Assignment 5

1. Cut paste 5 ads from any print material 2. Stick it in your note book and clearly mark: 1. Category Membership pitch 2. POP Pitch [Is it Category POP or Competitive POP] 3. POD Pitch [Look at desirability Vs. deliverability angle] 3. Cut paste 3 ads from any print material 4. All of them should be on EMOTIONAL POSITIONING 1.

Category membership : Motorbikes POP Pitch: Powerful front & back disc brakes, chrome ringed digital analog combo console, stylish front fenders P OD Pitch: muscular muffler cover because muscles matter 2. Amul Pro Ad Category membership : Health drink for kids POP Pitch: Delicious chocolate drink with whey protein, DHA and 27 essential nutrients

POD Pitch: Whey protein malt beverage

3. Su-kam Kohler BIJLIWALAH Gensets Category membership : Generators POP Pitch: Silent in action, most compact genset, electric start, no external pipes, low maintenance POD Pitch: LPG/ NG genset

4.Hide & Seek Caffe Mocha Category membership : Cookies/ Biscuits POP Pitch: Cookies with add-ons (chips) POD Pitch: Heavenly taste of chocolate and coffee now in a cookie

5.Hyundai Eon & I10 Category membership : Hatchback cars POP Pitch: 5 star assurance POD Pitch: Petrol price lock assurance

Emotional

1. i. amul pro ii. bijiliwalah gensets iii. hide & seek caffe mocha iv. Hyundai eon & i10 v.

2. i. IIFL ii.manav rachna institutions iii. bajaj allianz