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    The international marketing process involves 4 key steps: 1) Analysis of the domestic, foreign, and global environment to gain an in-depth understanding. 2) Planning the product, price, countries, marketing and distribution strategies, and launch timing. 3) Execution of the international marketing plan by starting sales and building customer relationships within the target country's environment. 4) Control to monitor and adjust the process.

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    The international marketing process involves 4 key steps: 1) Analysis of the domestic, foreign, and global environment to gain an in-depth understanding. 2) Planning the product, price, countries, marketing and distribution strategies, and launch timing. 3) Execution of the international marketing plan by starting sales and building customer relationships within the target country's environment. 4) Control to monitor and adjust the process.

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    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    14 views5 pages

    Process

    Uploaded by

    sarikawalia_7
    The international marketing process involves 4 key steps: 1) Analysis of the domestic, foreign, and global environment to gain an in-depth understanding. 2) Planning the product, price, countries, marketing and distribution strategies, and launch timing. 3) Execution of the international marketing plan by starting sales and building customer relationships within the target country's environment. 4) Control to monitor and adjust the process.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 5

    International Marketing Process

    Process
    Analysis

    Control

    Planning

    Execution

    International Marketing Process


    1. Analysis Carefully analyse the environment In depth knowledge of Internal & External environment Domestic, Foreign & Global Environment

    2. Planning
    What:

    Product: Same or modified Price

    Where: The Countries How: Marketing & Distribution Strategies When: the best time to sell

    3. Execution
    Starts marketing the product in the international market within the framework of that countrys environment & builds the profitable relationship with the customers. 4. Control

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