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iv

ACKNOWLEDGEMENT

I extend my sincere regards to all who have helped me in completing this project work.

I am very thankful to the Management, Director-Academics and Principal of Sri Ramakrishna Engineering College for providing the facilities to undertake the project work. I am grateful to Dr. K. Chitra, Director of management studies of Sri Ramakrishna engineering College for her encouragement in doing the project work.

I express my immense gratitude to Mr. R. Rajesh Kumar, Assistant Professor, Department of Management studies, Sri Ramakrishna Engineering College for his constant support and guidance that has helped me in completing this project work.

I also extend my thanks to Mr. R. Ravi Shankar, Senior. Marketing Manager, Greenbay Food Products Private Limited, Industries for rendering his whole hearted support at all times for the successful completion of this project.

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