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Lecture _ 6

Appraisal of channel member


Criteria: Sales performance Servicing Financial discipline Inventory maintenance Selling capabilities Support to the organisation
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Appraisal criteria
type of product
Technical durable Selling capability Servicing Support to Co. consumer durable Sales& servicing Inventory Support to Co. non Sales Financia l inventor y

Type of market

Hi competition

Lo competition

Lo awareness

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Evaluating the channel member


The evaluation could fail to recognize situations where the channel member would have met the targets purely by chance but the performance is not sustainable. In such situations it is advisable to go beyond absolute measures of performance.
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Evaluation
It is essential to study the antecedents influencing the performance or non performance. In the Pakistani context both business and social benefits are important to the channel member. Factors which influence the business and social benefits are:
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Antecedents of performance
Financial status Partnership issues Family concerns Reputation Company variables Social status

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Greatness starts with replacement of hatred with polite disdain THANK YOU ANY????

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