................................21
Why Do REALTORS® Attend REALTOR® World? . ..............................................22
2009 NAR Member Profile – Spotlight on Technology....................................23
2009 Calendar of Events....................................................................................23

The COLORADO REALTOR® is published by the:
Colorado Association of REALTORS®
309 Inverness Way South, Englewood, CO 80112
(303) 790-7099 or 1-800-944-6550
FAX (303) 790-7299 or 1-800-317-3689.
EDITOR: Tyrone Adams, tadams@coloradorealtors.com
ADVERTISING/DESIGN: Monica Panczer, mpanczer@colorado- reprints.
realtors.com
The Colorado Association of REALTORS® assumes no responsibility for
return of unsolicited manu­scripts, photographs or art. The acceptance Ethics. To reach a CAR director who represents you, call your local
of advertising by the Colorado REALTOR® does not indicate approval
or endorsement of the advertiser or his product by the Colorado
Association of REALTORS®. The Colorado Association of REALTORS®
makes no warranties and assumes no responsibility for the accuracy
or completeness of the information contained herein. The opinions
expressed in articles are not necessarily the opinions of the Colorado
Association of REALTORS®.
This is a copyrighted issue. Permission to reprint or quote any material
from this issue is hereby granted provided the Colorado REALTOR ® is
given proper credit in all articles or commentaries, and the Colorado
Association of REALTORS® is given proper credit with two copies of any
The term “REALTOR ®” is a national registered trademark for members of
the National Association of REALTORS®. The term denotes both business
competence and a pledge to observe and abide by a strict Code of
association/board.

[page 3]
Thanks for a Great Year!
By: Amy Dorsey, 2009 CAR President
This is my last column as CAR President…
yes, I know, the year has gone quickly. On
October 18, 2009 I pass the “baton aka gavel”
to George Harvey of Telluride. George is a
Member who has worked for years, tirelessly,
on a local, state and national level. He has
prepared well for this job, and will surely be
a memorable CAR President. He has a key
personality trait, for this position, optimism.
He is excited and confident about our future
at CAR and the real estate business. Although
George keeps asking me for a “playbook” for
the job, there isn’t one. He has the fabulous
CAR Staff and Bob Golden, CEO of CAR. Bob
is our compass, he will keep George pointed
in the direction of “true north”. Our past
CAR Leadership will tell you, this is a once in
a lifetime opportunity and honor; one to be
cherished. I’ve had a wonderful year and
thank you for the occasion to serve as the
2009 CAR President.
Many Members, and friends, ask me about
my year, and often immediately sympathize
with me about how hard it must have been. I
tell them, truthfully, I have had a terrific time.
Members and others I meet because of this
“job” have been amazingly nice and kind to
me. And, yes, for many of you, it has been an
incredibly difficult year. I know this economy
is one which we will read and talk about for
years to come. However, I have not been the
only person to serve on your behalf. There
have been numerous Volunteer Members who
work for you daily; immediately coming to
mind is my 2008/2009 Leadership Council. I
thank them all for the enormous amounts of
time they contributed to CAR, their Districts,
and Local Associations. Please recognize
the following 2008/2009 Leadership Council
for the Colorado Association of REALTORS®
who subscribed to our goal, “Leading to
Excellence”:
• George R. Harvey, Jr., President-Elect,
Telluride Properties
• Scott A. Matthias, Treasurer, RE/MAX
Professionals
• Greg Zadel, Immediate Past President,
Zadel & Associates Realty, Inc.
• Bob Golden, Chief Executive Officer of
Colorado Association of REALTORS®
• Michael Labout, Appointed Past President,
ERA Shields Real Estate
• Derek Camunez, Law & Policy, Divisional
Vice President, RE/MAX Avenues
• Jack F. Fox, Government Affairs, Divisional
Vice President, Fox Co. Commercial Real
Estate & Development
• Jill A. Limberg, Education Divisional Vice
President, Colorado Group Realty, Inc.
continued on page 19

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[page 4]
The practical business
plan to make 2010 an
extraordinary success
By: Bob Corcoran
Want to make 2010 a much better year than ficient? Who will do your non-dollar produc-
2009? Simply take a look at 2009. tive activities? How do you handle leads now
and how can you improve that? What do your
Yes, you read that right, a look back makes
key team members need to help you achieve
looking forward easier. It’s the only practical
goals? Does your daily schedule yield a smooth
way to plan, because no one knows the future.
running office? Do you have systems that make
Sure, many folks guess what tomorrow will
operations run efficiently?
bring, but few get it right. Case in point: who
got the credit crisis of 2008 right? 4. Evaluate your business strategy. Identify
your strengths, weaknesses, opportunities
Instead, use history – it’s a great
and threats (SWOT Analysis) for
teacher. Explore 2009 with the
2010. How will you capitalize on
questions I pose here and then Explore 2009 with the
your strengths and opportuni-
create a 2010 business plan that questions I pose here and ties? How will you strengthen
will put the odds in your favor
then create a 2010 business your weaknesses and deal with
of making it an extraordinary
year: plan that will put the odds threats?
in your favor of making it an 5. Examine your sales and mar-
1. Review 2009 by asking
extraordinary year. keting efforts. What marketing
these questions: Did you meet
channels worked best? How
your goals? If not, why not?
can you adjust the failures and
Where did your leads come
turn them into successes? How can you make
from? Where did your sales come from? How
your successes even better? How will potential
would you describe your situation now?
clients know you exist and when they realize
2. Write down your goals. What numbers you exist, is your marketing compelling them
(income, houses sold, etc.) do you want in to contact you? How will your ideal customer
December of 2010? What specific steps will you evaluate your services and make decisions?
need to take to reach those numbers? Who will How can you make your scripts effective?
hold you accountable for reaching your goals?
What I’ve shared here is nothing new. And I
3. Analyze your operations. How do you think therein lies the value: These are the fun-
accomplish your goals? Are you being ef- damentals of what works. It’s easy to get lost

continued on page 10

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[page 5]
Top 10 Reasons to Attend REALTOR® World
Real-World Solutions to Real-World
Problems
By attending the many education sessions
you will gain valuable insight on how what is
being taught can be used to make your busi-
ness grow.
Annual Update Classes Included
With your full registration fee you can take
both the Contracts Update Course and the
CREC Annual Update Course for FREE. Both
classes will make sure you are up to date on
current rules and regulations.
Two-day Exhibit Hall is Back
The latest and greatest products and services
will be featured in the Exhibit Hall on Monday
and Tuesday all in one place.
Ask a Geek
Do you have no idea how to Twitter? Would
you like to learn how to use your PDA more
effectively. On Monday and Tuesday you will
be able to “Ask a Geek” your vexing technol-
ogy questions.
Win $1000 Cash and Other Prizes
You’ll have a chance to win $1000 from Metro
Brokers on Monday evening at the Exhibit Hall
reception and a flat screen TV from A Cleaner
Carpet and Denver Business Centers on Tues-
day among other prizes.
[page 6]
The Stuff You’ll Learn
It really doesn’t get better than this. Three
days, over 35 classes, Ask a Geek, industry
experts, and fun – we promise that you will
come away with more real estate knowledge
and a healthy dose of inspiration that you will
literally see your work improve overnight!
Affordable Options
One day passes are available for only $69. Plus,
if you are staying overnight there are several
affordable hotel options listed on
www.REALTORWorldColorado.com.
Location, Location, Location
If you live in Colorado Springs there is no
question about the location. However, even
for those of you that have to drive a little fur-
ther, the Broadmoor is a beautiful and historic
property that should be enjoyed at least once
a year.
Have Fun
Make new friends and catch up with old ones.
There are many fun receptions to do just that!
C’mon...Do You Really Need One More
Reason?
Register online and open your doors to a
world of resources for you – the professional
REALTOR®.
www.REALTORWorldColorado.com.
 Logging into CAR Website Easy as 123!
Well ok it takes a few more steps than that,
however it is real easy, honest! Once in you
can and we recommend that you change both
your user name and password to something
that is easy for you to remember. Follow the
instructions below:
1. Go to www.ColoradoREALTORS.com
2. In the upper right corner log into “my
account”
a. Type in your Username which is the e-
mail address CAR has on file, unless you
have physically changed it yourself.
b. Type in your Password. It is your NRDS
number, unless you have physically
changed it yourself.
3. Don’t know this information? You can
either:
a. Click “need help” above “username” or
b. Call the CAR office at 303-790-7099 or
800-944-6550
[page 7]
4. Once you are in:
a. Scroll down and click on “edit this
information.”
b. Go to username and password and
change them to something that is easy
for you to remember
5. Then scroll to bottom of the page and
click on “Update Account Info”
Once these steps are completed you will have
access to the member side of the CAR website
and many additional personal features under
your account including uploading your photo
to the “Find a REALTOR” section and a solution
to keeping track of all your education in one
place.
Landlords, Tenants and
the Recession
By: Peter Meer
The current recession (or depression
depending on who you talk to) has created
a different owner/tenant psychology then I
have seen in the last decade. Some of those
changes are outlined below.
Let’s start with the owners. Tenant turnover
in rental property is to be expected. When a
tenant does not renew the rental agreement
for another year, the owner will certainly face
“make ready” costs along with, advertising,
a potential vacancy period, change of locks,
and possibly higher management fees to
find the replacement tenant. None of these
things are any different than they have been
for all these years, however, now I am seeing
owner insistence on doing the “make ready”
themselves. Literally flying or driving to
Denver and doing the painting and other non-
technical repairs with family and friends. They
are also out shopping for building items that
are on sale.
Given the above, you might think they are
“saving” a ton of money over having the
management company arrange for the work.
In most instances, it is costing the owner more
dollars for repairs and lost rent than if they
had the management company handle the
make ready.
Tenants have changed as well. I am seeing
much more bargaining on price or other lease
terms. It is not unusual for a potential tenant
to offer $100 /month less than the advertised
price. Be prepared to take a lower rental price
rather than have a longer vacancy.
I have concluded that this recession is
causing more owners than ever to physically
get involved in repairs on their property.
Additionally, tenants are in a position to
bargain more aggressively about price. My
crystal ball is not working well enough
to see the end of these two more recent
developments. As is always the case in
business, we must deal with the market that
exists.
Peter Meer is the President/Broker of Meer &
Company, Inc., (303) 322-1550, and manages
150 single-family units in metro-Denver. Mr.
Meer is an expert witness and holds the Master
Property Manager (MPM) designation awarded
by the National Association of Residential
Property Managers (NARPM). He holds the
Certified Residential Management Company
(CRMC) designation awarded by NARPM and has
also served on the National Board of Directors.

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[page 8]
Legal Digest
Bankruptcy and Short Sales
By: Jon Goodman and Karen Radakovich
Listing brokers are typically hurt when their the ability to easily close on the short sale. An
short pay-off sellers file bankruptcy. Real Es- owner who is motivated to close on the short
tate brokers need to have a basic understand- sale typically needs to pay his bankruptcy
ing of some features of bankruptcy law to attorney an extra fee to obtain permission
avoid wasting their time and other resources. from the court to close on the short sale. An
owner who is still living in the home typically
Generally, the filing of the bankruptcy is bad needs to move out earlier with a short sale
for a broker listing property that is worth less than he would otherwise need to if he just let
than its mortgage debt. The broker listing the the foreclosure and bankruptcy run naturally.
home for the owner is typically attempting to Since bankruptcy can minimize some of the
assemble a “short sale” transaction in which bad consequences of a foreclosure for a bor-
the seller’s mortgage lenders agree to accept rower, and give the owner a longer period of
less than they are owed in exchange for releas- time to remain in his home without making
ing their mortgages to facilitate a sale at the rent or mortgage payments, bankruptcy
market value. (For more detailed discussion attorneys generally discourage their clients
of short sale transactions, please
The negative credit from following through with the
see: Short Pay-Offs and Redemp-
tions, which can be found at consequences of the bother and expense of closing
on a post bankruptcy short pay-
http://www.frascona.com/re- bankruptcy tend to off transaction.
source/jag1203payoff.htm ) overwhelm the credit-
The psychological benefit
When a homeowner, who preserving benefits
of closing on a short sale and
is still living in the house, files of a short sale over a avoiding a foreclosure some-
bankruptcy, it generally hurts the foreclosure. times motivates a seller to follow
likelihood that the short pay-off through with the bother and
transaction will close. Since short sale sellers expense of obtaining permission from the
rarely receive proceeds from the sale, their bankruptcy court to close. Some credit reha-
main financial incentives for closing on a short bilitation benefits may still remain for a post
pay are to reduce their lender’s post sale loss bankrupt homeowner who avoids a foreclo-
and therefore their own post sale liabilities; sure. Yet few bankrupt sellers are tenacious
and to absorb less of a credit blemish than enough to close on a short sale. Brokers can’t
if the lenders foreclosed. The bankruptcy advise sellers to ignore the advice of their
diminishes these incentives by eliminating bankruptcy lawyers. Instead, brokers should
the lenders’ ability to pursue their loses all vet whether their sellers are likely to file bank-
together. The negative credit consequences ruptcy before taking the listing.
of the bankruptcy tend to overwhelm the
credit-preserving benefits of a short sale over For a more in depth version of this article,
a foreclosure. Psychologically, once the debtor see www.coloradorealtors.com/applica-
has thrown in the towel by filing bankruptcy, tions/Bancruptcy.pdf.
the debtor is less motivated to avoid the
stigma of a foreclosure. Disclaimer -- Content is general information
only. Information is not provided as advice for a
Some bankrupt sellers are actually hurt by specific matter, nor does its publication create an
closing on a short sale. Because the filing of attorney-client relationship. Laws vary from one
the bankruptcy puts the listed home into the state to another. For legal advice on a specific
bankruptcy estate, the owner no longer has matter, consult an attorney.

[page 9]

Help CARHOF–
Participate in its
Online Silent
Auction
CARHOF launched its third silent auction
the first week of September. They are accept-
ing auction items of any value, and 50% of
the winning bid will go back to the dona-
tor’s member board and 50% will go to the
winning bidder’s member board CARHOF
funds. The auction will end the last day of
REALTOR® World (the State Convention)
on October 20th.
This is a great chance to support affordable
housing and increase CARHOF funds for
your association. Members can contact Julie
Bramer at jbramer@ColoradoREALTORS.
com with auction items and questions. You
can view the Auction items and bid online by
going to www.CARHOF.org.
©2007 National Association of REALTORS
Think of it as a
new business magnet.
Your REALTOR® pin does more than just identify you as a
proud member of the National Association of REALTORS®. It’s
a powerful new business tool, one that attracts attention and
Business Plan from page 5
in all the new fangled gadgets and latest fads,
but to me, it’s the tried and true fundamentals
that always pull us through the rough times.
And if you keep your eye firmly planted on the
basics, I think you’ll do just fine in 2010 and
beyond.
Tell me what you think about planning for
2010. Will it be a better year than 2009? Why
or why not? Do you have examples of how
you’re planning you’d like to share? I’d love to
hear from you. E-mail me at Bob@Corcoran-
Coaching.com.
Corcoran will be a featured speaker at the
REALTOR® World – the CAR Annual Conven-
tion. He will lead two sessions on “Business
Planning – Building a Business That Works,”
on Monday, October 19 from 3:45 p.m. to 5:15
p.m. (foundational) and Tuesday, October 20
from 1:30 p.m. to 3 p.m. (advanced).
Register online at www.RealtorWorld
Colorado.com.
Bob Corcoran is a nationally recognized speaker
and author who is founder and president of
Corcoran Consulting Inc. (CorcoranCoaching.
com, 800-957-8353), an international consult-
ing and coaching company that specializes in
performance coaching and the implementation
of sound business systems into the residential or
commercial broker or agent’s existing practice.
We look forward to hearing from you. Sign up
TODAY for your complimentary business con-
sultation. http://www.CorcoranCoaching.com/
bpw.php.
starts conversations. Simply wearing it lets potential buyers
and sellers know on sight alone, that you’re the person they
can trust for all their real estate needs.
Tell them. Show Them.
[page 10]
Wear your REALTOR® pin with pride.
Make Faxing an
Out-of-Office Experience
By: Steve Adams

Most real estate brokers today understand me look like I’m very high tech, even though
the need for speed – particularly in times like MyFax is incredibly easy to use.”
these, where a slow response can mean the
Prescott has found that MyFax helps him man-
loss of one of the few opportunities available.
age documents more efficiently. Rather than
Yet even the most conscientious can only be
purchasing a scanner, he says he simply faxes
as good as the technology they’re using al-
documents to himself from a fax machine.
lows them to be. Which brings us to faxes.
“That’s a lot faster than scanning pages one
When crunch time comes and important doc-
at a time, saving each one, then moving on to
uments have to get from here to there quickly
the next,” he states. “MyFax has allowed me to
and securely, faxing is usually the method of
make all of our document management a lot
choice. Of course, faxing from a machine is not
more electronic.”
without its issues.
All also like the fact that since documents
“The problem is fax machines are stationary,
sent with MyFax are electronic they only print
and we agents are not,” says Don Stafford,
the pages they choose to print, which helps
a real estate broker with Coldwell Banker
them save the cost of paper and toner while
Residential in Vista, California. “Someone can
being more environmentally responsible. They
send something to your office and you don’t
save on energy costs as well since they’re not
know it until you get back, maybe hours later.
powering a separate machine.
We typically have multiple offers going at one
time, and need to move quickly on them. Not “If you work with faxes on a regular basis I’d
having the information the minute it’s faxed highly recommend MyFax,” opines Stafford.
gets in the way of that.” “When you spend a good part of your day out
of the office as we real estate agents do, it’s a
That sense of urgency is what has driven real
difference-maker.”
estate brokers to seek out a better way to send
and receive faxes. Each landed on the same
solution – the MyFax Internet fax service.
Steve Adams is Vice President of Marketing
“The 24 x 7 direct delivery of faxes was the for Protus (www.protus.com), provider of the
big selling point for me,” says Chris Prescott highest quality Software-as-a-Service (SaaS)
of Coldwell Banker Burnet in Edina, Minne- communication tools for small-to-medium
sota. “My faxes come right to my email inbox businesses (SMB) and enterprise organizations,
instead of get stuck in a machine back at the including my1voice, the cost-effective, feature-
office, so there are no delays between the rich virtual PBX phone service that travels with
time they come in and the time I see them. the user from phone to web, award-winning
MyFax works anywhere I can get an Internet MyFax, the fastest growing Internet fax service
connection.” and Campaigner, an email marketing solution
with advanced automation features. Steve can
Sandy Brown, an agent with Coldwell Banker
be reached at sadams@protus.com.
Residential in Irving, Texas says one of the
“hidden” benefits of using MyFax has been the
impression it makes on her clients.

“I receive faxes all day on my iPhone,” she

states. “When clients see that they really have
the feeling that I am on top of things. It makes

[page 11]
 High Expectations
Information provided by Hanley Woods Intelligence Report.

Expectations for economic growth in the second The Economy

half of the year are higher as new trickles of im-
The consumer confidence index increased in
proved economic data become available. Both new
August following two straight months of declines.
and existing home sales posted their fourth con-
The index increased to a reading of 54.1 in August
secutive month of gains in July which at least shows
from a revised July figure of 47.4. Both component
that the artificial drawdown in interest rates by
indexes also increased in August. The present
Fed purchases of U.S. Treasuries along with the gov-
situation index increased from the previous month
ernment’s homebuyer tax credit are bringing some
to a reading of 24.9 from 23.3 last month. The
consumers off the sidelines. Leading economic
expectations index increased to 73.5 from 63.4 in
indicators also increased for the fourth consecu-
the previous month. The expectations index is now
tive month in July, which suggests that conditions
at its highest levels since December 2007 which
should continue to improve in coming months.
shows consumers have a more positive outlook
However, the road to a complete recovery is far about the future.
from clear. When the various incentives for home
Leading economic indicators posted gains for the
and auto purchases expire, the short-term surge
fourth straight month in July. The leading index is
in demand will likely fade in the face of a murky
now at its highest levels since June 2008. The lead-
employment picture. While it is unlikely we will
ing index recorded a reading of 101.6 in July which
see the bottoms set in March again, the monetary
is a 0.60 point gain from June levels. The index is
policy decisions ahead for an exit plan away from
up 3.0 points from its levels six months ago when
the strategy of perpetually low interest rates and
it stood at 98.60 in January. This month’s increase
huge increases in money supply could be nearly as
was driven by increasing stock prices and a large
important as the decision to implement those strat-
drop in initial unemployment claims.
egies to begin with. Chairman Bernanke stated last
week that “Although we have avoided the worst, Housing starts reported an unexpected drop in July
difficult challenges still lie ahead,” suggesting that while building permits also fell from the previous
he too may see the challenges in reversing the flood month. Total housing starts eased 1.0% in July as
of liquidity. builders cutback on construction activity.
continued on next page
[page 12]
However, the declines were due to a drop in multi- Housing Market
family activity while single-family starts increased
New home sales increased for the fourth consecu-
1.7% from June levels. Total building permits
tive month in July which further suggests that
declined 1.8% from June although the story here
conditions in the housing market may finally be
is the same as it was with housing starts. The
stabilizing. Seasonally-adjusted new home sales
single-family segment continued to show strength
jumped 9.6% from the previous month to an an-
by increasing 5.8% while multi-family permits fell
nual rate of 433,000 units. This followed a 9.1%
over 25%.
increase in new home sales just last month in June.
The consumer price index in July showed virtually New home sales for the previous three months were
no inflationary price pressure on the consumer level also revised higher by 34,000 units. The annual
due to falling food and energy prices. Consumer pace of new home sales is now at their highest
prices remained unchanged from the previous levels since September. In July, median new home
month on a seasonally-adjusted basis while core prices declined slightly to $210,100 from an up-
consumer prices increased 0.1% from June on a wardly revised price of $210,400 in June. Median
seasonally-adjusted basis. On an unadjusted basis, new home prices are down 0.1% from last month
headline CPI fell 2.1% from its year ago levels and are 11.5% lower than the same year-ago period.
while core CPI increased 1.5% year-over-year in Increased competition from the existing homes
June. This is the fifth straight month that headline market, especially foreclosures and short sales, has
consumer prices have recorded a year-over-year caused median new home prices to fall back to
decline and the largest annual drop in prices since their lowest levels since March. Median new home
1950. Core prices recorded its tamest annual prices have now recorded seven straight months of
increase since February 2004. year-over-year declines.

Northtree Tennis Courts

There’s a lot to “love”

at Banning Lewis Ranch.
mes
new ho
• Brokers Welcome - Guest Builder co-ops start at 4%
• Over 40 plans. 10 neighborhoods. Open daily. Now selling.*
• Base pricing from the upper $100,000s
great
lifes tyle
• Award-winning public K-8 charter school
• More than 50 acres of parks and trails Outs
Maga ide
• Tree-lined streets & front porches z
rank ine
Colo ed
• Award-winning Recreation Center with ra
as th do Sprin
e# gs
Jr. Olympic pool, tennis courts and more live in 1 place to
the U
• $91/mo Homeowner Value Package S!

more value • $8,000 Up Front Tax Credit for 1st Time Buyers
Call 719.522.2432 or visit BLRRealtors.com
Banning Lewis Ranch Management Company, LLC is the master developer of Banning Lewis Ranch, not a Guest Builder. The consumer should look to the Guest Builders for more information regarding homes. Pricing reflects base prices,
which are subject to change without notice. Banning Lewis Ranch Academy was named Outstanding Educational Facility and received a Gold Hard Hat Award for the Best Projects of 2006. The Northtree Ranch House recreation center received
a 2008 Gold Nugget Award of Merit for Best Public/Private Recreational Use Facility. The broker co-op commission amount is based on current information from the Guest Builders. Such commissions and the method of calculation thereof
are determined by the Guest Builders and are subject to change in the future without notice at the discretion of the Guest Builders. Banning Lewis Ranch Management Company does not set or limit broker commissions. The Homeowner Value
Package (Banning Lewis Ranch Metro District Operating Fee) is a required $91 per month fee for Northtree residents. For tax credit information refer to www.irs.gov and www.hud.gov. * Not all neighborhoods may have onsite sales
representatives. To reference the Outside Magazine article refer to http://outside.away.com/outside/destinations/200908/best-towns-america-intro.html.

[page 13]
 Invest in Your Future – Invest in PSF!
2009 Investors - Updated 09/1/09

NAR Presidents Circle

($1000 min. to PSF and $2,000 to National Political Parties and/or NAR-Selected Federal Candidates)

Joe Divito Amy Dorsey Michael Marcus Scott Matthias Chris McElroy Ron Myles

Bill Osnowitz Bonnie Smith-Allen Debbie Tamlin Kay Watson

Golden R - $5,000+

Bonnie Smith-Allen Amy Dorsey Kit Cowperthwaite Scott Matthias Chris McElroy Ron Myles

Kay Watson

Crystal R - $2,500+

Mark Donahue Michael Marcus

Sterling R - $1,000+

Ken Anderson Vicki Burns Kevin Cook David DeElena Erika Doyle Jack Fox

Bob Fullerton Jace Glick George Harvey Toni Heiden Roy McAnally Brenda Moody

Laura Olive Bill Osnowitz Carolyn Osnowitz Wynne Palermo Linda Romer Todd Terry Storm

Robert Walkowicz James Wanzeck Lon Welsh John Wendt Greg Zadel

Patriot Club - $500+

Carla Bartell - Jack Beuse - Kendall Curtis - Gretchen Faber - Walter Fitzpatrick – Jay Gupta - Kathleen Harken - Rick Kness
- Michael Labout - Charles McNeal - Charles Miller - Annette Miller - Randy Moser - Ronald Myles - Tom Quinlan - William
Roberts - Patricia Wills - Kouri Wolf
[page 14]
Capitol Club - $250+
Your Voice is Heard!
With the help of the Political Survival Fund
(PSF), the Colorado Association of REALTORS®
recently worked to defeat efforts to:
- Charge a substantial tax on the transfer of
all real property.
- Place a cap on real estate commissions.
- Require a seller to provide their buyer
with 12 months of energy usage and bill-
ing history – an unnecessary mandate.
- Expand authority of a local government to
charge unreasonable impact fees.
REALTORS® have also been successful in:
- Protecting REALTOR® liability relating to
the installation of Carbon Monoxide
Alarms.
- Protecting the right of real estate brokers
to facilitate private contracts of sellers
entering foreclosure.
- Preserving private property rights.
Help real estate flourish – join your peers and
invest $99 in PSF. It is the best investment you
can make in your career.
To contribute, visit www.ColoradoPSF.org or
call 303.790.7099

What will you be doing October 18-20?

Sadly, sitting by yourself, in your office, wondering

if you’re going to have to show the same couple 20
houses again while you’re really worried about all
the new contract changes and how they affect your
business.

You’ve just took the contracts update course, got

CE – and better yet you understand the changes.
You also may have found a buyer for your listing that
can’t sell from a REALTOR® across the state. Things
Winner!
couldn’t be better - but they are because you just
$1000
won $1000 at the exhibit hall reception.

sponsored by:

www.REALTORWorldColorado.com

[page 15]
Reciprocity/License
Recognition: Where
Are We?
By: Dick Clark, Esq.
The phrase “license reciprocity” actually
refers to three different legal concepts: license
reciprocity, license recognition and payment of
commissions or fees to out-of-state licensees.
License Reciprocity is the concept of one
state permitting a salesperson or broker to
engage in real estate brokerage based on a real
estate license issued to that person in another
state. Typically, reciprocity is created by two
states entering into a reciprocal agreement. For
many years, Colorado had license reciprocity,
meaning the state had reciprocal license
agreements with a few other states, such as
Wyoming and New Mexico.
In 2008, as part of sunset review of the
Division of Real Estate, the Colorado legislature
abandoned the concept of license reciprocity
because Colorado law adopted limited license
recognition. Thus, Colorado’s reciprocal
agreements with other states were terminated.
License Recognition adopted in 2008 with
limitations by the Colorado legislature, arises
from state licensing laws, not from interstate
agreements. In Colorado, pursuant to C.R.S.
12-61-103(b)(4) an applicant for a broker’s
license in Colorado who has been licensed
in another state need only take the Colorado
portions of study plus some basic courses.
More importantly, an applicant who has held
a real estate license in another state for more
than two years and passed an exam to obtain
that license may receive a Colorado broker
license of she/he “possesses credentials and
qualifications that are substantially equivalent”
to requirements in Colorado. C.R.S. 12-61-
103(6)(b). This law is intended to permit
qualified brokers from other states to work in
Colorado but still protect the consumer.
Out-of-State Licensee (OSL) receiving a
share of commission is the concept by which a
licensee in one state can be paid a referral fee
or cooperating share of a commission arising
from a transaction in a state where the broker
is not licensed. This is a state-by-state analysis
[page 16]
This column is a legal resource for local associations,
local association counsel, and REALTORS®.
of applicable laws, rules, and court decisions.
For example, some states preclude an OSL
from entering a state in connection with any
transaction. Other states permit entry, but the
OSL cannot conduct negotiations in the state.
Colorado has one of the more lenient rules.
CREC Rule 23 provides that a Colorado broker
can pay a share of a commission or referral fee
to an OSL if:
1. The OSL maintains an office in the state
where the OSL is licensed;
2. All advertising, negotiating, contracting
and conveyancing must be done in
Colorado in the name of the Colorado
broker; and
3. The total commission must be deposited
in the account of the Colorado broker, and
later disbursed to OSL.
In short, Colorado’s license recognition
statute, C.R.S. 12-61-103 and CREC Rule 23
promote a broker’s ability to handle cross
border transactions and operate in more than
one state. Hopefully, surrounding states will
offer similar opportunities to Colorado brokers.
Dick Clark rclark@rothgerber.com or 303-628-
9531 (direct) is a lawyer at Rothgerber Johnson
& Lyons LLP. The firm regularly advises and
represents brokers and brokerage firms to avoid
liability and assure compliance with Commission
rules. This Article is published for general
information purposes only. The content should
not be construed as legal advice or opinion. You
are urged to contact a lawyer concerning your
specific legal situation. Determination of the
need for legal services and the choice of a lawyer
are extremely important decisions and should
not be based solely upon advertisements or self
proclaimed expertise.
 Turn Dysfunctional E-mail Marketing
to Effective Target Marketing
By: Tyrone Adams
At some point in time since the beginning
of the e-mail craze, we have all thought “I
wonder if my e-mails are going through?” The
following are some tips that will help you turn
your dysfunctional e-mail marketing efforts to
functional!
• What you are writing in the body of the
email. If this is your first attempt to get in
touch with a prospect, what are you putting in
the email? A dissertation? Layout exactly what
you want the recipients of your message to
do, and design the message to make that path
clear and easy for them to follow. Look at your
emails like an initial cold call.
• Are you sending attachments in the first
email? C’mon. Email 101. No attachments! It’s
hard enough sending an unsolicited email to
a prospect. Now you´re adding more barri-
ers and increasing the chances of your email
winding up in their spam box or junk email
folder. No attachments until that information
in the attachment is solicited by the person.
• Are your messages tailor made? Yes it is
true bulk e-mail is fast and cheap, but it is
not as effective as a customized message to
a group or individuals. Truly successful email
marketing consists of personalized messages
being sent to customers individually and only
gives them what they are interested in. Do
your homework find out what they want.
• Is this what you want to send? Take another
look before you send a message. Make sure
your message is clear, your grammar is correct
R
othgerber Johnson & Lyons has more
than 30 years’ experience advising real
estate brokerage firms across Colorado
in commercial, residential, property manage-
ment, investment, leasing, industrial, resort,
and farm and ranch transactions.
From listing and commission issues to
licensing, regulatory and tax matters, we assist
with the legalities of brokerage needs.
Denver · Colorado Springs · Casper
[page 17]
for the audience you are trying to reach and
there are no spelling errors.
• To use html or text? With all the email filters
people use today, you will increase your odds
by sending a text message only rather than
trying to get fancy with formatting, graph-
ics and pictures. The prospect really doesn´t
care about how beautiful your email looks;
they care about the core message. Besides,
they will never even get a chance to see your
beautiful masterpiece in an html email if it’s
winding up in the trash.
Are you using too many spam words? The
specific words you are using in the body of the
email can be the culprit which is sending your
email directly into the trash or spam box. In
other words, you are using words that are of-
ten identified as spam and in turn, your email
is getting flagged and deleted. The prospect is
not getting a chance to, at the very least, see
your email let alone read it and have a chance
to respond accordingly.
Remember for effective email marketing you
need to deliver a compelling opening state-
ment that’s going to grab their interest and
stimulate a conversation. Because there’s no
one to cut you off in an email or stop you from
persistent pontification, people have ten-
dency to ramble on and on in an email, giving
the prospect the life story of the product or
service they want them to consider. Keep it
short and focus on the one or two benefits,
opening up the opportunity to have a dia-
logue. That’s it.
· Affiliated business · Licensing
arrangements · Listings and contracts
· Commission disputes and · Oil & gas leases
collections · Regulatory matters
· Environmental challenges · Tax matters
· Homeowners’ · Title issues
associations · Trials/appeals
· Insurance
Contact: Dick Clark - Kristin Bronson
303-623-9000
303-623-9000 · www.rothgerber.com
 News Bytes
4,560 Mortgage Licenses in Colo. Deactivated
According to the Colorado Division of Real
Estate 4,560 mortgage broker licenses were deacti-
vated on August 31, 2009. The Colorado General
Assembly passed House Bill 1085 in 2009. This
bill became effective August 5th, 2009. House Bill
1085 defines circumstances in which the Director
may inactivate a mortgage loan originator license if
they have failed to comply with the education and
testing requirements. The Mortgage Loan Origina-
tor reactivation form may be found at: http://
ow.ly/nqyP.
Application Available for 2010 LPC
Would you or someone you know like to serve
on the 2010 LPC (Legislative Policy Committee)?
Submit your application today. The deadline is
Monday September 21, 2009 to apply. Go to www.
ColoradoREALTORS.com and then click on the
Government link.
Well Permit Data & Images Free Online
As of July 1st, 2009 the Division of Water Re-
sources has made Well Permit Data & Images avail-
able for free online at http://www.dwr.state.co.us/
WellViewWeb/. You may search for a specific well
permit by several query options, and once located,
you can view, save, print or e-mail images from the
permit file.
Well View Web is updated daily with new
information. Therefore, you can check on pending
applications to see if a permit has been issued.
Please note that it will, on average, take 1-2 weeks
after a permit number has been issued to be able to
view the actual imaged permit on the website.
Please refer to the documentation on the website
for application help, FAQ’s, and troubleshooting
help. You may also contact the Records Section at
303-866-3447 from 9:00AM – 4:00PM (M-F) for
assistance using the tool.
[page 18]
Commercial Expo for the Commercial
Professional
The Rocky Mountain Commercial Real Estate
Expo is one of the most heavily attended real estate
conferences in Denver for the industry. This is
a great opportunity to obtain up-to-the minute
information on every submarket and product type
in the metro area. It is a chance to network with the
industry’s top professionals and make great connec-
tions with decision-makers. To view and register for
this excellent program go to www.DMCAR.COM.
New Sign Benefit for CAR Members
Do you need new “For Sale” signs? How about
a nice new sign for that commercial building you
are trying to sell? RMD Signs is now offering CAR
Members discounts on sign materials. Call 303-
573-5500 for the current special and mention that
you are a CAR member when placing your order to
receive your discount. RMD is an in-house FULL
SERVICE signage manufacturer that can help
you with any type and size of sign. Many of their
competitors come to RMD to ultimately construct
their signage needs. Coming directly to the source
will save you more than money! Established in
1976, the RMD staff brings hundreds of years of
collective experience to your project. Learn more
about RMD at www.rmdsigns.com or visit their
booth #414 at the REALTOR® World exhibit hall
this October 19-20.
continued on next page
In Memory of Nancy Luby
Nancy Luby a broker with Distinctive Properties
and a member of the Denver Board of REAL-
TORS® passed away last month on August 25th.
The entire REALTOR® organization has lost an
energetic, talented and immensely innovative lady
who personified what it means to be a dedicated
and outstanding volunteer. She was not only a
friend and mentor to a long list of REALTORS®
but was instrumental in promoting Colorado’s
involvement in the international real estate arena,
encouraging others, to become members of the
Certified International Property Specialist network
and will be long remembered as a vital contribu-
tor to local, state and national efforts to bring the
dream of private property ownership into the world
arena.
Don’t Miss a Great Chance for CE, Networking
and Fun!
If you haven’t already make sure you join your
colleagues and friends at REALTOR® World, the
CAR State Convention, this October 18-20 at the
Broadmoor Hotel in Colorado Springs. One day
passes are available and the two-day exhibit hall is
back. Register at www.RealtorWorldColorado.com.
CARHOF Board Approves Grants applications
Donations this grant cycle are $204,810.98 and
total donations for 2009 are $290,098.98. Total
donations since inception are now $6.8 million.
Although CARHOF grants are significantly
lower this year, CARHOF continues to be a
reliable funding source for our nonprofit housing
partners. GREAT JOB to all our participants,
contributors and volunteers for sticking by CAR-
HOF during the recession and for making sure
President’s from page 4
• Cheryl Burns, Association Executive
Representative, Glenwood Springs
Association of REALTORS®
• Kevin J. Borman, Northwest District Vice
President, Keller Williams Grand Junction
• John R. DeWitt, Northeast District Vice
President, RE/MAX Alliance-Greeley
• Bob Fullerton, Mountain District Vice
President, Glenwood Brokers, Ltd.
• Karen L. Levine, Metro District Vice
President, RE/MAX Alliance
[page 19]
we continue to fund critical housing programs in
Colorado. The deadline for the next grant cycle is
March 1, 2010. For more about CARHOF go to
www.CARHOF.org.
The CARHOF Board approved $59,000 of state
funds to the following organizations:
Mile High Operating support to provide loans 5,000.00
Community Loan to affordable housing developers in
Fund Denver/metro area, El Paso, Pueblo,
Larimer, Weld, Clear Creek, Gilpin,
Summit & Eagle Counties
Housing Colorado Sponsor Housing Colorado Now 9,000.00
Conference Oct. 13-16, which
provides professional development
& networking opportunities for
housing pros.
The Lung Subsidize housing costs for lung 9,000.00
Connection transplant patients & operating
expenses.
Funding Partners House to Home Ownership Program 9,000.00
(H2O), a revolving loan fund for
1st time homebuyers. Up to 5% of
purchase price, 0% if paid within
24 months.
Colorado Down payment assistance & 9,000.00
Housing closing cost, 80% ami or below, low
Assistance Corp interest loan. 95% for loans, 5% for
administration.
HERO Alliance Operating costs of educational & 9,000.00
referral services to help individuals
with disabilities achieve hom-
eownership. Adding a post-closing
support program.
Habitat for Assist with the construction of 5 9,000.00
Humanity of homes and provide support for
Colorado affiliate training.
• Ted L. Talmon, Southwest District Vice
President, Gallant Real Estate Company
• Preston R. Troutman, Southeast District
Vice President, RE/MAX Royal Gorge
Finally, I thank the CAR Staff for their time,
talent, and dedication to all of us. They wake-
up each morning and make our goals and
needs their mission. They truly have great
minds and hearts. I also thank Bob Golden for
his guidance, incredible support, and terrific
sense of humor. It’s been my pleasure to
serve and I have had a ton of fun! Thank you!
 UPCOMING EDUCATION
GET DESIGNATED - STAY EDUCATED

Short Sales & Foreclosures (SFR)

Dates: October 2, 2009 8am-5pm at Pueblo Assoc.
November 19, 2009 8am-5pm at Grand Junction Area Assoc.
Instructor: Chandra Hall
Credit: 7 Hours CE
Fee: Early bird= $59 R’s and $79 non members (09/18 for Pueblo, 11/05 for GJAA)
$89 R’s and $109 non-members

Nearly one-third of all existing homes sold recently were either short sales or foreclosures, ac-
cording to National Association of REALTORS® data. To help REALTORS® meet the needs of home
buyers and sellers who need these services, NAR has launched a new Short Sales and Foreclo-
sure Resource (SFR) Certification.

The SFR certification program is offered by the Real Estate Buyer’s Agent Council (REBAC) of NAR.
The program includes training on how to manage short sale, foreclosure, and real-estate owned
transactions, and provides resources to help REALTORS® stay current on national and state-spe-
cific information as the market for these distressed properties evolves.

To earn the certification, REALTORS® must complete a one-day education program, either in-
person or online, as well as three one-hour Webinars. For more details visit the new website:
www.REALTOR.SFR.org for additional information.

CE Classes All in One Place

Get all your CE this year in one place – REALTOR® World! You
can earn up to 10 hours worth of CE credits when you register
to attend REALTOR® World next month. With your full registra-
tion you receive the full benefits of CE Classes starting with
a Contract Update course on Sunday afternoon, October 18,
culminating in the CREC Annual update on Tuesday afternoon, October 20. There will be a lot
of mental morsels in between at the education sessions. Bring a friend and come, learn and
network into 2010 at REALTOR® World. Courses available for CE credits are below:
Sunday, October 18, 2009 Tuesday, October 20, 2009
Contracts Update Course - 3 CE Credits Short Sales: Behind the Scenes - 2 CE Credits
Top 10 Risk Management Issues - 2 CE Credits
Monday, October 19, 2009 Legal Panel - 1 CE Credit
Transnational Referral Certification Course - CREC Annual Update Course - 4 CE Credits
3 CE Credits What’s It Worth? - 4 CE Credits
Green is Gold- 1 CE Credit International Taxes 201 - 1 CE Credit
Up a Creek Without Any Water- Water Law - Negotiating Effectively - 1 CE Credit
1 CE Credit

For more information about additional courses that will be available

go to www.ColoradoREALTORS.com.

[page 20]
 $ $
o u$
gY
Sa
vi
n
DISCOUNT PARTNERS
FOR REALTORS®
Take advantage of the following discount Health Insurance for CAR Members:
programs you get for being a CAR member. Nicholas Hill Benefit Group, Inc., is proud to
offer you their specialized service created to
Nationwide: CAR members can receive a assist REALTORS® in their search for the right
special discount on auto insurance from plan. To learn more, call 1-866-631-1709.
Nationwide®. Contact agent Andrew Weaver,
LUTCF, Mountain Plains Agency, LLC, at 877- American Furniture Warehouse: Looking NEW
609-0800, or email: weavea11@nationwide. for the perfect closing gift? AFW will discount
com. $25 for each $100 Gift Card purchased by CAR
Members up to a $500 gift card. To purchase
T-Mobile: CAR members can take advantage your closing gift cards please visit the
of several discounts. For new service or to “Resources” tab on the CAR website and select
transfer your current number to T-Mobile call the AFW link.
1-866-464-8662 and use promotional code
9727 TMOFAV; Existing T-Mobile users call 877- RMD Signs: CAR members receive on sign
453-8824 and reference code 4471650. merchandise. Please call 303-573-5500 NEW
and mention you are a CAR member for
CO Alarms: Purchase high quality Carbon the current special. RMD offers a variety of
Monoxide alarms in bulk at a discount. signs including building signs, “For Sale”
Visit www.logisticssupply.com and use signs, posters, banners and more. Visit www.
Login:119008 and Password: 7099 or call 866- rmdsigns.com for for more information.
577-4477, ext 3421.
Technology Helpline: CAR members
CREC Contracts: Agent Form Manager can call the Technology Helpline FREE at
real estate contract software is available to 1-866-432-3027(toll-free) between the hours
CAR members for only $50 for a 12-month of 8a.m. and 5p.m. Monday through Friday.
license. Get your copy today at www. Call these technology experts for all your
AgentFormManager.com. Enter coupon code frustrating and confusing tech problems.
“CAR” during on-line checkout.
REALTORS® Legal Hotline: The REALTORS®
UPS Overnight: Save on overnight shipments Legal Hotline is a service which provides the
– discounts include $1.50 off UPS Next broker and one additional designee from each
Day Air Letters and 10% off UPS Next Day REALTOR® office direct, toll-free access to a
Air. Call (800) 325-7000, and mention code qualified real estate attorney. Contact Trudy
#P6000983A5. at thammond@ColoradoREALTORS.com for
details.

COLORADO CRS CHAPTER #1

All CRS courses are $250 or $225 for Chapter Members.
CRS 205 Financing and Tax Class Visit us at booth #106 at
November 3rd - 4th, 2009 REALTOR® World - CAR Convention
2009 CLASS SCHEDULE

Instructor: Tina Daniel October 18-20, 2009

Co-Sponsor: Denver Board &
CRS Chapter #1 Breakfast Meeting
CRS 202 The Sales Course Tuesday, October 20, 7:30am
November 5th-6th, 2009 The Broadmoor Hotel
Instructor: Chuck Bode $40/member. Register for this event online at
Co-Sponsor: Glenwood Springs www.RealtorWorldColorado.com.

Course descriptions & registration at www.ColoradoCRS.com

[page 21]
 WHY DO REALTORS® ATTEND
REALTOR® WORLD?
REALTOR® World – The CAR State Convention
has been around for 89 years. There is a simple
reason it draws thousands of REALTORS® each
year.
So why do REALTORS® keep attending each
year? For starters you can stay up to date on
your continuing education needs, share ideas
with others in your industry, learn about new
products, services and techniques to help you
in your business, and maybe have a little fun
and make a few new friends. But if you don’t
believe us here are some comments from your
fellow REALTORS®:
“I started going to the CAR Convention before
I thought I could afford it. It was about seven
years into my real estate career and I had two
kids, had just bought the office I had worked
in for five years and registration, lodging
and food sounded like a lot of money. I bit
the bullet and drove down from Grand Lake
to Colorado Springs on Monday morning (a
three hour drive), so I would only be in a motel
for one night not two, and was blown away
by the variety of classes and the class of REAL-
TOR® information I picked up in just two days.
I have been going every year since and did I
mention the fun? You can’t beat the quality of
information and the contacts you pick up at
this amazing local event by going anywhere
else. I go to other REALTOR® Conventions too
but I pick up more valuable contacts at the
CAR convention because they are all local
people I am more likely to do business with.
Worth every penny!”
Andrea Cox – Grand Lake
OCTOBER 18-20, 2009
[page 22]
“Just as buyers are looking for value for their
hard-earned dollars in purchases - from
toothpaste to a new home - I also look for
value when spending my real estate com-
mission income. I find excellent value in the
modest fee paid to attend the annual CAR
convention, because it’s an intensive, 3-day
opportunity to connect with other REALTORS®,
affiliates, and vendors, to learn cutting edge
information, and to socialize and network
outside of the business environment. Attend-
ing Realtor World is a very valuable invest-
ment in the life-long learning, both formal
and informal, that is a necessary part of our
real estate profession.”
Anita C. Schimmel, Colorado Springs
“Really now! Is it that much trouble to pick
a day that will make you money? Every year
that I have gone to Convention it has been
an eye opening experience and it has made
me new REALTOR® friends and broadened my
knowledge even after twenty five years in real
estate. I am no big hitter but, I have made a
living in real estate all these years and I am
telling you– If you want to be an agent and
work and make money in real estate you need
to get started NOW! The first step is to meet
your competition and learn from them at the
Convention. Many excellent classes will help
you to understand more about yourself, about
customers and how to keep your attitude
“fired-up”. I can’t wait to hear Keynoter Nicho-
las Boothman explain “How to Make People
Like Me in 90 Seconds or Less”. It’s worth it to
me just to know this.”
Bill Wilson, Centennial
To learn more and register please visit
www.RealtorWorldColorado.com
 18 2009 NAR Member Profile
2009 MEMBER PROFILE CHAPTER 1: BuSINESS CHARACTERISTICS OF REALTORS®

– Spotlight on Technology
Exhibit 1-14 FREQUENCY OF USE OF COMMUNICATIONS AND TECHNOLOGY PRODUCTS
(Percentage Distribution)

Daily or nearly A few times a A few times a A few times Rarely

every day week month a year or Never
E-mail 93% 4% 1% * 1%
Laptop/Desktop computer 90 4 2 1 4
Cell phone (no email and Internet) 78 4 1 * 16
Smartphone with wireless email and Internet 42 3 1 1 53
capabilities (e.g., Treo/BlackBerry)
Digital camera 27 27 32 9 4
Instant messaging (IM) 22 10 7 5 57
Global positioning system (GPS) 22 17 15 6 39
PDA/Handheld (no phone capabilities) 13 2 1 1 83
Blogs 4 5 8 7 76
22 2009 MEMBER PROFILE
RSS feeds 3 CHAPTER
2 1: BuSINESS
4 CHARACTERISTICS
4 OF REALTORS
87
®

Podcasts 1 2 4 5 88

* Less than one percent

Exhibit 1-24 ACTIVE USE OF SOCIAL OR PROFESSIONAL NETWORkING WEB SITES

(Percentage Distribution)
Exhibit 1-15 TECHNOLOGY USE, BY YEARS OF EXPERIENCE
(Percent or Respondents Using Each Technology Daily or Nearly Every Day) AGE
Actively use social or professional
networking Web sites: ALL REALTORS®® 29 or younger 30 to 39 40 to 49 50 to 59 60 or older
ALL REALTORS REAL ESTATE EXPERIENCE
20
Yes 2009 MEMBER PROFILE 35% CHAPTER 71% 1: BuSINESS 61% CHARACTERISTICS
44% 32%OF REALTORS
19%
®
2009 Survey 2008 Survey 2 years or less 3 to 5 years 6 to 15 years 16 years or more
No 51 23 30 41 50 67
E-mail 93% 92% 90% 93% 94% 92%
No, but plan to in the future 14 7 8 15 17 14
Laptop/Desktop computer 90 89 88 92 90 88
Cell phone (no email and Internet) 78 82 71 77 77 81
Smartphone with wireless email and Internet 42 34 47 46 44 36
capabilities (e.g., Treo/BlackBerry)
Exhibit 1-19 REALTORS WITH WEB SITES, BY LICENSE AND FUNCTION
®

Digital camera (Percentage Distribution) 27 27 21 24 27 31

Instant messaging (IM) 22LICENSED AS 18 23 25FuNCTION IN 23
MAIN FIRM 19
Exhibit 1-25 AFFILIATE MEMBERSHIP OF REALTORS®
Global positioning system (GPS) 22 19 Broker- 24 Broker- 25 21 20
(Percent of Respondents)
PDA/Handheld (no phone capabilities) ALL Broker/
13 Broker Sales
15 Owner 11 Owner Associate
13 13 Sales 13
REALTORS® Associate Agent (no selling) (with selling) MAIN4Broker
FuNCTIONManager Agent Appraiser
Blogs 4 LICENSED AS 3 5 IN FIRM
4 4
Have a Web site 60% 63%
Broker/ 60% 51%
Broker- 62%
Broker- 66% 64% 62% 33%
RSS feeds 3 2 3 4 3 2
A Web site developed and/or 33All Broker
38 Sales
30 Owner
24 Owner
45 Associate
38 29 Sales
31 23
Podcasts
NAR Affiliates
maintained by REALTOR® 1
REALTORS® Associate Agent1 (no selling) 2 (with selling) 2 Broker 1
Manager Agent 1
Appraiser
Not
Note: aTotal
A Web member
site of any
provided
daily cell affiliate
by firm
phone 27 75%
usage (smartphone 66%
25
and regular cell) is 92% 80%
30 63%
27 69%
17 66%
27 66%
35 77%
30 95%
10
CCIM
Do notInstitute - Certified
have a Web site 40 2 373 140 491 384 341 363 381 2
67
Commercial Investment Member
No Web site 29 28 29 40 27 24 28 27 58
CRE - Counselors of Real Estate 2 2 2 5 3 1 1 2 *
No Web site, but plan to have 11 9 12 10 10 10 8 11 9
CRB
one -inCouncil of Real Estate
the future 3 5 1 10 6 3 10 2 *
Brokerage Managers
CRS - Council of Residential 11 17 8 14 13 19 13 10 2
Specialists To learn more and register please visit the research tab at www.Realtor.org.
IREM - Institute of Real Estate 1 1 * 7 1 * 2 *
Management
REBAC - Real Estate Buyer's 10 11 9 10 8 15 11 10 1
Agent Council

2009 Calendar of Events

RLI - REALTORS
Exhibit 1-20
®
Land Institute
REALTORS ® *
WITH WEB 1SITES, BY
* EXPERIENCE 1 1 1 * *
SIOR - Society of Industrial
(Percentage *
and Distribution) * * 3 1 * 1 * *
Office REALTORS®
ALL REALTORS® REAL ESTATE EXPERIENCE
WCR - Women's Council 4 4 3 5 4 4 6 3 *
October
of REALTORS ® 2009 Survey November
2008 Survey 2 years or less 3 to 5 years 6 to 15 years 16 years or more

7-8 NAR’s
Have a Web site
* Less than one percent Green Designation Core 60%
13-16
60%
NAR
56%
Convention
60%
& Meetings65% 59%
A Web site developed and/or maintained by REALTOR 33®
34 24 32 38 33
A Web site provided
Course- Glenwood Springs
by firm 27

27
San
32
Diego, CA28 27 26
9 Do not have a Web
NAR’ssiteGreen Residential Elective- 40 26-27
40 CAR
44 Office Closed
40 - Thanksgiving
35 41

No Web site Glenwood Springs 29 28 25 27 27 33

No Web site, but plan to have one in the future 11 11 19 13 8 8
18-20 REALTOR® World - CAR Convention
The Broadmoor, Colorado Springs
19-20 CAR Business Meetings- The Broadmoor
21 CAR District Forums and BOD Meeting
The Broadmoor
Exhibit 1-21LENGTH OF TIME REALTORS HAVE HAD A WEB SITE FOR BUSINESS USE ®
Go to www.ColoradoREALTORS.com for more information on these events and meetings.
(Percentage Distribution Among those with a Web Site)

ALL REALTORS® REAL ESTATE EXPERIENCE

2009 Survey 2008 Survey 2 years or less 3 to 5 years 6 to 15 years 16 years or more
Less than one year * *
[page 23]
1% * * 1%
1 to 2 years 26 33 92 31 16 11