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    Global Brand Local Knowedge: Presented by Group C1

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    Praveen Joseph
    The document discusses L'Oreal's global brand and local knowledge strategies. It provides details on L'Oreal's 2010 sales, number of employees, brands, and factories. It also outlines L'Oreal's product verticals including hair color, hair care, skin care, color cosmetics, and fragrances. Finally, it summarizes L'Oreal's marketing strategies such as acquisitions, targeting new markets, rebranding, celebrity endorsements, and social media approaches. The key takeaways are that global brands need local designs, innovation and local thinking are important, markets and price segments vary globally, and right rebranding and marketing strategies can make global products more local.

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    Global Brand Local Knowedge: Presented by Group C1

    Uploaded by

    Praveen Joseph
    11 views6 pages
    The document discusses L'Oreal's global brand and local knowledge strategies. It provides details on L'Oreal's 2010 sales, number of employees, brands, and factories. It also outlines L'Oreal's product verticals including hair color, hair care, skin care, color cosmetics, and fragrances. Finally, it summarizes L'Oreal's marketing strategies such as acquisitions, targeting new markets, rebranding, celebrity endorsements, and social media approaches. The key takeaways are that global brands need local designs, innovation and local thinking are important, markets and price segments vary globally, and right rebranding and marketing strategies can make global products more local.

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    Solution to the L'Oreal Case study

    Original Title

    C1 MM L'OrealCase

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    The document discusses L'Oreal's global brand and local knowledge strategies. It provides details on L'Oreal's 2010 sales, number of employees, brands, and factories. It also outlines L'Oreal's product verticals including hair color, hair care, skin care, color cosmetics, and fragrances. Finally, it summarizes L'Oreal's marketing strategies such as acquisitions, targeting new markets, rebranding, celebrity endorsements, and social media approaches. The key takeaways are that global brands need local designs, innovation and local thinking are important, markets and price segments vary globally, and right rebranding and marketing strategies can make global products more local.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    11 views6 pages

    Global Brand Local Knowedge: Presented by Group C1

    Uploaded by

    Praveen Joseph
    The document discusses L'Oreal's global brand and local knowledge strategies. It provides details on L'Oreal's 2010 sales, number of employees, brands, and factories. It also outlines L'Oreal's product verticals including hair color, hair care, skin care, color cosmetics, and fragrances. Finally, it summarizes L'Oreal's marketing strategies such as acquisitions, targeting new markets, rebranding, celebrity endorsements, and social media approaches. The key takeaways are that global brands need local designs, innovation and local thinking are important, markets and price segments vary globally, and right rebranding and marketing strategies can make global products more local.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 6

    GLOBAL BRAND LOCAL KNOWEDGE

    Presented by Group C1 Anjum Attar Bidisha Bose Chetan Kale Malav Kansara Pranay Jain Praveen Joseph Siddharth Chandarana

    About LOreal
    2010 Sales of 19.7 Billion 66,000 Employees 23 Brands Across 130 Countries 38 Factories producing 5.7 Billion Units.

    Beauty Product Verticals for LOreal


    Hair Color Hair Care Skin Care Color Cosmetics Frangrances

    Product groups for LOreal


    The body Shop The Dermatology Cosmetics

    Marketing strategies
    1996, Through Acquisition of Maybellie, entered value segment 1999, targeted men Rebranding week brands (Maybelline) Innovative approach in Pull strategy(Latin AmericaSaloons) Celebrity Endorsers Inviting new Marketing talent through conducting competition. Constructive feedback from customers(Garnier Fruitics) Social media approach

    Take aways
    Global Brands need to be designed for local market. Believe in innovation and thinking Local Globally the market vary and so does the price segments. Rebranding in a right way can change the game Marketing sstrategy hould change according to the region. Even Global Products can be made local with right marketing plan.

    Thank you

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