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    The document is a research questionnaire for Shoppers Stop, a retail store. It contains 24 multiple choice and open-ended questions about respondents' demographics, shopping habits, preferences regarding Shoppers Stop, and suggestions for improvements. Questions ask about the respondent's age, gender, shopping budget, frequency of shopping, whether they plan purchases or shop impulsively, brands carried by Shoppers Stop and other retailers, store staff, prices, locations, discounts, and what else could be offered. The goal is to understand customer opinions to enhance Shoppers Stop's offerings.

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    The document is a research questionnaire for Shoppers Stop, a retail store. It contains 24 multiple choice and open-ended questions about respondents' demographics, shopping habits, preferences regarding Shoppers Stop, and suggestions for improvements. Questions ask about the respondent's age, gender, shopping budget, frequency of shopping, whether they plan purchases or shop impulsively, brands carried by Shoppers Stop and other retailers, store staff, prices, locations, discounts, and what else could be offered. The goal is to understand customer opinions to enhance Shoppers Stop's offerings.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    30 views3 pages

    Research Questionnaire

    Uploaded by

    naz-92
    The document is a research questionnaire for Shoppers Stop, a retail store. It contains 24 multiple choice and open-ended questions about respondents' demographics, shopping habits, preferences regarding Shoppers Stop, and suggestions for improvements. Questions ask about the respondent's age, gender, shopping budget, frequency of shopping, whether they plan purchases or shop impulsively, brands carried by Shoppers Stop and other retailers, store staff, prices, locations, discounts, and what else could be offered. The goal is to understand customer opinions to enhance Shoppers Stop's offerings.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 3

    RESEARCH QUESTIONNAIRE

    Name : Qualification : College : Location :


    1. WHAT AGE GROUP DO YOU BELONG TO? o 16-18 o 19-21 o 22-24 WHAT IS YOUR GENDER ? o Female o Male HOW MUCH IS YOUR SHOPPING BUDGET? __________________ HOW OFTEN DO YOU SHOP? o Weekly o Monthly o Quarterly o Half yearly o Yearly ARE YOU A PLANNED SHOPPER OR AN IMPULSIVE SHOPPER? ___________________ HAVE YOU EVER USED SHOPPERS STOP GIFT VOUCHERS? o Yes o No HAVE YOU VISITED SHOPPERS STOP? o Yes o No IF YES , HOW OFTEN DO YOU SHOP AT SHOPPERS STOP? o Always o Sometimes o Rarely o Never WHERE ELSE DO YOU SHOP? __________________

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    10. WHAT DO THE ABOVE MENTIONED SHOPS OFFER THAT SHOPPERS STOP DOES'NT? ____________________________________________________________________ ____________________________________________________________________

    11. WHAT ATTRACTS YOU TO SHOPPERS STOP? OR WHY DOES SHOPPERS STOP NOT MEET YOUR NEEDS? _____________________________________________________________________ _____________________________________________________________________

    12. IS THE STAFF HELPFUL ENOUGH? o Yes o No o 13. DO YOU FIND SHOPPERS STOP AFFORDABLE FOR YOUR MEANS? o Yes o No 14. ARE YOU HAPPY WITH THE RANGE OF BRANDS ON OFFER ? o Yes o No 15. WHAT OTHER BRANDS WOULD YOU LIKE TO SEE AT SHOPPERS STOP? _______________________ 16. DOES THE PRICE JUSTIFY THE QUALITY OF PRODUCT OFFERED? o Yes o No 17. ARE YOU HAPPY WITH THE NUMBER OF OUTLETS THAT WE HAVE? o Yes o No 18. WHERE ELSE WOULD YOU LIKE TO SEE OUR BRAND SET SHOP? ___________________________ 19. ARE YOU PLEASED WITH THE DISCOUNTS WE OFFER ? o Yes o No 20. ARE YOU HAPPY WITH THE DISPLAY AND ORGANISATION OF THE STORES? o Yes o No 21. DO YOU WISH THERE WAS MORE CIRCULATION IN THE FRESH STOCK? o Yes o No 22. DOES SHOPPER STOP FULFILL ALL YOUR NEEDS FOR EVERY OCCASION? o Yes o No 23. IF NOT WHAT IS IT THAT YOU WOULD LIKE TO SEE? __________________________ 24. WHAT IMPROVEMENTS WOULD YOU LIKE TO SEE AT SHOPPERS STOP? ___________________________________________________________________

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