State of the Live Web

Q1 2007

David L. Sifry
Founder and CEO, Technorati Inc.
dave@technorati.com
 Weblogs Cumulative: March 2003 - March 2007

78,000,000
76,000,000
74,000,000
72,000,000
70,000,000
68,000,000
66,000,000
64,000,000
62,000,000
60,000,000
58,000,000 Over 70 Million Weblogs Tracked.
56,000,000
54,000,000
52,000,000
50,000,000 Blogosphere growth remains strong with over
48,000,000
46,000,000
120k blogs being created every day.
44,000,000
42,000,000
40,000,000
38,000,000
Blogs
36,000,000
34,000,000
32,000,000
30,000,000
28,000,000
26,000,000
24,000,000
22,000,000
20,000,000
18,000,000
16,000,000
14,000,000
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0

Apr-03
Mar-03
May-03Jul-03
Jun-03 Oct-03
Sep-03
Aug-03 Nov-03Jan-04
Dec-03 Apr-04
Feb-04
Mar-04
May-04Jul-04
Jun-04 Oct-04
Sep-04
Aug-04 Nov-04Jan-05
Dec-04 Apr-05
Feb-05
Mar-05
May-05Jul-05
Jun-05 Oct-05
Sep-05
Aug-05 Nov-05Jan-06
Dec-05 Apr-06
Feb-06
Mar-06
May-06Jul-06
Jun-06 Oct-06
Sep-06
Aug-06 Nov-06Jan-07
Dec-06Feb-07
Mar-07
Date
 Daily Posting Volume
2,500,000
Israel/Hezbollah US Population
Conflict 71 Religious Hits 300 Million
1.5 Million Posts/Day Anti-War
(30 day avg. as of March 6, 2007) W. VA Coal Protestors
Arrested on
Photos of
Mine Antonella Barba
58,000+ posts per hour Accident Rep. Cynthia
Capitol Hill “Released”
McKinney
2,000,000 Altercation Sen. Biden Calls
Iraqi Sen. Obama “clean”
Constitutional
Vote
Hurricane
Katrina
London
Bombings
1,500,000

Deepthroat
Revealed

1,000,000 Terri Schiavo Dies

US Election
Day Indian Ocean
Tsunami

500,000

Aug-04 Nov-04 Feb-05 May-05 Aug-05 Nov-05 Feb-06 May-06 Aug-06 Nov-06 Feb-07
 Active Blogs
16,000,000

15,500,000 15,534,430

15,297,100
March ‘07:
15,000,000 21% of all tracked
blogs are active

14,500,000

14,000,000

13,720,748

13,500,000 May ‘06:

36% of all tracked
blogs are active
13,000,000
Number of blogs updated at least once in preceding 90 days

12,500,000
May-06 Jul-06 Sep-06 Nov-06 Jan-07 Mar-07
 Q4 2006
Top 50 Blogs and MSM
nytimes.com 83,740
cnn.com 70,100
news.yahoo.com 68,213
msnbc.msn.com 65,634
bbc.co.uk 41,898
guardian.co.uk 28,435
latimes.com 27,442
abcnews.go.com 26,433
time.com 24,904
asahi.com 24,736
boston.com 23,739
atnewz.jp 23,372
foxnews.com 23,211
forbes.com 22,516
npr.org 22,317
news.com.com 21,921
cbsnews.com 20,636
nhk.or.jp 20,622
Engadget 20,291

Blue = Mainstream Media

slashdot.org 20,282
money.cnn.com 20,069
Boing Boing: A Directory of Wonderful Things 19,438
iht.com 18,892
businessweek.com
biz.yahoo.com
pbs.org
18,404
17,928
17,463
Red = Blog
cbc.ca 16,641
itmedia.co.jp 15,471
news.com.au 14,845
canada.com 14,309
chron.com 14,275
mercurynews.com 14,258
online.wsj.com 14,236
Gizmodo, The Gadget Blog 13,913
TechCrunch 13,830
bloomberg.com 13,439
news.independent.co.uk
chicagotribune.com
12,877
12,828 22% of the top 100 most-linked sites are blogs
The Huffington Post 12,703
Lifehacker, the Productivity and Software Guide 11,959
abc.net.au 11,838
nypost.com 11,827
Daily Kos: State of the Nation 11,093
economist.com 10,983
mtv.com 10,719
nydailynews.com 10,698
TodayLink.ir 10,510
PostSecret 10,331
miami.com 10,290
philly.com 10,029

0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000
Inbound Blog Sources
 Q4 2006
51-100 Blogs and
newyorker.com 9,994 MSM
azcentral.com 9,958
nikkei.co.jp 9,809
Ars Technica 9,682
magnaromagna.it 9,652
hosted.ap.org 9,649
Michelle Malkin 9,555
newsday.com 9,472
freep.com 9,089
yanxi.bokewu.com 8,967
japan.cnet.com 8,918
Think Progress 8,906
csmonitor.com 8,863
smh.com.au 8,675
gamespot.com 8,563
elmundo.es 8,395
abclocal.go.com 8,238
Crooks and Liars.com 8,137
alternet.org 7,920
Persian Blog Fans Club 7,911
baltimoresun.com
opinionjournal.com
cbs.com
7,859
7,804
7,760
Blue = Mainstream Media
msn.foxsports.com 7,683
newscientist.com
TMZ.com
elpais.es
7,477
7,450
7,326
Red = Blog
marketwatch.com 7,278
lemonde.fr 7,080
Official Google Blog 6,975
kansascity.com 6,873
home.businesswire.com 6,866
detnews.com 6,823
xujinglei (˜a 㤓EŽñ ) 6,817
corriere.it 6,760
commondreams.org 6,714
news.scotsman.com 6,573
denverpost.com
Instapundit.com
6,572
6,537
22% of the top 100 most-linked sites are blogs
itpro.nikkeibp.co.jp
Compared to 12% 6 months ago
6,518
Seth Godin's Blog 6,438
Giliran 6,398
heise.de 6,366
jpost.com 6,361
nba.com 6,210
mediamatters.org 6,135
goodpic.com 6,124
contracostatimes.com 6,109
dailynews.yahoo.co.jp 6,028
Blog di Beppe Grillo 6,014

0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000
Inbound Blog Sources
 Blogging Characteristics by Technorati Authority

1000
935

900

800

700

600
530 Avg Post Count
500 455 Avg Age (in Days)
Avg Posts per 30 Days
380
400

300 260
228
200 159
90
100 53
12 18 25
0
3-9 10-99 100-499 500+
Technorati Authority Groupings
 Suggestions for Bloggers

• Post frequently
– Most “magic middle” bloggers (about 3M
people) post about once per day
– Highly Influential Bloggers post twice per
day
• Stay at it
– Most influential bloggers have been at it for
1-2 years
• Don’t be Intimidated
– 88% of the Technorati Top 100 is different
than one year ago - it is fluid
 Q4 2006 - Posts by Language

german farsi
1% 1% Other
portuguese 5%
2%
french
2%
russian
2%

spanish
3% japanese
37%
italia
n
chinese
8%

englis
h
 Hourly Breakdown, in Local Time

Q4 2006 Hourly Posts in English Q4 2006 Hourly Posts in Japanese

2,500,000 4,500,000

4,000,000
2,000,000
3,500,000

3,000,000
1,500,000
2,500,000

2,000,000
1,000,000
Number of Posts Number of Posts
1,500,000

500,000 1,000,000

500,000

- -
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Hour of the Day (New York) Hour of the Day (Tokyo)

Q4 2006 Hourly Posts in Italian Q4 2006 Hourly Posts in Chinese

350,000 900,000

800,000
300,000

700,000
250,000
600,000

200,000 500,000

150,000 400,000

Number of Posts Number of Posts

300,000
100,000
200,000
50,000
100,000

- -
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Hour of the Day (Rome) Hour of the Day (Beijing)
State of Tags
 Overall Tagging Activity
250,000,000

200,000,000
237 Million Tagged Posts
In 2 Years
150,000,000

100,000,000

50,000,000

Jan-05
Feb-05 Apr-05
Mar-05 May-05 Jul-05
Jun-05 Oct-05
Sep-05
Aug-05 Jan-06
Dec-05
Nov-05 Feb-06 Apr-06
Mar-06 May-06 Jul-06
Jun-06 Oct-06
Sep-06
Aug-06 Jan-07
Dec-06
Nov-06 Feb-07
 Monthly Count of Tagged Posts Indexed
January 2005 - February 2007

16,000,000

14,000,000

12,000,000

10,000,000
About 14 Million
8,000,000 posts per month
6,000,000 with tags
4,000,000
Number of Posts Indexed
2,000,000

Jan-05 Mar-05May-05 Jul-05 Sep-05Nov-05 Jan-06 Mar-06May-06 Jul-06 Sep-06Nov-06 Jan-07

Month
 Monthly Percent of Posts Indexed using
Tags

40%

35%

30%

25%

20%

15%
Over 37% of all posts use
Percent of Total Posts
10% Author-created tags
5%

0%

Month
Jan-05
Feb-05 Apr-05
Mar-05 May-05 Jul-05
Jun-05 Oct-05
Sep-05
Aug-05 Jan-06
Dec-05
Nov-05 Feb-06 Apr-06
Mar-06 May-06 Jul-06
Jun-06 Oct-06
Sep-06
Aug-06 Jan-07
Dec-06
Nov-06 Feb-07
Month
 Monthly Percent of Unique Blogs
with Tagged Posts Indexed
January 2005 - February 2007
35%

30%

25%

20%

15%

Over 29% of blogs posting

10%
Percent of Blogs with Posts
last month used tags
5%

0%

Month
Jan-05
Feb-05 Apr-05
Mar-05 May-05 Jul-05
Jun-05 Oct-05
Sep-05
Aug-05 Jan-06
Dec-05
Nov-05 Feb-06 Apr-06
Mar-06 May-06 Jul-06
Jun-06 Oct-06
Sep-06
Aug-06 Jan-07
Dec-06
Nov-06 Feb-07
Month
 Conclusions

• Blog Growth Continues, but more slowly

– 70 Million blogs tracked, 120,000 new/day
• Tag usage is exploding
– The lingua franca of the live web
– Over 230 Million Tagged Objects in 2 years
• The Live Web is Worldwide
– Continued growth in non-english languages
– Wide adoption among the mainstream
 Thank You!

David L. Sifry
David@technorati.com