Data Analysis It is the process of gathering, modeling & transforming data with a goal of highlighting useful information, suggesting

conclusion and supporting decision making Quantitative Data Analysis: - analysis of data using quantitative techniques - Click to edit data usually requires some form of collection of Master subtitle style measurement by using indicators - indicators might be scales or response categories Qualitative Data Analysis: - it is a complete and detailed description - it allows for fine description - ambiguities in human languages can be recognized in the analysis

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Qualitative Vs Quantitative Data Analysis

Qualitative data analysis

Quantitative data analysis

relies on mathematical Does not relies on mathematical analysis analysis Researcher analysis their data using logical or Researcher analysis theoretical principles their data using statistical formulae Done based on interpretation Done based on mathematics No set rules or guidelines that how to have well documented , perform data analysis structured rules and procedure for data Analysis occurs analysis simultaneously with data 7/20/12

Types of data analysis

Descriptive and casual analysis Inferential analysis / statistical analysis 1) Descriptive and casual analysis

univariate analysis

- measures of central tendency - measures of dispersion - measures of skewness - one way anova - time series analysis & so on
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Bivariate analysis
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simple regression & simple correlation Association of variables Two way anova

Multi variate analysis

- Multiple regression & multiple correlation

- Multiple discriminant analysis - Multi anova - Interdependence technique - canonical analysis - Factor analysis - Cluster analysis
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2) Inferential analysis / statistical analysis: - Estimation of parameter values - point estimate - interval estimate - testing hypotheses - parametric tests - non parametric test / distribution free tests

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