CORE VALUES OF TATA Purpose

At the TATA Group our purpose is to improve the quality of life of the communities we serve. We do this through leadership in sectors of national economic significance, to which the Group brings a unique set of capabilities. This requires us to grow aggressively in focused areas of business. Our heritage of returning to society what we earn evokes trust among consumers, employees, shareholders and the community. This heritage is being continuously enriched by the formalization of the high standards of behaviour expected from employees and companies. The TATA name is a unique asset representing leadership with trust. Leveraging this asset to enhance Group synergy and becoming globally competitive is the route to sustained growth and long-term success.
FIVE CORE VALUES

The TATA Group has always sought to be a value-driven organization. These values continue to direct the Groups growth and businesses. The five core TATA values underpinning the way we do business are: Integrity: We must conduct our business fairly, with honesty and transparency. Everything we do must stand the test of public scrutiny. Understanding: We must be caring, show respect, compassion and humanity for our colleagues and customers around the world, and always work for the benefit of the communities we serve. Excellence: We must constantly strive to achieve the highest possible standards in our dayto-day work and in the quality of the goods and services we provide. Unity: We must work cohesively with our colleagues across the Group and with our customers and partners around the world, building strong relationships based on tolerance, understanding and mutual cooperation. Responsibility: We must continue to be responsible, sensitive to the countries, communities and environments in which we work, always ensuring that what comes from the people goes back to the people many times over.

TATA INDICOM - PROFILE

Brand Name: TATA Indicom

Network: CDMA 2000-1x

Network Coverage: 20 Telecom circles

Subscriber base: > 2 million

Market Share: 8 . 10%

Subscriptions: Post Paid, Pre Paid , internet facility TATA Teleservices is part of the INR Rs. 2,51,543 Crore (US$ 62.5 billion) TATA Group, that has over 80 companies, over 3,30,000 employees and more than 3.2 million 16 shareholders. With a committed investment of INR 36,000 Crore (US$ 7.5 billion) in Telecom (FY 2006), the Group has a formidable presence across the telecom value chain.

TATA Teleservices spearheads the Groups presence in the telecom sector. Incorporated in1996, TATA Teleservices was the first to launch CDMA mobile services in India with theAndhra Pradesh circle.

Starting with the major acquisition of Hughes Tele.com (India) Limited [now renamedTATA Teleservices (Maharashtra) Limited] in December 2002 the company swung into anexpansion mode. With the total Investment of Rs 19,924 Crore, TATA Teleservices hascreated a Pan India presence spread across 19 circles that includes Andhra Pradesh, Gujarat, Karnataka, Delhi, Maharashtra, Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kerala, Kolkata, Madhya Pradesh and RoWB.

Having pioneered the CDMA 1X technology platform in India, TATA Teleservices hasestablished a robust and reliable 3G ready telecom infrastructure that ensures quality in itsservices. It has partnered with Motorola, Ericsson, Lucent and ECI Telecom for thedeployment of a reliable, technologically advanced network.

The company, which heralded convergence technologies in the Indian telecom sector, istoday the market leader in the fixed wireless telephony market with a total customer base ofover 3.8 million. 17

TATA Teleservices bouquet of telephony services includes Mobile services, WirelessDesktop Phones, Public Booth Telephony and Wireline services. Other services includevalue added services like voice portal, roaming, post-paid Internet services, 3-wayconferencing, group calling, Wi-Fi Internet, USB Modem, data cards, calling card servicesand enterprise services.

Some of the other products launched by the company include prepaid wireless desktopphones, public phone booths, new mobile handsets and new voice & data services such asBREW games, Voice Portal, picture messaging, polyphonic ring tones, interactiveapplications like news, cricket, astrology, etc.

TATA Indicom redefined the existing prepaid mobile market in India, by unveiling theiroffering . TATA Indicom.Non Stop Mobile. which allows customers to receive freeincoming calls. TATA Teleservices today has India.s largest branded telecom retail chain and is the first service provider in the country to offer an online channel Http://www.ichoose.in to offer postpaid mobile connections in the country.

TATA Teleservices has a strong workforce of 6000. In addition, TTSL has created more than20,000 jobs, which will include 10,000 indirect jobs through outsourcing of its manpowerneeds.

Today, TATA Teleservices Limited along with TATA Teleservices (Maharashtra) Limitedserves over 27 million customers in more than 6000 towns. With an ambitious rollout planboth within existing circles and across new circles, TATA Teleservices offers worldclasstechnology and userfriendly services in 19 circles.

TATA Indicom Product Profile

18

TATA Indicom Product Profile

18 TATA Indicom has three services Dial up internet, mobile connection, landline connection. Products / Services Dial up internet Prepaid mobile Wireless phones Mobile internet Post paid mobile Landline phones Wireless internet Mobile mobile Dial-up Internetthrough landline from TATA Indicom, provides bundled dialup internet access along with Landline connection. This dialup internet service is activated by default for on customers phone, no separate subscription is required. Customers have to purchase an external modem or use PC/Laptops internal modem to connect to internet. After creating the dialer on computer,intenet facility will activate. Mobile internet:- TATA Indicom offers world-class internet service through the CDMA

network.. Just connect TATA Indicom mobile phone, using a data cable to PC or Laptop & get started.TATA Indicom Internet through mobile service offers world-class standards for wireless Internet access. The benefits are: High speed Internet access. No need to buy an external modem since your existing TATA Indicom mobile phone has one. User can receive and make voice calls when no active data transfer takes place. 19 Internet Mobile service Landline

service TATA Indicom has three services Dial up internet, mobile connection, landline connection. Products / Services Dial up internet Prepaid mobile Wireless phones Mobile internet Post paid mobile Landline phones Wireless internet Mobile mobile Dial-up Internetthrough

landline from TATA Indicom, provides bundled dialup internet access along with Landlineconnection. This dialup internet service is activated by default for on customers phone, noseparate subscription is required. Customers have to purchase an external modem or usePC/Laptops internal modem to connect to internet. After creating the dialer oncomputer,intenet facility will activate. Mobile internet:- TATA Indicom offers world-class internet service through the CDMA

network.. Just connect TATA Indicom mobile phone, using a data cable to PC or Laptop &get started.TATA Indicom Internet through mobile service offers world-class standards forwireless Internet access. The benefits are:

High speed Internet access.

No need to buy an external modem since your existing TATA Indicom mobile phone has one.

User can receive and make voice calls when no active data transfer takes place. 19 Internet Mobile service Landline service

Tata Teleservices Limited Type Industry Founded Founder(s) Private Telecommunications 1996 Ratan Tata Mr. Ratan N. Tata Key people
(Chairman)

Headquarters Mumbai, India

Srinath Narasimhan
(MD)

Products Parent Divisions Website

Wireless Telephone Internet Television Tata Group Tata Indicom (CDMA) Tata DoCoMo (GSM) Virgin Mobile India (CDMA/GSM) Tatateleservices.com

Tata Teleservices Limited (TTSL) is a subsidiary of the Tata Group headquartered in

Tata Teleservices Limited spearheads the Tata Group's presence in the telecom sector. The Tata Group had revenues of around USD 70.8 billion in Financial Year 2008-09, and includes over 90 companies, over 363,039 employees worldwide and more than 3.5 million shareholders. Incorporated in 1996, Tata Teleservices is the pioneer of the CDMA 1x technology platform in India. It has embarked on a growth path since the acquisition of Hughes Tele.com (India) Ltd [renamed Tata Teleservices (Maharashtra) Limited] by the Tata Group in 2002. It launched mobile operations in January 2005 under the brand name Tata Indicom and today enjoys a pan-India presence through existing operations in all of India's 22 telecom Circles. it is headquartered in Mumbai. The company is also the market leader in the fixed wireless telephony market. The company's network has been rated as the 'Least Congested' in India for five consecutive quarters by the Telecom Regulatory Authority of India through independent surveys. Tata Teleservices Limited now also has a presence in the GSM space, through its joint venture with NTT DOCOMO of Japan, and offers differentiated products and services under the TATA DOCOMO brand name. TATA DOCOMO arises out of the Tata Group's strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. TATA DOCOMO has received a pan-India license to operate GSM telecom servicesand has also been allotted spectrum in 18 telecom Circles. The company has rolled out GSM services in 17 of India's 22 telecom Circles in less than a year and the company plans to launch pan-India operations by the end of FY 2010-11. TATA DOCOMO marks a significant milestone in the Indian telecom landscape, and has already redefined the very face of telecom in India, being the first to pioneer the per-second tariff optionpart of its 'Pay for What You Use' pricing paradigm. Tokyo-based NTT DOCOMO is one of the world's leading mobile operatorsin the Japanese market, the company is the clear market leader, used by over 50 per cent of the country's mobile phone users. Today, Tata Teleservices Ltd, along with Tata Teleservices (Maharashtra) Ltd, serves nearly 70 million customers in more than 450,000 towns and villages across the country, with a

bouquet of telephony services encompassing Mobile Services, Wireless Desktop Phones, Public Booth Telephony and Wireline Services . In December 2008, Tata Teleservices announced a unique reverse equity swap strategic agreement between its telecom tower subsidiary, Wireless TT Info-Services Limited, and Quippo Telecom Infrastructure Limitedwith the combined entity kicking off operations with 18,000 towers, thereby becoming the largest independent entity in this spaceand with the highest tenancy ratios in the industry. Today, the combined entity has a portfolio of nearly 35,000 towers. TTSL's bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony, wireline services and enterprise solutions. Over the last few months, Tata Teleservices' industry-best and innovative offerings have gained industry-wide recognition and the Year 2010 saw TTSL add many notable accolades to its name. TTSL was named The Best Emerging Markets Carrier by Telecom Asia, and received 8 awards at the World HRD Conference, including 5th Best Employer in India. The company also received 3 awards at the Telecom Operator Awards 2010 from Tele.net; Best Company, CEO of the Year and Best Quality of Service, and Business Standard award for 'Most Innovative Brand of the Year'.

TATA INDICOM COMPANY PROFILE

Type Industry Founded Founder(s) Headquarters

Private Telecommunications 1996 Ratan Tata Mumbai, India Mr. Ratan N. Tata (Chairman) Srinath Narasimhan (MD) Wireless Telephone Internet Television Tata Group

Key people

Products

Parent

Tata Indicom (CDMA)

Divisions Tata DoCoMo (GSM) Virgin Mobile India (CDMA/GSM) Tatateleservices.com

Website

CORE VALUES OF TATA

Purpose :
At the TATA Group our purpose is to improve the quality of life of the communities we serve. We do this through leadership in sectors of national economic significance, to which the Group brings a unique set of capabilities. This requires us to grow aggressively in focused areas of business. Our heritage of returning to society what we earn evokes trust among consumers, employees, shareholders and the community. This heritage is being continuously enriched by the formalization of the high standards of behaviour expected from employees and companies. The TATA name is a unique asset representing leadership with trust. Leveraging this asset to enhance Group synergy and becoming globally competitive is the route to sustained growth and long-term success.

FIVE CORE VALUES

The TATA Group has always sought to be a value-driven organization. These values continue to direct the Groups growth and businesses. The five core TATA values underpinning the way we do business are: Integrity: We must conduct our business fairly, with honesty and transparency. Everything we do must stand the test of public scrutiny. Understanding: We must be caring, show respect, compassion and humanity for our colleagues and customers around the world, and always work for the benefit of the communities we serve. Excellence: We must constantly strive to achieve the highest possible standards in our dayto-day work and in the quality of the goods and services we provide. Unity: We must work cohesively with our colleagues across the Group and with our customers and partners around the world, building strong relationships based on tolerance, understanding and mutual cooperation. Responsibility: We must continue to be responsible, sensitive to the countries, communities and environments in which we work, always ensuring that what comes from the people goes back to the people many times over.

TATA INDICOM PROFILE

Brand Name:

TATA Indicom CDMA 2000-1x 20 Telecom circles > 2 million 8 -10% Post Paid, Pre Paid , internet facility

Network:

Network Coverage:

Subscriber base:

Market Share:

Subscriptions:

Tata Teleservices Limited spearheads the Tata Group's presence in the telecom sector. The Tata Group had revenues of around USD 70.8 billion in Financial Year 2008-09, and includes over 90 companies, over 363,039 employees worldwide and more than 3.5 million shareholders.

Incorporated in 1996, Tata Teleservices is the pioneer of the CDMA 1x technology platform in India. It has embarked on a growth path since the acquisition of Hughes Tele.com (India) Ltd [renamed Tata Teleservices (Maharashtra) Limited] by the Tata Group in 2002. It launched mobile operations in January 2005 under the brand name Tata Indicom and today enjoys a pan-India presence through existing operations in all of India's 22 telecom Circles. it is headquartered in Mumbai. The company is also the market leader in the fixed wireless telephony market. The company's network has been rated as the 'Least Congested' in India for five consecutive quarters by the Telecom Regulatory Authority of India through independent surveys.

Tata Teleservices Limited now also has a presence in the GSM space, through its joint venture with NTT DOCOMO of Japan, and offers differentiated products and services under the TATA DOCOMO brand name. TATA DOCOMO arises out of the Tata Group's strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. TATA DOCOMO has received a pan-India license to operate GSM telecom servicesand has also been allotted spectrum in 18 telecom Circles. The company has rolled out GSM services in 17 of India's 22 telecom Circles in less than a year and the company plans to launch pan-India operations by the end of FY 2010-11.

TATA DOCOMO marks a significant milestone in the Indian telecom landscape, and has already redefined the very face of telecom in India, being the first to pioneer the per-second tariff optionpart of its 'Pay for What You Use' pricing paradigm. Tokyo-based NTT DOCOMO is one of the world's leading mobile operatorsin the Japanese market, the company is the clear market leader, used by over 50 per cent of the country's mobile phone users.

Today, Tata Teleservices Ltd, along with Tata Teleservices (Maharashtra) Ltd, serves nearly 70 million customers in more than 450,000 towns and villages across the country, with a bouquet of telephony services encompassing Mobile Services, Wireless Desktop Phones, Public Booth Telephony and Wireline Services.

In December 2008, Tata Teleservices announced a unique reverse equity swap strategic agreement between its telecom tower subsidiary, Wireless TT Info-Services Limited, and Quippo Telecom Infrastructure Limitedwith the combined entity kicking off operations with 18,000 towers, thereby becoming the largest independent entity in this spaceand with the highest tenancy ratios in the industry. Today, the combined entity has a portfolio of nearly 35,000 towers.

TTSL's bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony, wireline services and enterprise solutions.

Over the last few months, Tata Teleservices' industry-best and innovative offerings have gained industry-wide recognition and the Year 2010 saw TTSL add many notable accolades to its name. TTSL was named The Best Emerging Markets Carrier by Telecom Asia, and received 8 awards at the World HRD Conference, including 5th Best Employer in India. The company also received 3 awards at the Telecom Operator Awards 2010 from Tele.net; Best Company, CEO of the Year and Best Quality of Service, and Business Standard award for 'Most Innovative Brand of the Year'.

TATA INDICOM PRODUCT PROFILE

PREPAID MOBILE PHONES MOBILE PHONES(CDMA) POST-PAID MOBILE PHONES LANDLINE PRODUCTS/SERVICES DIAL UP INTERNET THROUGH LANDLINE

INTERNET

MOBILE INTERNET

WIRELESS INTERNET