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Final Questionaire Average
Final Questionaire Average
1.
19
2.
3.
Profession:
18 22
4.
6 34
Yes No
5.
How often do you wash your hands in a day? Once Twice Twice +
7 24 9
6.
Which soap do you use for cleanliness? Lifebuoy Dettol Savlon Other City Soap
3 1 Lifebuoy Dettol Savlon
15 21
7.
How often do you purchase lifebuoy? Once a month Once in two months Once in three months None
15 12 10
16 14 12 10 8 6 4 2 0
Once a month
None
8.
From where did you know about Lifebuoy? T.V Print Word of mouth Radio Internet
40 30 20 10 0
32
2 T.V
9.
Rate the following properties of Lifebuoy(scale of 5): Fragrance Freshness Skin softness Cooling
3 2.5 2 1.5 1 0.5 0 2.5 2.8 2.6 2.3
Fragrance Freshness
Skin Softness
Cooling
10. Lifebuoy reminds you of what? Branded User Friendly Super fast hand wash Unique germ protection Reasonable price Easy to use
15 10 5 0 4 8 8 14 6 0
11. State the extent to which you agree the following statement, Lifebuoy is the best hygiene soap Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree
12 10 8 6 4 2 0 11 5 7 10 7
Strongly Disagree
Disagree
Neither
Agree
Strongly agree
2 Yes No 38
7 7 26