SERVICE GUARANTEE

What Is a Service Guarantee? Promise or assurance about quality of service

and
Recompense if promise is not kept

Dominos Good Service Guarantee: Unconditional Easy to understand and communicate Meaningful Easy and quick to collect on

Dominos 30 min delivery guarantee helps:

Increase sales Build customer loyality Enables continous improvement efforts

 What if customers misuse the guarantee? Phil Bressler of Dominos argues that customers cheat only when they feel cheated: If we charge $8 for a pizza, our customers expect $8 worth of product and service. If we started giving them $7.50 worth of product and service, then theyd start looking for ways to get back that extra 50 cents. Companies create the incentive to cheat, in almost all cases, by cutting costs and not providing value.