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    Innovation in International Trade: Presented By: Manish Asnani

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    Manish Asnani
    The document discusses innovation in international trade. It provides examples of different types of innovation like business model, product, process, and technology innovation. It discusses why companies innovate, noting that innovation can help with growth. Examples are given of major players in international markets and how fast companies like Sony can launch new products. The document also discusses measuring innovation success and how companies like Apple focus on extending business boundaries rather than spending or patents. It provides Kodak as a case study of a company that failed to innovate and adapt, ultimately leading to its bankruptcy.

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    Innovation in International Trade: Presented By: Manish Asnani

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    Manish Asnani
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    The document discusses innovation in international trade. It provides examples of different types of innovation like business model, product, process, and technology innovation. It discusses why companies innovate, noting that innovation can help with growth. Examples are given of major players in international markets and how fast companies like Sony can launch new products. The document also discusses measuring innovation success and how companies like Apple focus on extending business boundaries rather than spending or patents. It provides Kodak as a case study of a company that failed to innovate and adapt, ultimately leading to its bankruptcy.

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    The document discusses innovation in international trade. It provides examples of different types of innovation like business model, product, process, and technology innovation. It discusses why companies innovate, noting that innovation can help with growth. Examples are given of major players in international markets and how fast companies like Sony can launch new products. The document also discusses measuring innovation success and how companies like Apple focus on extending business boundaries rather than spending or patents. It provides Kodak as a case study of a company that failed to innovate and adapt, ultimately leading to its bankruptcy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    6 views34 pages

    Innovation in International Trade: Presented By: Manish Asnani

    Uploaded by

    Manish Asnani
    The document discusses innovation in international trade. It provides examples of different types of innovation like business model, product, process, and technology innovation. It discusses why companies innovate, noting that innovation can help with growth. Examples are given of major players in international markets and how fast companies like Sony can launch new products. The document also discusses measuring innovation success and how companies like Apple focus on extending business boundaries rather than spending or patents. It provides Kodak as a case study of a company that failed to innovate and adapt, ultimately leading to its bankruptcy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 34

    Innovation in International Trade

    Presented By: Manish Asnani

    different levels of innovation

    business model innovation product & service innovation process innovation technology innovation

    idea!

    Growth & Innovation

    Why Innovate ?

    Built to Last Built to Sale Built to Growth

    Live success story of major players in international market

    1995

    1998

    2000

    2003

    2004

    2005

    2006

    Core Search Ads

    Monetization Communications

    Collaboration ?

    Growth how achievable ?

    How fast Sony produce and launch new products ?

    Every 6th day

    Ability to innovate

    Belief - Lets spend more on R & D

    how do you measure the success of Innovation?

    Belief of apple inc.


    It is not how much you spend It is not about number of patents It is not about accurate market forecast

    So what is it about ?

    Extending the scope of their business boundaries for growth, acquisitions to enter new market

    A Classic case study on Innovation in International Trade

    A Dell for every industry

    Business model - widely admired and everyone wanted to copy

    After 10 years, almost no body has

    Why ? Three vital pre- conditions


    Standardized Component No legacy channel Productivity and innovation

    So everyone wanted to be dell, amazon and most recently apple

    Think Kodak, Think Polaroid, Think Xerox , Think Sony, Think Disney, Think Microsoft, Think Bollywood

    The future is exciting

    Funda behind Innovation

    Live example

    Kodak

    Kodak invented film and the first consumer cameras, and was responsible for bringing photography in reality. Kodaks cameras and film were a revolution in themselves and transformed the way we have all discovered our world through our family albums, magazines, and motion pictures.

    The end result


    Yes it is hard to think and believe that one of the bluest of blue chips; Kodak shares sold at close to $1 when they announced for bankruptcy.

    Thank you !

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