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Asian SE Star - ASES Greeneration
Asian SE Star - ASES Greeneration
SE STAR
ISSUES
Small home industries becoming marginalized Growing CSR
OPPORTUNITY
Growing mid-upper class
Solution - baGoes
Reusable bags to replace plastic bags Environmental program to support the cause (plastic bag diet campaign) Manufactured by local home industries High quality product, fashionable and design focused
Sustainable Solution!
Custom
Retail
STRATEGY
baGoes
@tasbaGoes
Competitive advantage!
baGoes
Sustainable home industry based production cluster, empowering the local community that will increase their livelihood.
Finance
2012 Total Revenue COGS Gross Margin Fixed Cost Program Donation EBIT 3,5 billion 1,2 billion 2,3 billion 850 million 200 million 1,25 billion
70
2013 4,7 billion 1,5 billion 3,2 billion 1,1 billion 275 million 1,83 billion
2014 5,9 billion 2 billion 3,9 billion 1,4 billion 350 million 2,15 billion
Social Impact
Reducing plastic use Promote environmental issues Policy changing Create awareness
60 50 40 30 20 10 0 1 2 3 4 Partner Staff
TERIMA KASIH
(THANK YOU)
:D