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  • Consumer Markets and Buyer Behavior

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    Avinash Singh
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    This document discusses factors that influence consumer behavior and the buyer decision process. It outlines key factors such as cultural, social, personal, and psychological influences on consumers. These factors are important for marketers to understand when developing strategies. The document also describes the different roles consumers can play in the buying process and common types of buying behaviors. Finally, it outlines the five stages of the typical buyer decision process: problem recognition, information search, evaluation, purchase, and post-purchase evaluation.

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    MMI(4)

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    This document discusses factors that influence consumer behavior and the buyer decision process. It outlines key factors such as cultural, social, personal, and psychological influences on consumers. These factors are important for marketers to understand when developing strategies. The document also describes the different roles consumers can play in the buying process and common types of buying behaviors. Finally, it outlines the five stages of the typical buyer decision process: problem recognition, information search, evaluation, purchase, and post-purchase evaluation.

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    6 views2 pages

    Consumer Markets and Buyer Behavior

    Uploaded by

    Avinash Singh
    This document discusses factors that influence consumer behavior and the buyer decision process. It outlines key factors such as cultural, social, personal, and psychological influences on consumers. These factors are important for marketers to understand when developing strategies. The document also describes the different roles consumers can play in the buying process and common types of buying behaviors. Finally, it outlines the five stages of the typical buyer decision process: problem recognition, information search, evaluation, purchase, and post-purchase evaluation.

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    of 2

    MM I (4)

    CONSUMER MARKETS AND BUYER BEHAVIOR BUYER BEHAVIOR PERSPECTIVES STUDYING BUYER BEHAVIOR IS FUNDAMENTAL TO MARKETING. KNOWLEDGE OF BUYER BEHAVIOR AND HIS BUYING MOTIVES AND BUYING HABITS ARE KEY TO FORMULATION OF MARKETING STRATEGIES AND DEVELOPING MARKETING PLANS. INFLUENCE OF SOCIAL SCIENCES ON BUYER BEHAVIOR STUDIES

    FACTORS AFFECTING CONSUMER BEHAVIOR CULTURAL FACTORS


    CULTURE IS THE MOST FUNDAMENTAL DETERMINANT OF PERSONS WANTS AND BEHAVIOR. SUBCULTURES

    SOCIAL CLASS > SOCIAL FACTORS


    REFERENCE GROUPS, FAMILY

    PERSONAL FACTORS
    AGE, STAGE IN LIFE CYCLE, OCCUPATION, FINANCIAL STATUS, LIFE STYLE, PERSONALITY AND SELF CONCEPT

    PSYCHOLOGICAL FACTORS
    MOTIVATION, PERCEPTION, LEARNING, MEMORY, BELIEFS AND ATTITUDES

    MASLOWS HIERARCHY OF NEEDS


    (Read Freuds & Herzbergs theories)

    CONSUMER BUYING DECISIONS BUYING ROLES INITIATOR, INFLUENCER, DECIDER, BUYER, USER, MAINTAINER, DISPOSER BUYER BEHAVIOR HABITUAL BUYING BEHAVIOR VARIETY SEEKING BUYING BEHAVIOR COMPLEX BUYING BEHAVIOR DISSONANCE REDUCING BUYING BEHAVIOR

    STAGES IN BUYER DECISION PROCESS PROBLEM RECOGNITION INFORMATION SEARCH EVALUATION OF ALTERNATIVES PURCHASING DECISION POST PURCHASE BEHAVIOR

    STIMULUS - RESPONSE MODEL

    Case

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