QUESTIONAIRE

1.

Your Gender: Male Female

Male 21 Female

19

2.

Age group: 15-20 20-30 30- above

5 12 23 15-20 20-30

3.

Profession:

18 22

Student s Professi onals

4.

Are you bothered about hygiene? Yes No

6 34

Yes No

5.

How often do you wash your hands in a day? Once Twice Twice +

7 24 9

Once Twice Twice +

6.

Which soap do you use for cleanliness? Lifebuoy Dettol Savlon Other City Soap
3 1 Lifebuoy Dettol Savlon

15 21

7.

How often do you purchase lifebuoy? Once a month Once in two months Once in three months None
15 12 10

16 14 12 10 8 6 4 2 0

Once a month

once in two months

once in three months

None

8.

From where did you know about Lifebuoy? T.V Print Word of mouth Radio Internet

40 30 20 10 0

32

2 T.V

Print Word of Radio Internet mouth

9.

Rate the following properties of Lifebuoy(scale of 5): Fragrance Freshness Skin softness Cooling
3 2.5 2 1.5 1 0.5 0 2.5 2.8 2.6 2.3

Fragrance Freshness

Skin Softness

Cooling

10. Lifebuoy reminds you of what? Branded User Friendly Super fast hand wash Unique germ protection Reasonable price Easy to use
15 10 5 0 4 8 8 14 6 0

11. State the extent to which you agree the following statement, Lifebuoy is the best hygiene soap Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree
12 10 8 6 4 2 0 11 5 7 10 7

Strongly Disagree

Disagree

Neither

Agree

Strongly agree

12. Is the price appropriate? Yes No No, why?

2 Yes No 38

13. Would you still buy lifebuoy? Yes No Cant say

7 7 26

Yes No Cant Say