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  • Case 2: Advertising V/s Quality (CAQ) Company/Product Change

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    Ashish Kothari
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    Pepsico increased advertising for Lays wafers but did not change quality, while local competitor Balaji responded by increasing quality and introducing new flavors. In a separate case, Vodafone increased advertising using Zoo-zoos characters while Airtel focused on improving network quality and expanding coverage.

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    Pepsico increased advertising for Lays wafers but did not change quality, while local competitor Balaji responded by increasing quality and introducing new flavors. In a separate case, Vodafone increased advertising using Zoo-zoos characters while Airtel focused on improving network quality and expanding coverage.

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    15 views1 page

    Case 2: Advertising V/s Quality (CAQ) Company/Product Change

    Uploaded by

    Ashish Kothari
    Pepsico increased advertising for Lays wafers but did not change quality, while local competitor Balaji responded by increasing quality and introducing new flavors. In a separate case, Vodafone increased advertising using Zoo-zoos characters while Airtel focused on improving network quality and expanding coverage.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    Case 2: Advertising v/s Quality (CAQ) Company/Product Change Pepsico LAYS Increases advertising BALAJI Wafers Increase quality

    In India, PepsiCo increase advertising for its product Lays Wafers keeping the quality same. In response to it, local player of Gujarat Balaji increased quality and different flavors of its product to meet the competition.

    Case 6 :Advertising v/s Quality (CAQ) Company/Product Vodafone Bharti Airtel Change Increases advertising Increases quality

    Vodafone has increased its advertising campaigns through Zoo-zoos whereas Airtel is looking forward to spread its network for better quality.

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