kara.mciver@gmail.com www.karamciver.com @kbmciver 219.798.

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kara b. mciver

Education

Experience 04.12-Present Bohlsen Group Freelance Literary Publicist Execute publicity campaigns for self-published books including initial client contact, media relations and nal results analysis 01.12-04.11 Find8 Digital Copywriting Intern Used Constant Contact to execute informational email marketing campaigns to existing and potential clients Purdue University Honors College- National & International Scholarship Ofce Social Media Assistant Wrote social media plan based on benchmarking of comparable universities and scholarship programs Bohlsen Group Public Relations Intern Wrote press releases and creative briefs, mostly serving on the Author Solutions account Created media lists using Vocus Compiled media outreach and blogger relations mailings Care2 Blogger (http://bit.ly/care2blogs) Researched and wrote cause blogs focusing on LGBT rights, womens rights and corporate social responsibility Engineering Projects in Community Service Communication Intern Increased spring semester enrollment by 16% through social media and word of mouth campaigns Public Relations Student Society of America President Wrote third most viewed blog post of 2011 for FORUM: Top 5 Things to Bring to Your Next Interview (http://bit.ly/prssablog) Manage executive board of six Launched Twitter account in 2011 Planned all executive and member meetings and networking events Attended Half Day with a Pro, Hoosier PRSA Luncheons, DePaul University Regional Activity: The New Ways of PR in Chicago and 2011 Leadership Rally in Scottsdale, AZ Directed Bateman Case Study Competition team for Ally Financial, 2011

Purdue University, West Lafayette, IN, May 2012 BA, Communication- Public Relations & Rhetorical Advocacy College of Liberal Arts Honors 3.6/4.0 GPA, Deans List & Semester Honors

09.11-12.11

05.11-08.11

10.10-01.12

08.10-08.11

04.11-04.12

Activities 08.10-04.12 Prociencies Adobe InDesign & Photoshop, Vocus, Gimp, Wordpress, HootSuite, MS Ofce, Windows OS, Mac OS Triathlon Club- Race Committee, Publicity Chair, 2011