MARKETING MANAGEMENT PRESENTATION US WATER BOTTLE INDUSTRY CASE

PRESENTED BY:
ASHISH MANCHANDA BHARAT SHARMA ASHWANI KUMAR GAURAV MISHRA SIMRANJEET SINGH

Interest Groups
A person, group, organization, member or system
who affects or can be affected by an organization's action. They are popularly known as stakeholders. e.g. shareholders,customers,investors,creditors,comp etitors etc.

Customers

For consumers bottled water was a new concept. At the earlier stage, it boomed the market. People seen it as a alternative to other drinks like beer ,canned juices etc. But later, realized that it was the same normal tap water for which they were charged at much higher rates.

Competitors

The 3main companies Pepsi, Coca-Cola and nestle were the main dominants. But, after seeing the upsurge in market share many others too joined in. This led to innovation of many new products like flavored water, minted water, caffeinated water and many more.

Environmentalists
Environmentalists found that companies were extracting ground water at a very fast pace which lead to decline in water level. Second main thing was usage of plastic bottle which are not digestable by the environment.

Government agencies
Government agencies found the use of contaminated water by the manufacturing companies. This brought them under the FDA and EPA which enacted certain standards to be met by the product of the company.