PRESS INDEX JOINS KANTAR MEDIA Kantar Media gains additional digital resources and Italian coverage following

WPP/Kantar acquisition of Press Index

July 19 -Kantar Media has reinforced its presence in Europe and complemented its multimedia intelligence offering by joining forces with Press Index. Founded in 1997, Press Index provides digital intelligence and analysis to over 5,000 clients. With a reputation for innovation, it has offices in France, the UK, Spain and Italy. With Press Index, we will be strengthening our position as a European leader and complementing our portfolio of multimedia solutions, confirms Jean-Michel Portail, CEO of Kantar Media Intelligence Europe. The new combined entity will enable us to offer solutions that meet the needs of all kinds of clients, including PR agencies, brands and institutions. With teams on the ground in the main European markets (Germany, the UK, France, Italy, Spain and Ireland) our clients will have access to an all-new international offering and unparalleled geographical coverage. Walter Patanella, COO of Press Index, comments: We are proud to be joining the leader in information intelligence in Europe. Together we are launching a new venture based on our complementary offerings and respective areas of know-how. For us, being part of Kantar Media is about a real merger of skills, expertise and technology, in the best interests of communications professionals. Press Index will continue to operate under its own brand. The two companies will combine their skills, expertise and technology bringing to market new and unique offering. Walter Patanella will report to Jean-Michel Portail, CEO Kantar Media Intelligence Europe.
About Kantar Media Kantar Media provides strategic advice and competitive intelligence to the worlds leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry. This includes analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and, evaluating consumers reactions in earned media. Kantar Media provides clients with a broad range of insights from audience research, competitive intelligence, vital consumer behaviour and digital insights, to marketing effectiveness and online influence. Its experts currently work with 22,000 companies tracking 3 million brands in 50 countries .
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PRESS CONTACT
Teresa Horscroft, Eureka Communications +44 (0)1420 564346 Teresa@eurekacomms.co.uk Nadine SZYF- BELEY, Kantar Media +33 (0)1 30 74 83 50 Nadine.szyf-beley@kantarmedia.com