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  • What Is The Brand Name That Comes To Your Mind When You Hear The Word

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    Maggi noodles is an instant noodle brand launched in India by Nestle in 1982. It has since expanded worldwide to countries like Australia, Malaysia, New Zealand, Singapore, and South Africa. Maggi's core identity focuses on noodles, being fast food, tasty, and healthy. Its extended identities include elements like adding hot water, yellow packaging, and flavor varieties. Maggi positions itself as a 2-minute noodle that is easy to cook and good to eat as well as providing both taste and health. Its target audiences are kids, office goers, and youth, communicating through advertising, sponsorships, and endorsements with slogans like "Taste Bhi Health Bhi."

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    Maggi noodles is an instant noodle brand launched in India by Nestle in 1982. It has since expanded worldwide to countries like Australia, Malaysia, New Zealand, Singapore, and South Africa. Maggi's core identity focuses on noodles, being fast food, tasty, and healthy. Its extended identities include elements like adding hot water, yellow packaging, and flavor varieties. Maggi positions itself as a 2-minute noodle that is easy to cook and good to eat as well as providing both taste and health. Its target audiences are kids, office goers, and youth, communicating through advertising, sponsorships, and endorsements with slogans like "Taste Bhi Health Bhi."

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    10 views14 pages

    What Is The Brand Name That Comes To Your Mind When You Hear The Word

    Uploaded by

    suman_das_6
    Maggi noodles is an instant noodle brand launched in India by Nestle in 1982. It has since expanded worldwide to countries like Australia, Malaysia, New Zealand, Singapore, and South Africa. Maggi's core identity focuses on noodles, being fast food, tasty, and healthy. Its extended identities include elements like adding hot water, yellow packaging, and flavor varieties. Maggi positions itself as a 2-minute noodle that is easy to cook and good to eat as well as providing both taste and health. Its target audiences are kids, office goers, and youth, communicating through advertising, sponsorships, and endorsements with slogans like "Taste Bhi Health Bhi."

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 14

    What is the Brand name that comes to your mind when you hear the word

    NOODLES

    Presentation on Maggi Noodles

    Presented By : Arti Prajapati Neha Batra Prince Kumar Singh

    Introduction of Maggi 2-minutes Noodles


    It is a brand of Instant Noodles made by Nestle India ltd. It was found by the Maggi family in Switzerland in the 19th century. Nestle launched Maggi for the first time in India in the 1982. Nestle wanted to explore the potential for such an instant food among the Indian market.

    Worldwide Presence
    India A ustralia M alaysia New Zealand Singapore South Africa

    Brand identity
    The visible elements of a brand (such as colors, design, logotype, name, symbol that together identify and distinguish the brand in the consumers' mind. 1. Core identity 2. Extended identity

    Maggis Core identity


    Core identity is the sole identity of a brand which makes a brand unique and valuable and remains constant.

    Noodles Fast food Tasty Healthy

    Extended identities
    Include elements that provide texture and completeness Mere wale Maggi Yellow color packing 2 min noodles Flavors

    Brand Positioning
    It is the act of designing the companys offering and image to occupy a distinctive place in the target markets mind. Positioning: with statements as : 2 minute noodles Easy to cook, good to eat Taste bhi health bhi

    Value Proposition
    A Brands value proposition is a statement of the functional, emotional, and self-expressive benefits delivered by brand that provide value to the customer.

    Target audience :
    Kids Office goers Youth

    Brand personality
    Set of human characteristics associated with the brand. Playful children Hurried youth Family oriented Fun loving

    Brand communication
    Communication happens when the consumer meets the brand

    Communication happens Through advertising. With Editorial mentions. By Sponsorships. On the point of purchase materials. Endorsement

    MAGGI 2-MINUTE Noodles "Taste Bhi Health Bhi MAGGI Vegetable Atta Noodles, an offering that exemplifies "Taste Bhi Health Bhi". Just add garam paani Carry on jaani

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